While some pictures showed off the ‘away’ kit’s new colour purple, alongside the classic ‘home’ white jersey, one of the X posts showed a new motif featuring a purple, blue, black and red cross on the back of the shirt, which was captioned: “A playful update to the flag of St George appears on the collar to unite and inspire.”
Previously, shirts have often featured the red and white of the St George’s flag.
Thousands of X users have reacted to the new kit, the vast majority negatively, with many attacking it for being unnecessary or “disrespectful”. Some accused Nike of being “woke”, and many urged people not to buy Nike products.
Sir Keir joined in the criticism when asked by The Sun if it was “wrong” to change the colours.
“Yeah, I think it was,” he said.
“As you know, I’m a big football fan. I go to England games – men’s and women’s games – and the flag is used by everybody.
“It is a unifier, it doesn’t need to be changed, we just need to be proud of it – so, I think they should just reconsider this and change it back.”
He went on: “I’m not even sure they can properly explain why they thought they needed to change it in the first place.
“One more thing on that for me, they could also reduce the price of the shirts – I think it’s £130.”
A home team shirt for both men and women costs £124.99 on the Nike website.
A description of the new kit from Nike read: “The England 2024 home kit disrupts history with a modern take on a classic.
“The trim on the cuffs takes its cues from the training gear worn by England’s 1966 heroes, with a gradient of blues and reds topped with purple.
“The same colours also feature an interpretation of the flag of St George on the back of the collar.”
A number of other prominent voices, including football pundits and politicians, have also criticised the shirt’s design and price.
One social media user responded to Nike’s post to ask: “which other country’s flag you have done this to?”
Another said it was “not yours to mess with”, while a third said: “Looks crap I’ll be wearing my old England shirt even if I get bean juice down it I’d rather wear that than this.”
A person calling themselves “Alfred Ramsay” has set up a petition on the change.org website and, so far, several thousands of people have added their names. The anonymous petition creator says in accompanying text: “I would love to buy this new shirt, but cannot while it shows the Cross of St George defaced… Please change the shirt.”
Nike, which also unveiled a slew of other international kits at the same time, is yet to comment on the storm. Sky News has contacted the company for comment.
England are also yet to comment, other than to publicise the availability of the kits, which went on sale today, on their social feeds.
Euro 2024, which kicks off in Germany in June, is now less than 100 days away, with England and Scotland having qualified and Wales facing Poland on Tuesday for one of the play-off places.
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According to the US Department of Justice, Wolf Capital’s co-founder has pleaded guilty to wire fraud conspiracy for luring 2,800 crypto investors into a Ponzi scheme.
Making Britain better off will be “at the forefront of the chancellor’s mind” during her visit to China, the Treasury has said amid controversy over the trip.
Rachel Reeves flew out on Friday after ignoring calls from opposition parties to cancel the long-planned venture because of market turmoil at home.
The past week has seen a drop in the pound and an increase in government borrowing costs, which has fuelled speculation of more spending cuts or tax rises.
The Tories have accused the chancellor of having “fled to China” rather than explain how she will fix the UK’s flatlining economy, while the Liberal Democrats say she should stay in Britain and announce a “plan B” to address market volatility.
However, Ms Reeves has rejected calls to cancel the visit, writing in The Times on Friday night that choosing not to engage with China is “no choice at all”.
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On Friday, Culture Secretary Lisa Nandy defended the trip, telling Sky News that the climbing cost of government borrowing was a “global trend” that had affected many countries, “most notably the United States”.
“We are still on track to be the fastest growing economy, according to the OECD [Organisation for Economic Co-operation and Development] in Europe,” she told Anna Jones on Sky News Breakfast.
“China is the second-largest economy, and what China does has the biggest impact on people from Stockton to Sunderland, right across the UK, and it’s absolutely essential that we have a relationship with them.”
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10:32
Nandy defends Reeves’ trip to China
However, former prime minister Boris Johnson said Ms Reeves had “been rumbled” and said she should “make her way to HR and collect her P45 – or stay in China”.
While in the country’s capital, Ms Reeves will also visit British bike brand Brompton’s flagship store, which relies heavily on exports to China, before heading to Shanghai for talks with representatives across British and Chinese businesses.
It is the first UK-China Economic and Financial Dialogue (EFD) since 2019, building on the Labour government’s plan for a “pragmatic” policy with the world’s second-largest economy.
Sir Keir Starmer was the first British prime minister to meet with China’s President Xi Jinping in six years at the G20 summit in Brazil last autumn.
Relations between the UK and China have become strained over the last decade as the Conservative government spoke out against human rights abuses and concerns grew over national security risks.
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2:45
How much do we trade with China?
Navigating this has proved tricky given China is the UK’s fourth largest single trading partner, with a trade relationship worth almost £113bn and exports to China supporting over 455,000 jobs in the UK in 2020, according to the government.
During the Tories’ 14 years in office, the approach varied dramatically from the “golden era” under David Cameron to hawkish aggression under Liz Truss, while Rishi Sunak vowed to be “robust” but resisted pressure from his own party to brand China a threat.
The Treasury said a stable relationship with China would support economic growth and that “making working people across Britain secure and better off is at the forefront of the chancellor’s mind”.
Ahead of her visit, Ms Reeves said: “By finding common ground on trade and investment, while being candid about our differences and upholding national security as the first duty of this government, we can build a long-term economic relationship with China that works in the national interest.”