Elon Musk has mandated Tesla employees to install and demo Full Self-Driving Beta for every customer taking delivery in North America.
Full Self-Driving (FSD) Beta is a level 2 Advanced Driver Assistance System (ADAS) that automates all aspects of driving on city streets and highways, but it requires the driver’s attention at all times – hence why it is still only a level 2 system despite its name.
Tesla’s goal is to improve the system until it can eventually remove the requirement to have the driver’s attention, making it a true self-driving system.
The automaker is currently rolling out version 12 of its FSD Beta system. which has been touted has a major step forward for the system by powering vehicle controls with neural nets.
Tesla sells its Full Self-Driving package for $12,000 or a $200 a month subscription.
The automaker has never revealed the take rate of the package, but some data would point to a lower than 20% take rate in North America. It is likely much lower globally as other markets don’t have access to FSD Beta.
In order to boost the take rate, Elon Musk has informed Tesla employees this morning to install the FSD Beta software on all new cars being delivered and give short test drives to the new buyers.
The CEO wrote in an email to employees:
Going forward, it is mandatory in North America to install and activate FSD V12.3.1 and take customers on a short test ride before handing over the car.
Musk says that he wants more people to realize “FSD actually works”:
Almost no one actually realizes how well (supervised) FSD actually works.
Over the years, Tesla has continuously cut down on the tasks related to delivering vehicles as it often becomes a bottleneck in the automaker’s operations.
It is not rare these days to take delivery of a Tesla vehicle in minutes and Tesla employees would refer you to videos available on the car’s center display in order to inform the new owners of any functionality inside the vehicle.
Requiring a demo drive with every new delivery is going to greatly increase the delivery workload at Tesla stores and delivery centers.
The CEO seems aware as he finished his email on this note:
I know this will slow down the delivery process, but it is nonetheless a hard requirement.
The new initiative also matches Tesla’s referral program incentives. If a new buyer buys a Tesla with a referral code, they get 3 months of free Full Self-Driving package.
Electrek’s Take
Sorry Tesla delivery people. This is going to create a massive backlog, especially now at the end of the quarter.
As for the effectiveness of this, I don’t know. To be fair, I have yet to try v12. Speaking of, it’s weird that Tesla is going to push it to every new car before delivery, but that many long-time FSD owners like myself have yet to receive the update.
Maybe v12 is so impressive that Elon really believes it will increase the take rate to demo it at delivery – even though everyone who buys with a referral code gets it for free for the first 3 months and presumably tries it during that period of time.
Now, I do like the fact that the first time someone is exposed to FSD Beta, it will be in the presence of a Tesla employee, who presumably is going to emphasize the fact that this is a level 2 ADAS and it requires your attention at all times. No exception.
But I think that Tesla and Elon, in particular, are again ignoring the only real thing that would significantly increase confidence in FSD Beta: strong and transparent data.
Yes, personal experience with the system is useful, but like Youtube videos, it’s all anecdotal data. Tesla is now getting close to 1 billion miles of FSD Beta data and it hasn’t released anything of value from this data.
If Tesla wants to people to realize that FSD “actually works”, it needs to show the data it does.
Because let’s be honest “supervised FSD Beta” actually works, but that’s because of the “supervised” part. There would be tens of thousands of FSD Beta crashes if it weren’t for driver supervision.
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Perplexity is extending its bet on chat-powered shopping, aiming to stand out in the crowded generative artificial intelligence market against OpenAI, Anthropic, and Google.
The company said on Wednesday that it’s partnering with PayPal to let users make purchases directly in chat. U.S. customers will soon be able to book travel, buy products, and secure concert tickets without leaving the platform.
Payments will be completed in the chat with PayPal or Venmo, and PayPal will handle processing, shipping, tracking, and invoicing. Purchases will be completed with one click, with the help of the payment company’s passkey checkout.
“Perplexity wants to be wherever users are asking questions and making decisions,” said Ryan Foutty, Perplexity’s vice president of business. “Our vision for assistive AI is that everything just gets better and easier for people — wherever they are and however they prefer to make decisions.”
Read more CNBC reporting on AI
Perplexity jumped into e-commerce last year, adding a shopping feature for paid U.S. users and integrating with sellers using services like Shopify. Now Perplexity is allowing users to complete transactions within a chat, a feature that OpenAI’s ChatGPT has yet to roll out.
PayPal is competing for AI deals against companies including Stripe, Visa, and Mastercard.
PayPal technology chief Srini Venkatesan said PayPal’s system can directly connect to the merchants, handling payments, shipping, and billing information without requiring users to re-enter details. The company also manages support.
“The next generation of commerce is happening on the agentic side. People are starting to research and shop online through agents,” Venkatesan said, referring to AI-driven systems that can complete tasks without human intervention. “Agentic commerce is not only the searching but making it all the way to the purchase — paying for it and then buying it from that merchant. So that’s what PayPal has been leading, and we’ve been trying to get the agentic commerce piece right.”
Venkatesan said PayPal’s edge in this space comes from its ability to securely verify both buyers and sellers. PayPal authenticates users through their wallet and automatically fills in billing and shipping information, aiming to reduce friction.
“We provide the trust that the business is legitimate on one side, and then the customer is legitimate on the other side,” he said.
The use of AI-driven chat services for buying decisions has jumped 42% in the past year, according to Salesforce data, based on 1.6 trillion page views on its platform. Global sales influenced by AI climbed to $229 billion between November and December, up from $199 billion during the same period a year earlier.
ChatGPT, Anthropic’s Claude and Google’s AI Overviews have climbed ahead in search, building powerful real-time results and AI-enhanced answers. OpenAI launched its ChatGPT search feature last year, positioning it to compete directly with Perplexity, while Google’s AI Overviews brought real-time insights to search.
BYD Shenzhen, the world’s largest car transport ship (Source: BYD)
More than 1 in 4 cars sold around the world in 2025 are expected to be EVs, according to a new report from the International Energy Agency (IEA). And if EVs stay on track, they could make up over 40% of global car sales by 2030.
The IEA’s Global EV Outlook 2025 report, released today, shows the electric car market is still charging ahead, even with some bumps in the road. Despite economic pressures on the auto sector, EV sales hit a record 17 million in 2024, pushing their global market share past 20% for the first time. That momentum carried into early 2025, with EV sales jumping 35% in Q1 year-over-year. All major markets saw record-breaking Q1 numbers.
China continues to lead the EV race by a wide margin. Nearly half the cars sold there in 2024 were electric. That’s over 11 million EVs – more than the entire world sold just two years earlier. EV adoption is also booming in emerging markets across Asia and Latin America, where sales shot up by more than 60% last year.
In the US, EV sales grew about 10% year over year, with electric vehicles now making up over 10% of all new car sales. Meanwhile, Europe’s EV sales hit a plateau. As government incentives started to taper off, the continent’s market share held steady at around 20%.
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“Our data shows that, despite significant uncertainties, electric cars remain on a strong growth trajectory globally,” said IEA executive director Fatih Birol. “Sales continue to set new records, with major implications for the international auto industry.”
One of the main drivers is lower prices. The average cost of a battery electric car dropped in 2024, thanks to increased competition and falling battery prices. In China, two-thirds of EVs sold last year were cheaper than their gas-powered counterparts, and that’s without subsidies. But in markets like the US and Germany, EVs are still pricier up front: around 30% more in the US, and 20% more in Germany.
Still, EVs win when it comes to operating costs. Even if oil drops to $40 per barrel, it’s still about half as expensive to charge and run an EV at home in Europe than to drive a gas car.
The report also notes the growing role of Chinese EV exports. About 20% of all EVs sold globally last year were imported. China, which produces over 70% of the world’s EVs, exported 1.25 million of them in 2024. These exports have helped push down prices in emerging markets.
And it’s not just electric cars that are on the rise. Electric truck sales jumped 80% globally last year, now making up nearly 2% of the truck market. Most of that growth came from China, where some heavy-duty electric trucks are already cheaper to run than diesel, even if the upfront cost is higher.
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Global research firm Rho Motion has shared its monthly global EV sales report for April, which details continued long-term growth. While global EV sales are down compared to March 2025, the year-over-year tally remains strong, despite uncertainty amid the threat of tariffs and trade wars.
Since merging with Benchmark Mineral Intelligence last June, Rho Motion has become one of the go-to platforms for data surrounding critical mineral and energy transition supply chains. Its monthly updates on market intelligence, including prices and sales data, are must-see research every time they’re published.
This month’s report is no different.
In March 2025, we reported that EV sales worldwide had surged to 1.7 million units, bringing the total to 4.1 million units for Q1. March marked a 40% increase compared to February 2025, and a 29% increase year-over-year.
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For April 2025, Global EV sales stumbled slightly compared to the prior month, but held steady in YoY growth.
Source: Benchmark/Rho Motion
April global EV sales fall MoM but rise YoY
According to Rho Motion’s latest report, global EV sales for April 2025 were 1.5 million units, bringing the year-to-date tally to 5.6 million NEVs (BEVs, PHEVs, and LDVs). April sales fell 12% compared to March 2025, but matched the previous month’s year-over-year growth at 29%.
Here’s how those 2025 global EV sales breakdown by region, compared to January to April 2024:
Global: 5.6 million, +29%
China: 3.3 million, +35%
Europe: 1.2 million, +25%
North America: 0.6 million, +5%
Rest of World: 0.5 million, +37%
As has been the case with every Rho Motion report we cover, China continues to lead the world in EV adoption despite sales dropping 9% month-over-month. Having recently visited the Shanghai Auto Show alongside some OEM visits in Hangzhou, I can see why adoption is moving more quickly. The number of available makes and models at affordable prices is incredible, and the technology you get for your money is downright staggering.
Even amongst ongoing talks of tariffs between global superpowers, including EV powerhouse China, EV sales continue to grow. Per Rho Motion data manager, Charles Lester:
Ongoing tariff negotiations are dominating talk in the electric vehicle industry but quietly, domestic manufacturers in China and the EU continue to perform well and grow market share. The EU is certainly the success story for EV sales in 2025 so far, with emissions targets lighting a fire under the industry to accelerate the switch to electric, they have grown the market by a quarter in the first third of the year. In China, that year on year sales increase is even greater at 35%, spurred on by the vehicle trade in scheme.
Europe, whose adoption numbers stumbled in 2024, has seen steady growth in EV adoption in 2025, landing second to China in sales growth last month (a 25% increase). This increase has been fueled by the increasing number of BEV and PHEV imports to the region from China from brands like BYD, ZEEKR, NIO, and XPeng.
North American sales have only grown by 5% in 2025, with Mexico leading the pack. The rest of the global EV market saw a 37% increase in sales, but those numbers only accounted for about half a million units.
Next time anyone tells you EV adoption is slowing down, you can just send them this data, because it is quite the contrary. Global EV sales continued to grow in April, and that trend should continue through 2025 and beyond.
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