Nissan launched a new business plan on Monday as the Japanese automaker looks to drive down EV costs. The new plan calls for significant EV cost reductions to reach EV and ICE cost parity by the end of the decade.
Despite kicking off a new era with the launch of its LEAF in 2010, Nissan has quickly fallen behind with longer-range, more advanced EVs rolling out.
“We cannot continue old ways of business from the past into the future,” Nissan’s CEO Makota Uchida explained in January.
The 90-year-old automaker announced its new “The Arc” business plan Monday as it looks to compete with Tesla and low-cost automakers from China. Nissan aims for “significant next-generation EV cost reduction” with new partnerships and technology.
Nissan’s new strategy will run between its NEXT and Ambition 2030 plans. “Faced with extreme market volatility,” Uchida said, “Nissan is taking decisive actions guided by the new plan to ensure sustainable growth and profitability.”
The two-part plan includes accelerating its transition to EVs while maintaining a “balanced electrified/ICE portfolio.” Through the initiative, Nissan aims to reach 1 million in annual sales with an operating profit margin of over 6% by the end of fiscal 2026.
Nissan unveils new business plan to accelerate EV shift (Source: Nissan)
Nissan reveals its new business plan to cut EV costs
Nissan says this will pave the way for the second part, which includes enabling the EV transition with partnerships, differentiated innovations, and new revenue streams for long-term growth.
From the new business opportunities, Nissan sees revenue potentially reaching 2.5 trillion yen ($16.5 billion).
2023 Nissan Ariya (Source: Nissan)
Nissan will launch 30 new models over the next three years, including 16 electrified and 14 ICE models. From 2024 to 2030, Nissan will launch 34 electrified models to cover all segments. The automaker expects electrified vehicles to account for 40% of global sales by 2026 and 60% by 2030.
In the US, Nissan is investing $200 million in integrated customer service with plans to refresh 78% of its line-up. This includes launching e-POWER and plug-in hybrid models.
Nissan is looking to pick up the slack in China with eight new energy vehicles (NEVs), including four Nissan-branded NEVs. The automaker plans to export models by 2025. By 2026, Nissan targets 1 million units in annual sales, an increase of 200,000.
In Europe, Nissan is launching six all-new models, aiming for a 40% EV sales mix by 2026.
Nissan’s “product offensive” will include new development and manufacturing upgrades to make EVs more affordable.
The automaker says by developing “EVs in families, integrating powertrains, utilizing next-gen manufacturing, group sourcing, and battery innovations,” Nissan aims to reduce the cost of next-gen EVs by 30% (compared to the current Nissan Ariya). This will help drive down costs to achieve cost parity between EV and ICE cars by fiscal 2030.
2024 Nissan LEAF (Source: Nissan)
Nissan plans to introduce new EV tech, including NCM li-ion, LFP, and all-solid-state batteries for a wide range of uses. Its new NCM batteries are expected to reduce fast charging times by 50% while increasing energy density by 50%.
After confirming an EV partnership with Honda earlier this month, Nissan followed up with another collaboration with Mitsubishi as the automaker seeks to boost its competitiveness.
Nissan confirmed it will launch a new LEAF successor and electric Juke and Qashqai (Rogue Sport in the US) models in Europe. According to reports, the new LEAF will look nothing like the model it’s replacing with a more SUV/crossover design, similar to the Ariya. It will also roll out in the US and other global markets.
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Climate XChange’s Annual EV Raffle is back for the 10th year running – and for the first time ever, Climate XChange has two raffle options on the table! The nonprofit has helped lucky winners custom-order their ideal EVs for the past decade. Now you have the chance to kick off your holiday season with a brand new EV for as little as $100.
About half of the raffle tickets have been sold so far for each of the raffles – you can see the live ticket count on Climate XChange’s homepage – so your odds of winning are better than ever.
But don’t wait – raffle ticket sales end on December 8!
Climate XChange is working hard to help states transition to a zero-emissions economy. Every ticket you buy supports this mission while giving you a chance to drive home your dream EV.
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Here’s how Climate XChange’s 10th Annual Raffle works:
Image: Climate XChange
The Luxury Raffle
Grand Prize: The winner can choose any EV on the market, fully customized up to $120,000. This year, you can split the prize between two EVs if the total is $120,000 or less.
Taxes covered: This raffle comes with no strings – Climate XChange also pays all of the taxes.
Runner-up prizes: Even if you don’t win the Grand Prize, you still have a chance at the 2nd prize of $12,500 and the 3rd prize of $7,500.
Ticket price: $250.
Grand Prize Drawing: December 12, 2025.
Only 5,000 tickets will be sold for the Luxury Raffle.
The Mini Raffle (New for 2025)
Grand Prize: Choose any EV on the market, fully customized, up to $45,000. This is the perfect raffle if you’re ready to make the switch to an EV but aren’t in the market for a luxury model.
Taxes covered: Climate XChange pays all the taxes on the Mini Raffle, too.
Ticket price: $100.
Only 3,500 tickets will be sold for the Mini Raffle.
Why it’s worth entering
For a decade, Climate XChange has run a raffle that’s fair, transparent, and exciting. Every ticket stub is printed, and the entire drawing is live-streamed, including the loading of the raffle drum. Independent auditors also oversee the process.
Plus, your odds on the Luxury and Mini Raffles are far better than most car raffles, and they’re even better if you enter both.
Remember that only 5,000 tickets will be sold for the Luxury Raffle and only 3,500 for the Mini Raffle, and around half of the available tickets have been sold so far, so don’t miss your shot at your dream EV!
Climate XChange personally works with the winners to help them build and order their dream EVs. The winner of the Ninth Annual EV Raffle built a gorgeous storm blue Rivian R1T.
How to enter
Go to CarbonRaffle.org/Electrekbefore December 8 to buy your ticket. Start dreaming up your perfect EV – and know that no matter what, you’re helping accelerate the shift to clean energy.
Who is Climate XChange?
Climate XChange (CXC) is a nonpartisan nonprofit working to help states pass effective, equitable climate policies because they’re critical in accelerating the transition to a zero-emissions economy. CXC advances state climate policy through its State Climate Policy Network (SCPN) – a community of more than 15,000 advocates and policymakers – and its State Climate Policy Dashboard, a leading data platform for tracking climate action across the US.
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The CSC Monterey – one of the most charming little electric scooters on the US market – has dropped to a shockingly low $1,699, down from its original $2,899 MSRP. That’s nearly half off for a full-size, street-legal electric scooter that channels major Honda Super Cub energy, but without the gas, noise, or maintenance of the original.
CSC Motorcycles, based in Azusa, California, has a long history of importing and supporting small-format electric and gas bikes, but the Monterey has always stood out as the brand’s “fun vibes first” model. With its step-through frame, big retro headlight, slim bodywork, and upright seating position, it looks like something from a 1960s postcard – just brought into the modern era with lithium batteries and a brushless hub motor.
I had my first experience on one of these scooters back in 2021, when I reviewed the then-new model here on Electrek. I instantly fell in love with it and even got one for my dad. It now lives at his place and I think he gets just as much joy from looking at it in his garage as riding it.
You can see my review video below.
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The performance is solidly moped-class, which is exactly what it’s designed for. A 2,400W rear hub motor pushes the Monterey up to a claimed 30 mph or 48 km/h (I found it really topped out at closer to 32 mph or 51 km/h), making it perfect for city streets, beach towns, and lower-speed suburban routes.
A 60V, roughly 1.6 kWh removable battery offers around 30–40 miles (48-64 km) of real-world range, depending on how aggressively you twist the throttle. It’s commuter-ready, grocery-run-ready, and campus-ready right out of the crate.
It’s also remarkably approachable. At around 181 pounds (82 kg), the Monterey is light for a sit-down scooter, making it easy to maneuver and park. There’s a small storage cubby, LED lighting, and the usual simple twist-and-go operation. And it comes with full support from CSC, a company that keeps a massive warehouse stocked with components and spare parts.
My sister has a CSC SG250 (I’m still trying to convert her to electric) and has gotten great support from them in the past, including from their mechanics walking her through carburetor questions over the phone. So I know from personal experience that CSC is a great company that stands behind its bikes.
But the real story here is the price. Scooters in this class typically hover between $2,500 and $4,500, and electric retro-style models often jump well above that.
At $1,699, the Monterey is one of the least expensive street-legal electric scooters available from a reputable US distributor, especially one that actually stocks parts and provides phone support.
If you’ve been curious about swapping a few car errands for something electric – or you just want a fun, vintage-styled runabout for getting around town – this is one of the best deals of the year.
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In the Electrek Podcast, we discuss the most popular news in the world of sustainable transport and energy. In this week’s episode, we discuss a big Tesla Robotaxi setback, the new Mercedes-Benz CLA EV, Bollinger is over, and more.
Today’s episode is brought to you by Climate XChange, a nonpartisan nonprofit working to help states pass effective, equitable climate policies. Sales end on Dec. 8th for its 10th annual EV raffle, where participants have multiple opportunities to win their dream model. Visit CarbonRaffle.org/Electrek to learn more.
As a reminder, we’ll have an accompanying post, like this one, on the site with an embedded link to the live stream. Head to the YouTube channel to get your questions and comments in.
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After the show ends at around 5 p.m. ET, the video will be archived on YouTube and the audio on all your favorite podcast apps:
We now have a Patreon if you want to help us avoid more ads and invest more in our content. We have some awesome gifts for our Patreons and more coming.
Here are a few of the articles that we will discuss during the podcast:
Here’s the live stream for today’s episode starting at 4:00 p.m. ET (or the video after 5 p.m. ET:
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