Genesis unveils stunning first luxury full-size electric SUV with the Neolun Concept
Genesis made a bold statement unveiling two stunning new luxury EVs. Among them was its first full-size luxury electric SUV concept, the Genesis Neolun Concept. Meanwhile, Genesis is previewing a new high-performance brand set to rival Mercedes-AMG with the GV60 Magma concept.
Hyundai’s luxury brand Genesis is making a name for itself in the EV era. After nearly quadrupling EV sales in the US last year (topping Lexus and Lucid), Genesis looks to continue its expansion.
As one of the first legacy automakers to commit to ending gas-powered vehicle sales by 2026, Genesis is making quick progress. Genesis launched its first EV in the US, the GV60, in May 2022.
Since then, the luxury brand has added the Electrified GV70 and Electrified G80 sedan. The Electrified GV70 marked the first Genesis (and Hyundai) EV built in the US, rolling off the production line over a year ago.
According to data from Cox Automotive, Genesis sold 6,403 EVs in the US in 2023, up 283% from the 1,671 delivered in 2022.
Genesis added a cheaper Electrified G80 “Advanced” trim that’s $5,380 less than the previous year’s model. The Genesis G80 now starts at $75,570.
Genesis Neolun previews first full-size electric SUV
Ahead of the NY Auto Show, Genesis revealed the Neolun concept, previewing its first full-size luxury electric SUV.
The electric SUV will serve as the brand’s tech beacon with “innovation that exceeds conventional standards,” according to Genesis.
“It’s the epitome of timeless design and sophisticated craftsmanship,” according to Genesis Chief Creative Officer Luc Donckerwolke. The name “Neolun” comes from the Greek “neo,” or new, and Latin “luna,” meaning moon.
Donckerwolke explained that “The Neolun Concept was inspired by Korea’s iconic moon-shaped porcelain jars.”
The electric SUV exterior is based on a “reductive design” with clean lines and no unnecessary details. Genesis included coach doors, removing the B-pillars, and connecting the vehicle’s body and roof.
The design provides a spacious interior. Meanwhile, electric side steps automatically deploy when the doors open.
Inspired by Korea’s “ondol,” the Genesis Neolun concept includes a radiant heating system for efficient heating through the vehicle, similar to a Korean home heating method.
The electric SUV features an advanced “sound architecture” for an immersive audio experience. Genesis claims each speaker is strategically placed to provide a “concert hall-like” feel. As the speaker activities, the crystal sphere upfront rotates into a tweeter.
Genesis GV60 Magma previews high-performance brand
Genesis also unveiled the GV60 Magma, officially kicking off the brand’s entry into high performance.
After teaming up with racing legend Jacky Ickx, a sportier GV60 appeared in the background of an intro video. We speculated it could be the new GV60 design.
It looks like it was more than that. Genesis officially launched Magma, the luxury brand’s new high-performance brand. Genesis Magma is “the brand’s expansion into the realm of high-performance vehicles.”
“Genesis Magma presents an exciting opportunity to push the boundaries of performance and luxury for new interpretations in high-performance vehicles,” Donckerwolke boasted.
The Genesis GV60 Magma will be among the first models to launch. Taking the brand’s first dedicated EV, the GV60 Magma, is lower and wider for a sportier design and lower center of gravity.
Genesis included a wider and lower air intake in the bumper to cool the batteries and motor. Three stamped holes above the main air intake provide additional cooling with added canards for downforce. Fins have been added to the roof to channel air to the rear wing, generating downforce.
The luxurious and sporty interior includes bucket seats with double-diamond stitching patterns featuring Magma’s iconic orange and titanium grey colors.
Genesis’ new high-performance brand will rival Mercedes-AMG, which teased its first sporty electric vehicle testing earlier this month.
What do you guys think about Genesis’s new EV concepts? I look forward to seeing more about the luxury brands’ new EV projects. Let us know your thoughts in the comments.
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Environment
Uber launches true driverless robotaxi operations in the Middle East with WeRide [Video]
![Uber launches true driverless robotaxi operations in the Middle East with WeRide [Video]](https://i0.wp.com/electrek.co/wp-content/uploads/sites/3/2025/11/Uber-Middle-East-WeRide.jpg?resize=1200,628&quality=82&strip=all&ssl=1)
Just over a year after Uber announced a strategic partnership in the Middle East with autonomous vehicle specialist WeRide, the companies have officially begun offering the public robotaxi rides without a driver or safety operator present on board.
Today’s latest milestone involving robotaxi operations in the Middle East dates back to September 2024, when Uber and WeRide initially announced a strategic partnership to bring autonomous rides to the UAE.
Three months later, the partner officially launched autonomous rides in Abu Dhabi, but with a safety operator present in the vehicle. At the time, Uber and WeRide said the supervised rides were “laying the groundwork” for a true driverless commercial operations planned for 2025.
That day has come.
WeRide and Uber have confirmed that commercial robotaxi operations are officially underway in Abu Dhabi without any safety operators on board – a first for the Middle East.
Uber rolls out Middle East robotaxi operations in Abu Dhabi
Uber shared details of its latest milestone late this evening or in the afternoon in the Middle East, depending on where you are.
Beginning today (Wednesday) customers in Abu Dhabi can select an UberX or Uber Comfort ride that enables them to be matched with a fully autonomous WeRide robotaxi without a driver inside. Riders in the Middle East can also increase their chances of hailing one of these driverless rides by select the “Autonomous” option in the Uber app.
In order to qualify, the prosepctive rider’s route must be part of WeRide’s operating territory in Abu Dhabi and a dedicated WeRide GXR Robotaxi vehicle (seen in the featured image above) must be available.
Similar to Uber’s partnership with Waymo in Austin and Atlanta, the global rideshare network will oversee fleet operations for WeRide vehicles, handling end-to end rider support. It has tapped Tawasul Transport to facilitate vehicle cleaning, maintenance, inspections, charging, and depot management. WeRide will remain responsible for vehicle testing.
As you may recall last spring, Uber and WeRide announced an expansion to their strategic partnership beyond the Middle East (although Dubai will be the city for its next robotaxi rollout). Over the next five years, Uber and WeRide intend to deploy true driverless public rides in 15 additional cities, some of which will be in Europe.
As promised, here’s some b-roll footage from Uber showing how riders in Abu Dhabi can order a WeRide robotaxi:
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Metro Detroit is about to get a big boost of fast EV chargers, with more than 40 new ChargePoint ports set to come online across multiple sites owned by the Dabaja Brothers Development Group.
The first ultra-fast charging site just opened in Canton, Michigan. It’s owned and operated by Dabaja Brothers, who plan to follow it with additional ChargePoint-equipped locations in Dearborn and Livonia.
“We started this project because we saw a gap in our community – there was almost nowhere to charge an EV in Canton, and a similar lack of charging across metro Detroit,” said Yousef Dabaja, owner/operator at Dabaja Brothers.
Each metro Detroit site will feature ChargePoint Express Plus fast charging stations, which can deliver up to 500 kW to a single port, can fast-charge two vehicles at the same time, and are compatible with all EVs. The stations feature a proprietary cooling system to deliver peak charging speeds for sustained periods, ensuring that charging speed remains consistent.
The stations operate on the new ChargePoint Platform, which enables operators to monitor performance, adjust pricing, troubleshoot issues, and gain real-time insights to keep chargers running smoothly.
Rick Wilmer, CEO at ChargePoint, said, “This initiative will rapidly infill the ‘fast charging deserts’ across the Detroit area, allowing drivers to quickly recharge their vehicles when and where they need to.”
Read more: ChargePoint just gave its EV charging software a major AI upgrade
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Mercedes-Benz High-Power Charging and Starbucks have officially opened their first DC fast charging hub together, off the I-5 in Red Bluff, California.
The 400 kW Mercedes-Benz chargers are capable of adding up to 300 miles in 10 minutes, depending on the EV, and every stall has both NACS and CCS cables – they’re fully open DC fast chargers.
Mercedes-Benz HPC North America, a joint venture between subsidiaries of Mercedes-Benz Group and renewable energy producer MN8 Energy, first announced in July 2024 that it would install DC fast chargers at Starbucks stores along Interstate 5, the main 1,400-mile north-south interstate highway on the US West Coast from Canada to Mexico. Ultimately, Mercedes plans to install fast chargers at 100 Starbucks stores across the US.
Mercedes-Benz HPC opened its first North American charging site at Mercedes-Benz USA’s headquarters in Sandy Springs, Georgia, in November 2023 as part of an initial $1 billion charging network investment. As of the end of 2024, Mercedes had deployed over 150 operational fast chargers in the US, but it hasn’t disclosed an official number of how many chargers are currently online.
Andrew Cornelia, CEO of Mercedes-Benz HPC North America, is leaving the company at the end of the month to become global head of electrification & sustainability at Uber.
Read more: Mercedes-Benz is deploying 400 kW US-made EV fast chargers with CCS and NACS cables
If you’re looking to replace your old HVAC equipment, it’s always a good idea to get quotes from a few installers. To make sure you’re finding a trusted, reliable HVAC installer near you that offers competitive pricing on heat pumps, check out EnergySage. EnergySage is a free service that makes it easy for you to get a heat pump. They have pre-vetted heat pump installers competing for your business, ensuring you get high quality solutions. Plus, it’s free to use!
Your personalized heat pump quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here. – *ad
FTC: We use income earning auto affiliate links. More.
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