Genesis made a bold statement unveiling two stunning new luxury EVs. Among them was its first full-size luxury electric SUV concept, the Genesis Neolun Concept. Meanwhile, Genesis is previewing a new high-performance brand set to rival Mercedes-AMG with the GV60 Magma concept.
Hyundai’s luxury brand Genesis is making a name for itself in the EV era. After nearly quadrupling EV sales in the US last year (topping Lexus and Lucid), Genesis looks to continue its expansion.
As one of the first legacy automakers to commit to ending gas-powered vehicle sales by 2026, Genesis is making quick progress. Genesis launched its first EV in the US, the GV60, in May 2022.
Since then, the luxury brand has added the Electrified GV70 and Electrified G80 sedan. The Electrified GV70 marked the first Genesis (and Hyundai) EV built in the US, rolling off the production line over a year ago.
According to data from Cox Automotive, Genesis sold 6,403 EVs in the US in 2023, up 283% from the 1,671 delivered in 2022.
Genesis Neolum full-size electric SUV concept (Source: Genesis)
Genesis Neolun previews first full-size electric SUV
Ahead of the NY Auto Show, Genesis revealed the Neolun concept, previewing its first full-size luxury electric SUV.
The electric SUV will serve as the brand’s tech beacon with “innovation that exceeds conventional standards,” according to Genesis.
Genesis Neolum full-size electric SUV concept (Source: Hyundai Motor)
“It’s the epitome of timeless design and sophisticated craftsmanship,” according to Genesis Chief Creative Officer Luc Donckerwolke. The name “Neolun” comes from the Greek “neo,” or new, and Latin “luna,” meaning moon.
Donckerwolke explained that “The Neolun Concept was inspired by Korea’s iconic moon-shaped porcelain jars.”
Genesis Neolum full-size electric SUV concept (Source: Genesis)
The electric SUV exterior is based on a “reductive design” with clean lines and no unnecessary details. Genesis included coach doors, removing the B-pillars, and connecting the vehicle’s body and roof.
The design provides a spacious interior. Meanwhile, electric side steps automatically deploy when the doors open.
Genesis full-size electric SUV concept interior (Source: Genesis)
Inspired by Korea’s “ondol,” the Genesis Neolun concept includes a radiant heating system for efficient heating through the vehicle, similar to a Korean home heating method.
The electric SUV features an advanced “sound architecture” for an immersive audio experience. Genesis claims each speaker is strategically placed to provide a “concert hall-like” feel. As the speaker activities, the crystal sphere upfront rotates into a tweeter.
Genesis Neolum electric SUV concept interior (Source: Genesis)
Genesis GV60 Magma previews high-performance brand
Genesis also unveiled the GV60 Magma, officially kicking off the brand’s entry into high performance.
After teaming up with racing legend Jacky Ickx, a sportier GV60 appeared in the background of an intro video. We speculated it could be the new GV60 design.
Genesis GV60 Magma electric high-performance EV (Source: Genesis)
It looks like it was more than that. Genesis officially launched Magma, the luxury brand’s new high-performance brand. Genesis Magma is “the brand’s expansion into the realm of high-performance vehicles.”
“Genesis Magma presents an exciting opportunity to push the boundaries of performance and luxury for new interpretations in high-performance vehicles,” Donckerwolke boasted.
Genesis GV60 Magma alongside other electric high-performance EVs (Source: Hyundai Motor)
The Genesis GV60 Magma will be among the first models to launch. Taking the brand’s first dedicated EV, the GV60 Magma, is lower and wider for a sportier design and lower center of gravity.
Genesis included a wider and lower air intake in the bumper to cool the batteries and motor. Three stamped holes above the main air intake provide additional cooling with added canards for downforce. Fins have been added to the roof to channel air to the rear wing, generating downforce.
Genesis GV60 Magma next to other high-performance vehicles (Source: Genesis)
The luxurious and sporty interior includes bucket seats with double-diamond stitching patterns featuring Magma’s iconic orange and titanium grey colors.
Genesis’ new high-performance brand will rival Mercedes-AMG, which teased its first sporty electric vehicle testing earlier this month.
What do you guys think about Genesis’s new EV concepts? I look forward to seeing more about the luxury brands’ new EV projects. Let us know your thoughts in the comments.
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Tesla has reportedly yet to start testing its robotaxi service in Austin without a safety driver behind the wheel – just weeks before the planned launch.
For months now, Tesla and CEO Elon Musk have been hyping the launch of “Tesla Robotaxi”, a Uber-like ride-hailing service powered by autonomous Tesla vehicles, starting with a launch in Austin, Texas in June.
Instead, Tesla plans to build an internal fleet of “10-20” Model Ys and have them offer ride-hailing services in a geo-fenced area around Austin, Texas, helped by human teleoperations. This is very similar to what Waymo has been offering in other cities for years, specifically in Austin, for months now.
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Even with the significant downgrade in self-driving capabilities promised with this project, there are many doubts about Tesla’s ability to achieve the lesser goal.
That’s because the robotaxi service will be based on Tesla’s ‘Supervised Full Self-Driving’ program, which is currently achieving about 500 miles between critical disengagements fleet-wide, according to the latest crowdsourced data.
Tesla will be able to improve on that by optimizing a version for the geo-fenced area in Austin and it has been training its neural nets for that for months with vehicles going around Austin.
However, a new report now claims that Tesla has yet to start testing its service without safety drivers at the wheel – similar to Tesla’s public ‘Supervised FSD’. The Information wrote in a new report:
Elon Musk’s deadline for launching Tesla’s first robotaxi service, in Austin, Texas, is weeks away, but the company hadn’t started testing its cars without a human safety driver as of last month, according to an engineer close to the testing and a former employee. That’s a crucial step required before Tesla can launch the pilot service for customers.
For comparison, before launching its paid ride service in Austin, Waymo tested its vehicles with safety drivers in the area for 6 months and then without safety drivers for another 6 months.
Waymo has now taken over a significant market share of ride-hailing rides in the Texas capital, but it still has limitations; for example, it doesn’t drive on the interstate.
The report also mentions that Tesla has been working with local emergency services in Austin to develop intervention plans in order to avoid causing issues if its autonomous vehicles fail.
Electrek’s Take
This is the biggest softball goal. It’s a fraction of what was promised, it’s something that others have achieved before. It’s a punt created for Tesla to finally get a “win” in self-driving.
If they can’t even make it, it would be disastrous, but at least, I hope that it will finally open the eyes of many Tesla shareholders to the reality that Tesla is actually behind in autonomous driving and that Musk’s latest claims that Tesla will have “millions of robotaxi on the road” in 2026 are just the same as when he claimed it would happen in 2025, 2024, 2023, 2022, 2021, 2020, and 2019: corporate puffery.
My main concern now is for public safety. I have little hope of US regulators being able to stop Tesla considering Trump is firing anyone who got in Musk’s way after he gave him over $250 million.
If Tesla brings its cowboy approach to this, it could get bad quickly.
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The development of Rivian’s R2 validation builds continues to progress. We know so because the American automaker’s founder and CEO, RJ Scaringe, continues to pepper us with welcome updates with plenty of fantastic images. The latest post features the inner workings of Rivian’s Maximus drive unit, which will propel the upcoming R2 EVs when they hit the market next year.
Another day, another exciting social media update from RJ Scaringe. Nine days ago, the Rivian CEO shared a peek at the company’s new Maximus drive unit, designed to be more compact and efficiently built to help reduce cost-per-unit production.
Our only look was from outside the drive unit’s casing at the time, but it was exciting news nonetheless. As an encore, Scaringe posted photos of the R2 validation builds on a pilot line at the automaker’s facility in Normal, Illinois.
This evening, Scaringe took to Instagram and X once again to share a better look at the inner workings of the Rivian Maximus drive unit. Check it out:
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Source: @RJScaringe/X
RJ shares more images of Rivian’s Maximus development
Rivian’s CEO posted the three images above, which showcase some interesting perspectives of the developing drive unit. As previously shared by Rivian, Maximus uses a new continuous winding technique that reduces the total welds per stator and thus the total overall cost of building each one.
For comparison, Rivian’s current Enduro drive unit requires 264 stator welds, while Maximus only needs 24. You can see the stator windings in the image above to the left. Scaringe shared excitement in the progress of the Rivian team’s Maximus drive unit as well as some insight in his post:
I love the packaging on Maximus — the drive unit for R2. It has a side mounted inverter that utilizes flat area at the end of the motor to minimize the length of bus bars, keeping them light and efficient. The large planar shape also allows all processing and power electronics to exist on a single printed circuit board.
The inverter chassis closes out the oil cooled motor cavity and seamlessly routes coolant from the power modules to the drive unit’s heat exchanger with no extra parts.
Overall, the inverter part count is reduced by 41% relative to Enduro and structural inverter lid saves more parts and fasteners by also serving as the drive unit mount. I love this design efficiency. (heart emoji)
Looks fantastic, RJ. We can’t wait to see the visual progress of the R2 you share next!
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On today’s thrilling episode of Quick Charge, we’ve a huge spike in global EV sales and a huge dip in Tesla deliveries. Plus a whole bunch of news from Toyota, including an updated bZ that’s just a bit better than before … but is a bit better going to make a big difference?
We’re also on track for more than 1 in 4 new cars sold this year to be electric, with a whole lot more hybrids coming in to make up the difference and drive fuel demand down to a new yearly low. All this, plus the top 5 cheapest EVs to insure when you hit the play button.
New episodes of Quick Charge are recorded, usually, Monday through Thursday (and sometimes Sunday). We’ll be posting bonus audio content from time to time as well, so be sure to follow and subscribe so you don’t miss a minute of Electrek’s high-voltage daily news.
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