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Kia aims to boost sales with improved tech and designs. To help its transition, Kia is bringing on former longtime Mercedes-Benz and BMW designers.

Kia brings on ex-Mercedes, BMW designers amid EV shift

Kia announced Tuesday that it has hired senior chief designers Oliver Samson and Seungmo Lim as head of its Europe and China Design Centers.

The move is effective April 1st. With extensive experience at some of the biggest auto brands, including Mercedes-Benz and BMW, Kia aims to strengthen its design team amid its shift to EVs.

Samson and Lin will lead their teams to develop the next generation of Kia designs, concepts, materials, and models. Their work will support Kia’s main design hub in Korea, where designs are taken from plans to concepts.

After starting his career at Hyundai and Kia’s European design center, Oliver Samson is returning to the brand. Samson spent over a decade with the Mercedes-Benz Advanced Design team while more recently holding positions at NIO and Changan.

Kia-EV9
Kia EV9 (Source: Kia)

Lim is arriving with over a decade of experience with BMW’s Munich design team. Most recently serving as vice head of innovative design at Geely (Volvo, Polestar parent company), Lim will help the brand transition to EVs in China.

Kia is transforming the brand amid its shift to a sustainable mobility solutions provider, including a new design and slogan.

Kia-mercedes-BMW-designers
Kia EV lineup from left to right: EV6, EV4, EV5, EV3, EV9 (Source: Kia)

You can see the brand’s new “Opposites United” design theme in the new all-electric EV6 and EV9. Kia is also planning to release a series of low-cost EVs, starting with the EV3 later this year, with expected prices around $30,000. The EV4 will follow next year, starting at around $35,000, as Kia looks to boost its presence as the market transitions to electric.

The new electric vehicles are part of Kia’s wide-ranging EV lineup priced between $30,000 and $80,000.

Kia’s first three-row electric SUV, the EV9, is finding success with over 2,700 models sold in the US in the first two months of the year.

Kia EV9 Trim

MSRP
(including $1,495
destination fee)
EPA Est. Range
(miles)
Light RWD $56,395 230
Light Long
Range RWD
$60,695 304
Wind e-AWD $65,395 280
Land e-AWD $71,395 280
GT-Line e-AWD $73,900 270
2024 Kia EV9 trim prices and range

The EV9 starts at $54,900, but the high-performance GT-line will cost you upwards of $74,000. With more second-row legroom than the Cadillac Escalade and more headroom than the Tesla Model X, Kia’s EV9 provides plenty of interior space.

Meanwhile, Kia is offering a hefty $5,000 customer cash offer on 2024 EV9 models. If you’ve been eyeing Kia’s all-electric three-row SUV, we can help you get started. You can use our link to find unbeatable deals on the 2024 Kia EV9 at a dealer near you.

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Tesla starts accepting Cybertruck trade-ins, confirms insane depreciation

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Tesla starts accepting Cybertruck trade-ins, confirms insane depreciation

Tesla has started accepting Cybertruck trade-ins, something that wasn’t the case more than a year after deliveries of the electric pickup truck started.

We are starting to see why Tesla didn’t accept its own vehicle as a trade-in: the depreciation is insane.

The Cybertruck has been a commercial flop.

When Tesla started production and deliveries in late 2023, the vehicle was significantly more expensive and had less performance than initially announced.

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At one point, Tesla boasted having over 1 million reservations for the electric pickup truck, but only about 40,000 people ended up converting their reservations into orders.

Now, Cybertruck inventory is sitting unsold for months and Tesla is having to offer heavy discounts to move them.

We previously reported that Tesla refused to accept the Cybertruck, its own vehicle, as a trade-in more than a year after starting deliveries.

Tesla didn’t share an explanation at the time, but we assumed that the automaker knew the Cybertruck was depreciating at an incredible rate and didn’t want to be stuck with more trucks than it was already dealing with.

Now, Tesla has started taking Cybertruck trade-ins, at least for the Foundation Series, and it is now providing estimates to Cybertruck owners (via Cybertruck Owners Club):

Tesla sold a brand-new 2024 Cybertruck AWD Foundation Series for $100,000. Now, with only 6,000 miles on the odometer, Tesla is offering $65,400 for it – 34.6% depreciation in just a year.

Pickup trucks generally lose about 20% of their value after a year and 34% after about 3-4 years.

It’s also wroth nothing that Tesla’s online “trade-in estimates” are often higher than the final offer as noted in the footnote o fhte screenshot above.

Electrek’s Take

This is already extremely high depreciation, but Tesla is actually trying to save face with estimates like this one.

As Tesla wouldn’t even accept Cybertruck trade-ins, used car dealers also slowed down their purchases as they also didn’t want to be caught with the trucks sitting on their lots for too long.

On Car Guru, the Cybertruck’s depreciation is actually closer to 45% after a year and that’s more representative of the offers owners should expect from dealers.

That’s entirely Tesla’s fault. The company created no scarcity with the Foundation Series. They built as many as people wanted. In fact, they built too many and ended having to “buff out” the Foundation Series badges on some units to sell them as regular Cybertrucks and as of last month, Tesla still had some Cybertruck Foundations Series in inventory – meaning they have been sitting around for up to 6 months.

Now, Tesla is stuck with thousands of Cybertrucks, early owners are already getting rid of their vehicles at an impressive rate, and the automaker had to slow production to a crawl.

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Linfox adds 30 fully electric semi trucks to Australian logistics fleet

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Linfox adds 30 fully electric semi trucks to Australian logistics fleet

Australian logistics company Linfox is making big moves to electrify its heavy-duty semi fleet with the addition of thirty new Volvo FH and FM Electric semi trucks as the Swedish brand works to begin production at its Brisbane facility.

Volvo Trucks is expecting to begin full scale production of its FH and FM Electric semi trucks at the Brisbane factory in early 2026, just in time to fill the Linfox order – which happens to be the company’s largest in Australia. So far.

“We are very proud to continue our close partnership with Linfox. The order for 30 Volvo electric trucks is proof of their trust in our company and in zero-emissions transport as a viable solution here and now,” said Roger Alm, President Volvo Trucks. “Our commitment to start building electric trucks in Australia demonstrates our confidence in this technology, and means we can offer an industry-leading range of purpose-built electric trucks all around the world.”

With the production kickoff of electric trucks in Australia, it means Volvo Trucks is building its big HDEVs and prime movers in five countries on three continents. Which, as the company’s electric fleet approaches the 100 millionth mile logged mark, probably means they’re pulling well ahead of some of the other guys.

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“Linfox is excited to partner with Volvo in driving the future and leading sustainable logistics in Australia,” explains Peter Fox AM (Member of the Order of Australia), Executive Chairman of Linfox. “Further electrifying our fleet sets the standard for us and our customers and the entire industry.”

Linfox’ latest order includes 29 Volvo FH Electric and one FM Electric semi. The company currently has four electric Volvo trucks in its fleet of 195 semis, with plans to continue to electrify as ICE-powered assets reach retirement.

Electrek’s Take


Linfox Volvo semi fleet; via Volvo Trucks.

Now counting miles in operation in the tens of millions and rolling out its third generation of electric semi trucks, Volvo (and, by extension, Mack and Renault) continue to build a huge lead in the commercial trucking space. The competition, meanwhile, seems content to post pictures of its first factory while trucks that have been on order for years still haven’t reached customers.

I can’t see how they (Tesla) catch up from here.

SOURCE | IMAGES: Volvo Trucks.

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BYD Ride electrifies Oakland Int’l Airport shuttle bus fleet

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BYD Ride electrifies Oakland Int'l Airport shuttle bus fleet

Oakland International Airport (OAK) in Alameda, California is helping stressed-out air passengers breathe a little bit easier with the introduction of five new battery-electric K9MD shuttle buses to its ground equipment fleet.

Global EV leaders BYD aren’t coming to America – the Chinese brand is already here. The company has been building EVs in its $250 million, 106,000 square foot production facility in Lancaster, California since 2014, delivering hundreds of battery-electric buses to fleets across the world. With this order of five new K9MD buses, OAK becomes the latest airport to turn to BYD Ride to help electrify its ground operations.

“We applaud Oakland Airport and their commitment to electrifying its fleet,” said Jason Yan, Vice President of Sales, West Region and National Account at Ride. “[BYD] Ride is thrilled to partner with OAK to offer sustainable transportation solutions that benefit both the environment and the community.”

The K9MD buses seat up to 42 passengers and have a 208 mile operating range from a 352 kWh lithium iron phosphate battery. That battery is backed by a 12-year warranty to help keep fiscally conservative fleet buyers at ease, while the smooth, quiet, and electric drive keeps the fleet’s operators happy, too.

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Oakland International Airport is operated by the Port of Oakland, and is scheduled to electrify its entire ground operations fleet by 2030.

Electrek’s Take


Ride K9MD; via BYD.

The people live and work near airports are exposed to more emissions than most – and that includes kids, the elderly … even their pets. Electrifying the assets that operate in those spaces pays huge and immediate dividends in terms of the public health of some of the most vulnerable populations.

It’s as good a place as any to start. Let’s go.

SOURCE | IMAGES: BYD.


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