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Starting April 1, one-third of the workforce will remain on-site at Ford’s Rouge EV plant in Michigan. Ford is drastically cutting its workforce at the facility where the F-150 Lightning is built, with demand “much slower” than expected.

Ford cutting F-150 Lightning workforce

Ford initially announced the reduction in January, citing “slower than expected” demand. Although Ford’s Lightning was the best-selling electric pickup last year, topping Rivian’s R1T, the EV truck faces new competition in a challenging market.

According to Ford spokeswoman Jessica Enoch, one-third of the 2,100 workers will remain at the plant starting April 1, 2024.

Enoch told The Detroit Free Press that 700 workers will be transferred to its Michigan Assembly plant to help build the Bronco and Ranger. Meanwhile, the remaining 700 can either take the $50,000 retirement package from the 2023 contract negotiations, or be reassigned to is Michigan Assembly plant.

Ford’s workforce reduction at the F-150 Lightning plant will not include job losses. Instead, workers are being reassigned or offered retirement.

In January, Spokesperson Martin Gunsberg told Electrek that the facility had been running with three crews working two shifts. Starting next week, it will go down to one crew working one shift.

Ford-cutting-Lightning
Ford F-150 Lightning production (Source: Ford)

“Their intentions were to build 180,000-plus units. Right now, we’re looking at 55,000 units they’re gonna build,” according to Todd Dunn, president of UAW Local 862.

The move comes after Ford said it would ramp up Lightning production just a year ago. However, the automaker has been rotating shifts at the facility since October.

Enoch said new vehicles have been held for quality review since early February. Shipments are expected to begin in April.

Ford introduced significant incentives on the 2023 F-150 Lightning to make room for new models. The 2023 Lightning Lariat, XLT, and Pro trims are eligible for a $7,500 retail credit.


2024 Ford F-150 Lightning trim
Price Range
(EPA-est miles)
Pro $54,995 240
XLT $64,995 240
Flash $73,495 320
Lariat $79,495 320
Platinum $84,995 300
Platinum Black $92,995 300
2024 Ford F-150 Lightning price and range by trim

Ford also made several adjustments to 2024MY Lightning prices. The base Pro trim, starts at $54,995 with 240 miles range. The lineup also gained a “Flash” trim in 2024 with a tech-focused interior, Ford’s Tow Tech package, and up to 320 miles range. It starts at $73,495.

Ford-affordable-EV-pickup
2024 Ford F-150 Flash (Source: Ford)

Electrek’s Take

The workforce reduction comes as Ford shifts plans from larger EVs to smaller, more affordable ones.

CEO Jim Farley revealed Ford was developing a low-cost EV platform. Led by Alan Clarke, a top engineer for Tesla’s Model Y and 3, Farley said it has “some of the best EV engineers in the world” developing the platform.

Ford’s CFO, John Lawler, reiterated these plans at the BofA Auto Summit Tuesday. Lawler said, “The game will not be fought and won with larger vehicles.” Smaller, more affordable ones will win in the long run.

The new EV platform will have multiple “top hats,” enabling new electric SUVs, trucks, sedans, and vans.

According to Bloomberg Businessweek, a smaller, cheaper electric pickup and SUV will be the first to launch on the platform. The first model is expected to be available in 2026, with starting prices around $25,000.

Lawler said the ultimate competition will be low-cost EVs from China, like BYD, and Tesla, which is planning a $25,000 EV of its own.

Ford’s CFO said Ford is matching capacity with demand. He added “demand is much slower than the industry expected.”

Meanwhile, Ford faces stiff competition in both the electric pickup and mid-size electric SUV market. New electric pickups like the Tesla Cybertruck and Chevy Silverado EV are rolling out while Rivian continues building R1T capacity.

Ford’s Mustang Mach-E is among the most popular EV segments, along with Tesla’s Model Y, the Hyundai IONIQ 5, the Volkswagen ID.4, and the Kia EV6. New electric SUVs like the Honda Prologue and Acura ZDX are joining the market.

Have you been eyeing Ford’s all-electric models? Now may be the perfect time to start shopping with significant savings. You can use our links below to find great deals on Ford’s EVs at a dealer near you.

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Elon Musk claims Tesla will double US production in next two years, let’s do the math

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Elon Musk claims Tesla will double US production in next two years, let's do the math

Elon Musk said today that Tesla will double its electric vehicle production in the US in the next two years.

What would that look like? Let’s do the math.

Today, during a press conference to promote Tesla at the White House, Tesla CEO Elon Musk said the following:

“As a function of the great policies of President Trump and his administration, and as an act of faith in America, Tesla is going to double vehicle output in the United States within the next two years.”

This raises many questions, as Musk’s phrasing of the statement suggests that Tesla is planning to add previously unannounced production capacity in response to Trump’s policies.

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However, the reality could be different.

What is Tesla’s current production capacity in the US?

We only know Tesla’s installed capacity, which is much different than its actual production rate.

This is Tesla’s latest disclosed global production capacity at the end of 2024:

Region Model Capacity Status
California Model S / Model X 100,000 Production
Model 3 / Model Y >550,000 Production
Shanghai Model 3 / Model Y >950,000 Production
Berlin Model Y >375,000 Production
Texas Model Y >250,000 Production
Cybertruck >125,000 Production
Cybercab In development
Nevada Tesla Semi Pilot production
TBD Roadster In development

In the US, it adds up to 1,025,000 vehicles per year.

In reality, Tesla’s factories are operating at a much lower capacity.

Based on sales and inventory from 2024, Tesla is currently building fewer than 50,000 Model S/X vehicles per year compared to an installed capacity of 100,000 units.

As for Model 3 and Model Y, Tesla is currently building them in the US at a rate of about 600,000 units per year compared to claimed installed capacity of over 800,000 units.

Finally, the Cybertruck is being produced at a rate of less than 50,000 units per year compared to an installed capacity of over 125,000 units.

This adds up to Tesla producing 700,000 units per year in the US in 2024.

What will be Tesla’s new capacity?

Considering Musk mentioned that it will happen “within the next two years”, it is unlikely that he is referring to installed capacity.

The CEO is most likely talking about Tesla’s actual production, which would also make sense, especially considering he mentioned “output.”

Tesla currently outputs roughly 700,000 vehicles per year in the US.

Doubling that would mean bringing the total to 1.4 million units per year, which would be an incredible feat, but it’s not entirely a new plan for Tesla.

First off, Tesla has already announced plans to unveil two new, more affordable models this year. These models are going to be built on the same production lines as Model 3/Y, which would potentially enable Tesla to fully utilize its installed capacity for those vehicles.

That’s another 200,000 units already.

As already mentioned in Tesla’s installed capacity table, the company is currently developing its production facility for the Tesla Semi electric truck in Nevada.

Production is expected to start later this year and ramp up next year. Tesla has previously mentioned a goal of 50,000 units per year. It would leave Tesla roughly a year and half to ramp up to this capacity, which is ambitious, but not impossible.

Then there’s the “Cybercab”, which was unveiled last year.

The Cybercab is going to use Tesla’s next-gen vehicle platform and new manufacturing system, which is already being deployed at Gigafactory Texas.

Production is expected to start in 2026, and Musk has mentioned a production capacity of “at least 2 million units per year”. However, he said that this would likely come from more than one factory and it’s unclear if the other factory would be in the US.

Either way, Tesla would need to ramp up Cybercab production in the US to 450,000 units to make Musk’s announcement correct.

It’s fair to note that all of this was part of Tesla’s plans before the US elections, Trump’s coming into power, or the implementation of any policies whatsoever.

Electrek’s Take

Based on my analysis, this announcement is nothing new. It’s just a reiteration of Elon’s plans for Tesla in the US, which were established long before Trump came to power or even before Elon officially backed Trump.

It’s just more “corporate puffery” as Elon’s lawyers would say.

Also, if I wasn’t clear, we are only talking about production here. I doubt Tesla will have the demand for that, especially if Elon remains involved with the company.

The Cybercab doesn’t even have a steering wheel, and if Tesla doesn’t solve self-driving, it will be hard to justify producing 450,000 units per year.

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EV incentives surged to 14.8% of ATP in Feb – highest in 5+ years

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EV incentives surged to 14.8% of ATP in Feb – highest in 5+ years

The average incentive package for a new EV was 14.8% of the average transaction price (ATP), or approximately $8,162, the highest level in more than five years, according to the latest monthly new-vehicle ATP report from Cox Automotive’s Kelley Blue Book. 

Incentives for EVs are more than twice the overall market. A year ago, EV incentives were 10.2%. EV incentives, as a percentage of ATP, have increased by 44% in the past year.

In February, at $55,273, new EV prices were lower by 1.2% from January – generally aligned with the industry – and higher by 3.7% year-over-year. The January EV ATP was revised higher by 0.06% to $55,929.

Compared to the overall industry ATP of $48,039, EV ATPs in February were higher by 15.1%, an increase from the 14.9% gap recorded in January.

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EV market leader Tesla increased ATPs by 1.8% year-over-year in February to $53,248 but decreased by 3.7% month-over-month from $55,315. Model 3, Model Y, and Cybertruck posted price declines in February compared to January; Model S and Model X saw month-over-month increases.

As sales cooled, the Cybertruck ATP in February dropped by more than 10% from January to an estimated $87,554.

Read more: You can lease a 2025 Polestar 3 for the same price as a Polestar 2 right now


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US President does infomercial at White House for company owned by his biggest political donor

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US President does infomercial at White House for company owned by his biggest political donor

Donald Trump, the President of the United States, performed what basically amounts to an infomercial at the White House for Tesla, a company controlled by his biggest political donor, a day after its stock crashed.

Yesterday, Tesla’s stock crashed 15% – resulting in a 50% drop from its peak in December.

Last night, Trump posted a message on Truth Social supporting Elon Musk, Tesla’s CEO and his biggest political donor. In the message, he called the Tesla boycotts “illegal” and he said that he would be buying a Tesla vehicle to show his support for Musk.

He has apparently followed through today, but he went a quite a bit further as he held a press conference in front of Tesla vehicles at the White House:

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The President, who has previously shared misinformation about electric vehicles being “unusable,” praised Tesla’s vehicles and said that he would be buying a Model S Plaid.

He is not allowed to drive, so he said that he would let White House staff use the vehicle instead.

Tesla’s stock (TSLA) rose up 5% on the publicity stunt today, but it closed up 3.8% compared to being down 15% yesterday.

Electrek’s Take

When I write those headlines, I feel like I’m running The Onion in an alternative universe where satire is the reality.

But you can’t accuse me of “clickbaiting” because this headline is actually accurate.

For years, Trump has been one of the biggest promoters of misinformation about electric vehicles in the US. We have often reported on the ridiculous things he has said about them.

That hasn’t changed. In fact, Trump is still pushing hard against electric vehicles. We recently reported on Trump shutting down 8,000 EV chargers at federal buildings and he is pushing to remove the tax credit on electric vehicles.

This is purely transactional. Elon gave him $250 million, so now that Tesla’s stock is in free fall, he gives him a boost.

Like his Bitcoin pump, it isn’t likely to work. My hope is that it will at least help open the minds of some of his fans to electric vehicles, but I have doubts.

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