Apple may have bailed on its plans to build its own EV, but a Chinese competitor has completed the feat, and on paper, it has the makings to be one helluva first entry into the segment. Today, Xiaomi officially launched its first-ever EV, the SU7 – decked out with advanced battery tech, lightning-fast charging, and a mouth-watering range – all for starting MSRPs that will turn some heads. Oh, the smartphone manufacturer released a new phone model to match the new EV as well.
Although Xiaomi is making its case as a true competitor out of the gate in EVs, it has long been established as a trusted brand in China, manufacturing electronics based on an Internet of Things (IoT) platform, including smartphones, apps, laptops, home appliances, and scooters.
After seeing a decline in consumer electronics sales in the last decade, Xiaomi started turning its sights elsewhere, brainstorming how it could adapt its tech-savvy manufacturing expertise toward new lucrative ventures. It landed on EVs – a booming yet saturated market in China.
By 2021, Xiaomi Automobile was incorporated in China, and in two short years, the company was boasting faster-than-expected progress. By November 2023, we caught our first glimpse of Xiaomi’s first EV model – the SU7. A month later, the electronics company had officially unveiled the SU7 as a challenger to Porsche and who else but Tesla.
In February, Xiaomi shared plans to launch the new SU7 EV in Q2 of this year with hopes of capitalizing on its existing army of 20 million smartphone users. Today, the EV has publicly emerged to much acclaim, garnering an impressive amount of pre-orders in China in a very short window.
Source: Xiaomi Auto / Weibo
Xiaomi’s first-ever SU7 EV looks like affordable home run
Xiaomi held a live launch event for the SU7 EV in China today, posted in its entirety to its Weibo page. There’s a lot of exciting stuff to unfold here, so let’s dig in.
The SU7 arrives at a length, width, and height of 4,997 mm, 1,963 mm, 1,440/1,455 mm, respectively, with a wheelbase of 3,000 mm. Its size is comparable to the Tesla Model 3 (a clear competitor), albeit longer and slightly narrower. More on that in a minute.
Xiaomi shared that the SU7 EV will be sold in three different variants: Standard, Pro, and Max, as well as a limited-run Founders Edition of 5,000 units, of which Xiaomi states were the first built. The Standard and Pro trims sit atop a 400V platform, while the Max variant features an 800V platform, confirming speculation from leaked images we reported back in July 2023. Here’s how the trims vary on the spec sheet:
Xiaomi SU7 Trim
Standard
Pro
Max
Architecture
400V
400V
800V
Powertrain
RWD
RWD
AWD
Battery
73.6 kWh BYD Blade
94.3 kWh CATL Shenxing
101 kWh CATL Qilin
CLTC Range
700km (435 miles)
830km (516 miles)
800km (497 miles)
Power
299 hp (220 kW)
299 hp (220 kW)
673 hp (495 kW)
Torque
400 Nm
400 Nm
838 Nm
0-100km/h Acceleration (0-62mph)
5.28 seconds
5.70 seconds
2.78 seconds
Top Speed
210 km/h (130.5 mph)
210 km/h (130.5 mph)
265 km/h (165 mph)
Fast Charge Time (10-80%)
25 minutes
30 minutes
19 minutes
15-minute DC charge
350km (218 miles)
350km (218 miles)
510km (317 miles)
In addition to impressive specs, the new Xiaomi SU7 EV is decked out with advanced technology, including a head-up display, Pilot Pro ADAS with vision (Pilot Max with vision and LiDAR on the top two trims), a mini fridge add-on, and a Dolby Atmos sound system (Max trim).
What’s most enticing, however, is that future Xiaomi SU7 customers will get the above perks for some ultra-competitive pricing overseas:
Xiaomi SU7 Trim
Standard
Pro
Max
Starting MSRP
RMB 215,900 ($29,875)
RMB 245,900 ($34,000)
RMB 299,900 ($41,500)
Remember that mention of the Tesla Model 3? It’s important to point out that Xiaomi is clearly gunning for the American automaker with the launch of the SU7 EV. For example, the Pro version of the SU7 costs the same as the entry-level Model 3 in China, with significantly better specs. In fact, Xiaomi founder, chairman, and CEO Lei Jun pulled no punches during the live launch event earlier today:
Many people ask me who the Xiaomi SU7 is built for. My answer is, isn’t it time for Tesla Model 3 users to upgrade?
In collaboration with today’s EV event, Xiaomi also launched a new line of smartphones that work with the SU7, complete in colors to match the vehicle’s exteriors (seen above). The hype has been real so far as Xiaomi opened up its books, reporting over 50,000 firm orders in just 27 minutes.
Xiaomi says initial deliveries of the Standard and Pro trims of the SU7 EV will begin in China in April, followed by orders for the Max in late April. Trust we will do everything we can to get a look at this new impressive EV up close soon.
FTC: We use income earning auto affiliate links.More.
This week on Electrek’s Wheel-E podcast, we discuss the most popular news stories from the world of electric bikes and other nontraditional electric vehicles. This time, that includes the launch of the Lectric XP4 e-bike, a new set of RadRunners from Rad Power Bikes, California’s e-bike voucher program hits more hurdles, the effect of Trump tariffs on several e-bike and e-moto companies, and more.
The Wheel-E podcast returns every two weeks on Electrek’s YouTube channel, Facebook, Linkedin, and Twitter.
As a reminder, we’ll have an accompanying post, like this one, on the site with an embedded link to the live stream. Head to the YouTube channel to get your questions and comments in.
After the show ends, the video will be archived on YouTube and the audio on all your favorite podcast apps:
We also have a Patreon if you want to help us to avoid more ads and invest more in our content. We have some awesome gifts for our Patreons and more coming.
Here are a few of the articles that we will discuss during the Wheel-E podcast today:
Here’s the live stream for today’s episode starting at 8:00 a.m. ET (or the video after 9:00 a.m. ET):
FTC: We use income earning auto affiliate links.More.
Last month’s bauma event in Germany was so big that the industry hive mind is still trying to digest everything it saw – and that includes these new, rough terrain electric material handlers from Spanish equipment brand AUSA!
AUSA calls itself, “the global manufacturer of compact all-terrain machines for the transportation and handling of material,” and backs that claim up by delivering more than 12,000 units to customers each year. Now, the company hopes to add to that number with the launch of the C151E rough-terrain electric forklift, which takes its rightful place alongside AUSA’s electric telehandler and 101/151 lines of mini dumpers.
The C151 features a 15.5 kWh li-ion battery pack good for “one intense shift” worth of work, sending electrons to a 19.5 kW (approx. 25 hp) electric motor and the associated forks, tilt cylinders, etc. Charging is through a “standard” CCS L1/2 AC port, which can recharge the big electric forklift to 80% in about 2.5 hours.
Looked at another way: even if you drive the battery to nearly nothing, the AUSA can be charged up during a lunch break or shift change and ready to work again as soon as you reach for it.
Advertisement – scroll for more content
AUSA electric forklift charging
The 6,040 lb. (empty) AUSA C151E has a 3,000-pound maximum load capacity and a maximum lift height just over 13 feet.
“It is an ideal tool for working in emission-free spaces such as greenhouses, municipal night works, enclosed spaces, etc.,” reads AUSA’s press material. “It can be used in more applications than a traditional rough terrain forklift, offering greater performance as a result.”
Electrek’s Take
AUSA C151E electric rough terrain forklift; via AUSA.
AUSA’s messaging is spot-on here: because you can use the C151E – in fact, any electric equipment asset – is a broader set of environments and circumstances than a diesel asset, you can earn more work, get a higher utilization rate, and maximize not only your fuel savings, but generate income you couldn’t generate without it.
“More, more, and more” is how a smart fleet operator is looking at battery power right now, and that’s the angle, not the “messy middle,” that the industry needs to be talking about.
Plant workers drive along an aluminum potline at Century Aluminum Company’s Hawesville plant in Hawesville, Ky. on Wednesday, May 10, 2017. (Photo by Luke Sharrett /For The Washington Post via Getty Images)
Aluminum
The Washington Post | The Washington Post | Getty Images
Sweeping tariffs on imported aluminum imposed by U.S. President Donald Trump are succeeding in reshaping global trade flows and inflating costs for American consumers, but are falling short of their primary goal: to revive domestic aluminum production.
Instead, rising costs, particularly skyrocketing electricity prices in the U.S. relative to global competitors, are leading to smelter closures rather than restarts.
The impact of aluminum tariffs at 25% is starkly visible in the physical aluminum market. While benchmark aluminum prices on the London Metal Exchange provide a global reference, the actual cost of acquiring the metal involves regional delivery premiums.
This premium now largely reflects the tariff cost itself.
In stark contrast, European premiums were noted by JPMorgan analysts as being over 30% lower year-to-date, creating a significant divergence driven directly by U.S. trade policy.
This cost will ultimately be borne by downstream users, according to Trond Olaf Christophersen, the chief financial officer of Norway-based Hydro, one of the world’s largest aluminum producers. The company was formerly known as Norsk Hydro.
“It’s very likely that this will end up as higher prices for U.S. consumers,” Christophersen told CNBC, noting the tariff cost is a “pass-through.” Shares of Hydro have collapsed by around 17% since tariffs were imposed.
Stock Chart IconStock chart icon
The downstream impact of the tariffs is already being felt by Thule Group, a Hydro customer that makes cargo boxes fitted atop cars. The company said it’ll raise prices by about 10% even though it manufactures the majority of the goods sold in the U.S locally, as prices of raw materials, such as steel and aluminum, have shot up.
But while tariffs are effectively leading to prices rise in the U.S., they haven’t spurred a revival in domestic smelting, the energy-intensive process of producing primary aluminum.
The primary barrier remains the lack of access to competitively priced, long-term power, according to the industry.
“Energy costs are a significant factor in the overall production cost of a smelter,” said Ami Shivkar, principal analyst of aluminum markets at analytics firm Wood Mackenzie. “High energy costs plague the US aluminium industry, forcing cutbacks and closures.”
“Canadian, Norwegian, and Middle Eastern aluminium smelters typically secure long-term energy contracts or operate captive power generation facilities. US smelter capacity, however, largely relies on short-term power contracts, placing it at a disadvantage,” Shivkar added, noting that energy costs for U.S. aluminum smelters were about $550 per tonne compared to $290 per tonne for Canadian smelters.
Recent events involving major U.S. producers underscore this power vulnerability.
In March 2023, Alcoa Corp announced the permanent closure of its 279,000 metric ton Intalco smelter, which had been idle since 2020. Alcoa said that the facility “cannot be competitive for the long-term,” partly because it “lacks access to competitively priced power.”
Century stated the power cost required to run the facility had “more than tripled the historical average in a very short period,” necessitating a curtailment expected to last nine to twelve months until prices normalized.
The industry has also not had a respite as demand for electricity from non-industrial sources has risen in recent years.
Hydro’s Christophersen pointed to the artificial intelligence boom and the proliferation of data centers as new competitors for power. He suggested that new energy production capacity in the U.S., from nuclear, wind or solar, is being rapidly consumed by the tech sector.
“The tech sector, they have a much higher ability to pay than the aluminium industry,” he said, noting the high double-digit margins of the tech sector compared to the often low single-digit margins at aluminum producers. Hydro reported an 8.3% profit margin in the first quarter of 2025, an increase from the 3.5% it reported for the previous quarter, according to Factset data.
“Our view, and for us to build a smelter [in the U.S.], we would need cheap power. We don’t see the possibility in the current market to get that,” the CFO added. “The lack of competitive power is the reason why we don’t think that would be interesting for us.”
While failing to ignite domestic primary production, the tariffs are undeniably causing what Christophersen termed a “reshuffling of trade flows.”
When U.S. market access becomes more costly or restricted, metal flows to other destinations.
Christophersen described a brief period when exceptionally high U.S. tariffs on Canadian aluminum — 25% additional tariffs on top of the aluminum-specific tariffs — made exporting to Europe temporarily more attractive for Canadian producers. Consequently, more European metals would have made their way into the U.S. market to make up for the demand gap vacated by Canadian aluminum.
The price impact has even extended to domestic scrap metal prices, which have adjusted upwards in line with the tariff-inflated Midwest premium.
Hydro, also the world’s largest aluminum extruder, utilizes both domestic scrap and imported Canadian primary metal in its U.S. operations. The company makes products such as window frames and facades in the country through extrusion, which is the process of pushing aluminum through a die to create a specific shape.
“We are buying U.S. scrap [aluminium]. A local raw material. But still, the scrap prices now include, indirectly, the tariff cost,” Christophersen explained. “We pay the tariff cost in reality, because the scrap price adjusts to the Midwest premium.”
“We are paying the tariff cost, but we quickly pass it on, so it’s exactly the same [for us],” he added.
RBC Capital Markets analysts confirmed this pass-through mechanism for Hydro’s extrusions business, saying “typically higher LME prices and premiums will be passed onto the customer.”
This pass-through has occurred amid broader market headwinds, particularly downstream among Hydro’s customers.
RBC highlighted the “weak spot remains the extrusion divisions” in Hydro’s recent results and noted a guidance downgrade, reflecting sluggish demand in sectors like building and construction.