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Chinese consumer electronics company Xiaomi revealed Thurs., Dec. 28, 2023, its long-awaited electric car, but declined to share its price or specific release date.

CNBC | Evelyn Cheng

BEIJING — Chinese smartphone company Xiaomi said Thursday it will sell its first car for far less than Tesla’s Model 3, as price wars heat up in China’s fiercely competitive electric car market.

Xiaomi CEO Lei Jun said the standard version of the SU7 will sell for 215,900 yuan ($30,408) in the country — a price he acknowledged would mean the company was selling each car at a loss.

Tesla’s Model 3 starts at 245,900 yuan in China.

Lei claimed the standard version of the SU7 beat the Model 3 on more than 90% of its specifications, except on two aspects that he said it might take Xiaomi at least three to five years to catch up with Tesla on. He also said the SU7 had a minimum driving range of 700 kilometers (nearly 435 miles) versus the Model 3’s 606 kilometers. The company said orders had exceeded 50,000 cars in the 27 minutes since sales started at 10 p.m. Beijing time Thursday.

Deliveries are set to start by the end of April, Lei said. Lei also claimed that Xiaomi’s car factory, for which all “key” steps are fully automated, can produce an SU7 every 76 seconds. It was not immediately clear whether the factory was fully operational.

Earlier this week, the Xiaomi CEO said on social media the SU7 would be the best sedan “under 500,000 yuan” ($69,328).

The car is entering a fiercely competitive market in China, where companies are launching a slew of new models and cutting prices in order to survive. Chinese telecommunications giant Huawei has partnered with traditional automakers, most notably launching the Aito brand whose vehicles are often on display in Huawei smartphone showrooms.

Tesla‘s Model 3 is the best-selling new energy sedan in China that has a driving range of at least 600 kilometers (372 miles) and costs less than 500,000 yuan, according to data from industry website Autohome.

Xiaomi targets 20 million premium users for its new electric vehicle, says president

BYD‘s Han sedan starts at 169,800 yuan, according to Autohome.

Nio‘s ET5 starts at 298,000 yuan, while Xpeng‘s P7 starts at 209,900 yuan, the data showed. Geely-owned Zeekr’s 007 sedan starts at 209,900 yuan, according to Autohome.

Sales of new energy vehicles, which include battery-only powered cars, have surged in China to account for about one-third of new passenger cars sold, according to the China Passenger Car Association.

Accessories

The heads of competing electric car startups Nio, Xpeng and Li Auto were among the featured guests at the Xiaomi SU7 launch event.

Lei on Thursday showed off a range of accessories such as an in-car refrigerator, a custom front-window shade, and a smartphone holder, some available for free with a car purchase before the end of April, and others for a separate price.

The SU7 supports Apple’s Car Play and can integrate with the iPad, Lei said. He also revealed driver-assist tech for highways and cities, set to be fully available in China in August.

Tesla’s Autopilot for driver assist on highways is available in China, but the company’s “Full Self Driving” for city streets has yet to be released in the country.

Despite saying Xiaomi wanted to compete with Porsche at a car tech event in December, Lei acknowledged that the SU7 had longer to go before it might be able to compete at this more premium level. He announced that the “Max” version of the SU7, aimed as a competitor with Porsche’s Taycan, would sell for 299,900 yuan.

Ecosystem of devices

The rapid rise of Chinese electric vehicle maker BYD

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Broadcom CEO says generative AI will become a much larger part of global GDP

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Broadcom CEO says generative AI will become a much larger part of global GDP

The main competitor we have is merchant silicon, says Broadcom CEO Hock Tan

Broadcom CEO Hock Tan told CNBC’s Jim Cramer on Monday that artificial intelligence could become a larger part of global GDP as the technology spreads across industries.

Tan said the current global GDP sits around $110 trillion, with 30% of that figure “valued from industries related to knowledge-based, technology-intensive.”

“And you put in generative AI, you create intelligence in a lot of other aspects of society,” Tan continued. “That 30% say will grow to 40% of all GDP. That’s $10 trillion a year.”

If AI grows and becomes responsible for a larger piece of global GDP as Tan predicts, it would be a boon to the nascent tech sector and all the industries it relies on. Broadcom makes chips and networking equipment and has been a huge beneficiary of the AI boom as hyperscalers buy up its products. The stock is currently up 53.86%.

Broadcom and OpenAI announced their official partnership on Monday, saying they would jointly build and deploy 10 gigawatts of custom artificial intelligence accelerators. The move is part of a broader effort to scale AI across the industry. Broadcom shares surged in response to the news, up 9.88% by market close.

Broadcom and OpenAI’s deal is the latest in a slew of pricey partnerships among key Big Tech players related to AI.

Tan said OpenAI is “one of those few players in the forefront of creating foundation models,” and noted that even as a private company, the ChatGPT maker is worth about $500 billion. According to Tan, Broadcom’s “hard-nosed” approach to business doesn’t keep the company from looking several years in the future “at this phenomenon, this wave called generative AI.”

Broadcom is tight-lipped about its customers, but said earlier this year it was developing new AI chips with three large cloud customers. Management announced last month it had secured $10 billion in chip orders from a fourth unnamed client.

Tan told Cramer that Broadcom is working closely with “about seven players,” four of which he defined as “real customers,” or ones “who have given us production purchase orders at scale.”

“We feel very good about it,” Tan said of Broadcom’s partnerships. “Because each of these guys need a lot of compute capacity for them to basically play in this game and eventually win this game of creating the best foundation model in the world.”

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Musk calls for federal troops in San Francisco even as Benioff softens stance

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Musk calls for federal troops in San Francisco even as Benioff softens stance

Marc Benioff, chief executive officer of Salesforce, speaks during the World Economic Forum in Davos, Switzerland, Jan. 18, 2024.

Halil Sagirkaya | Anadolu | Getty Images

As Salesforce welcomes tens of thousands of people to San Francisco for its annual Dreamforce conference, CEO Marc Benioff has found himself in the center of local controversy on a national issue.

In an interview with The New York Times published on Friday, Benioff appeared eager for President Donald Trump to send federal troops to his company’s hometown, inserting himself into a national debate about whether the president should call the National Guard into various Democrat-led cities that Trump has maligned.

The Trump administration recently deployed the National Guard to Portland and Chicago, sparking protests and lawsuits.

“We don’t have enough cops, so if they can be cops, I’m all for it,” Benioff told the Times.

Benioff subsequently softened his comments, writing on X on Sunday that safety is “first and foremost, the responsibility of our city and state leaders.” But a heated online conversation was already well underway.

Tesla CEO Elon Musk, who moved to Texas from California, said federal intervention is needed to deal with crime in San Francisco. In posts on his social network X on Sunday, he said it would be “the only solution at this point,” and that “nothing else has or will work.” A day earlier, Musk, who has drawn criticism for his own drug use, characterized downtown San Francisco as a “drug zombie apocalypse.”

Musk still has big business in and around San Francisco. His artificial intelligence startup xAI, which owns X, has a sizable office in the city, and his brain computer interface company, Neuralink, recently leased a large property in South San Francisco. Tesla relocated to Texas, but the automaker’s engineering headquarters remains in Palo Alto, just south of San Francisco.

Musk’s call for U.S. troops came in response to social media posts by Tom Wolf, who describes himself as a “a formerly homeless recovering addict in San Francisco,” and an “advocate for addiction recovery.”

If you want to keep federal troops out of San Francisco, remove the organized drug dealers and 80% of the problem goes away,” Wolf wrote. “If you don’t, you reap what you sow.”

Musk shared Wolf’s post to his more than 227 million listed followers on X.

Neither Benioff nor Musk immediately responded to requests for comment. CNBC also reached out to Tesla, xAI and Salesforce for comment but did not hear back.

San Francisco rolls out Microsoft's Copilot to city staff

Local officials loudly opposed the idea of bringing in federal troops.

Brooke Jenkins, San Francisco’s district attorney, wrote on X after the Benioff interview that, “I can’t be silent any longer.”

Jenkins accused Trump and Homeland Security Secretary Kristi Noem of turning “so-called public safety and immigration enforcement into a form of government sponsored violence against U.S. citizens, families, and ethnic groups,” and said that if anyone is using excessive force or illegally harassing residents, “I will not hesitate to do my job and hold you accountable just like I do other violators of the law every single day.”

San Francisco Mayor Daniel Lurie, who defeated incumbent London Breed in November in part by promising to clean up San Francisco’s streets, wrote on X on Sunday that “crime is down 30% and tent encampments are at an all-time low.” He didn’t directly address Benioff or Dreamforce, but noted that tens of thousand of people are coming to the city for activities including concerts and Fleet Week, and that public safety is critical.

“San Francisco is on the rise,” he wrote

In Benioff’s follow-up comments after his interview with the Times, the Salesforce CEO praised Lurie’s efforts to increase police hiring and retain law enforcement.

Dreamforce, which launched in 2003, kicks off on Tuesday and runs through Thursday. The event is being held at the Moscone Center and occupies much of the surrounding area in downtown San Francisco.

Garry Tan, CEO of startup incubator Y Combinator, wrote on X that “We don’t need the National Guard,” but he used his post to go after a frequent local target for techies: Chesa Boudin and progressives.

Boudin was district attorney in San Francisco until 2022, when he was removed in a recall election after critics railed against what they viewed as his unwillingness to prosecute violent criminals. Now the judges are the problem, Tan said.

“We need new judges who are not hardcore Chesa Boudin-style activists who work to keep drug dealers out of jail even though the police, the district attorney and the people of SF want them locked up,” he wrote. “It’s shockingly that simple in SF.”

WATCH: President Trump to activate the National Guard in Washington, D.C.

President Trump to activate the National Guard in Washington, DC

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How Broadcom’s big OpenAI deal fits into the data center boom and what it means for the AI trade

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How Broadcom's big OpenAI deal fits into the data center boom and what it means for the AI trade

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