The iconic Lamborghini brand is getting a new look as the automaker prepares for an electric future. Lamborghini launched its new logo and corporate identity as part of its transformation.
Lamborghini launches a new look with an updated logo
It’s been over two decades since Lamborghini last updated its unmistakable logo. The black and gold bull, symbolic of Lambo’s power, performance, and agility (and the company’s founder, Ferruccio Lamborghini’s zodiac sign, Taurus), is getting a modern update.
Lamborghini’s new look is part of a broader transformation focused on “sustainability and decarbonization.” The performance brand will electrify its entire lineup by the end of 2024.
The overhaul is designed to better reflect the “brave,” “unexpected,” and “authentic” values of its new mission called “Driving Humans Beyond.”
According to Lambo, it aims to “create a solid pact with future generations,” serving as inspiration for sustainable progress.
The new look will be applied to future vehicles and the brand as a whole. Although very similar to the previous logo, you can see the Lamborghini name stands out with a “broader” typeface on the new version.
For the first time, the iconic bull is designed individually from the shield, making it stand out even more.
It also features black and white as its primary colors, with yellow and gold used as accents. The new logo will be used on all future cars. Lambo said the redesigned logo marks “a new phase in the company’s positioning.”
Shifting to an electric lineup
The refresh comes as Lamborghini plans to electrify its entire lineup by the end of the year. Under its “Direzione Cor Tauri” strategy, the brand will reduce emissions by 40% per car by 2030 with new electric models.
Lamborghini’s transformation started with the Revuelto plug-in hybrid last year. The brand will accelerate the shift in 2024 by launching the first hybrid Urus SUV and Huracan PHEV.
This will lead to Lamborghini’s first fully electric vehicle, previewed by the Lanzador concept, due in 2028. Lambo is working on its first fully electric “Super SUV,” which is expected to launch in 2029.
The high-riding 2+2 GT combines the versatility of a daily driver while preserving the performance of a Lambo. CEO Stephan Winkelmann said with the Lanzador, the brand is “looking into our future without forgetting our DNA.”
Lamborghini designed the interior to make you feel like you’re in a cockpit with bucket seats, a sports steering wheel, and dual digital screens.
What do you guys think of Lamborghini’s new look? Let us know in the comments.
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Tesla has confirmed through a new job listing that it plans to establish a ‘teleoperation’ team to remote control its upcoming robotaxi fleet.
It’s something that Tesla really needs in order to deliver a robotaxi service, and something that market leader Waymo has already deployed.
Waymo and Tesla have widely different approaches to self-driving.
The former is using a variety of sensors from cameras to lidars and operates its self-driving ride-hailing service, which is already commercially available in several markets, in geo-fenced areas that are mapped.
As for Tesla, the automaker relies entirely on cameras and neural networks, which it plans to train to the level of being capable of operating anywhere autonomously.
Tesla CEO Elon Musk has often dismissed Waymo’s strategy as “not being scalable” due to the mapping and geo-fencing issues.
But now there’s one thing that Tesla is taking from Waymo’s approach: teleoperation.
Waymo can be a bit vague when talking about the level of teleoperation with its vehicles, but we know that the vehicles can send a “stuck” alert and a team of remote Waymo employees can debug them.
Now, Tesla is also establishing a teleoperation team, according to a new job listing:
Tesla AI’s Teleoperation team is charged with providing remote access to our robotaxis and humanoid robots. Our cars and robots operate autonomously in challenging environments. As we iterate on the AI that powers them, we need the ability to access and control them remotely. This requires building highly optimized low latency reliable data streaming over unreliable transports in the real world. At Tesla, we control the entire hardware and software stack, end to end. Our goal is to integrate our hardware, firmware and backend expertise to achieve a cutting-edge system. Our remote operators are transported into the device’s world using a state-of-the-art VR rig that allows them to remotely perform complex and intricate tasks. Working with hardware teams, you will drive requirements, make design decisions and implement software integration for this custom teleoperation system.
The job is specifically for C++ Software Engineer and the main responsibility is to develop the application that the remote operators will use to assist the robotaxis.
Tesla claims that it will start deploying fleets of robotaxis in California and Texas in Q2 2025.
As for the humanoid robots, Tesla has already started to use them for simple tasks in its manufacturing facilities, but that’s expected to ramp up next year.
Electrek’s Take
This should enable Tesla to launch a service similar to Waymo without having to achieve a “superhuman level of miles between disengagement.”
However, it wouldn’t be exactly what Tesla promised: level 5 full autonomy.
Again, it would enable a similar service that Waymo has been offering for years. To be clear, I’m not against it. It will help Tesla deliver a useful robot ride-hailing service.
It will also be interesting to learn the level of teleoperation Tesla plans to deploy. For example, Waymo has confirmed that its remote team can answer questions from its vehicles to help unstuck them, but it’s not clear if they can actually be remotely operated.
Tesla did lose some credibility on that front after its ‘We, Robot’ event after it didn’t disclose that it’s robots at the event were remotely control before demonstrating them.
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Tesla (TSLA) has introduced a new direct discount for the Model Y in China as the latest of a series of incentives to boost demand during this critical end-of-quarter push.
The automaker regularly offers discounts at the end of every quarter, but the incentives to boost demand have been the most wide-ranging ever this quarter.
Over the last month, we have been documenting the many sale incentives and discounts that Tesla has put in place to ensure it creates the demand for a record quarter.
Tesla aims to deliver a record number of more than 515,000 vehicles in Q4 in order for its sales not to be down for the whole year. That’s ~30,000 more vehicles than Tesla’s last record quarter, which was Q4 2023.
And everywhere, Tesla is heavily subsidizing loans with lower interest rates. That has been the main incentive in China, Tesla’s biggest market, until now.
Tesla’s New Discount in China
Today, Tesla announced that it is offering a ¥10,000, the equivalent of $1,380 USD, discount on the final payment for new Model Y vehicles:
The new discount can be combined with Tesla’s subsidized 0% interest financing, which has been Tesla’s main incentive in China all year.
Electrek’s Take
Based on insurance data, Tesla is tracking ahead of last year’s deliveries in China, but it is going to need to beat its last record by a significant margin to make sure not to be down for the whole year.
Model Y is Tesla’s most popular vehicle, but Tesla is also going against the expectation of the design refresh coming early next year, which can negatively affect demand.
This discount is likely to combat that and maintain Tesla’s current good momentum in China.
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We now have more details on the massive recall, which just keeps growing. Hyundai and now Kia are recalling more than 208,000 electric vehicles in Canada and the US to fix a problem with the loss of driving power, which can increase the risk of a crash.
For the second time this year, the automakers are recalling huge swathes of EVs and other “electrified” vehicles in North America, citing concerns about a loss of driving power, the National Highway Traffic Safety Administration (NHTSA) said on Friday.
In the US, Hyundai is recalling 145,235 EVs, including the 2022 through 2024 Ioniq 5, the 2023 through 2025 Ioniq 6, GV60 and GV70, and the 2023 and 2024 G80. In Canada, Hyundai is recalling 34,529 vehicles that were produced between March and November of this year, according to Automotive News Canada.
As for Kia, the recall includes close to 63,000 Kia EV 6 vehicles from 2022 through 2024 in the US, but the company has yet to offer details on its Canada recall.
It looks like the issue stems from “the integrated charging control units in these vehicles, which may become damaged and fail to charge the 12-volt battery. This malfunction could lead to a complete loss of drive power, posing safety risks for drivers,” the NHTSA stated.
Back in March, Hyundai, Kia, and Genesis issued a similar recall for 147,110 electric vehicles – that recall centered, again, around damaged integrated charging control units failing to charge the battery.
The South Korea automaker has said that all owners of affected vehicles will be notified by letter mail on the next steps to take. This will involve bringing your vehicle to one of the company’s dealers to inspect and replace the charging unit and its fuse if necessary, along with performing a software update for the charging units.
Importantly, no crashes, injuries, fatalities, or fires due to this issue have been reported in the US or Canada, Hyundai reported.
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