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Sean “Diddy” Combs aggressively marketed himself to the ultra-rich as he turned his edgy rap glamor into a billion-dollar fortune.

Billionaires told The Post he would cold email with business proposals, while other Wall Streeters acclaimed him as a “genius” and one CEO of the New York Stock Exchange called him an “inspiration” on a par with the Founding Fathers 13 Diddy’s status as a Wall Street tycoon in his own right was on show in 2006 when he rang the New York Stock Exchange opening bell. Getty Images

But after federal investigators raided his Los Angeles and Miami homes as part of what law enforcement sources have told The Post is a sex-trafficking investigation led by the Southern District of New York, his career as an entrepreneur and investor is in jeopardy. Diddy has denied wrongdoing and called the probe “a witch hunt.”

Diddy was first declared a billionaire by hip-hop wealth expert Zack O’Malley Greenburg in 2022, but had coveted the status for years, telling Forbes in 1999, “I wanted to be very, very rich.” 13 Diddy’s relationship with billionaire Ron Burkle appears to be his longest business relationship. In 2015, Diddy again teamed up with Burkle and Mark Wahlberg to buy now water company AquaHydrate. Johnny Nunez/WireImage.com

Along the way he acquired a Rolodex littered with bold-faced names: he partnered with billionaire investor Ron Burkle; was “mentored” by hedge fund guru Ray Dalio; had his fashion line sold in Macy’s and Dillards; went into business with alcohol giant Diageo; opened the New York Stock Exchange with Este Lauder heir William Lauder; struck deals with Zac Posen and Liz Claiborne; 50% owned his own TV channel Revolt; launched a water range with Mark Wahlberg; and teamed up with Salesforce’s Marc Benioff to launch a black business marketplace.

In 2003, he sent the then owner of the Dallas Maverick Mark Cuban an email asking to design the uniforms for the NBA team, Cuban told The Post. They had never met so the cold email was a bold move.

For Diddy, it was a slam dunk to associate his new clothing brand, Sean John, with a pro sports team.

While Diddy took credit for the design, it was actually Diddy’s top designer who created it and Diddy signed off, Cuban said. 13 Diddy asked to design the Dallas Mavericks’ uniforms in 2003, securing his Sean John clothing logo a place on an NBA team, and with it both respectability and TV exposure. AP

“We were an up and coming team at a time when pro sports teams didnt do anything with entertainment industry people,” Cuban said.

“We never even met… we never did any follow up or anything beyond that,” Cuban said.

For Diddy who had gone to Howard University to study business a single deal with an NBA team gave him credibility that he leveraged for even more dealmaking.

But it was a two-way street: Diddy also used his own cache the promise of entry into a world of celebrity to attract investment for his projects.

The same year as his Mavericks deal, Diddy got Burkle, a serial investor worth an estimated $2.9 billion according to Forbes, to inject $100 million into his fashion range Sean John. 13 Michael Jackson (left), Diddy (center) and Burkle (right) attended an MTV party together in 2003. Burkle purchased Jackson’s ranch Neverland for $22 million in 2020.

It was to become Diddy’s longest-standing Wall Street relationship. After it was done, they partied with Michael Jackson while Sean John became a fixture in Macy’s and Dillards stores.

The next year the rapper teamed up with Este Lauder to create multiple fragrances, including one that was named “Unforgivable.” Here's what we know about the allegations against Sean "Diddy" Combs Sean “Diddy” Comb’s homes in Los Angeles and Miami were raided by Homeland Security amid a possible connection with an ongoing sex-trafficking investigation. Authorities targeted the rapper’s homes to seize phones and computers, sources told The Post. Combs was spotted outside a Miami airport slowly strolling back and forth Monday just hours after the raids, according to reports. Brendan Paul, a music producer and basketball player, was arrested on drug charges at a Miami airport while attempting to board Combs’ private jet. Paul has been accused of being a “drug mule” for Combs in a federal lawsuit. At least four Jane Does and one John Doe have been interviewed by New York prosecutors in connection to sex-trafficking allegations and a RICO case, sources told Rolling Stone. Combs’ ex-girlfriend Cassie (Cassandra Ventura) filed a lawsuit against him in November 2023 on several allegations, including rape and physical abuse for over a decade. Combs and Cassie settled the lawsuit one day after she filed it. In November 2023, the rapper was accused of drugging, filming and sexually assaulting a woman on a date in 1991. The lawsuit describes how Combs drove the alleged victim to a music studio where she could not get out of the car before taking her to a place he was staying to sexually assault her. A third woman filed a lawsuit against the celebrity in November 2023, claiming that he and singer-songwriter Aaron Hall took turns sexually assaulting her and a friend in the early 1990s. The woman, listed as Jane Doe in the lawsuit, claimed that a couple of days after the assault, Combs came to the home where she and her friend were staying and violently attacked her. In December 2023, Combs was hit with a fourth sexual assault lawsuit that accused him and others of sexually assaulting a 17-year-old girl at his NYC recording studio after drugging her and supplying her with alcohol.

The move gave him instant social cache. It let him rub shoulders, lucratively, with a New York social dynasty and in turn gave their decades-old brand a fresh, contemporary glamor associated not just with rap music, but his celebrity-packed White Parties in the Hamptons.

The company was thrilled with the partnership and chief operating officer William Lauder said Diddy was a “man who has built a phenomenal reputation as a tastemaker in music, in fashion and in business.” 13 Diddy was feted by the Lauder family for their deal with him including (from left), longtime company executive John Demsey, chairman emeritus Leonard Lauder, and heir Aerin, board member Jane and executive chairman William Lauder. WireImage for MAC Cosmetics 13 Diddy filmed a perfume commercial for Este Lauder in Saint-Tropez. 2006 RAMEY PHOTO 310-828-3445

The Lauder and Macy’s deals were celebrated with Diddy ringing the New York Stock Exchange’s opening bell in 2003, a sign of his power and influence.

Analysts said Diddy was one of the first celebrities to essentially license his name to brands and companies were able to draw on that to reach a more diverse group of customers.

In 2007, he was approached by the alcohol giant Diageo to become a brand spokesperson for its Croc vodka.

But he countered by proposing he become brand manager and chief marketing officer in return for a 50% profit share — and even had the business cards made up for his new role before the deal was done. 13 Diddy announced his partnership with Diageo for its Croc brand in 2007 at a press conference after brazenly printing business cards for his new title before the deal was done. Getty Images 13 The rapper was sure to make Croc part of his lifestyle, a win-win for Diageo and Diddy over the years. He no longer has any part of the business. Mr O / Splash News

The vodka brand agreed. He missed no opportunity to promote it with the deal paying him nearly $1 billion over the next 15 years and turning Croc into a hugely successful brand.

The avvy negotiations led many in Hollywood to respect Diddy’s acumen. He was a master entrepreneur, one music business insider who said the rapper was widely respected in Hollywood as a businessman told The Post.

He was a super intelligent hardworking guy and a genius at brands… he turned Croc into a billion dollar business.

When he rang the NYSE bell in 2016 as a representative for Croc, then NYSE president Tom Farley said Diddy was “an inspiration” to him and similar to the Founding Fathers since they were both hustlers.

The comments were written up by Diddy’s own news website Revolt, which often reported favorably on its co-founder. 13 Croc was once again the name behind Diddy as he and French Montana rang the NYS closing bell on August 30, 2016. Getty Images 13 After standing beside Diddy to run the closing bell, the then president of the NYSE Tom Farley (right) said Diddy was an inspiration and on a par with the Founding Fathers. Getty Images

But the Diageo relationship ended in rancor in 2023 with Diddy accusing the multinational of racism; the case was settled in January with Diageo now sole owner of Croc and DeLen tequila.

In 2015, Diddy again teamed up with Burkle and also with boyband heartthrob turned movie star Mark Wahlberg, to buy now defunct water company AquaHydrate.

Once again, Diddy promoted it energetically, appearing on both coasts with Wahlberg. Start your day with all you need to know

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At least on paper, Burkle had the longest relationship with Diddy of any of his business partners. He has not commented on the allegations against Diddy.

Earlier this year Burkle, a one time close friend of former president Bill Clinton, was linked to another alleged sex trafficker when he was listed in an unsealed court filing naming people associated with Epstein. There is no suggestion Burkle engaged in wrongdoing. 13 Burkle and Diddy were in a three-way deal with Mark Wahlberg after buying AquaHydrate and pushing it energetically. Getty Images for Extra

Diddy also forged a relationship with Dalio, who as well as founding Bridgewater, the world’s largest hedge fund, has a personal net worth of $15.4 billion, according to Forbes, and has become a sought-after guru for his principle of radical transparency.

In 2017, at a Forbes gathering for the “100 Greatest Living Business Minds,” Diddy approached Bridgewater founder Ray Dalio and started peppering him with business questions.

Diddy was a frequent attender at business events. His celebrity rider included his own drink brands and “a young Thai coconut.”

Dalio tweeted in 2019 that Diddy “asked me to mentor him” and posted a slickly-produced video of a “recent mentor session of ours.” 13 Ray Dalio (right) has said Diddy “asked me to mentor him.” Dalio has applauded Diddy as someone who wants to “help others.” Getty Images

?[H]es a real hero, Dalio said. And he wants to be a role model and help others.

“The greatest joy Im having now is helping other people to be successful, particularly helping people who can help a lot of people. Sean Combs, also known as @Diddy, is one such person,” Dalio posted, boosting Diddy to 1.3m followers looking for financial wisdom.

In 2021 Diddy teamed up with tech mogul Marc Benioff, CEO of Salesforce, who Forbes estimates to be worth $10.5 billion, to launch “SHOP CIRCULATE,” a marketplace for black-owned businesses.

That same year he launched a similar online marketplace, Empower Global. 13 Diddy’s most recent billionaire deal was with Marc Benioff’s SalesForce. Marc Benioff/X

“Building Black wealth starts with investing in Black-owned businesses and giving entrepreneurs access to the consumers needed to build sustainable companies that can thrive,” Combs said.

He told Billboard magazine last year that he wants to collaborate with Byron Allen, the TV mogul, and billionaire Hollywood director Tyler Perry to create a “black-owned media conglomerate,” although neither struck any deals with him.

After Diddy was accused by his ex Cassie of rape, sex trafficking, and domestic violence last November, and settled the suit without admitting her claims, brands began distancing themselves.

Macy’s, which still carried his fashion line, said they would stop selling his products. And 18 companies selling products on Empower are reported to have left the platform in recent months.

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Politics

Soap, shampoo and toothpaste considered ‘luxury items’ amid soaring poverty in UK, Gordon Brown says

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Soap, shampoo and toothpaste considered 'luxury items' amid soaring poverty in UK, Gordon Brown says

Children in the UK are suffering “the highest levels of poverty in living memory” – with basic toiletries including shampoo, soap and toothpaste now considered “luxury items”, Gordon Brown has said.

Speaking to the Politics Hub with Sophy Ridge, the former prime minister said he was “shocked and ashamed” at the current levels of poverty in Britain, which he said had not been seen for “many, many years”.

Mr Brown raised the plight of what he called “austerity’s children” – those who were born in the last 15 years “who are growing up poor, who probably have never known what it is to be anything other than poor”.

Politics latest: Asylum seekers detained for removal to Rwanda

There are currently 4.3 million children who are officially in poverty after housing costs – translating to 30% of all children in the UK, according to statistics published by the Department for Work and Pensions (DWP) in March.

The figure is an increase of 100,000 on the previous year.

Mr Brown, the most recent Labour prime minister and a former chancellor, told the Politics Hub the cost of living crisis has exacerbated the already-difficult situation for many.

Pic: iStock
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Gordon Brown says people in the UK are struggling to afford basic toiletries like soap and shampoo. Pic: iStock

“We’re running a multi-bank which is a food bank, clothes bank, furnishings bank, toiletries bank, baby bank, all rolled into one,” he said.

“Last winter, people were desperate for bedding just to keep warm. They’d stop heating their homes and they were simply trying to heat themselves.

“As we move into these summer months – toiletries people cannot afford and consider soap and shampoo and toothpaste as a luxury item.

“And that is why the biggest hospital admissions for children under 10 – between five and nine – is for dental decay. And that’s three-and-a-half times higher in the poorer communities than the richer communities. So we are seeing austerity’s children.”

The former prime minister urged Chancellor Jeremy Hunt to take action in the autumn statement he is expected to deliver later in the year, while his advice for Sir Keir Starmer – who is on course to be the next Labour prime minister – was that he should “stick to his principles”.

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‘No Rwanda flights’ under Labour govt

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Sir Keir has angered some in his party by so far refusing to abolish the two child benefit cap, which the Labour leader has said he cannot commit to due to the “tough decisions” his party will face if propelled into power.

Mr Brown once again repeated his calls for a “root and branch” review of Universal Credit, which he said had “gone wrong” – including the two-child benefit cap that was introduced by the Conservative government in 2017 and prevents parents from claiming child tax credit or universal credit for more than two children.

He indicated to Ridge that he believed the Labour leader should drop the cap, saying: “I think they should do a review, a root and branch review of Universal Credit.

“And you’ve got to look at every aspect of Universal Credit which has gone wrong. And it’s not, of course, just the two child rule that is causing problems – it’s the caps that have been placed on, for example, housing benefits.”

Read more from Sky News:
Slovakia’s PM in hospital after ‘assassination attempt’
Warning to boil tap water after 22 cases of diarrhoea disease

Appealing to Sir Keir as he prepares for the possibility of reaching Downing Street, Mr Brown said the Labour leader should “never lose sight of why you’re there in the first place”.

“If you do lose sight of that, then you will fail. If you don’t lose sight of it and commit to your principles in implementing them, then I think you’ll succeed, and I’m sure he will,” he said.

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The former chancellor also urged Mr Hunt to continue the £500m household support fund that is due to expire at the end of September, and called for a children’s fund to be created alongside foundations, charities, businesses and governments at both local and national levels.

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World

Who is Slovak populist prime minister Robert Fico?

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Who is Slovak populist prime minister Robert Fico?

Robert Fico is a populist leader who staged a political comeback last year.

The 59-year-old has previously been compared to former US president Donald Trump.

But his election victory last autumn meant NATO also had another leader who was sympathetic to Russia’s Vladimir Putin.

Robert Fico in ‘life-threatening condition’ after assassination attempt – follow live updates

Critics have voiced increasing fears Mr Fico would abandon Slovakia’s pro-Western course.

This would echo some of the concerns raised about Viktor Orban, the prime minister of Hungary, another NATO member.

Thousands of people have repeatedly held protests across Slovakia against his policies.

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Mr Fico and his SMER, or Direction party, secured nearly 23% of the votes at the polls in October.

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Slovak PM bundled into car after being shot

He is known for foul-mouthed tirades against journalists and has campaigned against immigration and LGBTQ+ rights.

The prime minister has previously opposed EU sanctions on Russia – and has been against Ukraine joining NATO.

Pic: AP
Rescue workers wheel Slovak Prime Minister Robert Fico, who was shot and injured, to a hospital in the town of Banska Bystrica, central Slovakia, Wednesday, May 15, 2024. Slovakia’s populist Prime Minister Robert Fico is in life-threatening condition after being wounded in a shooting Wednesday afternoon, according to his Facebook profile. (Jan Kroslak/TASR via AP)
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Mr Fico was shot and injured on Wednesday. Pic: AP

He believes the US and other nations should use their influence to force Russia and Ukraine to strike a compromise peace deal.

Mr Fico also repeated Mr Putin’s unsupported claim that the Ukrainian government runs a Nazi state from which ethnic Russians in the country need protection.

The politician founded the SMER party in 1999 and has served as the nation’s prime minister for over 10 years across three different spells.

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Slovakian president-elect Peter Pellegrini called the apparent assassination attempt ‘a threat to everything that has adorned Slovak democracy so far’

Born to a working-class family, Mr Fico graduated with a law degree in 1986 and joined the then ruling Communist Party.

After the 1989 fall of communist rule, he worked as a government lawyer, won a seat in parliament under the renamed Communist Party, and represented Slovakia at the European Court For Human Rights.

With a campaign based on overturning austerity reforms, Mr Fico started his first four-year spell as the country’s leader in 2006.

He returned as leader in the parliamentary elections of 2012, but failed in an attempt to win the presidential election of 2014.

In 2016, despite winning the parliamentary polls, Mr Fico’s party was unable to secure a majority and after a multi-party coalition allowed him to remain as leader, he resigned in 2018.

As leader of the largest party following the October 2023 election, Mr Fico formed a coalition with Voice – Social Democracy (Hlas) and the Slovak National Party, and began his fourth term as prime minister.

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All three coalition parties are either leftist or nationalist and, having previously expressed anti-American views, he has spoken about what he called Western influence in Ukraine’s war which only led to Slavic nations killing each other.

His popularity among some, however, has been based on promises to protect the living standards of those left behind in a country where conditions for many are only slowly catching up with western Europe and where many hold relatively fond memories of a communist-era past.

Ukraine should make ‘compromise’

Earlier this year, Mr Fico reiterated his controversial belief Ukraine should give up territory to end the war with Russia.

In January, he told Slovak public broadcaster RTVS: “There has to be some kind of compromise.

“What do they expect, that the Russians will leave Crimea, Donbas and Luhansk? That’s unrealistic.”

In the same interview, he added Ukraine’s membership of NATO would “merely be a basis for World War Three” and Ukraine was “not an independent and sovereign country” which instead was under the “influence and control” of the US.

Protesters hold Slovak and European Union flags as demonstrators take part in a protest against government changes at public broadcaster RTVS in Bratislava, Slovakia, May 2, 2024. REUTERS/Radovan Stoklasa
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Protests were held in Bratislava this month over potential changes to broadcaster RTVS. Pic: Reuters

Protests against controversial changes to TV and radio

Two weeks ago, thousands of people demonstrated against his controversial overhaul of Slovakia’s radio and TV services.

Critics said it would result in the government taking full control of the media.

The proposed changes would mean the public broadcaster known as RTVS would cease to exist and be replaced by a new organisation.

“If Fico takes control of RTVS, it would mean a decisive step on the way towards Orban and Putin,” Michal Simecka, of the main opposition party Progressive Slovakia, told thousands of protesters in the capital Bratislava.

In April, Mr Fico refused to back the implementation of the EU’s new migration system in his country.

The bloc’s new pact set out new security and asylum procedures as well as proposed quotas.

He said: “We are saying unequivocally that you cannot order a country that it must accept, in the Slovak case, up to 300 migrants you know nothing about, or pay €20,000 per each.”

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Environment

Save $1,700 on Jackery’s Explorer 2000 Pro bundle, Pit Boss table top wood grill, Greenworks mower, and more

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Save ,700 on Jackery's Explorer 2000 Pro bundle, Pit Boss table top wood grill, Greenworks mower, and more

Today’s Green Deals are meant to maximize your summer adventures amongst nature, headlined by the Jackery Explorer 2000 Pro with two 200W Solar Panels that is back at its $1,899 low for your campsite power needs. For your campsite’s meal needs, there is the Pit Boss Table Top Wood Pellet Grill at $240, while none of your adventuring can begin before you finish up your chores around the house – namely shaping up your lawn with the Greenworks 40V 20-inch Cordless Electric Push Mower for $320. Plus, all the other hangover Green Deals that are still alive and well.

Head below for other New Green Deals we’ve found today and, of course, Electrek’s best EV buying and leasing deals. Also, check out the new Electrek Tesla Shop for the best deals on Tesla accessories.

Jackery Explorer 2000 Pro bundle with two 200W solar panels hits $1,899 low

With both camping and hurricane seasons right around the corner, you’ll likely need a reliable back up power option as you roam the wilds or bunker down to wait out the storms. To accommodate these needs at a more affordable price, the official Jackery Amazon storefront is offering its Explorer 2000 Pro Portable Power Station with two 200W Solar Panels for $1,899 shipped. Down from its usual $3,599 price tag, it has already seen five previous discounts since the new year began, with the two biggest ones repeating the same drop to the $1,899 low like today’s deal. All-in-all, you’re looking at a massive $1,700 markdown that is usually reserved for major sales events like Black Friday or Christmas – which, even then, sat $100 higher, giving you a rare opportunity to stock up at the best rate we’ve tracked.

Providing a 2,160Wh capacity and 2,200W of max power output, Jackery’s Explorer 2000 Pro boasts the usual smart controls by syncing your smartphone, letting you monitor and adjust settings as you need while also giving you remaining power levels and helping you to manage power consumption. When hooked up to a maximum of six Jackery SolarSaga 200W solar panels, it can full recharge from 0 to 100% in less than three hours – or in just two hours via a wall outlet. With its eight ports, all your device’s charging needs and appliance’s power needs will be covered: three ACs, two USB-As, two USB-Cs, and one car port. You can also find the Explorer 2000 Pro bundled with only one 100W solar panel at a $1,000 markdown for $1,399. Or get the power station alone for $1,199.

Pit Boss’ Table Top Wood Pellet Grill now $240

With so many people gearing up for summer adventures, mainly in the form of road trips and camping excursions, Amazon is now offering the Pit Boss Table Top Wood Pellet Grill for $239.85 shipped. Regularly fetching $369, after 2023’s wild ups and downs between $220 and its MSRP, it ended last year at $191, the lowest price we have seen since 2022. Since the new year began, things have become more stagnant, spending the first three months at full price and barely budging during discounts. April saw the first break up of this monotony, with today’s deal coming in to repeat the savings as a $129 markdown that lands at the second-lowest price we have tracked in the last two years – only $84 above the all-time low from 2022.

This portable wood pellet grill is a wonderful addition to your camping arsenal with its compact 15-inch by 24-inch by 19-inch design. It utilizes wood pellets as a fuel source in order to give your food the smoky flavor you crave while also putting off less emissions than that of charcoal. You’ll have a wide 180-degree to 500-degree range to play with, letting you do anything from quick sears at high temperatures to low and slow cooking for classic BBQ meals – you can even sear food with direct 1000-degree heat, if you like. Its dial-in digital control board gives you real-time data through its LED display while also keeping stable temperatures so you don’t have to stress.

Greenworks 40V 20-inch Cordless Electric Push Mower returns to $320 low

Amazon is offering a lightning deal on the Greenworks 40V 20-inch Cordless Electric Push Mower for $319.99 shipped. Normally fetching $400, this particular model has seen few discounts since the new year began, with only two having occurred in March and April to the same $320 Amazon low. We have seen it go for less elsewhere in the past, dropping as low as $249. Today’s deal still comes in as a solid $80 markdown that returns costs to the lowest price we have tracked on Amazon.

With this lawn mower’s 40V brushless motor and 4.0Ah battery, you’ll have all you need to tackle yards up to 1/3 acre in size on a single charge (keep in mind that rates may vary based on the terrain and operator technique). It sports a durable 20-inch steel deck topped with LED headlights for early morning and late evening jobs, with a folding design that “saves 70% more space in seconds with vertical storage.” It offers a 7-position height-adjustment, with a 4-in-1 design allowing you to mulch, side discharge, and rear-bag your grass clippings, as well as kick it into a higher gear for turbo leaf pickup.

If you’re looking for a bigger and badder piece of equipment for your lawn, Amazon is still offering the Greenworks 60V 42-inch Cordless Electric CrossoverZ Zero Turn Riding Mower for $3,797, down from $4,800. Sitting atop a 42-inch reinforced 12-gauge steel cutting deck, this mower sports a 60V TRUBRUSHLESS motor that was designed to handle up to 1.5-acres of land on a single charge of its four included 8.0Ah batteries. You’ll also find its predecessor, the 60V 42-inch Cordless Electric CrossoverT Riding Mower for $3,497, down from $4,300. While it offers most of the same features and similar specs, the main difference here is the missing zero-turn maneuverability and control.

Spring e-bike deals!

Juiced RipCurrent S Fat-Tire e-bike being ridden by man in all black, within post for Jackery Explorer 2000 Pro bundle

Other new Green Deals landing this week

The savings this week are also continuing to a collection of other markdowns. To the same tune as the offers above, these all help you take a more energy-conscious approach to your routine. Winter means you can lock in even better off-season price cuts on electric tools for the lawn while saving on EVs and tons of other gear.

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