Car companies have been screwing up e-bikes for longer than you think
Believe it or not, there’s nothing new about major automakers and motorcycle companies trying and failing to build and sell electric bicycles. Despite millions upon millions of e-bikes being produced and sold each year by bicycle companies, automotive companies have spent decades failing to convert their design and manufacturing experience into e-bike success.
It might sound strange, especially since electric two-wheelers are the largest category of electric vehicles in the world – and growing quicker than any other type of EV. Even in a year when e-bike sales weren’t able to continue their meteoric growth trend, the e-bike industry still grew to a record size without any indication of stopping.
So you’d think that the automotive world, the very industry that has the most to lose from drivers becoming riders, would have gotten into the game by now.
The truth is that it has, and repeatedly. The problem is that Big Auto just hasn’t succeeded at it yet.
Chairman of the Light Electric Vehicle Association, Ed Benjamin, who has worked in the e-bike industry for nearly as long as it has been an industry and who has also advised several automakers on their e-bike projects, recently shared his thoughts on why Big Auto has failed so spectacularly in the e-bike industry.
And he certainly isn’t short on examples.
Legendary American automotive visionary Lee Iacocca was all-in on electric bikes as far back as the 1990s. He pushed for the EV Global electric bicycle (seen above), which was so revolutionary at its time that it had the word “e-bike” emblazoned across the side to let people know what it was. The e-bike started at a modest $995 and could hit 15 mph (25 km/h) all the way back in 1997 – a speed that Europeans still haven’t figured out how to surpass nearly 30 years later.
But as Benjamin explained, even automotive great Lee Iacocca couldn’t make e-bikes work for car companies. As it turned out, the deck was stacked against him. No matter how much he wanted his e-bikes to succeed, it didn’t translate into sales at car dealerships. The $1,000 price meant that car salesmen working on commission couldn’t be bothered to sell them, certainly not when they stood to make a lot more money pushing someone into a Taurus or F150. Dealerships also quickly learned that there wasn’t money to be made in servicing e-bikes when the same car bay could turn over significantly more cash.
Ford continued with global e-bike attempts into the early 2000s but was met with either quick failures or extremely slow, limited sales.
In Asia, giants such as Honda, Panasonic, and Yamaha were also met with limited success, though the limited Japanese market was one area where their early e-bikes did succeed. Panasonic was able to sell its e-bike drive system, but that agreement was largely led by the bicycle company Giant taking the reins and using its bike industry experience to set the partnership up for success.
Yamaha, it should be pointed out, actually created the first production electric bicycle as far back as 1993, though that early model also only took off in Japan while failing to gather meaningful traction in the rest of the world.
Yamaha is one of the few success stories to date, still producing impressive e-bikes, though the company famously spins its non-auto products off into their own companies. I think we can all accept that the engineers designing Yamaha’s motorcycles aren’t heavily involved in Yamaha’s pianos or biomedical products.
Harley-Davidson shocked the industry back in 2018 with its beautiful electric bike designs. Still, it ultimately spun the project out as an independent company, Serial One, that failed to achieve strong sales. The e-bike company was eventually sold off to another bicycle company, which is currently attempting to revive the Serial One brand.
In many of these cases, the actual product was quite impressive. Harley’s Serial One e-bikes often scored great reviews, despite not sticking the landing with sales.
It’s a tough cycle that has continued to repeat itself, with Benjamin explaining his belief that it comes down to the same root causes, “my opinion: The pain and failure has usually been when an engineering culture, proud of their creation, has turned the bikes over to a sales culture that did not truly understand or believe in the product.”
That might explain why plenty of new e-bikes bearing automotive company names released in the last few years were merely licensing deals, such as Jeep’s e-bike built by Quietkat, Hummer’s e-bike built by Recon Power Bikes, Polestar’s e-bike built by Allebike, Toyota’s e-bike built by DOUZE cycles, and Ducati’s e-bikes built by Thok Bikes, among others.
GM was one of the few companies to build an impressive electric bike entirely in-house, but the project came at the worst possible time as COVID was blamed for killing off the GM e-bike before it could succeed.
With decades of examples, you might think automakers would have given up on the dream of building and selling their own electric bikes. But that doesn’t appear to be the case.
Several major companies are still trying to develop their own models, with some even doubling down on their investments.
Porsche is one example, with the company recently buying e-bike motor manufacturers and entire e-bike companies in an attempt to bring more e-bike expertise under the Porsche nameplate.
Rivian, the US-based electric truck maker, has also significantly expanded its e-bike development team with hires from major bicycle companies. The CEO also explicitly stated the company has its eyes on an e-bike model, though didn’t share any details about the direction Rivian’s e-bike could be headed.
All of this is to say that despite automakers consistently trying and failing to bring their own e-bikes to market, one thing is crystal clear: they sure aren’t giving up.
FTC: We use income earning auto affiliate links. More.
Environment
Former Tesla, Lucid execs form new EV brand Longbow, whose first two models are sharp and ultra-light
A new niche EV brand, Longbow, has emerged into the public eye, hailing itself as ” the first-ever British electric sports car manufacturer. ” It has unveiled its first two featherweight models, inspired by British automotive icons and designed with real-road performance and the overall driver experience in mind. Despite debuting today, the limited hand-built production of these two featherweight EVs is expected to begin relatively quickly, and they start at a price that doesn’t just cater to the affluent.
You’re not alone if you haven’t heard of Longbow until today. The young brand was founded as recently as 2023 by Daniel Davey, Jenny Keisu, and Mark Tapscott – three industry veterans with a combined resume that cannot be ignored. Davey and Tapscott worked at Tesla during the development of the original Roadster, followed by senior positions at both Lucid Motors and BYD. Keisu brings experience and leadership from the electrified marine segment as she was formerly the CEO of X Shore – an electric boat developer no stranger to the Electrek homepage.
Although Longbow was only founded two years ago, its trio of founders say the EV brand is the realization of many more years of planning and preparation. They have since expanded their team to include an arsenal of engineers with backgrounds in road and motorsport, including former employees at Aston Martin, Formula E, Lotus, and Tesla.
The Longbow team has tasked itself with delivering world-class BEVs that are “spiritual successors” to the icons of British automotive, such as the Lotus Elise and Jaguar E-Type, reimagined for the modern world with bespoke EV platform technology and supreme dynamics. Their take on this legacy is a lineup of sleek vehicles designed, engineered, and built in the UK as Featherweight Electric Vehicles (FEVs).
The young company hit a milestone today, unveiling its first two EV models – the Longbow Speedster and the Roadster; check them out.
Longbow’s first two EVs set to arrive in 2026 under $93k
Per a press release from Longbow, this is the first look at its first two featherweight EVs, which include a Speedster convertible and a Roadster. As FEVs, both models will weigh under 995 kg (2,193 lbs) and achieve the automaker’s motto, “Celeritas Levitas,” or “the speed of lightness.” Per the company:
Development of the Longbow Speedster and Roadster has pursued a singular philosophy: simplify, focus on beauty and engagement, then relentlessly add lightness, until all that remains is sheer automotive intoxication. Antithetical to conventional notions of what a battery electric vehicle (BEV) can be, Speedster and Roadster are striking, light, nimble, balanced, and engineered for an unparalleled driving experience.
The Speedster and Roadster sit atop an aluminum chassis designed for maximum stiffness while offering as little necessary weight as possible. The EV frame is complimented by lighter and more compact motors and batteries (something Lucid Motors is constantly celebrated for). These design elements combine to deliver what Longbow calls “the world’s first ‘proper’ all-electric sportscar for the modern enthusiast.”
The open-topped Speedster weighs 895 kg (1,973 lbs) and can accelerate from 0-100 km/h (0-62 mph) in 3.6 seconds. It has a WLTP range of 275 miles. Longbow shared that the closed cockpit Roadster EV will follow the Speedster, weighing 995 kg while achieving the same 0-100k m/h time. It has a WLTP range of 280 km (174 miles)
As mentioned above, both models will be hand-built in the UK and are expected to hit the market in 2026. The Speedster will start at a price of ₤84,995 ($92,600), including VAT, and only 150 examples will be built. That build schedule will include 10 Luminary First Edition and 25 Autograph Edition models.
The Roadster’s starting price is ₤64,995 ($70,850), including VAT. It will include 50 Luminary 1st Edition models or 100 Autograph Editions. Reservations for both Longbow EVs are available now.
What do we think? Will these FEVs actually get made? Or is this another startup with cool designs that will run out of money before it scales? I hope it’s the former!
FTC: We use income earning auto affiliate links. More.
Environment
Tesla Takedown movement fights back against Musk/Trump after push to label them as ‘domestic terrorists’
The Tesla Takedown movement is fighting back against claims made by Elon Musk and Donald Trump while protests are ramping up.
Earlier this week, Tesla CEO Elon Musk falsely accused the movement of Tesla protests to be financed by the Democratic Party’s ActBlue PAC, and President Trump tried to tie the protests with vandalism against Tesla vehicles and stores.
Trump went as far as claiming that “violence against Tesla dealership will be labeled as domestic terrorism.”
The Tesla Takedown movement has issued a statement in response to make it clear that they are against violence and destruction of property:
We are a nonviolent grassroots protest movement. We oppose violence and destruction of property. Peaceful protest on public property is not domestic terrorism. They are trying to intimidate us. We will not let them succeed.
Their intention is to continue peaceful protests and they are in no way associated with the destruction of property – nor is there any evidence that they have been.
Tesla Takedown account on BlueSky added:
“We will not be bullied or allow our rights to be trampled on or stolen. If you’re ready to show Donald Trump and Elon Musk that there are no kings in America, join a Tesla Takedown protest in your community this weekend.”
Several more protests are now being organized for the next few days and into the weekends.
There are currently dozens of protests planned at Tesla stores and charging stations in the US, Canada, and Europe in the coming days.
Electrek’s Take
This is a slippery slope. I certainly condemn the destruction of the property of Tesla owners or vehicles and locations owned by Tesla.
It’s dangerous, and it doesn’t help the Tesla Takedown cause, but it seems to be a stretch to label that “domestic terrorism.”
As far as I can tell, the movement has never called for it. They have only called for peaceful protests, and they shouldn’t be associated with actions taken by extremists.
People have reasons to be mad at Musk and Trump, who are targeting social security, calling government officials “traitors” for supporting Ukraine, and alienating entire nations with senseless trade wars.
If they attack things they care about, is it unfair for them to attack things Elon cares about?
FTC: We use income earning auto affiliate links. More.
It’s finally here. Toyota unveiled its newest EV, the C-HR+, a surprisingly stylish electric SUV. The smaller SUV will sit below the bZ4X and offer more range, a sleek new look, and faster charging. With an expected lower price tag, the Toyota C-HR+ could just be the affordable electric SUV we’ve been waiting for.
Toyota unveils the new C-HR+ as an EV
Remember Toyota’s compact C-HR? It’s back and better than ever. Toyota discontinued it in the US in 2022, replacing it with the more efficient Corolla Cross hybrid and first electric SUV, the bZ4X.
Toyota is reviving the name as it revamps its EV lineup. At its annual product strategy event last week, Toyota showcased an array of new EVs that are coming soon, including the new C-HR+.
The electric C-HR already looks like a massive upgrade over the discontinued gas model. Its clean, modern look is similar to Toyota’s other updated vehicles, such as the Corolla, Crown, and Prius. It will be available in both front and all-wheel drive configurations.
With two battery options, 57.7 kWh and 77 kWh, the C-HR+ EV has a WLTP driving range of up to 372 miles (600 km).
Outside of its GR performance models, the AWD version will be Toyota’s most powerful vehicle in Europe. With up to 343 horsepower (252 kW), it can sprint from 0 to 100 km/h (0 to 62 mph) in 5.2 seconds.
The FWD model with the 57.7 kWh battery packs 167 horsepower (123 kW) while the larger 77 kWh battery delivers 224 horsepower (165 kW).
Inside, Toyota claims its new electric SUV is a “class above” with an extended wheelbase providing an open, welcoming feel. The C-HR+ features a standard 14″ infotainment with dedicated EV routing.
Toyota loaded it with its latest connectivity and safety tech, including Toyota Safety Sense active safety and driver assistance systems.
Safety features like a Blind Spot Monitor, Adaptive High-Beam headlights, and a Parking Support Brake are now standard. Higher trims gain Park Assist and a Panoramic View Monitor.
Although official specs will be revealed closer to launch, Toyota said the electric SUV can achieve DC fast charging speeds of up to 150 kW. The company finally added a battery preconditioning feature for better performance.
At 4,520 mm (178″) long, the C-HR+ EV version is slightly longer than the previous gas model. It’s also a bit shorter than the Toyota RAV4.
Toyota will launch the electric SUV later this year in select European markets, with a full rollout in Europe scheduled for 2026. For those in the US, we’ll have to wait for the official word, but if it does arrive, which would likely be in 2026, the C-HR+ would sit below the bZ4X.
With the 2025 bZ4X starting at $37,070, we could see Toyota’s smaller electric SUV start in the $30,000 range. At that, it could be a true competitor in the US.
How do you feel about Toyota’s new electric SUV? Would you buy one in the US for around $30,000 to $35,000?
FTC: We use income earning auto affiliate links. More.
-
Sports2 years ago‘Storybook stuff’: Inside the night Bryce Harper sent the Phillies to the World Series
-
Sports11 months agoStory injured on diving stop, exits Red Sox game
-
Sports1 year agoGame 1 of WS least-watched in recorded history
-
Sports2 years agoMLB Rank 2023: Ranking baseball’s top 100 players
-
Sports3 years ago
Team Europe easily wins 4th straight Laver Cup
-
Environment2 years agoJapan and South Korea have a lot at stake in a free and open South China Sea
-
Environment2 years agoGame-changing Lectric XPedition launched as affordable electric cargo bike
-
Business2 years agoBank of England’s extraordinary response to government policy is almost unthinkable | Ed Conway