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The first fully electric three-row SUV from Kia, the EV9, sparked a 151% surge in EV sales in March. Kia’s EV9 helped the brand achieve its second-best Q1 sales results.

Kia EV9 pushes EV sales up 151% in March

“Our growth in SUVs and early impact of the all-new, all-electric three-row EV9 helped deliver Kia’s second-best first-quarter sales result,” Kia America’s vice president of sales operations, Eric Watson, said.

Kia sold 1,281 EV9 models in March for a total of 4,007 through the first three months of the year. The new model helped drive EV sales up 151% in March.

Sales of Kia’s first dedicated EV, the EV6, reached 1,537 in March, up 55% from last year. Kia sold 4,059 EV6 models in Q1, up 20% compared to last year.

After launching the electric SUV in the US late last year, starting under $55,000, Kia called it a “wake-up call” to the industry.

Kia builds the EV9 in South Korea, but production is expected to move to the US by the end of May. By producing the electric SUV at its West Point, GA plant, the EV9 will qualify for a part of the federal EV tax credit.

Kia-EV9-sales-March
2024 Kia EV9 GT-Line (Source: Kia)

Once Kia begins sourcing batteries from its Savannah, GA, facility, it expects the EV9 to qualify for the full $7,500 tax credit by early 2025, which could further drive up sales.

To make up for the loss, Kia is offering big incentives on the 2024 EV9 as it looks to fend off the competition.

Kia EV9 Trim

MSRP
(including $1,495
destination fee)
EPA Est. Range
(miles)
Light RWD $56,395 230
Light Long
Range RWD
$60,695 304
Wind e-AWD $65,395 280
Land e-AWD $71,395 280
GT-Line e-AWD $73,900 270
2024 Kia EV9 trim prices and range

Kia’s EV sales growth in March comes after sister company Hyundai achieved its best-ever March and Q1 US sales, with EV sales doubling. Hyundai’s IONIQ 5 had its best first-quarter and March sales.

Although Kia asked dealers to avoid markups, some are pricing the electric SUV up to $7,000 over MSRP as demand continues picking up.

Kia-EV9-interior
Kia EV9 interior (Source: Kia)

With 42.8″ of rear legroom, more than the Cadillac Escalade and Range Rover P400 3-row, it’s no wonder buyers are going with Kia’s new EV9.

Ready to hop in your new three-row electric SUV? We can help you find the right Kia EV9 model for you at the right price. You can use our link to view deals on the 2024 Kia EV9 in your area.

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Ford F-150 Lightning retakes America’s best-selling electric pickup crown

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Ford F-150 Lightning retakes America's best-selling electric pickup crown

Ford’s electric pickup truck is back at the top. The F-150 Lightning is once again the best-selling electric pickup in the US after overtaking the Tesla Cybertruck in the first quarter.

Ford’s F-150 Lightning is the best-selling electric pickup

After launching in 2023, Tesla’s Cybertruck quickly outpaced the Lightning to become America’s top-selling EV pickup last year.

Since Tesla doesn’t break down regional sales, registration data gives us our best estimate. The latest registration data from S&P Global Mobility (via Automotive News) shows that the F-150 Lightning retook the title in March and the first quarter of 2025.

Ford’s electric pickup notched 2,598 registrations in March, topping the Tesla Cybertruck with 2,170. In the first quarter, the F-150 Lightning remained ahead with 7,913 registrations, compared to the Cybertruck’s 7,126.

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Although the Cybertruck was the fifth top-selling EV in the US last year, it didn’t even crack the top ten in March. It placed ninth through the first three months of 2025, behind the Volkswagen ID.4.

Ford-F-150-Lightning-best-selling-electric-pickup
2025 Ford F-150 Lightning (Source: Ford)

While Tesla and Ford remained the leaders in the electric pickup market, several new models are gaining momentum. According to the most recent numbers from Cox Automotive, GM sold 2,383 Chevy Silverado EVs and 1,249 GMC Sierra EV models in Q1. Meanwhile, Rivian sold 1,727 R1Ts during the quarter.

Earlier today, Electrek reported that new models, including the Honda Prologue and Chevy Blazer EV, helped drive EV registrations up 20% in the US in March.

2026-GMC-Sierra-EV-AT4-Elevation
2026 GMC Sierra EV AT4 (left) and Elevation (right) trims (Source: GMC)

Although the Lightning reclaimed the crown from Tesla, Ford’s electric pickup isn’t exactly flying off the lot. Ford reported Lightning sales fell 16% to just 1,740 units in April. Through April 2025, Ford has sold 8,927 electric trucks, down 9% from the 9,833 it handed over last year.

Electrek’s Take

To be fair, Tesla is still ahead by a wide margin in the US. The S&P numbers show Tesla had over 51,000 registrations in March, up 1% after two months of lower YOY growth.

GM’s Chevy surpassed Ford to become the second-best-selling EV brand with nearly 8,500 registrations, an increase of 274% from last year. Ford dropped to third with 7,361 registrations.

Although it’s just one quarter, it’s starting to show how Tesla CEO Elon Musk’s political antics are likely impacting sales. After the Cybertruck’s initial hype, it appears many buyers are opting for traditional pickups, like the F-150 Lighting.

Meanwhile, Ram is delaying its first electric pickup, the 1500 REV, again. Ram is pushing production back until summer 2027, saying it’s “extending the quality validation period.” The plug-in hybrid (PHEV) Ramcharger will also be delayed until the first quarter of 2026.

After pulling the Ramcharger ahead of the fully electric version last year, Stellantis blamed weak demand for EV pickups in the US.

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Podcast: EV tax credit on chopping block, Tesla’s China problem, Slate gets interest, and more

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Podcast: EV tax credit on chopping block, Tesla's China problem, Slate gets interest, and more

In the Electrek Podcast, we discuss the most popular news in the world of sustainable transport and energy. In this week’s episode, we discuss how the GOP plans to kill the EV tax credit, Tesla’s China problem, Slate getting some interest, and more.

The show is live every Friday at 4 p.m. ET on Electrek’s YouTube channel.

As a reminder, we’ll have an accompanying post, like this one, on the site with an embedded link to the live stream. Head to the YouTube channel to get your questions and comments in.

After the show ends at around 5 p.m. ET, the video will be archived on YouTube and the audio on all your favorite podcast apps:

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We now have a Patreon if you want to help us avoid more ads and invest more in our content. We have some awesome gifts for our Patreons and more coming.

Here are a few of the articles that we will discuss during the podcast:

Here’s the live stream for today’s episode starting at 4:00 p.m. ET (or the video after 5 p.m. ET):

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Tesla’s robotaxi fleet will be powered by ‘plenty of teleoperation’

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Tesla's robotaxi fleet will be powered by 'plenty of teleoperation'

Tesla’s Austin robotaxi fleet will be powered by ‘plenty of teleoperation’ as it “can’t screw up”, according to a new report from Morgan Stanley after meeting with Tesla.

You won’t hear anything negative about Tesla from Morgan Stanley very often.

Morgan Stanley’s Tesla analyst, Adam Jonas, has often been described as a ‘Tesla cheerleader’ on Wall Street for his extremely rosy view of the company. He generally believes whatever Elon Musk claims and adds a slight delay to the CEO’s timeline.

Recently, Jonas met with Tesla with some clients and released a new note that he hinted to be based on what he learned from Tesla during the meeting.

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He claims that the planned “robotaxi” rollout in Austin next month is going to use “plenty of tele ops to ensure safety levels”:

Austin’s a ‘go’ but fleet size will be low. Think 10 to 20 cars. Public roads. Invite only. Plenty of tele ops to ensure safety levels (“we can’t screw up”). Still waiting for a date.

‘Tele ops’ stands for teleoperations, meaning that Tesla employees will be able to remotely access Tesla’s vehicles and operate them in some capacity.

Last year, Electrek reported that Tesla started hiring for this teleoperation team before the Robotaxi launch in Austin.

We have been extensively reporting on how much Tesla’s planned robotaxi fleet in Austin diverges from its previously disclosed plans of deploying “unsupervised Full Self-Driving” in its consumer vehicles.

Tesla plans to deploy “10-20” Model Y vehicles to offer ride-hailling services in a geo-fenced area of Austin, Texas using a version of its ‘Supervised Full Self-Driving’ (FSD), but instead of being supervised by a driver inside the vehicle, like the current product in consumer vehicles, Tesla is going to used employees to remotely supervise the vehicles.

The service is supposed to launch in June.

Electrek’s Take

I seriously don’t get why anyone could get excited about this. It is going to be a bit better than the current FSD, which has stalled for months as Tesla focuses on optimizing the system for Austin, but it will still basically be supervised – just remotely.

There’s a chance that it won’t even be remote as some believe Tesla will even fumble that timeline and use safety drivers, but I don’t know. I’m about 50/50 on that prediction right now.

Remote supervisors make more sense as Tesla can claim a little victory even though it would be less impressive than what Waymo has been doing for years.

The real goal that Tesla sold to consumers is that their privately owned vehicles would become self-driving without supervision and we are still so far from that. It’s clear that this project is mainly to distract them from that fact.

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