Ford is starting 2024 off strong with EV sales up 86% through the first three months. The growth was enough for Ford to place second in the US EV market behind only Tesla. Ford’s sales surge comes after slashing prices earlier this year.
Ford takes second behind Tesla in the US EV market.
Ford announced that electric vehicle sales increased 86%, with 20,223 EVs sold through the first quarter of 2024.
The F-150 Lightning remained America’s best-selling electric pickup, with 7,743 units handed over, topping Rivian’s R1T. Meanwhile, Mustang Mach-E sales surged 77% YOY with 9,589 electric SUVs handed over. The Mach-E was the second best-selling electric SUV behind Tesla’s Model Y.
Ford’s E-Transit was the top-selling electric van, with 2,891 models sold, up 148% over Q1 2023. This was the E-Transit’s best sales quarter since launching in 2022.
Commercial customers are gravitating toward all-electric options, with Ford Pro EV adoption rising by over 40%. Ford said many orders for the new 2024 F-150 Lightning are repeat customers. The E-Transit is seeing higher demand as government and small business adoption rates climb.
2024 Ford F-150 Flash (Source: Ford)
Ford’s EV sales surge in the first quarter comes after the company drastically reduced prices earlier this year.
The American automaker slashed Mach-E prices by up to $8,100 in February while offering significant incentives on the F-150 Lightning.
A recent report from data analytics firm Cloud Theory highlighted the impact of lower prices on Mach-E movement.
2023 Ford Mustang Mach-E Trim
Previous MSRP
New Starting price
Difference
Select RWD
$42,995
$39,895
-$3,100
Select AWD
$45,995
$42,895
-$3,100
Premium RWD
$46,995
$42,895
-$4,100
Premium AWD
$49,995
$45,895
-$4,100
Premium RWD (Extended Range)
$53,995
$45,895
-$8,100
Premium AWD (Extended Range)
$56,995
$48,895
-$8,100
California Route 1 AWD
$56,995
$48,895
-$8,100
GT
$59,995
$52,395
-$7,600
GT (Performance Edition)
$64,995
$57,395
-$7,600
2023 Ford Mustang Mach-E prices (Not including $1,800 destination fee)
According to the report, the Ford Mach-E movement was “dramatic and immediate,” as weekly movement surged from around 300 to over 1,000. It even reached over 1,800 in early March.
The uptick in sales was enough for Ford to top rival GM for second in the US EV market. GM sold 16,425 EVs, down over 20% YOY, as the automaker prepares to ramp up production of Ultium-based models like the Chevy Blazer EV, Equinox EV, and Cadillac Lyriq.
Ford Mustang Mach-E (Source: Ford)
Electrek’s Take
Despite EV sales climbing, Ford is pulling back on several EV initiatives. The company cut the workforce at its Rouge EV plant by one-third this month, citing slower-than-expected demand.
Ford is also delaying around $12 billion in EV investments. The move comes as overseas rivals like Hyundai, Kia, Volvo, and others continue gaining market share in the US.
Hyundai had its best first quarter ever after EV sales surged 100% in March. The IONIQ 5 set a new sales record with 6,822 units sold in Q1.
Kia’s first three-row electric SUV, the EV9, is off to a strong start in the US, with sales climbing 151% in March. Through March, Kia has sold 4,007 EV9s.
Despite plans to shut down its factory in Normal, IL, EV startup Rivian, topped expectations with 13,588 vehicles delivered in Q1.
Meanwhile, Tesla held its lead by a wide margin. Despite missing estimates, Tesla still delivered 386,810 EVs in the first three months of the year, enough to top BYD to take back the best-selling EV maker title.
As Ford pulls back, rivals are plowing ahead. Meanwhile, Ford is developing an affordable EV platform to compete with Tesla and low-cost automakers like BYD from China.
The first vehicles based on the platform are expected to be a smaller electric pickup and SUV with starting prices around $25,000.
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Last week, we reported that the e-bike world had a new motor claiming to be the lightest and most efficient. Now, we’re already seeing TQ’s new TQHPR40 motor proliferate on more road and gravel e-bikes, including the recently announced E-ASTR from Ridely.
Ridley’s new E‑ASTR brings lightweight electric assistance to its already impressive ASTR gravel platform, powered by the cutting-edge TQ HPR40 mid-drive system. Unlike bulkier e‑bike setups, this system adds just 1.17 kg (2.6 lb) at the crank and a discreet 1.46 kg (3.2 lb) and 290 Wh battery hidden within the downtube, keeping the frame’s silhouette nearly identical to the non-electric version of the same bike. According to BikeRumor, riders looking closely might spot only a slightly fatter downtube, internal cable routing, and a handlebar-end LED indicator, giving visual clues without shouting “electric bike.”
What the E‑ASTR gives up in sheer power from the petite motor, it gains in ride feel. The HPR40 is said to deliver a modest 40 Nm of torque and up to 200W of assist, or enough to smooth out climbs or offer a tailwind on gravel without overpowering the rider. With support cut off at 25 km/h (15.5 mph), pedal responsiveness remains natural and fluid. Combined with the ASTR’s race-inspired geometry, the bike looks to offer sharp handling and comfort suited to the rigors of modern gravel routes.
Ridley is currently offering the E‑ASTR in three spec levels: a value SRAM Apex XPLR AXS build €7,199 (or approximately US $8,500), a mid-range SRAM Rival XPLR AXS 1×13 version for €8,199 (or approximately US $9,700), and a top-tier Shimano GRX 2×12 Di2 model for €8,899 (or approximately US $10,500). Each features high-end drivetrains, integrated cockpit options, carbon wheels, and industry-standard gravel brakes and tires. With its race-ready frame and stealthy, lightweight e‑assistance, the E‑ASTR is positioning itself as a high-performance gravel machine that stays true to its roots, delivering help when needed, without overshadowing the rider.
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Wait, you’re telling me that’s an electric bike?!
Ultra-lightweight motors like the TQHPR40 are quietly reshaping the e-bike industry by making electric assistance almost invisible, both in looks and in feel. As systems shrink and integrate more seamlessly into traditional bike frames, they’re opening the door to new categories of performance-oriented e-bikes that preserve the ride dynamics of analog bikes while offering just enough support when it counts.
For riders who value a natural pedaling experience but still want a little help on climbs or longer days, and especially for aging riders who want to maintain their riding habits despite father time taking an impact on joints and muscles, these minimalist systems are proving that you don’t need a bulky battery or a massive motor to get the benefits of going electric. The result is a wave of stealthy, high-performance e-bikes that are less about replacing effort and more about enhancing the ride.
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After a month off trying to wrap our heads around all the chaos surrounding EVs, solar, and everything else in Washington, we’re back with the biggest EV news stories of the day from Tesla, Ford, Volvo, and everyone else on today’s hiatus-busting episode of Quick Charge!
It just gets worse and worse for the Tesla true believers – especially those willing to put their money where Elon’s mouth is! One believer is set to lose nearly $50,000 betting on Tesla’s ability to deliver a Robotaxi service by the end of June (didn’t happen), and the controversial CEO’s most recent spat with President Trump had TSLA down nearly 5% in pre-morning trading.
New episodes of Quick Charge are recorded, usually, Monday through Thursday (and sometimes Sunday). We’ll be posting bonus audio content from time to time as well, so be sure to follow and subscribe so you don’t miss a minute of Electrek’s high-voltage daily news.
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Got news? Let us know! Drop us a line at tips@electrek.co. You can also rate us on Apple Podcasts and Spotify, or recommend us in Overcast to help more people discover the show.
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Hyundai is getting ready to shake things up. A new electric crossover SUV, likely the Hyundai IONIQ 2, is set to debut in the coming months. It will sit below the Kona Electric as Hyundai expands its entry-level EV lineup.
Is Hyundai launching the IONIQ 2 in 2026?
After launching the Inster late last year, Hyundai is already preparing to introduce a new entry-level EV in Europe.
Xavier Martinet, President and CEO of Hyundai Europe, confirmed that the new EV will be revealed “in the next few months.” It will be built in Europe and scheduled to go on sale in mid-2026.
Hyundai’s new electric crossover is expected to be a twin to the Kia EV2, which will likely arrive just ahead of it next year.
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It will be underpinned by the same E-GMP platform, which powers all IONIQ and Kia EV models (EV3, EV4, EV5, EV6, and EV9).
Like the Kia EV3, it will likely be available with either a 58.3 kWh or 81.4 kWh battery pack option. The former provides a WLTP range of 267 miles while the latter is rated with up to 372 miles. All trims are powered by a single electric motor at the front, producing 201 hp and 209 lb-ft of torque.
Kia EV2 Concept (Source: Kia)
Although it may share the same underpinnings as the EV2, Hyundai’s new entry-level EV will feature an advanced new software and infotainment system.
According to Autocar, the interior will represent a “step change” in terms of usability and features. The new system enables new functions, such as ambient lighting and sounds that adjust depending on the drive mode.
Hyundai E&E tech platform powered by Pleos (Source: Hyundai)
It’s expected to showcase Hyundai’s powerful new Pleos software and infotainment system. As an end-to-end software platform, Pleos connects everything from the infotainment system (Pleos Connect) to the Vehicle Operating System (OS) and the cloud.
Pleos is set to power Hyundai’s upcoming software-defined vehicles (SDVs) with new features like autonomous driving and real-time data analysis.
Hyundai’s next-gen infotainment system powered by Pleos (Source: Hyundai)
As an Android-based system, Pleos Connect features a “smartphone-like UI” with new functions including multi-window viewing and an AI voice assistant.
The new electric crossover is expected to start at around €30,000 ($35,400), or slightly less than the Kia EV3, priced from €35,990 ($42,500). It will sit between the Inster and Kona Electric in Hyundai’s lineup.
Hyundai said that it would launch the first EV with its next-gen infotainment system in Q2 2026. Will it be the IONIQ 2? Hyundai is expected to unveil the new entry-level EV at IAA Mobility in September. Stay tuned for more info. We’ll keep you updated with the latest.
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