A popular New York City restaurant is turning into a literal hole in the wall serving Merlots, Syrahs and other vintages through a booze-to-go wine window, Side Dish has learned.
Please Tell Me owners Eric Griego and Austin Woolridge have dusted off the centuries-old wine window concept as a way to increase revenue especially when private events shut down the Williamsburg, Brooklyn, bar.
The 500 square-foot restaurant at 749 Metropolitan Ave. has 28 seats inside, and 16 seats outside. Last month, it was named one of the 10 most fun bars in NYC by The Infatuation.
We were talking about the window, and we wanted to do something kitsch, like having a DJ, but our chef was adamant that we should be known in the neighborhood for our charming outdoor space and the wine window,” Griego told Side Dish.
Griego and Wooldridge, the CEO and co-founder of Players’ Lounge, first met at a startup accelerator, Y Combinator, in 2017, before opening the restaurant last fall.
Both are also part-time DJs, and their love of music is apparent at the lounge, which is inspired by Japanese listening rooms.
The bar holds “winyl Wednesdays” — a combination of wine and vinyl, where they introduce lesser-known blends like Japanese Syrahs and Merlots from Mexico.
Their new wine window will be open on weekends from brunch through dinner starting April 10.
Prices will range from $9 a glass for house wines to between $10 and $15 for organic wines.
To avoid breaking the citys open-carry laws, the bar will serve wines, along with beet, in sealed cups.
“There are these kinds of kookie sealable containers that look like wine glasses, said Griego, the CEO and co-founder of Betterfin — a platform that supports small business owners with financing.
Patrons who order a vino-to-go from the window will also be required, by state law, to order small but substantial bites, which will include charcuterie-style sandwiches.
The restaurants famed craft cocktails will not be available for takeout orders.
“We want the window to have a fairly quick turnaround. We aren’t a mixology bar, but our cocktails are still pretty involved,” Griego said.
Wine windows, or buchette del vino, were borne out of necessity in the 1600s when Florence was ravaged by the plague and replicated during the COVID pandemic by New York State, which approved a drinks-to-go law to help restaurants stay afloat.
But it wasn’t until 2015 that three Florentines launched the Associazione Buchette del Vino. About 150 exist inside Florence’s old city, while another 100 or so have been found throughout Tuscany, according to reports.
“In Florence, the wine windows are very small, only big enough to pass a hand and a glass of wine through, Griego said.
It was kind of like quarantine before quarantine, and we are kind of paying homage to that.”
However, the restaurant may not be able to keep its wine window open for long.
The states drinks to-go program expires next April, though food and wine industry lobbyists are pushing to keep it permanent.
The policy was abruptly shut down in 2021 but reinstated the following year after an outcry from the powerful Hospitality Alliance and restaurant owners.
Drinks to-go was critically important during the pandemic and its been great for consumers and important for restaurants alike ever since, so making this popular policy permanent makes sense, and is something we can all cheer to, said Andrew Rigie, executive director of the NYC Hospitality Alliance.
The rate of inflation has risen by more than expected on the back of fuel and food price pressures, according to official figures which have prompted accusations of an own goal for the chancellor.
The Office for National Statistics (ONS) reported a 3.6% level for the 12 months to June – a pace not seen since January last year.
That was up from the 3.4% rate seen the previous month. Economists had expected no change.
ONS acting chief economist Richard Heys said: “Inflation ticked up in June driven mainly by motor fuel prices which fell only slightly, compared with a much larger decrease at this time last year.
“Food price inflation has increased for the third consecutive month to its highest annual rate since February of last year. However, it remains well below the peak seen in early 2023.”
A key driver of food inflation has been meat prices.
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Beef, in particular, has shot up in cost – by more than 30% over the past year – according to Association of Independent Meat Suppliers data reported by FarmingUK.
Image: Beef has seen the biggest percentage increase in meat costs. Pic: PA
High global demand alongside raised production costs have been blamed.
But Kris Hamer, director of insight at the British Retail Consortium, said: “While inflation has risen steadily over the last year, food inflation has seen a much more pronounced increase.
“Despite fierce competition between retailers, the ongoing impact of the last budget and poor harvests caused by the extreme weather have resulted in prices for consumers rising.”
It marked a clear claim that tax rises imposed on employers by Rachel Reeves from April have helped stoke inflation.
Balwinder Dhoot, director of sustainability and growth at the Food and Drink Federation, said: “The pressure on food and drink manufacturers continues to build. With many key ingredients like chocolate, butter, coffee, beef, and lamb, climbing in price – alongside high energy and labour expenses – these rising costs are gradually making their way into the prices shoppers pay at the tills.”
Chancellor Rachel Reeves said of the data: “I know working people are still struggling with the cost of living. That is why we have already taken action by increasing the national minimum wage for three million workers, rolling out free breakfast clubs in every primary school and extending the £3 bus fare cap.
“But there is more to do and I’m determined we deliver on our Plan for Change to put more money into people’s pockets.”
The wider ONS data is a timely reminder of the squeeze on living standards still being felt by many households – largely since the end of the COVID pandemic and subsequent energy-driven cost of living crisis.
Record rental costs alongside elevated borrowing costs – the latter a result of the Bank of England’s action to help keep a lid on inflation – have added to the burden on family budgets.
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8:30
Is the cost of living crisis over?
Most are still reeling from the effects of high energy bills.
The cost of gas and electricity is among the reasons why the pace of price growth for many goods and services remains above a level the Bank would ideally like to see.
Added to that is the toll placed on finances by wider hikes to bills. April saw those for water, council tax and many other essentials rise at an inflation-busting rate.
The inflation figures, along with employment data due tomorrow, are the last before the Bank of England is due to make its next interest rate decision on 7 August.
The vast majority of financial market participants, and many economists, expect a quarter point cut to 4%.
That forecast is largely based on the fact that wider economic data is suggesting a slowdown in both economic growth and the labour market – twin headaches for a chancellor gunning for growth and juggling hugely squeezed public finances.
Professor Joe Nellis, economic adviser at the advisory firm MHA, said of the ONS data: “This is a reminder that while price rises have slowed from the highs of 2021-23, the battle against inflation is far from over and there is no return to normality yet – especially for many households who are still feeling the squeeze on essentials such as food, energy, and services.
“However, while the Bank of England is expected to take a cautious approach to interest rate policy, we still expect a cut in interest rates when the Monetary Policy Committee next votes on 7th August.
“Despite inflation at 3.6% remaining above the official 2% target, a softening labour market – slowing wage growth and decreasing job vacancies – means that the MPC will predict inflation to begin falling as we head into the new year, justifying the lowering of interest rates.”
Now details of the enormous accidental data breach by a British soldier that put thousands of Afghans’ lives at risk can be discussed publicly – Sam and Anne try to address some of the biggest questions on this episode.
They include:
Why did the government break the glass on using a superinjunction?
Has anyone been sacked?
Why did the Labour government keep the superinjunction in place for so long?
There’s still a bit of time to go over Rachel Reeves’ Mansion House speech. Did it reassure financiers and investors?
An Afghan man who worked for the British military has told Sky News he feels betrayed and has “completely lost (his) mind” after his identity was part of a massive data breach.
The man, who spoke anonymously to Sky News from Afghanistan, says he worked with British forces for more than 10 years.
But now, he regrets working alongside those troops, who were first deployed to Afghanistan in 2001.
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1:59
Afghans being relocated after data breach
“I have done everything for the British forces … I regret that – why (did) I put my family in danger because of that? Is this is justice?
“We work for them, for [the] British, we help them. So now we are left behind, right now. And from today, I don’t know about my future.”
He described receiving an email warning him that his details had been revealed.
He said: “When I saw this one story… I completely lost my mind. I just thought… about my future… my family’s.
“I’ve got two kids. All my family are… in danger. Right now… I’m just completely lost.”
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The mistake by the Ministry of Defence in early 2022 ranks among the worst security breaches in modern British history because of the cost and risk posed to the lives of thousands of Afghans.
On Tuesday, a court order – preventing the media reporting details of a secret relocation programme – was lifted.
Defence Secretary John Healey said about 6,900 Afghans and their family members have been relocated or were on their way to the UK under the previously secret scheme.
He said no one else from Afghanistan would be offered asylum, after a government review found little evidence of intent from the Taliban to seek retribution.
But the anonymous Afghan man who spoke to Sky News disputed this. He claimed the Taliban, who returned to power in 2021, were actively seeking people who worked with British forces.
“My family is finished,” he said. “I request… kindly request from the British government… the King… please evacuate us.
“Maybe tomorrow we will not be anymore. Please, please help us.”