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Hyundai Motor Group, including Kia, is using affordability to gain market share in the US. With low-cost electric cars, Hyundai Motor, along with Kia, surged past American automakers Ford and GM in the US EV market in the first three months of 2024.

Hyundai, Kia top Ford, GM in EV sales with affordability

After the IONIQ 5 was the sixth best-selling EV in the US last year with nearly 34,000 units sold, Hyundai (and Kia) are starting the year strong in the US.

Hyundai’s best-selling electric SUV, the IONIQ 5, set a new sales record last month, pushing EV sales up 100% over last year.

Through the first three months of 2024, Hyundai sold 6,822 IONIQ 5 models, another record. Hyundai’s second dedicated EV, the IONIQ 6, saw sales surge 1,542% in Q1 to 3,646.

After a major refresh this year, Hyundai’s Kona EV was another big reason behind the brand’s success. Hyundai upgraded the 2024 Kona Electric in every way, adding more range, faster charging, and a new stylish design.

Although Hyundai doesn’t break down Kona sales (there are also two gas-powered versions), sales of the subcompact crossover rose 20% in Q1, with 23,054 units sold.


2024 Hyundai Kona electric trim
Starting Price
(not including a $1,335 delivery fee)
SE $32,675
SEL $36,675
Limited $41,045
2024 Hyundai Kona electric starting price by trim

Starting under $33,000, the 2024 Hyundai Kona Electric is one of the most affordable EVs on the US market.

Hyundai-Kia-affordability
Hyundai Kona Electric N Line (Source: Hyundai)

In fact, new research from auto research firm CarsDirect shows the Kona EV is one of the cheapest cars to lease in the US at just $169 per month. And that’s including gas-powered cars.

Affordable EVs are winning

The other cheapest vehicle to lease (gas or EV) is Hyundai’s IONIQ 6, starting at just $239 per month.

Hyundai-IONIQ-6-affordable
(Source: Boston Consulting Group)

According to a new report from Boston Consulting Group, the IONIQ is the only EV that meets potential buyers’ range, charging, and price targets. Tesla’s Model 3 was the next closest to hitting the mark.

2024 Hyundai IONIQ 6 trim

Battery
(kWh)
Estimated Range
(miles)
Starting Price
SE Standard Range RWD 53 240 $38,615
SE RWD 77.4 361 $43,656
SEL RWD 77.4 305 $46,365
Limited RWD 77.4 305 $51,265
SE Dual Motor AWD 77.4 316 $47,065
SEL Dual Motor AWD 77.4 270 $49,865
Limited Dual Motor AWD 77.4 270 $54,765
2024 Hyundai IONIQ 6 starting price and range

Hyundai’s last EV on the US market, the IONIQ 5, is one of the most affordable in its class. It also has more range or features than most rivals.

Hyundai is offering a rare 0% finance deal on the IONIQ 5, with lease payments starting as low as $229 per month.

Meanwhile, Kia launched a new lower-priced Light Long Range EV6 model this year, starting at $45,950 with up to 310 miles range. The new trim helped boost sales to 4,059 through the first three months of 2024, up from 3,392 last year.

Hyundai-IONIQ-5-6
Hyundai IONIQ 5 (left) and IONIQ 6 (right) at Tesla Supercharger (Source: Hyundai)

The affordability has helped Hyundai Motor, including Kia, top Ford, and GM in the US EV market through the first quarter.

Ford sold 20,223 electric cars in the first quarter of 2023, while GM sold 16,425. The Hyundai IONIQ 5 and IONIQ 6, combined with Kia’s EV6 and EV9, sold over 18,500 EVs in Q1.

However, that does not include the Kona or Niro EVs. With both included, Hyundai Motor is expected to have sold easily over 25,000, if not 30,000, EVs in the US last quarter. And that’s not even including its luxury Genesis brand.

Kia-hybrids-affordable-EVs
Kia limited edition Forest Green EV6 (Source: Kia)

Despite Kia’s recent shift to introduce more hybrids, the company is doubling down on affordable electric cars. The EV2, EV3, EV4, and EV5 are rolling out over the next few years, with starting prices expected between $25,000 and $50,000.

Ford is also shifting plans to focus on smaller, more affordable electric models as it looks to compete with Tesla and low-cost Chinese automakers like BYD. The company is developing a new low-cost EV platform, with the first models expected to be a smaller electric pickup and SUV, set to launch in 2026.

Meanwhile, GM is phasing out its cheapest EV, the Bolt (for now), as it works to ramp production of its Ultium-based models like the new Chevy Equinox and Blazer EVs.

Chevy-Equinox-EV-prices
2024 Chevrolet Equinox EV 1LT (Source: Chevrolet)

Chevy expects the Equinox to be one of the cheapest EVs with up to 319 miles range, but that’s for the 1LT rolling out later this year. For now, the cheapest Equinox (2LT) starts at $43,295. Meanwhile, Blazer EV prices starting just over $50,000. The brand does plan to introduce a new Ultium Bolt model next year with lower-priced LFP batteries to drive down costs.

Are you ready for your next electric vehicle? Now is one of the best times to start shopping, with some of the lowest prices offered on EVs so far. You can use our links below to find deals on Hyundai and Kia electric vehicles at a dealer near you.

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Several Waymo self-driving I-Pace electric cars set on fire in LA riots

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Several Waymo self-driving I-Pace electric cars set on fire in LA riots

At least 5 Waymo self-driving I-Pace electric cars were set on fire amid protests that turned violent in Los Angeles this weekend.

It could represent as much as 5% of Waymo’s fleet in Los Angeles being destroyed.

The United States Immigration and Customs Enforcement (ICE) launched several raids in the Los Angeles area last week that triggered large-scale protests across the city over the weekend.

The protests were mostly peaceful and aimed to bring attention to federal agents indiscriminately arresting and detaining people, but in some cases, they were violent clashes with the police.

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Things took a turn for the worse with President Trump calling the National Guard.

There have been several instances of rioting, looting, and general property damage.

In a unique case, it appears that one or more rioters purposely called multiple Waymo vehicles to Arcadia and Alameda streets, where they slashed the vehicles’ tires, broke the windows, and wrote anti-ICE messages on them.

At around 5 PM on Sunday, the Waymo vehicles were set on fire:

With the ongoing protests, the fire department couldn’t get access to the vehicles and they eventually completely burned down:

Waymo is believed to be operating a fleet of about 100 self-driving cars in the Los Angeles area. Therefore, a significant percentage of the fleet was burned down today.

The company completes over 120,000 rides per week in California, but it operates a bigger fleet in the Bay Area and covers a big service area than in LA.

Waymo shouldn’t have too many issues replenishing its fleet, considering it recently acquired over 2,000 Jaguar I-Pace electric vehicles to more than double its entire fleet over the next year.

The company currently operates over 1,500 vehicles across San Francisco, Los Angeles, Phoenix, and Austin.

With a high utilization rate, the relatively small fleet has already taken significant market shares of those ride-hailing markets. It is estimated that Waymo accounts for approximately 20% of the ride-hailing market in San Francisco.

The new vehicles are going to enable Waymo to expand into new markets.

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‘Bitcoin Family’ hides crypto codes etched onto metal cards on four continents after recent kidnappings

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'Bitcoin Family' hides crypto codes etched onto metal cards on four continents after recent kidnappings

The Taihuttus on a ski trip to Sierra Nevada in southern Spain. They sold everything they owned in 2017 to bet on bitcoin — and now travel full-time as a family of five.

Didi Taihuttu

A wave of high-profile kidnappings targeting cryptocurrency executives has rattled the industry — and prompted a quiet security revolution among some of its most visible evangelists.

Didi Taihuttu, patriarch of the so-called “Bitcoin Family,” said he overhauled the family’s entire security setup after a string of threats.

The Taihuttus — who sold everything they owned in 2017, from their house to their shoes, to go all-in on bitcoin when it was trading around $900 — have long lived on the outer edge of crypto ideology. They travel full-time with their three daughters and remain entirely unbanked.

Over the past eight months, he said, the family ditched hardware wallets in favor of a hybrid system: Part analog, part digital, with seed phrases encrypted, split, and stored either through blockchain-based encryption services or hidden across four continents.

“We have changed everything,” Taihuttu told CNBC on a call from Phuket, Thailand. “Even if someone held me at gunpoint, I can’t give them more than what’s on my wallet on my phone. And that’s not a lot.”

CNBC first reported on the family’s unconventional storage system in 2022, when Taihuttu described hiding hardware wallets across multiple continents — in places ranging from rental apartments in Europe to self-storage units in South America.

The Taihuttu family dressed up for Halloween in Phuket, Thailand, where they recently moved homes after receiving disturbing messages pinpointing their location from YouTube videos.

Didi Taihuttu

As physical attacks on crypto holders become more frequent, even they are rethinking their exposure.

This week, Moroccan police arrested a 24-year-old suspected of orchestrating a series of brutal kidnappings targeting crypto executives.

One victim, the father of a crypto millionaire, was allegedly held for days in a house south of Paris — and reportedly had a finger severed during the ordeal.

In a separate case earlier this year, a co-founder of French wallet firm Ledger and his wife were abducted from their home in central France in a ransom scheme that also targeted another Ledger executive.

Last month in New York, authorities said, a 28-year-old Italian tourist was kidnapped and tortured for 17 days in a Manhattan apartment by attackers trying to extract his bitcoin password — shocking him with wires, beating him with a gun, and strapping an Apple AirTag around his neck to track his movements.

The common thread: The pursuit of crypto credentials that enable instant, irreversible transfers of virtual assets.

Exodus CEO: U.S. buying bitcoin would be a global signal — but taxpayers shouldn’t foot the bill

“It is definitely frightening to see a lot of these kidnappings happen,” said JP Richardson, CEO of crypto wallet company Exodus. He urged users to take security into their own hands by choosing self-custody, storing larger sums on hardware wallets, and — for those holding significant assets — exploring multi-signature wallets, a setup typically used by institutions.

Richardson also recommended spreading funds across different wallet types and avoiding large balances in hot wallets to reduce risk without sacrificing flexibility.

That rising sense of vulnerability is fueling a new demand for physical protection with insurance firms now racing to offer kidnap and ransom (K&R) policies tailored to crypto holders.

But Taihuttu isn’t waiting for corporate solutions. He’s opted for complete decentralization — of not just his finances, but his personal risk profile.

As the family prepares to return to Europe from Thailand, safety has become a constant topic of conversation.

“We’ve been talking about it a lot as a family,” Taihuttu said. “My kids read the news, too — especially that story in France, where the daughter of a CEO was almost kidnapped on the street.”

Now, he said, his daughters are asking difficult questions: What if someone tries to kidnap us? What’s the plan?

One of the steel plates the Taihuttu family uses to store part of their bitcoin seed phrase. Didi etched it by hand using a hammer and letter punch — part of a decentralized storage system spread across four continents.

Didi Taihuttu

Though the girls carry only small amounts of crypto in their personal wallets, the family has decided to avoid France entirely.

“We got a little bit famous in a niche market — but that niche is becoming a really big market now,” Taihuttu said. “And I think we’ll see more and more of these robberies. So yeah, we’re definitely going to skip France.”

Even in Thailand, Taihuttu recently stopped posting travel updates and filming at home after receiving disturbing messages from strangers who claimed to have identified his location from YouTube vlogs.

“We stayed in a very beautiful house for six months — then I started getting emails from people who figured out which house it was. They warned me to be careful, told me not to leave my kids alone,” he said. “So we moved. And now we don’t film anything at all.”

“It’s a strange world at the moment,” he said. “So we’re taking our own precautions — and when it comes to wallets, we’re now completely hardware wallet-less. We don’t use any hardware wallets anymore.”

To throw off would-be attackers, Didi Taihuttu encrypts select words from each 24-word seed phrase — then splits the phrases into four sets of six and hides them around the world.

Didi Taihuttu

The family’s new system involves splitting a single 24-word bitcoin seed phrase — the cryptographic key that unlocks access to their crypto holdings — into four sets of six words, each stored in a different geographic location. Some are kept digitally through blockchain-based encryption platforms, while others are etched by hand into fireproof steel plates using a hammer and letter punch, then hidden in physical locations across four continents.

“Even if someone finds 18 of the 24 words, they can’t do anything,” Taihuttu explained.

On top of that, he’s added a layer of personal encryption, swapping out select words to throw off would-be attackers. The method is simple, but effective.

“You only need to remember which ones you changed,” he said.

Part of the reason for ditching hardware wallets, Taihuttu said, was a growing mistrust of third-party devices. Concerns about backdoors and remote access features — including a controversial update by Ledger in 2023 — prompted the family to abandon physical hardware altogether in favor of encrypted paper and steel backups.

While the family still holds some crypto in “hot” wallets — for daily spending or to run their algorithmic trading strategy — those funds are protected by multi-signature approvals, which require multiple parties to sign off before a transaction can be executed.

The Taihuttus use Safe — formerly Gnosis Safe — for ether and other altcoins, and similarly layered setups for bitcoin stored on centralized platforms like Bybit.

Didi Taihuttu during a recent visit to Sierra Nevada, Spain. The family’s lifestyle — unbanked, nomadic, and all-in on bitcoin — makes them outliers even in the crypto world.

Didi Taihuttu

About 65% of the family’s crypto is locked in cold storage across four continents — a decentralized system Taihuttu prefers to centralized vaults like the Swiss Alps bunker used by Coinbase-owned Xapo. Those facilities may offer physical protection and inheritance services, but Taihuttu said they require too much trust.

“What happens if one of those companies goes bankrupt? Will I still have access?” he said. “You’re putting your capital back in someone else’s hands.”

Instead, Taihuttu holds his own keys — hidden across the globe. He can top up the wallets remotely with new deposits, but accessing them would require at least one international trip, depending on which fragments of the seed phrase are needed. The funds, he added, are intended as a long-term pension to be accessed only if bitcoin hits $1 million — a milestone he’s targeting for 2033.

The shift toward multiparty protections extends beyond just multi-signature. Multi-party computation, or MPC, is gaining traction as a more advanced security model.

Didi, Romaine, and their three daughters live largely off-grid, managing crypto through decentralized exchanges, algorithmic trading bots, and a globally distributed cold storage system.

Didi Taihuttu

Instead of storing private keys in one place — a vulnerability known as a “single point of compromise” — MPC splits a key into encrypted shares distributed across multiple parties. Transactions can only go through when a threshold number of those parties approve, sharply reducing the risk of theft or unauthorized access.

Multi-signature wallets require several parties to approve a transaction. MPC takes that further by cryptographically splitting the private key itself, ensuring that no single individual ever holds the full key — not even their own complete share.

The shift comes amid renewed scrutiny of centralized crypto platforms like Coinbase, which recently disclosed a data breach affecting tens of thousands of customers.

Taihuttu, for his part, says 80% of his trading now happens on decentralized exchanges like Apex — a peer-to-peer platform that allows users to set buy and sell orders without relinquishing custody of their funds, marking a return to crypto’s original ethos.

While he declined to reveal his total holdings, Taihuttu did share his goal for the current bull cycle: a $100 million net worth, with 60% still held in bitcoin. The rest is a mix of ether, layer-1 tokens like solana, link, sui, and a growing number of AI and education-focused startups — including his own platform offering blockchain and life-skills courses for kids.

Lately, he’s also considering stepping back from the spotlight.

“It’s really my passion to create content. It’s really what I love to do every day,” he said. “But if it’s not safe anymore for my daughters … I really need to think about them.”

WATCH: ‘Bitcoin Family’ tracks moon cycles to make crypto investment decisions

'Bitcoin Family' tracks moon cycles to make crypto investment decisions

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Morgan Stanley upgrades this mining stock as best pick to play rare earths

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Morgan Stanley upgrades this mining stock as best pick to play rare earths

A wheel loader operator fills a truck with ore at the MP Materials rare earth mine in Mountain Pass, California, January 30, 2020.

Steve Marcus | Reuters

The rare-earth miner MP Materials will enjoy growing strategic value to the U.S., as geopolitical tensions with China make the supply of critical minerals more uncertain, according to Morgan Stanley.

The investment bank upgraded MP Materials to the equivalent of a buy rating with a stock price target of $34 per share, implying 32% upside from Friday’s close.

MP Materials owns the only operating rare earth mine in the U.S. at Mountain Pass, California. China dominates the global market for rare earth refining and processing, according to Morgan Stanley.

“Geopolitical and trade tensions are finally pushing critical mineral supply chains to top of mind,” analysts led by Carlos De Alba told clients in a Thursday note. “MP is the most vertically integrated rare earths company ex-China.”

Beijing imposed export restrictions on seven rare earth elements in April in response to President Donald Trump’s tariffs. It has kept those restrictions in place despite trade talks with U.S.

Trump removed some restrictions Wednesday on the Defense Production Act, which could allow the federal government to offer an above market price for rare earths. MP Materials is the best positioned company to benefit from this, according to Morgan Stanley. Its shares rose more than 5% on Thursday.

MP Materials is developing fully domestic rare earth supply chain in the U.S. and plans to begin commercial production of magnets used in most electric vehicle motors, offshore wind wind turbines, and the future market for humanoid robots, according to Morgan Stanley.

The investment bank expects MP Materials to post negative free cash flow this year and in 2026, but the company has a strong balance sheet should accelerate positive free cash flow from 2027 onward.

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