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Kia is following in Ford’s footsteps after suddenly announcing plans to introduce more hybrids as it expects slower EV demand. To boost sales and fend off low-cost Chinese rivals, Kia will introduce a new lineup of affordable EVs in addition to hybrids starting this year.

After global sales slipped 2% last month, Kia is shaking things up with a new mid-to-long-term business plan.

The new strategy, revealed at Kia’s 2024 CEO Investor Day on Friday, is centered around electrification. Kia announced that it is shifting its electric vehicle plans to include more hybrids and affordable EVs.

Since its major re-brand in 2021, Kia has made noticeable changes in its products, design, and marketing efforts.

Kia’s president, Song Ho-Sung, announced Friday that “We are responding effectively to changes in the automobile market” with a new mid-to-long-term strategy.

The company is actively responding to changes in the market with increased competition and geopolitical uncertainties. In response to “the slowdown in EV demand growth,” Kia plans to launch more hybrids while introducing new low-cost electric models.

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Kia limited edition Forest Green EV6 (Source: Kia)

Kia expects the EV growth rate will be slower than expected from now until 2026 due to a deteriorating global economy and decreased subsidies.

Kia to strengthen lineup with new hybrids, affordable EVs

The Korean automaker is launching hybrid versions of its most popular models, like the Carnival HEV, launched last year. Kia plans to have six HEVs in its lineup this year, eight in 2026, and nine in 2028.

With the new models, Kia expects hybrids to account for 12% of global sales, or around 372,000 units this year. In 2028, Kia expects the number to rise to 19% of sales, with around 800,000 units sold.

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Kia EV lineup from left to right: EV6, EV4, EV5, EV3, EV9 (Source: Kia)

Kia is not abandoning fully electric cars. It plans to boost demand by launching a series of new affordable EVs.

Kia will introduce six affordable EVs in major markets, including North America, Korea, and Europe. These will include the EV2, EV3, EV4, and EV5, revealed during Kia EV Day in October.

The new EVs are part of Kia’s wide-ranging lineup covering nearly all segments with prices between $30,000 and $80,000.

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Kia EV5 electric SUV (Source: Kia)

Kia expects sales of its low-cost EV models to reach 131,000 this year (43% of EV sales), 263,000 in 2025 (55% of EV sales), and 587,000 in 2026, or 66% of total electric car sales.

Kia already launched the EV5 in China with starting prices of around $20,000 (149,800 yuan), undercutting much of the competition. In Australia, it’s expected to start at around $46,000 (AUD 70,000).

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Kia EV3 concept (Source: Kia)

The EV3 is expected to launch this year (If not early 2025) starting at around $30,000 as the brand’s “vision of an all-electric compact crossover.” It takes much of the tech and design of its flagship EV9 and puts it into a smaller, more affordable package.

Kia’s EV4, an entry-level electric sedan, is expected to follow next year with starting prices around $35,000.

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Kia EV4 concept (Source: Kia)

Two of Kia’s dedicated EV factories in Korea are expanding production of low-cost models as the brand looks to fend off low-cost Chinese rivals like BYD.

Kia expects overall EV sales to reach 307,000 this year, 1.147 million in 2027, and 1.6 million in 2030. The brand will continue advancing battery tech to improve the range and energy density of its vehicles.

Electrek’s Take

Kia is following Ford (and several others), which announced plans to delay its three-row electric SUV this week. Like Kia, Ford is looking to fill the gap with hybrids and affordable EVs.

However, Ford’s new low-cost electric vehicles will not be available until 2026. They are expected to include a smaller electric pickup and SUV, starting at around $25,000.

Kia already has an affordable EV and is expected to launch several more by 2026. The Korean automaker also introduced a three-row electric SUV to the market with the EV9.

In the US, Kia EV9 sales topped 4,000 in the first three months of 2024 after launching late last year. The EV9 starts at under $55,000 and has more rear legroom than the Cadillac Escalade and Range Rover P400 3-row, both of which cost over $80,000.

The shift to hybrids and lower-cost EVs comes as Kia sees global economic conditions deteriorating. Kia is still planning to transition to EVs, but due to the global economy, the automaker sees demand for EVs slowing over the next two years. It believes lower-cost models will help fill in the gap.

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Hyundai Ioniq 9 first drive: Stylish SUV outside, spacious and versatile 3-row minivan inside

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Hyundai Ioniq 9 first drive: Stylish SUV outside, spacious and versatile 3-row minivan inside

Hyundai flew us out to Savannah, Georgia, a few weeks ago to get our first impressions of the much-anticipated Ioniq 9 three-row SUV. The vehicle uses the same E-GMP platform as the Kia EV9 and some smaller HMG EVs but the real question is: how is the Ioniq 9 different? Let’s take a look…

Size matters

This is a big EV with spacious three rows that seat six or seven adults comfortably. As far as I am concerned,the Ioniq 9 is Hyundai’s flagship vehicle.

The drive was similar to the Kia EV9, which is obviously a good thing. The big vehicle has solid electric acceleration, and Hyundai has done great work with the suspension to make this heavy car feel light on its toes. But Hyundai has made efforts to make the drive even smoother and quieter. The foam-filled tires, soft suspension, acoustic glass, and active noise cancellation all make the ride feel like floating rather than driving.

Front-row seats are not only spacious but also offer ample comfort and legroom. Also, there’s plenty of legroom in the second row (42.8 inches) and spacious third row (32.0 inches). Did I mention this is a big vehicle?

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What stands out to me on the interior is the flat floor enabled by the E-GMP battery and remarkably long wheelbase (3,130mm / 123.2 inches). It doesn’t feel like an SUV inside, it feels like a big minivan (oxymoron noted). While many folks are embarrassed to be seen in a minivan, nothing beats the configuration internally for trips and driving more than 4 people around – so the comparison is fully complimentary.

Hyundai obviously kitted us out with their top-end interiors, and they definitely felt sporty and luxurious.

Frunk

The Frunk o the Ioniq 9 isn’t anything to write home about and one of the few downsides to this vehicle. Hyundai of course says that their customers don’t want it, just like the bigger Frunk-maker’s say that their customers love it. For better or worse, it is a great place to put some charging cables, a tire inflator kit or some valuables but don’t expect it to be used frequently like a Tesla/Rivian or F-150/Silverado Frunk for groceries and general purpose cargo.

I really love the look of the Ioniq 9, which the company says is shaped like a sailboat hull with its big taper at the back. That also gives the Ioniq an otherworldly low drag coefficient of 0.259. That, along with the big 110kWh battery and Hyundai’s always efficient EVs, gets this thing to 335 miles for the RWD version. The performance AWD variant only drops down to 311 miles, a hit worth taking.

That range and the spacious interior mean that this is a great road trip EV. AWD versions can even tow up to 5000lbs. HMG’s software adjusts range predictions based on towing. Aerodynamics and efficiency of the trailer will all determine how much range is sacrificed but with over 300 miles to start with, odds are it will get you where you are towing.

NACS charging

The Ioniq 9 is one of the first non-Tesla EVs to come standard with a NACS charger, meaning it can natively charge at most Tesla Superchargers. Hyundai also includes an adapter so it can charge at CCS Combo stations and use a J-1772 Level1/2 charger.

Exterior

I am torn on the exterior look of the Ioniq 9. I love the shape, which Hyundai says is reminiscent of the aerodynamic hull of a sailing ship. I love the pixel lights that have become iconic in Hyundai’s EV lineup. Even the overall silhouette, something that Hyundai calls “Aerosthetic”—a harmonious blend of aerodynamics and aesthetics— is pretty incredible.

But I don’t love some of the design ornaments–like the cutout pieces over the front and back wheels. While I realize that seems like a nit-pick, I can’t unsee it. It is more subdued in the darker colors, however.

Pricing: starts at $58,955 for the RWD S trim and goes up to $76,490 for the Performance Calligraphy Design AWD trim. Eligible for $7500 Federal tax credit and various state/local and utility discounts.

Electrek’s take

I really love this take on the 3rd row electric SUV. Would I take the Ioniq 9 off-road like a Rivian? No. Does it accelerate like a Telsa Model X? No.

However, it does everything most third-row SUV owners expect, and it does it quietly and effortlessly. For those looking for a luxurious 3-row electric SUV with an interior that rivals the comfort of a minivan, you have to put the Hyundai Ioniq 9 at the top of your list.

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Honda pulls the plug on its larger electric SUV, but that’s not all

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Honda pulls the plug on its larger electric SUV, but that's not all

That larger Honda electric SUV may be a pipe dream after all. Honda follows Ford, Toyota, and other automakers in adjusting major EV plans in the US.

Honda scraps plans for a larger electric SUV

Although Honda’s first electric SUV, the Prologue, was one of the top-selling EVs in the US last year, the Japanese automaker is preparing for a slowdown.

Thanks to the Trump Administration’s recently passed “Big, Beautiful Bill,” which kills off the $7,500 federal tax credit at the end of September, Honda expects lower demand for EVs.

According to a new Nikkei report, Honda is now scrapping plans for its larger electric SUV in the US, its largest market. Instead, the company will focus on hybrid vehicles, similar to recent moves from Ford, Toyota, and others.

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Honda’s larger electric SUV was due to be released around 2027, about the same time as Ford and Toyota’s three-row EV SUVs. The upcoming Honda 0 Series electric SUV and sedan are still set to arrive starting next year.

We got a sneak peek of the midsize electric SUV in April after a camouflaged prototype made its debut on the streets of Tokyo for the first time.

Honda announced earlier this year that it is reducing its planned EV investments by $21 billion through 2030, as it expects lower demand. Like Ford and Toyota, Honda will focus on hybrids in the meantime.

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Honda 0 SUV (Source: Honda)

In a separate report on June 20, Nikkei claimed that Honda and Nissan were considering a new US partnership just months after their global tie-up fell through.

Electrek’s Take

Honda is one of the few Japanese automakers to gain some momentum in the US EV market, but scrapping plans for the bigger model could put it behind rivals like Hyundai and Kia.

Through the first half of the year, Honda has sold over 16,300 Prologues in the US. In comparison, Toyota sold just over 9,200 bZ4X models.

Even Acura’s EV is seeing significantly more demand than expected. Acura sold 10,355 ZDX models in the first half of 2025, outpacing the Cadillac Lyriq, which is based on the same platform. Earlier this year, Mike Langel, vice president of national sales for Acura, told Automotive News that the company expected to sell around 1,000 ZDX models a month this year.

Honda, like most of the auto industry, is bracing for a shakeup as the Trump Administration rolls back EV incentives, putting the US on track to lag even further behind leaders like China.

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Paris’ popular bike share program has a big sticky finger problem

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Paris' popular bike share program has a big sticky finger problem

Paris’ bike-share system, Vélib has long been considered one of the shining success stories of urban micromobility. With a massive fleet of over 20,000 pedal and electric-assist bicycles around Paris, the service has helped millions of residents and tourists get around the City of Light without needing a car or scooter. But lately, a growing problem is threatening to knock the wheels off this urban mobility marvel: theft and joyriding.

According to city officials and the service operator, more than 600 Vélib bikes are now going missing every single week. That’s over 30 bikes a day simply vanishing from the system – some stolen outright, others taken on “joy rides” and never returned.

“At the moment we’re missing 3,000 bikes,” explained Sylvain Raifaud, head of the Agemob company that currently operates the Velib system. That’s nearly 15% of over 20,000 Vélib bikes across Paris.

The sticky-fingered culprits aren’t necessarily professional thieves or organized crime rings. Instead, they’re often regular users who treat the shared bikes like disposable toys.

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The city estimates that many people have figured out how to pry the bikes out of the system’s parking docks, unlocking one for a casual cruise and then ditching it somewhere far from a docking station.

Once pried free, the bikes are technically usable for the next 24 hours until their automatic locking feature kicks in. At that point, the bikes are often simply abandoned. Some end up in alleyways. Others get tossed in rivers. A few just disappear completely.

And since the bikes are intended to be parked at their many docking stations around the city, they don’t have GPS chips, further complicating recovery of “liberated” bikes.

The issue started small but has grown into more than an inconvenience – it’s beginning to undermine the entire purpose of the service. With bikes going missing at such a high rate, many Vélib docking stations are left empty, especially during rush hours.

Riders looking for a quick commute or a convenient hop across town are increasingly finding themselves without available bikes, or having to walk long distances to find a functioning one.

That kind of unreliability chips away at user confidence and threatens to drive potential riders back into cars, cabs, or other less sustainable forms of transport at a time when Paris has already made great strides to dramatically reduce car usage in the city.

The losses are financially painful, too. Replacing stolen or vandalized bikes isn’t cheap, and the resources spent on tracking down missing equipment or reinforcing anti-theft measures are stretching thin. Vélib has faced theft and vandalism issues before, especially during its early years, but this latest surge has officials sounding the alarm with renewed urgency.

Officials acknowledge that there’s no easy fix. Paris, like many cities with bike-share systems, walks a fine line between accessibility and accountability. Part of what makes Vélib so successful is its ease of use and widespread availability. But those same features make it vulnerable to misuse – especially when enforcement is limited and the consequences for abuse are minimal.

The timing of the problem is especially unfortunate. In recent years, Paris has seen impressive results in reducing car traffic, expanding bike lanes, and promoting cycling as a key part of its sustainable transport strategy. Vélib is a cornerstone of that plan. But if the system becomes too unreliable, it risks losing the very people it was designed to serve.

Meanwhile, as Parisians increasingly find themselves staring at empty docks, the challenge for the city and Vélib will be to restore confidence in the system without making it harder to use. That means striking the right balance between freedom and responsibility, between open access and protection against abuse.

In a city where cycling is supposed to be the future of mobility, losing thousands of bikes to joyriders and sticky fingers isn’t just frustrating; it’s unsustainable.

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