Hyundai US boss calls out the competition as the brand goes ‘all in’ on electric vehicles
As rivals including Ford and GM pull back, Hyundai is surging ahead in the US electric vehicle market. Hyundai’s US CEO, Randy Parker, is calling out the competition as the brand goes “all in” on EVs.
Hyundai goes “all in” on EVs as rivals pull back
“Why would anybody want to purchase an EV from an [automaker] who’s lobbying against EVs?” Parker told The Electric.
After selling nearly 40,000 EVs in the US last year, Hyundai Motor Group (including Kia and Genesis) surpassed Ford and General Motors to become the second-best-selling EV brand behind only Tesla.
Meanwhile, American automakers and several others are pulling back on EV plans, citing “slower than expected demand.” Not for Hyundai, however.
“If a person is thinking about buying an EV, I think you want to go to a company who is fully committed to selling EVs in the United States,” Parker explained. These are bold words as the company doubles down on electric cars.
While rivals are delaying EV launches and cutting billions from electric vehicle spending, Hyundai’s US boss says the company is still “all in” on EVs.
Hyundai offers three of the most affordable electric cars in the US: the IONIQ 5, IONIQ 6, and Kona Electric. The IONIQ 5 was the sixth best-selling EV in the US last year, with nearly 34,000 models sold. It also just set a new March sales record, pushing EV sales up 100% last month.
Beating out the competition
The upgraded 2024 Hyundai Kona is better in every way, with more range, faster charging, and a sleek new design. It’s also one of the cheapest EVs you can buy, starting under $33,000.
As one of the cheapest cars to lease in the US (gas or EV), Hyundai’s IONIQ 6 is seeing higher demand. US IONIQ 6 sales are up 794% through the first three months of 2024.
A recent study from Boston Consulting Group found that Hyundai’s IONIQ 6 was the only EV that met potential buyers’ range, charging, and price targets. Tesla’s Model 3 was the next closest.
Hyundai looks to accelerate its momentum after fast-tracking construction at its first EV and battery plant in the US. The state of Georgia dedicated February 26, 2024, to the automaker, calling it “Hyundai Day,” as the automaker invests billions while creating thousands of jobs.
Although initial plans called for production to begin next year, Hyundai now expects to begin building EVs in the fourth quarter to qualify for the $7,500 federal tax credit.
Hyundai is investing nearly $7.6 billion, directly creating 8,500 jobs. Its $5 billion battery plant with SK will establish another 3,500 positions. And that’s not including the suppliers the company has brought along with it.
According to the Center for Automotive Research, Hyundai’s investments totaled over $12.6 billion while creating 50,000 new jobs in the area.
Electrek’s Take
Hyundai is already gaining market share in the US after topping Ford and GM in EV sales last year (with Kia and Genesis).
With its vehicles expected to qualify for the $7,500 tax credit, the automaker looks to take advantage of rivals pulling back.
While Ford and GM work to lower EV costs with new battery tech, Hyundai is already offering affordable electric cars on its E-GMP platform. Hyundai is expected to reveal its first three-row electric SUV, the IONIQ 9, later this year as it expands into new segments.
Meanwhile, Ford announced it’s delaying the launch of its three-row electric SUV as it waits for the market to develop.
This could create another opportunity for Hyundai to steal market share in the US. In fact, three-row electric SUVs are already in demand. Rivian’s R1S was the seventh best-selling EV last year, behind the IONIQ 5.
After kicking off sales late last year, Kia has sold over 4,000 units of its three-row EV9 electric SUV.
Hyundai is taking advantage of arguably the auto industry’s most significant transition while staying laser-focused on the future. The company aims to be one of the top three EV makers globally by 2030. By doubling down and going “all in” on EVs, Hyundai is positioning itself to outpace the competition.
Hyundai Motor is now the fourth largest automaker in the US, behind GM, Ford, and Toyota, with EV sales surging.
Do you think Hyundai can be one of the top three EV producers by 2030? Let us know in the comments.
If you’re in the market for a new EV, now is one of the best times to buy, with some of the lowest prices available. We can help you find the right model for you at the price you are looking for. You can use our links below to find deals on Hyundai’s EVs at a dealer near you.
FTC: We use income earning auto affiliate links. More.
On today’s exciting episode of Quick Charge, we don’t even mention “you know who,” focusing instead on EV news from Rivian, Lucid, Nissan, Ford, and what it takes to make a MAN in the heavy truck space. Check it out!
Sure, Nissan is pushing back production estimates on its yet-to-begin-production Nissan LEAF and Ford’s EV sales were down significantly in Q2, but there’s more to the story than the “Faux News” crowd would have you believe. Plus: some new electric success stories from Porsche and a disappointing (but still cool) dive into some new home backup battery tech.
Source Links
Prefer listening to your podcasts? Audio-only versions of Quick Charge are now available on Apple Podcasts, Spotify, TuneIn, and our RSS feed for Overcast and other podcast players.
New episodes of Quick Charge are recorded, usually, Monday through Thursday (most weeks, anyway). We’ll be posting bonus audio content from time to time as well, so be sure to follow and subscribe so you don’t miss a minute of Electrek’s high-voltage daily news.
Got news? Let us know!
Drop us a line at tips@electrek.co. You can also rate us on Apple Podcasts and Spotify, or recommend us in Overcast to help more people discover the show.
he 30% federal solar tax credit is ending this year. If you’ve ever considered going solar, now’s the time to act. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them.
Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.
FTC: We use income earning auto affiliate links. More.
Battery electric cars sold today in Europe produce 73% less life-cycle greenhouse gas emissions than gas cars, even when factoring in production, according to new research from the International Council on Clean Transportation (ICCT). That’s a big improvement from 2021, when the gap was 59%.
Meanwhile, hybrids and plug-in hybrids haven’t made much progress. The study confirms what clean transportation advocates have been saying for years: If Europe wants to seriously slash emissions from its dirtiest mode of transport – ICE passenger cars, which pump out nearly 75% of the sector’s pollution – it needs to go all-in on battery EVs.
“Battery electric cars in Europe are getting cleaner faster than we expected and outperform all other technologies, including hybrids and plug-in hybrids,” said ICCT researcher Dr. Marta Negri. Credit the continent’s rapid shift to renewables and the higher energy efficiency of EVs.
The makeup of the EU’s power grid is changing fast. By 2025, renewables are expected to generate 56% of Europe’s electricity, up from 38% in 2020. And that’s just the beginning: the share could hit 86% by 2045. Since cars bought today could still be on the road two decades from now, the growing use of clean electricity will only boost EVs’ climate benefits over time.
Gas-powered cars, on the other hand, will stay mostly tied to fossil fuels as the cost and availability of biofuels and e-fuels are still uncertain.
Hybrids and plug-in hybrids only cut lifetime emissions by 20% and 30%, respectively, compared to gas cars. That’s partly because plug-in hybrids tend to run on gas more than expected. So while hybrids aren’t useless, they’re just not good enough if we’re serious about climate goals.
Countering EV myths with hard data
There’s been a lot of noise lately about whether EVs are really that green. The ICCT study takes aim at the bad data and misleading claims floating around, like ignoring how the grid gets cleaner over time or using unrealistic gas mileage figures.
It’s true that manufacturing EVs creates more emissions upfront – about 40% more than making a gas car, mostly due to the battery. But EVs make up for it quickly: that extra emissions load is usually wiped out after about 17,000 km (10,563 miles) of driving, which most drivers hit in a year or two.
“We’ve recently seen auto industry leaders misrepresenting the emissions math on hybrids,” said Dr. Georg Bieker, senior researcher at the ICCT. “But life-cycle analysis is not a choose-your-own-adventure exercise.”
ICCT’s new analysis includes emissions from vehicle and battery production and recycling, fuel and electricity production, and fuel consumption and maintenance. It even adjusts for how the electricity mix will change in the coming years – a key detail when measuring plug-in hybrid performance.
Read more: Volkswagen’s 47% BEV sales jump includes a 24% boost in the US
The 30% federal solar tax credit is ending this year. If you’ve ever considered going solar, now’s the time to act. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them.
Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.
FTC: We use income earning auto affiliate links. More.
![Here's our closest look at the Kia EV2 caught testing in the Alps [Video]](https://i0.wp.com/electrek.co/wp-content/uploads/sites/3/2025/07/Kia-EV2-closest-look.jpeg?resize=1200,628&quality=82&strip=all&ssl=1)
The EV2 may be Kia’s smallest electric vehicle, but it has a big presence on the road. Kia promises it won’t feel so small when you’re inside, thanks to clever storage and flexible seating. After a prototype was spotted testing in the Alps, we are getting our closest look at the Kia EV2 so far.
Kia EV2 spotted in the Alps offers our closest look yet
Kia first unveiled the Concept EV2 during its 2025 EV Day event (see our recap of the event) in April, a preview of its upcoming entry-level electric SUV.
Despite its small size, Kia claims it will “redefine urban electric mobility” with new innovative features and more. Kia has yet to say exactly how big it will be, but given it will sit below the EV3, it’s expected to be around 4,000 mm (157″) in length. The EV3 is 4,300 mm (169.3″) in length.
Looking at it from the side, it sits much higher than you’d expect, similar to Kia’s larger EV9. During an exclusive event at Milan Design Week in April, Kia gave a sneak peek of the interior.
Kia said the interior is inspired by a “picnic in the city,” or in other words, a retreat from the busy city life. With a flat-floor design and flexible seating, you can quite literally have a picnic in the city.
Although we’ve seen the EV2 out in public testing a few times, a new video provides the closest look at Kia’s upcoming electric SUV.
The video, courtesy of CarSpyMedia, shows an EV2 prototype testing in the Alps with European license plates. There’s also a “Testfahrt” sticker on the back, which translates to “Test Car” in German.
As the prototype drives by, you can get a good look at it from all angles. Like in past sightings, the front features stacked vertical headlights with Kia’s signature Star Map lighting. Even the rear lights appear to be identical to those of the concept.
The interior will feature Kia’s next-gen ccNC (connected car Navigation Cockpit) infotainment system. The setup includes dual 12.3″ instrument clusters and infotainment screens in a curved panoramic display. Depending on the model, it could also include an added 5.3″ climate control screen.
Last month, a crossover coupe-like model was spotted on a car carrier in Korea, hinting at a new variant. The new model featured a design similar to that of the Genesis GV60.
Kia’s CEO, Ho Sung Song, also recently told Autocar that a smaller, more affordable EV was in the works to sit below the EV2. Song said the new EV, priced under €25,000 ($30,000), was “one area we are studying and developing.”
With the EV4 and EV5 launching this year, followed by the EV2 in 2026, it could be closer toward the end of the decade before we see it hit the market. Next-gen EV6 and EV9 models are also due out around then.
The Kia EV2 is set to launch in Europe and other global regions in 2026. Unfortunately, it’s not expected to make the trip to the US.
FTC: We use income earning auto affiliate links. More.
-
Sports3 years ago‘Storybook stuff’: Inside the night Bryce Harper sent the Phillies to the World Series
-
Sports1 year agoStory injured on diving stop, exits Red Sox game
-
Sports2 years agoGame 1 of WS least-watched in recorded history
-
Sports2 years agoMLB Rank 2023: Ranking baseball’s top 100 players
-
Sports4 years ago
Team Europe easily wins 4th straight Laver Cup
-
Environment2 years agoJapan and South Korea have a lot at stake in a free and open South China Sea
-
Sports2 years agoButton battles heat exhaustion in NASCAR debut
-
Environment2 years agoGame-changing Lectric XPedition launched as affordable electric cargo bike