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Ride1Up, a San Diego-based electric bicycle maker known for an increasingly broad range of affordably-priced electric bikes, is trying to make its e-bikes even more accessible. The company just announced that effective immediately, it is cutting prices on nearly its entire lineup.

Massive sales are nothing new in the e-bike industry. Several e-bike companies have been running incredible deals for much of the past six months. Remember those Black Friday deals that turned into Holiday sales only to then morph into Valentine’s Day bundles and Easter discounts? Yeah, the entire e-bike industry has been offering incredible rollercoaster sales as warehouses remain largely packed with overstocked bikes fueled by pandemic-era buying sprees.

But unlike most companies, Ride1Up is taking the major step of making those sale prices permanent. Instead of offering a misleadingly high MSRP and a much more attractive sale price, Ride1Up is moving more of its models towards a simplified, lower-cost model that is more sincere and transparent.

“Ride1Up proudly announces permanent price reductions for many of our highly rated ebikes, making them more affordable without sacrificing build quality and components,” the company explained. “Since our inception in 2018, Ride1Up’s mission has always been to make ebikes more affordable to the riding community.”

As a nod toward any consumers who recently purchased an e-bike from Ride1Up before the announcement of the drastically reduced pricing, Ride1Up is offering a 30-day price match guarantee. Basically, if you bought an e-bike from the company in the past month, they’ll credit you the difference in the sale price.

The new sales include up to $300 in savings, and offer up some incredible pricinging we haven’t seen in years. For example, the much-vaunted Ride1Up Roadster V2, which is the epitome of a lightweight, single-speed e-bike, is now priced at just $895. Its Gates belt drive and gravel-focused cousin, the Roadster V2 Gravel, comes in at a more-than-fair $1,295.

Other impressive deals include the new $1,395 price for the Cafe Cruiser, a 28 mph cruiser-meets-commuter e-bike that can carry up to two riders, as well as the $1,995 Prodigy V1, which might just be the most affordably-priced Bosch mid-drive electric bike on the market.

The company says that this is a shift in strategy to provide consumers with more sincere pricing that steers away from sale gimmicks common in the industry and maintains consistent low pricing regardless of the time of year. “From now on, Ride1Up will avoid massive discounts from our new retail prices. The goal is to provide you with the best price possible year-round without having to wait or anticipate the next big sale.”

ride1up cafe cruiser electric bike

Electrek’s Take

To be honest, I wish more companies were like this. Kickstarter e-bikes are the worst, guilty of pricing gimmicks more than anyone else (“Get this $4,000 MSRP e-bike for just $1,699!”). But even big-name e-bike companies have laid the high MSRP meets low sale price trap many times.

Perhaps Ride1Up is signaling to the industry that they simply aren’t going to play that game anymore. Perhaps they’re daring others to follow this lead. Or perhaps they just want consumers to see fair, realistic pricing upfront. Whatever the reason, this should become a much more common practice.

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Jeep maker Stellantis takes a jab over EV sales, but BYD’s response is perfect

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Jeep maker Stellantis takes a jab over EV sales, but BYD's response is perfect

Former Jeep brand CEO Antonio Filosa, now head of Stellantis, took a shot at BYD over EV sales. BYD responded with the perfect comeback.

Stellantis and BYD trade shots over German EV sales

So, who really sold more electric vehicles? Stellantis’ CEO claimed that its joint venture, Leapmotor, outsold BYD in the heart of Europe during an investor conference last week.

“Last month, I believe that Leapmotor sold more BEVs than BYD in Germany,” Filosa said at the event. BYD wasted no time, responding in a press release issued on Friday.

BYD fired back, saying it registered 8,610 vehicles in Germany in the first eight months of 2025, more than double Leapmotor’s 3,536.

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After checking official data from the German Federal Motor Transport Authority (KBA), BYD registered 8,563 passenger vehicles through August, compared to Leapmotor with 3,531. Broken down by powertrain, BYD registered 5,809 all-electric vehicles (EVs) and 2,844 plug-in hybrids (PHEVs), compared to Leapmotor’s 3,083 EVs and 448 PHEVs.

BYD-Stellantis-EV-sales
BYD “Xi’an” car carrier loading Dolphin Surf EVs for Europe (Source: BYD)

BYD also boasted that it outsold Alfa Romeo and nearly Jeep, two other Stellantis-owned brands, during the same period.

Alfa Romeo registered 5,222 vehicles through August, while Jeep had 8,884, barely beating out BYD. However, Jeep only sold 350 EVs and 569 PHEVs during the period. Alfa Romeo sold just 140 all-electric vehicles.

BYD-Atto-2-EV
BYD Atto 2 compact electric SUV (Source: BYD)

A Stellantis spokesperson clarified (via Bloomberg) that Filosa’s comments “referred only to the month of August, when Leapmotor was indeed the first Chinese brand in the country, with the highest number of battery-electric vehicle registrations and market share.” But was it really? Not according to KBA data.

Electrek’s Take

It looks like Filosa was referring to just one model, the Leapmotor T03, which was the top-selling EV in Germany last month.

Either way, taking a jab at BYD, which is quickly gaining market share not just in Europe, but in nearly all global markets (outside of the US), is bold.

It will be interesting to see how sales shape up at the end of the year in Germany and overall Europe. Both BYD and Leapmotor are expanding with new models launching, including entry-level EVs like the Dolphin Surf (BYD) and Leapmotor B05.

Source: Bloomberg, KBA

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Avant joins the electric wheel loader race with new, 2-ton e747

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Avant joins the electric wheel loader race with new, 2-ton e747

Finnish equipment brand Avant Techno Oy is making their biggest push yet into the electric wheel loader market with the launch of the all-new Avant e747, packing a 47 kWh battery and serious, diesel-beating performance.

Since its founding in 1991, Finnish firm Avant Techno Oy has been working to make a name for themselves in the heavy equipment space with a line of articulated compact loaders (mostly diesel-powered). After releasing their first electric e5 and e6 options back in 2016, they’ve made some inroads, but the latest e727 and e747 models show a renewed, more concerted effort to break into the equipment space in a big way.

Avant’s new e747 is Avant’s biggest electric wheel loader to date, too, offering up to nine hours of continuous operation from its efficient, 47 kWh (51V) battery pack.

That battery isn’t just efficient, it’s unique. Developed in-house by Avant and marketed under the Avant Power brand, the e747’s 47 kWh pack uses “OptiTemp” immersion cooling, submerging the battery’s cells in a dielectric fluid that keeps temperatures stable (read: optimized) under even the heaviest load demands. The result is a bespoke battery pack that runs cooler, charges more efficiently, and maintains consistent output even during long, demanding shifts. 10-80% recharging is possible in under two hours on a 22 kW DC charger.

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Avant believes that technology will give its machines a crucial edge in a broader market that expects their wheel loaders to work at full power, all day long.

“The market has still been missing heavy-duty electric loaders with greater lifting power, longer range, faster drive speed, bigger battery capacity and energy efficiency,” explains Tuomas Färlin, Commercial Product and Sales manager at Avant Tecno Oy. “[With this new battery] Avant e747 is ideal for various professional uses. Think construction or demolition sites where raw power and durability are necessities. Or property maintenance work, where you need a compact, effective and agile loader for full workdays.”

The e747 sends power from its battery to four electric drive motors, one to each wheel, and to the auxiliary hydraulics, which are separate from the drive system. And, because each drive motor is controlled individually, traction control is precise and movement is smooth and predictable on all surfaces.

Avant says that series production for both versions of its e700-series electric wheel loaders will begin in Q1 of next year. No word, yet, on pricing.

Electrek’s Take


Avant e727; by Avant, via Equipment Journal.

Other electric wheel loader makers like Case, Liebherr, and Volvo are obviously feeling the heat from Asian brands like XCMG and LiuGong — knowing the competition is heating up even among other European brands is sure to keep the pressure on. Here’s hoping everything they say about competition improving the breed is true!

SOURCE | IMAGES: Avant, via Equipment Journal.


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XPeng begins localized EV production in Europe with plans to expand

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XPeng begins localized EV production in Europe with plans to expand

Six months after announcing plans to begin EV production in Europe with the help of contract manufacturer Magna Steyr, XPeng Motors has begun rolling two initial all-electric models off those assembly lines overseas. The Chinese automaker continues to deepen its presence in the EU to gain a larger market share.

While XPeng Motors remains one of the more popular Chinese BEV brands in its native country, the company has continued to expand to new markets over the last half-decade or so. We’ve extensively covered XPeng’s expansion into Europe, where it now sells its EVs in 12 different countries in the region, including the Netherlands where we have test driven several of its models.

As you may recall, the EU implemented a probe into the Chinese automakers that the European Commission believes had been “unfairly” subsidized as exports into the region by the boatload. To combat this alleged advantage, Europe imposed tariffs on imports of EVs built in China, including marques like NIO, BYD, and XPeng.

That has not deterred Chinese automakers, who continue to import from China by the boatload while setting up local production to alleviate some of those duties. In May 2024, we reported that Magna Steyr’s president confirmed nearly every Chinese EV automaker, including XPeng Motors, had been in touch with the contract manufacturer about localized EV production in Europe.

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This past March, the Austrian production arm of Magna International confirmed it was finalizing two EV assembly contracts with two Chinese brands – XPeng and GAC Group, which could begin as early as June. Today, six months after those reports arose, XPeng has confirmed EV production is underway in Europe at Magna Steyr.

  • XPeng EV Europe

XPeng begins assembling two EVs in Europe via Magna

In a Weibo post earlier today, XPeng confirmed the start of EV production in Europe, confirming that its G6 and G9 models have begun rolling off Magna Steyr’s assembly lines in Graz, Austria.

As you may recall, Magna Steyr was once home to production of the short-lived Fisker Ocean SUV and the Jaguar I-Pace, which has also been discontinued (although Jaguar isn’t bankrupt like Fisker). That left plenty of production space for Magna to fill, hence why so many Chinese automakers inquired.

This is a win-win for both Magna and XPeng. The former finds a potential long-term contract partner (more on that in a second). At the same time, the latter finally establishes localized EV production in Europe, avoiding most of the tariffs imposed by the EU.

The initial report out of Austria in March stated that both XPeng and GAC were planning to utilize a Semi-Knocked-Down (SKD) build process, in which pre-fabricated components are imported from China into Austria before being assembled locally at Magna Steyr.

The report also stated that the Chinese Automakers were initially only investing a minimal amount of funds into a small number of EV assemblies in order to test markets in Europe. Given XPeng’s growing presence overseas and today’s Weibo post, it has found a viable EV production solution in Magna and is already preparing for further expansions to secure more of Europe’s automotive market. Per the post (translated from Chinese):

In Q3 2025, Xpeng Motors officially launched its first localized production project in Europe at the Magna plant in Graz, Austria, with the first batch of the Xpeng G6 and G9 vehicles rolling off the production line. The plant will also produce more Xpeng models in the future. Xpeng Motors is deepening its presence in the European market with a richer product offering, continuing to accelerate its globalization journey with ‘Made in China’ technology.

There is no word yet on what other XPeng EVs may eventually be assembled in Europe, but I could see the new P7 making its way to Austria next. We will see!

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