Volkswagen Group, including Porsche, saw EV sales dip in the first three months of the year as the company prepares to launch new electric models. With the new VW ID.4 and upcoming Porsche Macan EV rolling out in 2024, Volkswagen is already seeing things turn around.
Volkswagen EV sales dip in Q1 with new models coming
Although overall VW Group deliveries were up 3% through the first three months of 2024, sales of electric cars fell in the quarter.
Volkswagen delivered 136,400 electric cars in Q1 2024, down 3% compared to last year. Despite solid growth in China (+91% YOY), its second-largest market, it wasn’t enough to offset weaker sales in Europe (-24%) and the US (-16%).
The Group’s top-selling models included the VW ID.4/ID.5 (34,600), ID.3 (26,100), Audi Q4 e-tron (22,800), Skoda Enyaq (14,000), Audi Q8 e-tron (9,600), and VW ID.Buzz (7,000).
Meanwhile, VW said new orders in Western Europe, its largest market, are more than double (+154%) that of last year at around 160,000.
Hildegard Wortmannm, who oversees VW Group’s sales, said, “The higher order intake for our all-electric models in Europe makes us confident that we will grow in this segment both in our home region and worldwide over the year as a whole.”
Volkswagen significantly improved the 2024 ID.4 with the bigger battery (82 kWh) version, gaining more power and efficiency (read our full review here).
The Group is also gearing up for big EV launches in the ID.7 Tourer, ID.7 Buzz long wheelbase, Cupra Tavascan, Audi Q6 e-tron, and Porsche Macan EV this year.
Porsche announced that deliveries of its sole EV, the Taycan, fell by 54% in Q1, with the extensively updated 2025 model rolling out. The 2025 Porsche Taycan is better in every way, with more range, better performance, and faster charging. Porsche said deliveries will begin this month.
The luxury brand also revealed its long-awaited fully electric Macan EV in January. Porsche CEO Oliver Blume said the all-electric Macan received over 10,000 orders. And that was in early March. Porsche will begin Macan EV deliveries in the second half of the year.
Electrek’s Take
Rival BMW outpaced Volkswagen in Q1 electric sales. BMW reported BMW, MINI, and Rolls Royce EV deliveries were up 28% in Q1, with 82,700 models handed over.
BMW reached a milestone after hitting the one million EV delivery mark. Meanwhile, Mercedes-Benz Group EV sales were down 9% in the first three months of 2024, with 50,500 electric car sales.
Despite being outpaced by BMW, Volkswagen believes new (and significantly updated) EV models will turn things around this year.
Will new EVs help boost VW electric car sales in 2024? Let us know your thoughts in the comments.
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Tesla (TSLA) has introduced a new direct discount for the Model Y in China as the latest of a series of incentives to boost demand during this critical end-of-quarter push.
The automaker regularly offers discounts at the end of every quarter, but the incentives to boost demand have been the most wide-ranging ever this quarter.
Over the last month, we have been documenting the many sale incentives and discounts that Tesla has put in place to ensure it creates the demand for a record quarter.
Tesla aims to deliver a record number of more than 515,000 vehicles in Q4 in order for its sales not to be down for the whole year. That’s ~30,000 more vehicles than Tesla’s last record quarter, which was Q4 2023.
And everywhere, Tesla is heavily subsidizing loans with lower interest rates. That has been the main incentive in China, Tesla’s biggest market, until now.
Tesla’s New Discount in China
Today, Tesla announced that it is offering a ¥10,000, the equivalent of $1,380 USD, discount on the final payment for new Model Y vehicles:
The new discount can be combined with Tesla’s subsidized 0% interest financing, which has been Tesla’s main incentive in China all year.
Electrek’s Take
Based on insurance data, Tesla is tracking ahead of last year’s deliveries in China, but it is going to need to beat its last record by a significant margin to make sure not to be down for the whole year.
Model Y is Tesla’s most popular vehicle, but Tesla is also going against the expectation of the design refresh coming early next year, which can negatively affect demand.
This discount is likely to combat that and maintain Tesla’s current good momentum in China.
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We now have more details on the massive recall, which just keeps growing. Hyundai and now Kia are recalling more than 208,000 electric vehicles in Canada and the US to fix a problem with the loss of driving power, which can increase the risk of a crash.
For the second time this year, the automakers are recalling huge swathes of EVs and other “electrified” vehicles in North America, citing concerns about a loss of driving power, the National Highway Traffic Safety Administration (NHTSA) said on Friday.
In the US, Hyundai is recalling 145,235 EVs, including the 2022 through 2024 Ioniq 5, the 2023 through 2025 Ioniq 6, GV60 and GV70, and the 2023 and 2024 G80. In Canada, Hyundai is recalling 34,529 vehicles that were produced between March and November of this year, according to Automotive News Canada.
As for Kia, the recall includes close to 63,000 Kia EV 6 vehicles from 2022 through 2024 in the US, but the company has yet to offer details on its Canada recall.
It looks like the issue stems from “the integrated charging control units in these vehicles, which may become damaged and fail to charge the 12-volt battery. This malfunction could lead to a complete loss of drive power, posing safety risks for drivers,” the NHTSA stated.
Back in March, Hyundai, Kia, and Genesis issued a similar recall for 147,110 electric vehicles – that recall centered, again, around damaged integrated charging control units failing to charge the battery.
The South Korea automaker has said that all owners of affected vehicles will be notified by letter mail on the next steps to take. This will involve bringing your vehicle to one of the company’s dealers to inspect and replace the charging unit and its fuse if necessary, along with performing a software update for the charging units.
Importantly, no crashes, injuries, fatalities, or fires due to this issue have been reported in the US or Canada, Hyundai reported.
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A group of Tesla vehicles spotted under covers at the automaker’s test track at the Fremont factory is raising some questions.
Tesla has a very small test track on the ground of its first factory, Tesla Fremont, in California.
Now and again, people fly drones over the factory and catch glimpses of new cars being tested. Youtuber ‘Met God in Wilderness’ is one of those drone pilots who regularly fly over the factory and while he didn’t catch vehicle being tested, he did catch some curious vehicles under covers next to the track:
The vehicles are all covered, and therefore, it’s hard to tell exactly what they are, but the different shapes are intriguing and raise some questions.
It looks like three, maybe four, different kinds of vehicles:
We know that Tesla is working on three new specific vehicles: a Model Y design refresh, and two new cheaper models based on Model 3 and Model Y.
All three vehicles are expected to be unveiled early next year.
Electrek’s Take
At the risk of stating the obvious, getting much information from vehicles hidden under cover can be hard. It’s even possible that some of those have shape camouflage, which is sometimes used by automakers – although I don’t remember Tesla ever using that.
So here are my best guesses. Take them for what they are: guesses.
The most interesting ones to me are the first two on the left in the picture above. The last vehicle on the left looks like it could be a smaller Model 3.: