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Tom Brady attends Fanatics and Topps ‘Hobby Rip Night’ Event with Michael Rubin, Tom Brady, Kevin Hart and Travis Scott on September 30, 2023 in Linwood, New Jersey. 

Dave Kotinsky | Getty Images Entertainment | Getty Images

Since the New York Comic-Con launched in 2006, the convention has evolved well beyond comics into a wide-ranging fandom celebration of anime, video games, television, movies and all things pop culture, drawing more than 200,000 attendees last year.

Now, Fanatics wants to do the same thing but for sports, hosting a three-day event in New York City in August that is aiming be at the center of sports fandom, culture and collecting.

Lance Fensterman, CEO of Fanatics Events and the former president of ReedPop — where he produced pop culture events like New York Comic-Con, Complex-Con, and Star Wars Celebration — said he sees several parallels between pop culture fans and sports fans. However, he noted, while events like New York Comic-Con have evolved to embrace multiple difference fanbases and communities, the sports-focused event space is “ready to be disrupted a bit.”

“You’ve got collector shows and card shows, and there are thousands of those across the U.S., and they’re awesome for collectors. You also have league- and team-sponsored fan fests that are very specific for that sport or team,” Fensterman said. “What we’re trying to do is combine the best elements of all of that, and then culture and entertainment.”

The three-day event, called Fanatics Fest NYC, will be held at New York City’s Javits Center, the massive expo center that has hosted the New York Comic-Con, the New York International Auto Show, and other big conventions and events. The event will feature multiple stages and theatres, interactive features and games, merchandise and trading card areas, and a museum display of rare cards and sports memorabilia. Tom Brady, Derek Jeter, Eli and Peyton Manning, Kevin Durant, Sabrina Ionescu and Hulk Hogan are just some of the big sports names scheduled to appear, Fensterman said.

The event will also look to go beyond sports, integrating entrepreneurs, entertainers and cultural influencers into the programming, Fensterman said, providing a platform to talk about how sports serve as a platform for inspiration. There will be exclusive apparel collaborations and a variety of unique products from the hundreds of teams and leagues that are Fanatics partners, which includes nearly every U.S. professional sports entity such as the NFL, NBA, WNBA, MLB, NHL, MLS, UFC, and WWE.

“Those are the moments that we get excited about, and we just don’t see it being done anywhere else in the world of live sports events,” Fensterman said.

Fanatics Events, which was launched last July in partnership with Endeavor-owned talent management company IMG, held its first large-scale activation last week, overseeing WWE World at WrestleMania, a five-day festival that ran alongside WWE’s premier event in Philadelphia. The festival was the highest-grossing and most-attended fan event in WWE history, according to Fanatics.

Fanatics Events’ WWE World at WrestleMania, a five-day festival that ran alongside WWE’s premier event in Philadelphia.

Fanatics

With this broader sports effort, the Fanatics Fest NYC will help the Fanatics Events team pursue coinciding business goals: elevating the other Fanatics vertical businesses and creating a new business around sports events.

Tickets for the event will range from $20 to $400, and general admission adult tickets will be priced at $50 per day. Fensterman said his goal is to draw between 50,000 and 100,000 fans for this inaugural event, which could potentially spawn other smaller-scale events across the country. The company will also look to host events in international markets, aiding its league partners looking to build fanbases abroad, he said.

These new set of events will also help to fuel the other business lines of the company: its commerce and merchandise division, its collectibles and trading cards business, its livestream shopping business, and its sports betting division.

Fanatics, the three-time CNBC Disruptor 50 company which ranked No. 21 in 2022, has evolved beyond the merchandise roots that Michael Rubin founded the company on. The company’s quick ascension has helped it garner a more than $31 billion valuation and put it on a path for a likely IPO. It has also put a magnifying glass on the company’s moves. The company says it was incorrectly blamed for issues related to Major League Baseball jerseys this spring, while it also finds itself in a legal battle with DraftKings over its expansion into sports betting.

Fanatics plans to reach profitability faster than anyone in the betting industry, says CEO Matt King

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Microsoft to invest $17.5 billion in India’s AI infra as Big Tech queues up for the Asian market

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Microsoft to invest .5 billion in India's AI infra as Big Tech queues up for the Asian market

Microsoft CEO Satya Nadella appears at an event with tech CEOs and senior officials, including Indian Prime Minister Narendra Modi, in the East Room of the White House in Washington on June 22, 2023.

Chris Kleponis | CNP | Bloomberg | Getty Images

Microsoft on Tuesday announced it would invest $17.5 billion in India’s cloud and artificial intelligence infrastructure, making it the U.S. tech giant’s largest investment in Asia. 

The company said that the investments, aimed at expanding hyperscale infrastructure, embedding AI into national platforms, and advancing workforce readiness, will be spread over 4 years, building on its $3 billion pledge made in January. 

The announcement follows a meeting between Microsoft CEO Satya Nadella and Indian Prime Minister Narendra Modi in which the two discussed India’s AI ambitions. Modi met with other tech CEOs on Tuesday too including Intel‘s Lip-Bu Tan.

In a post on social media, Nadella thanked Modi and said that Microsoft’s investments would “help build the infrastructure, skills, and sovereign capabilities needed for India’s AI first future.” 

The move comes as India attempts to catch up on AI, with Modi emphasizing building a comprehensive tech ecosystem and AI sovereignty. The country has also recently attracted data center investment pledges of $15 billion from Google and $8 billion from Amazon Web Services. 

“The youth of India will harness this opportunity to innovate and leverage the power of AI for a better planet,” Modi said in a post on X, referring to Microsoft’s investment.

Microsoft plans to use the funds to scale up its existing cloud and AI infrastructure to serve customers across regions in India. It now provides “Sovereign Public Cloud” and “Sovereign Private Cloud” services in several regions.

The company added that it was doubling its January commitment to train 20 million Indians in AI by 2030, with hopes to grow and skill its more than 22,000 employees in the country. 

Microsoft also announced on Tuesday that it would be integrating its Azure AI capabilities into two key digital public platforms of India’s Ministry of Labour and Employment and the National Career Service. 

India’s Union Minister of Electronics & Information Technology Ashwini Vaishnaw called the investment a signal of India’s rise as a reliable global technology partner, accelerating the shift from digital to AI public infrastructure.

While India lags far behind global leaders in advanced technologies like chips and AI, the country’s massive consumer market and public funding have attracted major tech players. 

Under its “India Semiconductor Mission,” the country has approved 10 chip projects with total investments of over $18 billion.

On Monday, American chip designer Intel signed a deal with Mumbai-based Tata Electronics aimed at collaborating on chip offerings in the country, including on products for AI applications.

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CNBC Daily Open: A ‘hawkish cut’ by the Fed could dull festivities

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CNBC Daily Open: A 'hawkish cut' by the Fed could dull festivities

An eagle is seen framed though construction fence on the Marriner S. Eccles Federal Reserve Board Building, the main offices of the Board of Governors of the Federal Reserve System on September 16, 2025 in Washington, DC, U.S.

Kevin Dietsch | Getty Images News | Getty Images

On Wednesday stateside, the U.S. Federal Reserve is widely expected to lower its benchmark interest rates by a quarter percentage point to a range of 3.5%-3.75%.

However, given that traders are all but certain that the cut will happen — an 88.6% chance, to be exact, according to the CME FedWatch tool — the news is likely already priced into stocks by the market.

That means any whiff of restraint could weigh on equities. In fact, the talk in the markets is that the Fed might deliver a “hawkish cut”: lower rates while suggesting it could be a while before it cuts again.

The “dot plot,” or a projection of where Fed officials think interest rates will end up over the next few years, will be the clearest signal of any hawkishness. Investors will also parse Chair Jerome Powell’s press conference and central bankers’ estimates for U.S. economic growth and inflation to gauge the Fed’s future rate path.

In other words, the Fed could rein in market sentiment even if it cuts rates. Perhaps end-of-year festivities might be muted this year.

What you need to know today

And finally…

Dado Ruvic | Reuters

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Hinge founder leaves CEO role to launch AI-powered dating startup

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Hinge founder leaves CEO role to launch AI-powered dating startup

Justin McLeod speaks during the Fast Company Innovation Festival 2025 on Sept. 18, 2025 in New York City.

Eugene Gologursky | Getty Images

Hinge founder Justin McLeod is stepping down as CEO of the dating app to launch a dating service powered by artificial intelligence.

McLeod will be replaced by Jackie Jantos, the dating app’s president and chief marketing officer, Hinge parent company Match Group announced on Tuesday.

“The company’s momentum, including being on track to reach $1 billion in revenue by 2027, gives me full confidence in where Hinge is headed,” said McLeod in a statement. He created the dating app in 2011.

McLeod will remain as an advisor to Hinge through March. Overtone, his new venture, will use AI and voice tools to “help people connect in a more thoughtful and personal way,” according to the announcement.

Along with a dedicated team, McLeod spent much of this year developing the startup with support from Match Group, which said it plans to lead Overtone’s initial funding round in early 2026.

Match Group, which also owns Tinder and various other dating apps, will hold a significant ownership position in Overtone. Match Group CEO Spencer Rascoff will join Overtone’s board.

“We’re proud to have incubated Overtone within Hinge and to now lead its funding round as he builds his next venture,” Rascoff said in a statement.

WATCH: Software could start benefitting from AI in 2026, says Intelligent Alpha CEO Doug Clinton

Software could start benefitting from AI in 2026, says Intelligent Alpha CEO Doug Clinton

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