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Just a few years ago, the bitcoin halving was something celebrated by only the earliest cryptocurrency lovers, who swore by it as a core feature of a revolutionary, anti-establishment deflationary asset.
Now, bitcoin has been embraced by the biggest institutions on Wall Street and continues to draw curious retail investors in each cycle. From the gleeful to the perplexed to the unimpressed, crypto market watchers know this halving is coming and that it must mean something good for bitcoin.
This is a technical event that takes place on the bitcoin network roughly every four years, cutting the supply of the cryptocurrency in half to create a scarcity effect that makes it like “digital gold.” Historically, it sets the stage for a new cycle and bull run – but this one’s a little different.
“The halving is the ultimate geek event for bitcoiners, but the 2024 iteration takes it up a notch because reduced supply combined with fresh ETF demand creates an explosive cocktail,” said Antoni Trenchev, co-founder of crypto exchange Nexo. “What makes this halving unique is bitcoin has already surpassed the last cycle’s high — something it’s never done ahead of the quadrennial event — which makes trying to forecast the length and ferocity of this cycle much trickier.”
Bitcoin (BTC), entering its fourth halving period next week.
After the 2012, 2016 and 2020 halvings, the bitcoin price ran up about 93x, 30x and 8x, respectively, from its halving day price to its cycle top. Past performance isn’t indicative of future returns, and some even warn that in dealing with a smaller supply every four years, the days of such a big impact on the bitcoin price are likely already behind us.
However, Steven Lubka, head of private clients and family offices at Swan Bitcoin, said “if there was ever a moment to be a little extra optimistic” about returns after the having, it’s this year.
“This bitcoin bull cycle — which kicked into gear earlier because of the January approval of the spot ETFs — might well be shorter and more explosive, culminating in a peak in late 2024 or early 2025,” Trenchev added.
Whether you seek a deeper understanding of bitcoin as a new, deflationary asset, or you simply want to speculate on the bitcoin price in the coming weeks, here’s what you need to know about the halving and its potential impact on the market.
What’s happening?
The halving occurs when incentives for bitcoin miners are cut by half, as mandated by the code of the bitcoin blockchain. It’s scheduled to take place every 210,000 blocks, or roughly four years.
As a refresher, miners run the machines that do the work (essentially solving a very complex math problem) of recording new blocks of bitcoin transactions and adding them to the global ledger, also known as the blockchain.
Miners have two incentives to mine: transaction fees that are paid voluntarily by senders (for faster settlement) and mining rewards — 6.25 newly created bitcoins, or about $437,500 as of Thursday morning. Sometime between April 18 and April 21, the mining rewards will shrink to 3.125 bitcoins. The incentive was initially 50 bitcoins, but that was reduced to 6.25 in 2020.
The reduction in the block rewards leads to a reduction in the supply of bitcoin by slowing the pace at which new coins are created, helping maintain the idea of bitcoin as digital gold — whose finite supply helps determine its value. Eventually, the number of bitcoins in circulation will cap at 21 million, per the bitcoin code.
Market impact now and later
The halving isn’t like an on-off switch that gets flipped at a specific time. Indeed, it’s reasonable to think that the day will come and go without much action in the market. Of course, there certainly could be volatility driven by speculators who may be trading on the event. Swan’s Lubka warned that investors shouldn’t confuse that with the technical change taking place.
“I don’t think we see a big move either way, but even if there were a big move, it’d have nothing to do mechanically with the halving,” he said. However, “in the months that follow, every day there [will be] something like $30 million in bitcoin less being sold. That can build up fast and make an impact over that time period.”
That $30 million assumes a bitcoin price of about $70,000.
The one big thing investors need to understand about the halving and its potential impact on the market, Lubka said, is that miners sell a lot of the bitcoin they get paid in order to pay their everyday bills.
“These are very costly enterprises that have to consume a lot of energy and other things to do their job,” he said. “Miners are constantly selling the bitcoin that they mine just to cover costs. When that gets cut in half, there’s no two ways about it: There is half as much bitcoin being sold from the miners.”
“They are the most regular sellers,” he added. “Some hedge fund could sell its position … but miners are selling every day, every week, every month in predictable quantity — and that pressure gets cut in half.”
Diminishing returns from halving to halving
Bitcoin has always shot to the moon in the months following its halving — that’s what makes it such a celebrated day among enthusiasts. However, each time the mining reward and supply of bitcoin has shrunk, so have the returns from the halving day to the cycle top.
“Guessing the endgame for bitcoin after each halving is the ultimate sport,” said Trenchev. “What we do know is each post-halving bull run has seen diminishing returns. … Even a measly 2x will put bitcoin around $130,000 — not to be sniffed at.”
That trend could reverse this year, Lubka said, although it’d be the result not of the planned supply shock but rather of the new demand shock. Thanks to the advent of bitcoin exchange-traded funds, demand for the cryptocurrency is bigger than ever, according to CryptoQuant.
The data shows that historically, “whale” demand for bitcoin spikes after each halving, driving prices higher. This year, however, that whale demand (which includes OG bitcoiners, new investors and bitcoin ETF holders) is already at an all-time high, and the block reward hasn’t even been slashed yet.
“The once-significant influence of bitcoin halving on prices has diminished, as the new issuance of bitcoin gets smaller relative to the total amount of bitcoin that is available for sale,” said Julio Moreno, head of research at CryptoQuant. “In contrast … bitcoin demand growth seems to be the key driver for higher prices after the halving.”
TikTok’s grip on the short-form video market is tightening, and the world’s biggest tech platforms are racing to catch up.
Since launching globally in 2016, ByteDance-owned TikTok has amassed over 1.12 billion monthly active users worldwide, according to Backlinko. American users spend an average of 108 minutes per day on the app, according to Apptoptia.
TikTok’s success has reshaped the social media landscape, forcing competitors like Meta and Google to pivot their strategies around short-form video. But so far, experts say that none have matched TikTok’s algorithmic precision.
“It is the center of the internet for young people,” said Jasmine Enberg, vice president and principal analyst at Emarketer. “It’s where they go for entertainment, news, trends, even shopping. TikTok sets the tone for everyone else.”
Platforms like Meta‘s Instagram Reels and Google’s YouTube Shorts have expanded aggressively, launching new features, creator tools and even considering separate apps just to compete. Microsoft-owned LinkedIn, traditionally a professional networking site, is the latest to experiment with TikTok-style feeds. But with TikTok continuing to evolve, adding features like e-commerce integrations and longer videos, the question remains whether rivals can keep up.
“I’m scrolling every single day. I doom scroll all the time,” said TikTok content creator Alyssa McKay.
But there may a dark side to this growth.
As short-form content consumption soars, experts warn about shrinking attention spans and rising mental-health concerns, particularly among younger users. Researchers like Dr. Yann Poncin, associate professor at the Child Study Center at Yale University, point to disrupted sleep patterns and increased anxiety levels tied to endless scrolling habits.
“Infinite scrolling and short-form video are designed to capture your attention in short bursts,” Dr. Poncin said. “In the past, entertainment was about taking you on a journey through a show or story. Now, it’s about locking you in for just a few seconds, just enough to feed you the next thing the algorithm knows you’ll like.”
Despite sky-high engagement, monetizing short videos remains an uphill battle. Unlike long-form YouTube content, where ads can be inserted throughout, short clips offer limited space for advertisers. Creators, too, are feeling the squeeze.
“It’s never been easier to go viral,” said Enberg. “But it’s never been harder to turn that virality into a sustainable business.”
Last year, TikTok generated an estimated $23.6 billion in ad revenues, according to Oberlo, but even with this growth, many creators still make just a few dollars per million views. YouTube Shorts pays roughly four cents per 1,000 views, which is less than its long-form counterpart. Meanwhile, Instagram has leaned into brand partnerships and emerging tools like “Trial Reels,” which allow creators to experiment with content by initially sharing videos only with non-followers, giving them a low-risk way to test new formats or ideas before deciding whether to share with their full audience. But Meta told CNBC that monetizing Reels remains a work in progress.
While lawmakers scrutinize TikTok’s Chinese ownership and explore potential bans, competitors see a window of opportunity. Meta and YouTube are poised to capture up to 50% of reallocated ad dollars if TikTok faces restrictions in the U.S., according to eMarketer.
Watch the video to understand how TikTok’s rise sparked a short form video race.
The X logo appears on a phone, and the xAI logo is displayed on a laptop in Krakow, Poland, on April 1, 2025. (Photo by Klaudia Radecka/NurPhoto via Getty Images)
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Elon Musk‘s xAI Holdings is in discussions with investors to raise about $20 billion, Bloomberg News reported Friday, citing people familiar with the matter.
The funding would value the company at over $120 billion, according to the report.
Musk was looking to assign “proper value” to xAI, sources told CNBC’s David Faber earlier this month. The remarks were made during a call with xAI investors, sources familiar with the matter told Faber. The Tesla CEO at that time didn’t explicitly mention any upcoming funding round, but the sources suggested xAI was preparing for a substantial capital raise in the near future.
The funding amount could be more than $20 billion as the exact figure had not been decided, the Bloomberg report added.
Artificial intelligence startup xAI didn’t immediately respond to a CNBC request for comment outside of U.S. business hours.
The AI firm last month acquired X in an all-stock deal that valued xAI at $80 billion and the social media platform at $33 billion.
“xAI and X’s futures are intertwined. Today, we officially take the step to combine the data, models, compute, distribution and talent,” Musk said on X, announcing the deal. “This combination will unlock immense potential by blending xAI’s advanced AI capability and expertise with X’s massive reach.”
Alphabet CEO Sundar Pichai during the Google I/O developers conference in Mountain View, California, on May 10, 2023.
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Alphabet‘s stock gained 3% Friday after signaling strong growth in its search and advertising businesses amid a competitive artificial intelligence environment and uncertain macro backdrop.
“GOOGL‘s pace of GenAI product roll-out is accelerating with multiple encouraging signals,” wrote Morgan Stanley‘s Brian Nowak. “Macro uncertainty still exists but we remain [overweight] given GOOGL’s still strong relative position and improving pace of GenAI enabled product roll-out.”
The search giant posted earnings of $2.81 per share on $90.23 billion in revenues. That topped the $89.12 billion in sales and $2.01 in EPS expected by LSEG analysts. Revenues grew 12% year-over-year and ahead of the 10% anticipated by Wall Street.
Net income rose 46% to $34.54 billion, or $2.81 per share. That’s up from $23.66 billion, or $1.89 per share, in the year-ago period. Alphabet said the figure included $8 billion in unrealized gains on its nonmarketable equity securities connected to its investment in a private company.
Adjusted earnings, excluding that gain, were $2.27 per share, according to LSEG, and topped analyst expectations.
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Alphabet shares have pulled back about 16% this year as it battles volatility spurred by mounting trade war fears and worries that President Donald Trump‘s tariffs could crush the global economy. That would make it more difficult for Alphabet to potentially acquire infrastructure for data centers powering AI models as it faces off against competitors such as OpenAI and Anthropic to develop largely language models.
During Thursday’s call with investors, Alphabet suggested that it’s too soon to tally the total impact of tariffs. However, Google’s business chief Philipp Schindler said that ending the de minimis trade exemption in May, which created a loophole benefitting many Chinese e-commerce retailers, could create a “slight headwind” for the company’s ads business, specifically in the Asia-Pacific region. The loophole allows shipments under $800 to come into the U.S. duty-free.
Despite this backdrop, Alphabet showed steady growth in its advertising and search business, reporting $66.89 billion in revenues for its advertising unit. That reflected 8.5% growth from the year-ago period. The company reported $8.93 billion in advertising revenue for its YouTube business, shy of an $8.97 billion estimate from StreetAccount.
Alphabet’s “Search and other” unit rose 9.8% to $50.7 billion, up from $46.16 billion last year. The company said that its AI Overviews tool used in its Google search results page has accumulated 1.5 billion monthly users from a billion in October.
Bank of America analyst Justin Post said that Wall Street is underestimating the upside potential and “monetization ramp” from this tool and cloud demand fueled by AI.
“The strong 1Q search performance, along with constructive comments on Gemini [large language model] performance and [AI Overviews] adoption could help alleviate some investor concerns on AI competition,” Post wrote in a note.