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Soul searching about the UK’s role in the world has broken out again following the publication of a pamphlet by senior diplomats including Mark Sedwill, a former Cabinet Secretary and National Security Adviser.

The World in 2040: Renewing The UK’s Approach To International Affairs is being denounced for suggesting the Foreign Office should change its name and tone down its grand headquarters built in 1868 at the height of Great Britain’s imperial pomp.

The authors believe a lower profile would befit the reality of our station in the world.

“The UK finds itself today in a changed role as a medium-sized ‘off shore’ power”, the report asserts without explicitly mentioning Brexit.

“Our future has more in common with G20 nations like Japan and in Europe like Norway and Switzerland whose economies are closely linked to major economic neighbours.”

Britain's Foreign Secretary David Cameron at Government House for the annual Australia-UK Ministerial Consultations (AUKMIN), in Adelaide, Australia March 22, 2024. AAP Image/Matt Turner via REUTERS ATTENTION EDITORS - THIS IMAGE WAS PROVIDED BY A THIRD PARTY. NO RESALES. NO ARCHIVE. AUSTRALIA OUT. NEW ZEALAND OUT. NO COMMERCIAL OR EDITORIAL SALES IN NEW ZEALAND. NO COMMERCIAL OR EDITORIAL SALES IN AUSTRALIA.
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Britain’s Foreign Secretary David Cameron visiting Australia in March. Pic: Reuters

The report argues “the UK has often sought to promote an image of ‘greatness’ to the world which today seems anachronistic. We will be envied for what we are good at, not what we say we are good at”.

This modest proposal to “work with others to try and address the challenges we collectively face” contrasts in style to the bold figure cut this week by Foreign Secretary David Cameron as he bestrode the globe’s biggest diplomatic stage, in the United States, to talk tough on Ukraine and Gaza.

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Lord Cameron is not a man who thinks it is time to play down the ‘Great’ in the United Kingdom of Great Britain and Northern Ireland. For that matter, the current Prime Minister Rishi Sunak and Sir Keir Starmer agree with him.

Even Mr Cameron’s detractors admit that he looks the part that we have come to expect of the top British representative abroad. The New York Times described the Foreign Secretary as “almost” a prime minister.

FILE PHOTO: Republican presidential candidate and former U.S. President Donald Trump attends the 2024 Senior Club Championship award ceremony at his Trump International Golf Club in West Palm Beach, Florida, U.S. March 24, 2024. REUTERS/Marco Bello/File Photo/File Photo
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Republican presidential candidate Donald Trump at the 2024 Senior Club Championship award ceremony in Florida last month. File Pic: Reuters

Donald Trump certainly would have not invited him to dinner in Mar-a-Lago unless he saw him as a fitting match for his own stratospheric estimate of his own importance. Trump’s Republican sidekick, House Speaker Mike Johnson, looked puny in comparison being “too busy” to hear Mr Cameron’s arguments.

The British government says it is important to build links to the man who may be the next US president but Mr Cameron’s visit had, at best, mixed results. The British are not the only ones who are status conscious. Mr Cameron was not granted even a “brush by” or “drop in” by President Joe Biden, perhaps because he had not forewarned the White House he would be visiting his election rival.

Does the UK’s US-centric approach, simultaneously presumptuous and bootlicking, benefit Britain? Rather than trying to be both a great power and “junior partner to America”, as Mr Cameron put it to me on his first prime ministerial visit to Washington, should the UK be pursuing a broader network of co-operative relationships, as the report suggests?

Former UK Cabinet Secretary and National Security Advisor to the Cabinet Office Lord Mark Sedwill. File pic: Reuters
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Former UK Cabinet Secretary and National Security Adviser to the Cabinet Office Lord Mark Sedwill. File pic: Reuters

Great Britain was a geographical description before it became a patriotic boast. Dating back at least 800 years, Grete Britaigne was simply the bigger space where most Britons lived in contrast to Britanny, the lesser Britain in physical terms.

Former PM Lord Cameron presided over the weaponising of the word Great. A campaign launched in 2011 by the Foreign Office, of all departments, morphed innocuously into a series of posters for the 2012 London Olympics.

These celebrated the host country’s assets such as science, sport, or music, proclaiming each one “is Great”.

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This was ahead of Mr Trump’s “Make America Great Again”, though not Ronald Reagan’s use in 1980 of the same campaign phrase.

By 2015 “Britain is Great” had become an official campaign across all government departments. It is still in operation and on display in the UK’s official outposts around the world.

‘Broken Britain’

In a write up for the official civil service quarterly, the cabinet office noted that it worked even in these times of economic constraint, insisting “you don’t need lots of resource but you do need plenty of passion” to get the message across.

The UK and the rest of the world have changed a lot since London 2012. Great Britain may not be wiping out widespread popular perceptions of “Broken Britain”.

In spite of dirty rivers, a struggling NHS, increasing inequality, creaking infrastructure, a declining military and high taxes, we Britons like telling each other that things are “Great”.

There are the Great British Bake-Off and the Great North Run. Boris Johnson won the election in 2019 with the pledge to make this “the greatest place on earth”. The government’s latest plan is for Great British Railways, Labour promises to deliver Great British Energy.

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The diplomats who produced the report include Lord Sedwill, Thomas Fletcher, a former ambassador and Number Ten foreign policy advisor and Moazzam Malik, ex-Foreign Office Director General.

They have represented the UK abroad and to foreigners. They know that you can’t always get what you want and that insisting you are great can be grating.

It is easy for their political masters at home to borrow Boris Johnson’s vocabulary and criticise gloomsters, doomsters and naysayers, while doing nothing themselves to deliver better results in practice.

Britain may not be great in the sense that it is no longer a dominant world power like the US or China, but it is defeatist to write it off as a middle-sized power.

There are around 200 nations in the world. As the report acknowledges, the UK has the sixth largest economy and is a significant “soft power” with world class universities second only to the US.

The UK is also 21st in GDP per capita, one of only five permanent members of the UN Security Council, a possessor of an independent nuclear deterrent, a leading defence contributor to NATO, the prime mover of the Commonwealth and the origin of the world language, English.

Even the colonial overtones of the Empire, which the report wants to downplay, point to global reach, even if it is troubled. Great Britain should not boast but there is no need for the UK to run itself down either.

It might be better to rename the currently cumbersome Foreign, Commonwealth and Development Office as simply The Foreign Office rather than to rebrand it apologetically as the Department for International Affairs – which would in any case provoke tabloid investigations of diplomatic bed hopping.

Wherever politicians and officials stand on these pressing questions, argument about words, flags and what pictures to hang on the wall is a distraction from what really matters for Britain’s future.

Lord Sedwill notes dryly in his report that “influence abroad arises from political and economic success at home” and not from how great we claim we are.

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Unauthorized crypto trading now carries 2 years of prison in Hungary

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Unauthorized crypto trading now carries 2 years of prison in Hungary

Unauthorized crypto trading now carries 2 years of prison in Hungary

Hungary has updated its Criminal Code, imposing potential prison sentences for those using or running unauthorized crypto exchanges.

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Wes Streeting says doctors’ strikes ‘a gift to Nigel Farage’

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Wes Streeting says doctors' strikes 'a gift to Nigel Farage'

Wes Streeting has stepped up his war of words with junior doctors by telling Labour MPs that strikes would be “a gift to Nigel Farage”.

In a hard-hitting speech to the Parliamentary Labour Party, the health secretary claimed ministers were “in the fight for the survival of the NHS“.

And he said that if Labour failed in its fight, the Reform UK leader would campaign for the health service to be replaced by an insurance-style system.

Mr Streeting‘s tough warning to Labour MPs came ahead of a showdown with the British Medical Association (BMA) this week in which he will call on the doctors to call off the strikes.

The BMA has announced plans for five days of strikes by resident doctors – formerly known as junior doctors – in England, which are due to begin on 25 July.

At a meeting in parliament at which he received a warm reception from Labour MPs, Mr Streeting said: “The BMA’s threats are unnecessary, unreasonable, and unfair.

“More than that, these strikes would be a gift to Nigel Farage, just as we are beginning to cut waiting lists and get the NHS moving in the right direction.

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“What better recruitment agent could there be for his right-wing populist attacks on the very existence of a publicly funded, free at the point of need, universal health service? He is praying that we fail on the NHS.

“If Labour fail, he will point to that as proof that the NHS has failed and must now be replaced by an insurance-style system. So we are in the fight for the survival of the NHS, and it is a fight I have no intention of losing.”

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Why are junior doctors striking again?

The threatened strikes are in pursuit of a 29% pay rise that the BMA is demanding to replace what it claims is lost pay in recent years. The government has awarded a 5.4% pay increase this year after a 22% rise for the previous two years.

Earlier, appearing before the all-party health and social care committee of MPs, Mr Streeting said the strikes would be a “catastrophic mistake” and not telling employers about their intention to strike would be “shockingly irresponsible”.

He said BMA leaders seemed to be telling their members “not to inform their trusts or their employers if they’re going out on strike” and that he could not fathom “how any doctor in good conscience would make it harder for managers to make sure we have safe staffing levels”.

He said: “Going on strike having received a 28.9% pay increase is not only unreasonable and unnecessary, given the progress that we’ve been making on pay and other issues, it’s also self-defeating.”

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He said he accepted doctors’ right to strike, but added: “The idea that doctors would go on strike without informing their employer, not allowing planning for safe staffing, I think, is unconscionable, and I would urge resident doctors who are taking part in strike actions to do the right thing.”

Mr Streeting warned the strikes would lead to cancellations and delays in patient treatment and spoke of a family member who was waiting for the “inevitable” phone call informing them that their procedure would be postponed.

“We can mitigate against the impact of strikes, and we will, but what we cannot do is promise that there will be no consequence and no delay, no further suffering, because there are lots of people whose procedures are scheduled over that weekend period and in the period subsequently, where the NHS has to recover from the industrial action, who will see their operations and appointments delayed,” he said.

“I have a relative in that position. My family are currently dreading what I fear is an inevitable phone call saying that there is going to be a delay to this procedure. And I just think this is an unconscionable thing to do to the public, not least given the 28.9% pay rise.”

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How Nigel Farage and Reform UK are winning over women

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How Nigel Farage and Reform UK are winning over women

Reform UK is on the march.

Following a barnstorming performance in this year’s local elections, they are now the most successful political party on TikTok, engaging younger audiences.

But most of their 400,000 followers are men.

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A woman at the Reform UK local election campaign launch in Birmingham in March
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‘They don’t exclude anyone, we’re all the same,’ says this Reform supporter

I was at the local elections launch for Reform in March, looking around for any young women to interview who had come to support the party at its most ambitious rally yet, and I was struggling.

A woman wearing a “let’s save Britain” hat walked by, and I asked her to help me.

“Now you say it, there are more men here,” she said. But she wasn’t worried, adding: “We’ll get the women in.”

And that probably best sums up Reform’s strategy.

When Nigel Farage threw his hat into the ring to become an MP for Reform, midway through the general election campaign, they weren’t really thinking about the diversity of their base.

As a result, they attracted a very specific politician. Fewer than 20% of general election candidates for Reform were women, and the five men elected were all white with a median age of 60.

Polling shows that best, too.

According to YouGov’s survey from June 2025, a year on from the election, young women are one of Reform UK’s weakest groups, with just 7% supporting Farage’s party – half the rate of men in the same age group. The highest support comes from older men, with a considerable amount of over-65s backing Reform – almost 40%.

But the party hoped to change all that at the local elections.

Sarah Pochin, the Reform UK MP for Runcorn and Helsby
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Sarah Pochin became Reform UK’s first woman MP in May. Pic: PA

Time to go pro

It was the closing act of Reform’s September conference and Farage had his most serious rallying cry: it was time for the party to “professionalise”.

In an interview with me last year, Farage admitted “no vetting” had occurred for one of his new MPs, James McMurdock.

Only a couple of months after he arrived in parliament, it was revealed he had been jailed after being convicted of assaulting his then girlfriend in 2006 while drunk outside a nightclub.

McMurdock told me earlier this year: “I would like to do my best to do as little harm to everyone else and at the same time accept that I was a bad person for a moment back then. I’m doing my best to manage the fact that something really regrettable did happen.”

He has since suspended himself from the party over allegations about his business affairs. He has denied any wrongdoing.

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‘He wasn’t vetted,’ says Farage of MP

Later, two women who worked for another of Reform’s original MPs, Rupert Lowe, gave “credible” evidence of bullying or harassment by him and his team, according to a report from a KC hired by the party.

Lowe denies all wrongdoing and says the claims were retaliation after he criticised Farage in an interview with the Daily Mail, describing his then leader’s style as “messianic”.

The Crown Prosecution Service later said it would not charge Lowe after an investigation. He now sits as an independent MP.

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Farage leading a ‘cult’ says ex-Reform MP

A breakthrough night

But these issues created an image problem and scuppered plans for getting women to join the party.

So, in the run-up to the local elections, big changes were made.

The first big opportunity presented itself when a by-election was called in Runcorn and Helsby.

The party put up Sarah Pochin as a candidate, and she won a nail-biting race by just six votes. Reform effectively doubled their vote share there compared to the general election – jumping to 38% – and brought its first female MP into parliament.

And in the Lincolnshire mayoral race – where Andrea Jenkyns was up for the role – they won with 42% of the vote.

The council results that night were positive, too, with Reform taking control of 10 local authorities. They brought new recruits into the party – some of whom had never been involved in active politics.

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Inside Reform’s election success

‘The same vibes as Trump’

Catherine Becker is one of them and says motherhood, family, and community is at the heart of Reform’s offering. It’s attracted her to what she calls Reform’s “common sense” policies.

As Reform’s parliamentary candidate for Hampstead and Highgate in last year’s general election, and now a councillor, she also taps into Reform’s strategy of hyper-localism – trying to get candidates to talk about local issues of crime, family, and law and order in the community above everything else.

Catherine Becker, Reform UK supporter and councillor in Hampstead and Highgate
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Catherine Becker believes Reform have widened their appeal by tapping into local issues

Jess Gill was your quintessential Labour voter: “I’m northern, I’m working class, I’m a woman, based on the current stereotype that would have been the party for me.”

But when Sir Keir Starmer knelt for Black Lives Matter, she said that was the end of her love affair with the party, and she switched.

“Women are fed up of men not being real men,” she says. “Starmer is a bit of a wimp, where Nigel Farage is a funny guy – he gives the same vibes as Trump in a way.”

Jess Gill was a Labour voter but switched to Reform UK
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Jess Gill switched from Labour to Reform

‘Shy Reformers’

But most of Reform’s recruits seem to have defected from the Conservative Party, according to the data, and this is where the party sees real opportunity.

Anna McGovern was one of those defectors after the astonishing defeat of the Tories in the general election.

She thinks there may be “shy Reformers” – women who support the party but are unwilling to speak about it publicly.

“You don’t see many young women like myself who are publicly saying they support Reform,” she says.

“I think many people fear that if they publicly say they support Reform, what their friends might think about them. I’ve faced that before, where people have made assumptions of my beliefs because I’ve said I support Reform or more right-wing policies.”

Anna McGovern who defected to Reform UK from the Conservatives
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Anna McGovern defected to Reform from the Conservatives

But representation isn’t their entire strategy. Reform have pivoted to speaking about controversial topics – the sort they think the female voters they’re keen to attract may be particularly attuned to.

“Reform are speaking up for women on issues such as transgenderism, defining what a woman is,” McGovern says.

And since Reform’s original five MPs joined parliament, grooming gangs have been mentioned 159 times in the Commons – compared to the previous 13 years when it was mentioned 88 times, despite the scandal first coming to prominence back in 2011.

But the pitfall of that strategy is where it could risk alienating other communities. Pochin, Reform’s first and only female MP, used her first question in parliament to the prime minister to ask if he would ban the burka – something that isn’t Reform policy, but which she says was “punchy” to “get the attention to start the debate”.

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Reform UK MP pushes for burka ban

‘What politics is all about’

Alex Philips was the right-hand woman to Farage during the Brexit years. She’s still very close to senior officials in Reform and a party member, and tells me these issues present an opportunity.

“An issue in politics is a political opportunity and what democracy is for is actually putting a voice to a representation, to concerns of the public. That’s what politics is all about.”

Read more:
Are Reform winning the ‘bro vote’?
Reform would win most seats at election

Alex Philips who was the right-hand woman to Nigel Farage during the Brexit years.
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Alex Philips remains close to senior members of Reform UK

Luke Tryl is the executive director of the More In Common public opinion and polling firm, and says the shift since the local elections is targeted and effective.

Reform’s newer converts are much more likely to be female, as the party started to realise you can’t win a general election without getting the support of effectively half the electorate.

“When we speak to women, particularly older women in focus groups, there is a sense that women’s issues have been neglected by the traditional mainstream parties,” he says. “Particularly issues around women’s safety, and women’s concerns aren’t taken as seriously as they should be.

“If Reform could show it takes their concerns seriously, they may well consolidate their support.”

Luke Tryl, the executive director of the More in Common public opinion and polling firm
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Pollster Luke Tryl thinks Reform have become more targeted and effective

According to his focus groups, the party’s vote share among women aged 18 to 26 shot up in May – jumping from 12% to 21% after the local elections. But the gender divide in right-wing parties is still stark, Tryl says, and representation will remain an uphill battle for a party historically dogged by controversy and clashes.

A Reform UK spokesman told Sky News: “Reform is attracting support across all demographics.

“Our support with women has surged since the general election a year ago, in that time we have seen Sarah Pochin and Andrea Jenkyns elected in senior roles for the party.”

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