TOPSHOT – The Apple iPhone 15 series is displayed for sale at The Grove Apple retail store on release day in Los Angeles, California, on September 22, 2023. (Photo by Patrick T. Fallon / AFP) (Photo by PATRICK T. FALLON/AFP via Getty Images)
Patrick T. Fallon | Afp | Getty Images
Apple iPhone shipments plunged nearly 10% globally in the first quarter of 2024, pressured by double-digit growth in shipments by Chinese challengers Xiaomi and Transsion, a report from International Data Corporation showed.
Apple shipped 50.1 million units In the first quarter, down 9.6% from the 55.4 million shipments in the same period a year earlier, according to the IDC report. Among the top five smartphone brands in the report, Apple recorded the sharpest decline year on year.
Samsung regained the top spot in the first quarter, after losing the crown to Apple last year, with a 20.8% market share, shipping nearly the same number of units as last year at 60.1 million. Its market share was 22.5% in the first quarter of 2023.
Apple, which surpassed Samsung as the largest smartphone maker in 2023, saw its market share drop to 17.3% from 20.7% a year earlier.
“While IDC expects these two companies to maintain their hold on the high end of the market, the resurgence of Huawei in China, as well as notable gains from Xiaomi, Transsion, OPPO/OnePlus, and vivo will likely have both OEMs looking for areas to expand and diversify,” said Ryan Reith, group vice president at IDC Worldwide Mobility and Consumer Device Trackers.
Xiaomi’s shipments rose 33.8% to 40.8 million units in the first quarter, while Transsion saw an 84.9% jump to 28.5 million units.
Shenzhen-based smartphone maker Transsion,which owns the Tecno, Itel, and Infinix brands, has quietly become the world’s fifth-largest smartphone manufacturer, according to several reports.
In terms of market share, Xiaomi (14.1%), Transsion (9.9%) and OPPO (8.7%) bagged the third, fourth and fifth spot, respectively, based on first-quarter shipments, the IDC report revealed.
“Xiaomi is coming back strong from the large declines experienced over the past two years and Transsion is becoming a stable presence in the Top 5 with aggressive growth in international markets,” said Nabila Popal, research director with IDC’s Worldwide Tracker team.
Chinese smartphone giant OPPO’s shipments, however, sank 8.5% to 25.2 million in the first quarter.
Tech giant Huawei and its spinoff, Honor, did not make it to the top five list. They were the best-performing smartphone brands for the first six weeks of 2024, according to Counterpoint Research.
Apple has been facing pressure in China, particularly from Huawei, whose consumer business is resurging after the launch of its Mate 60 smartphone.
Globally, total first-quarter smartphone shipments rose 7.8% year over year to 289.4 million units, recording the third consecutive quarter of shipment growth, according to IDC.
This is “a strong indicator that a recovery is well underway” despite macroeconomic challenges, the research firm said.
Alphabet CEO Sundar Pichai meets with Polish Prime Minister Donald Tusk in Warsaw, Poland, on February 13, 2025.
Klaudia Radecka | Nurphoto | Getty Images
Google has reversed a policy forbidding employees from discussing its antitrust woes following a settlement with workers.
The company sent a notice to U.S. employees last week saying it rescinded “the rule requesting that workers refrain from commenting internally or externally about the on-going antitrust lawsuit filed against Google by the U.S. Department of Justice,” according to correspondence viewed by CNBC.
Google settled with the Alphabet Workers Union, which represents company employees and contractors, according to the U.S. National Labor Relations Board, or NLRB. The settlement and policy reversal mark a major victory for Google staffers, who have seen increased censorship on subjects such as politics, litigation and defense contracts by the search giant since 2019.
The U.S. Department of Justice filed an antitrust lawsuit against Google in 2020, alleging that the company has kept its share of the general search market by creating strong barriers to entry and a feedback loop that sustained its dominance.
Google said it “will not announce or maintain overbroad rules or policies that restrict your right to comment, internally or externally, about whether and/or how the on-going antitrust lawsuit filed against Google by the U.S. Department of Justice may impact your terms and conditions of employment,” according to last week’s notice.
The reversal comes as Google and the DOJ prepare to return to the courtroom for their scheduled remedies trial on April 21. The DOJ has said it is considering structural remedies, including breaking up Google’s Chrome web browser, which it argues gives Google an unfair advantage in the search market.
A U.S. District Court judge ruled in August that Google illegally held a monopoly in the search market. Google said it would appeal the decision. The DOJ doubled down on its calls for a breakup in a March filing.
Following the August ruling, Kent Walker, Google’s president of global affairs, sent a companywide email directing employees to “refrain from commenting on this case, both internally and externally.”
Shortly after, the Alphabet Workers Union filed an unfair labor practice charge against Google with the NLRB. The union alleged that Walker’s message was an “overly broad directive” and said that a breakup could impact workers’ roles. The NLRB in March ruled that Google must allow workers to speak on such topics.
Google’s settlement states that the National Labor Relations Act gives employees the right to form, join or assist a union. It notes that Google is not rescinding its prior clarification that states employees may not speak on behalf of Google on this matter without approval from the company. The settlement also adds that Google will not interfere with, restrain or coerce workers in the exercise of their rights.
Despite the settlement, spokesperson Courtenay Mencini said Google did not agree with the NLRB’s ruling.
“To avoid lengthy litigation, we agreed to remind employees that they have the right to talk about their employment, as they’ve always been free to and regularly do,” Mencini said in a statement to CNBC.
The settlement by Google comes at a “crucial moment” ahead of the remedies trial, the Alphabet Worker’s Union said Monday.
“We think the potential remedies from this trial could have impact on our wages, working conditions and terms of employment,” said Stephen McMurtry, communications chair of the Alphabet Workers Union-CWA, told CNBC.
Apple CEO Tim Cook inspects the new iPhone 16 during an Apple special event at Apple headquarters on September 09, 2024 in Cupertino, California.
Justin Sullivan | Getty Images
Apple shares skyrocketed 15% on Wednesday after President Donald Trump announced a 90-day pause on his administration’s “reciprocal tariffs,” which would have affected the company’s production locations in Vietnam, India, and Thailand.
The rally added over $400 billion to Apple’s market cap, which now stands just under $3 trillion. It was Apple’s best day since January 1998, when late founder Steve Jobs was the interim CEO and three years before the company unveiled the first iPod. At the time, Apple’s market cap was close to $3 billion.
Apple has been the most prominent name to get whacked by Trump’s tariffs. Before Wednesday, it was on its worst four-day trading stretch since 2000. Investors worried about Apple’s outlook because the company still makes the majority of its revenue from selling physical devices, which need to be imported into the U.S.
Most of Apple’s iPhones and other hardware products are still made in China, which was not exempted from tariffs on Wednesday. In fact, Trump increased tariffs on China to 125% on Wednesday, up from 54%.
China issued an 84% tariff on U.S. goods this week, raising the possibility that Apple could get caught up in a trade war and lose ground in China, its third-largest market by sales.
Apple has worked to diversify its supply chain to lessen reliance on China in recent years.
On Wednesday, tariffs on Vietnam were reduced from 46% to 10%, and tariffs on India were cut 26% to 10%, which raises the possibility that Apple will be able to serve a large percentage of its U.S. customers from factories outside of China with lower tariffs.
Stocks skyrocketed across the board on Wednesday after Trump announced the tariff pause. The Nasdaq Composite climbed over 12%, its second-best day ever.
Apple hasn’t commented publicly on Trump’s tariffs, but CEO Tim Cook will likely address the topic on an earnings call on May 1.
The Nasdaq Marketsite is seen during morning trading on April 7, 2025 in New York City.
Michael M. Santiago | Getty Images
Every bear market has days like this.
The Nasdaq soared 12% on Wednesday, the second-best day on record for the tech-heavy index and its sharpest rally since January 2001, which was the middle of the dot-com crash.
During the financial crisis in October 2008, the Nasdaq enjoyed two of its best five days ever. The other two came as the tech bubble was bursting. The index’s sixth-best day since its beginning in 1971 came on March 13, 2020, as the Covid pandemic was hitting the U.S.
Of the 25 best days for the Nasdaq, including Wednesday, 22 took place during the dot-com collapse, the 2008-09 financial crisis or the early days of Covid. One occurred on Oct. 21, 1987, two days after Black Monday. The other was in November 2022.
Call it a dead-cat bounce, a relief rally or short covering. It’s a familiar reaction during the worst of times for Wall Street.
Be prepared for plenty more volatility.
The worst month on record for the Nasdaq was October 1987, when the index plunged 27%. Second to that was a 23% drop in November 2000. In March 2020, the Nasdaq sank 10%. It’s still down 1% this month just after closing out its worst quarter since 2022.
President Donald Trump sparked the Wednesday bounce when he dropped new tariff rates on imports from most U.S. trade partners to 10% for 90 days to allow trade negotiations with those countries. The president’s social media post lifted optimism that levies would be less severe than expected and immediately boosted a market that’s been hammered since Trump rolled out his sweeping tariff plan last week.
Wealthy Trump donors and business leaders, including hedge fund manager Bill Ackman, Home Depot co-founder Ken Langone and billionaire investor Leon Cooperman have weighed in with hefty criticism of Trump’s tariffs. JPMorgan Chase CEO Jamie Dimon said earlier on Wednesday that the tariffs will likely lead to a recession, after BlackRock CEO Larry Fink said Monday at an event in New York that, “Most CEOs I talk to would say we are probably in a recession right now.”
SpaceX CEO Elon Musk attends a cabinet meeting held by U.S. President Donald Trump at the White House on March 24, 2025.
Win McNamee | Getty Images
Tesla CEO Elon Musk, the world’s richest person and one of Trump’s closest confidantes in the White House, spent the early part of this week slamming Peter Navarro, Trump’s top trade advisor, calling him a “moron” and “dumber than a sack of bricks.”
Musk’s electric vehicle company has gotten pummeled of late, tumbling 22% in the four prior trading sessions after suffering its worst quarter since 2022. The stock soared 23% on Wednesday, its second-best day on record.
The big difference between the current market tumult and the downturns in 1987, 2000-2001, 2008 and 2020 is that many investors say this one was easily avoidable and, potentially, can be reversed based on what the president decides to do.
“What Trump unveiled Wednesday is stupid, wrong, arrogantly extreme, ignorant trade-wise and addressing a non-problem with misguided tools,” investor Ken Fisher wrote in a post on X on Monday, referring to last week’s announcement. “Yet, as near as I can tell it will fade and fail and the fear is bigger than the problem, which from here is bullish.”
Trying to predict Trump’s next move is a fool’s errand.
On Sunday evening the president told reporters that he’s not trying to push the market down, “but sometimes you have to take medicine to fix something.” He stressed the importance of fixing the country’s trade deficit with China, and said “unless we solve that problem, I’m not going to make a deal.”
The president is keeping his hard line on China, at least for now. He said on Wednesday that he was raising the tariff on China higher, to 125%. All other countries would go back to the 10% baseline tariff rate as negotiations take place.
Prior to his latest pronouncement, economic fears had spilled into the bond market, raising concerns that higher interest rates would create further problems for consumers at the worst possible time. The 10-year Treasury note yield, which helps decide rates on mortgages, credit card debt and auto loans, spiked overnight to 4.51% after hitting 3.9% last week. It’s currently at 4.38%.
As the tech industry’s megacap companies, which make up an outsized portion of the Nasdaq and the S&P 500, prepare to report quarterly results starting late this month, management teams will be looking for some visibility that can guide forecasts for the rest of the year and into 2026.
In the absence of more clarity, many of their plans will likely be on hold as they figure out how much existing and expected tariffs will raise costs and hurt revenue, and what they need to do to shore up supply chains.
Wednesday provided some relief. Investors like Ackman are celebrating.
“This was brilliantly executed by @realDonaldTrump,” Ackman wrote on X. “Textbook, Art of the Deal.”
In a note, Wedbush analyst Dan Ives called it “the news we and everyone on the Street was waiting for” after the president’s “self-inflicted Armageddon.”
But for companies that are in the crosshairs of Trump’s wavering policy decisions, all the uncertainty remains.