The ongoing tensions between Italy and Alfa Romeo’s parent company Stellantis reached a head last week when the Italian government told the automaker that naming its upcoming Alfa Romeo EV the Milano was against the law because the car will be built in Poland. So now Alfa Romeo has decided to change the name to something that won’t inspire any dolce vita at all.
This afternoon, Alfa Romeo made the call to avoid the hassles and just change the name of its first EV to the Junior after “a confrontation with officials from the Industry and Made in Italy Ministry” last Friday, Automotive News Europe reports. Things must have gotten a bit hairy.
Alfa Romeo CEO Jean-Philippe Imparato said in a news conference today that the company tried to explain why keeping the name Milano was fair play for a list of reasons, one of them being that the car was designed in Italy, but decided the headache was just too much. So, the Junior it is.
“When you move into political discussions, you immediately lose half of your buyers and we wanted to prevent this,” Imparato said, according to Automotive News Europe.
“A car called Milano cannot be produced in Poland. This is forbidden by Italian law,” he said, referring to 2003 law that says it is illegal to falsely present a foreign-made product as coming from Italy, but has typically been invoked against food products, such as forbidding a US-made “Parmigiano Reggiano” cheese.
In any case, this won’t be the first time the Junior has been used by Alfa Romeo, which was used on a version of the 105 series coupe and a limited-run sports coupe from the 1970s. It was also on the short list of potential names before Milano rose to the top.
The rationale for building the vehicle outside of Italy – which will be Alfa Romeo’s first car made outside of Italy – is purely financial.
“If built in Italy, a Milano would have started from about €40,000 instead of €30,000, limiting its potential on the marketplace,” Stellantis CEO Carlos Tavares said last week in Milan, according to the report.
Of course, plenty of vehicles bear names of cities that have no connection whatsoever to their production sites (Kia Sorento and Rio, Hyundai Santa Fe and Tucson, Toyota Tacoma, Chevrolet Malibu, etc.), but this issue is more about Italy vs. Stellantis than anything else.
Italy’s populist Prime Minister Giorgia Meloni has in turn criticized Stellantis for moving its production to lower-cost countries, pushing Italian workers out of the fray, as the auto industry struggles to adapt to EVs. She has also been focused on seeing more vehicles produced in Italy and targeting Stellantis, its only major automaker, for that mission, but has accused Stellantis of being subservient to French interests over Italian jobs and production – that whole subject is another ball of wax.
Stellantis has said that at this early stage of the game, any damaging effects of a name change will be negligible.
Photo: Stellantis
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A new report states that Tesla will pause part of new Model Y production at Gigafactory Shanghai for 3 weeks to upgrade the lines.
The shutdown will extend beyond the regular Chinese New Year.
The Chinese New Year is technically 2 weeks long, but the official holiday lasts a week, during which significant parts of the country’s industries shut down.
That includes the auto industry and Tesla, but it looks like the American automaker plans to do things a bit differently this year after having just started production of its updated Model Y at Gigafactory Shanghai.
According to a new report from Bloomberg, Tesla plans to shut down part of its new Model Y production lines from around January 22 to February 14.
In comparison, Tesla only plans to shut down production of the Model 3, the only other vehicle produced at the plant, from January 26 to February 3.
Tesla only recently started production of the updated version of its best-selling electric SUV. The report states that the automaker will take advantage of this extended Lunar New Year shutdown to upgrade parts of the production lines in order to streamline and ramp up production capacity.
The automaker delivered about 480,000 Model Ys in China in 2024 – up about 5% year-over-year.
It makes sense. Over the last few weeks, Tesla has basically been running a pilot of production of the upgraded version, which is entirely different from the previous version, but there are enough differences that new parts and processes can create bottlenecks.
Tesla likely found ways to optimize production during that time and now will implement it during this extended shutdown.
We will try to keep track of the Model Y production and rollout in China as any delay or production issues can be extremely impactful, considering the Model Y is the world’s best-selling EV and China is the biggest EV market.
Any kind of issue there can be extremely impactful on Tesla and the broader EV market.
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American Honda shared a business outlook for 2025 during a recent briefing with the media. In terms of electrification, the next 12 months for Honda will be much of the same: facelifting tried-and-true ICE models like the CR-V and Passport. However, there was one exciting piece of news from Honda on the BEV front—the automaker has confirmed it will begin US production of an Acura RSX EV.
Honda and its premium sub-brand Acura, for that matter, are getting more and more coverage on Electrek’s homepage thanks to the combined efforts in adding new BEV models… although that transition has still been relatively slow compared to other OEMs.
Nevertheless, Honda launched the all-electric Prologue, which has found quick success with US consumers. Shortly thereafter, Acura launched the ZDX, which sits atop the same Ultium platform as Prologue, provided through a partnership with GM.
Honda has since backed out of that partnership—at least the part where GM provides vehicle architecture—and has been developing its own in-house platform that will one day power its new 0 Series lineup of BEVs. These originally debuted at CES 2024 and remerged at this year’s event as prototypes—and now they’re white! They will also feature a new proprietary vehicle OS called ASIMO (more on that below).
While we await the arrival of those Honda BEVs, we can expect to see a new Acura model hit the market first, based on an SUV called the Performance EV Concept, which debuted at Monterey Car Week this past August. At the time, the Acura Design Studio described the concept as “the evolution of Acura’s performance-focused design direction and the brand’s next all-electric model.”
That new production model didn’t have a name yet, but we did learn it would be the first BEV to debut on Honda’s new bespoke platform and the first all-electric model to roll off its assembly lines at the new Honda EV Hub in Marysville, Ohio.
Today, we learned that the Performance EV Concept has evolved into a full-fledged passenger model with a familiar name – the Acura RSX EV.
Acura brings back the “RSX” nameplate as an EV SUV
During a media briefing earlier this week, American Honda shared its 2025 outlook, led by vice president of sales, Lance Woelfer. This year’s strategy includes the production of its first original BEV in Ohio using domestically and globally sourced parts as a new hybrid model and several ICE vehicles (boo).
Woelfer confirmed that the first bespoke all-electric model coming out of Ohio will be the Acura RSX EV. This move marks the return of a notable nameplate in the Acura lineup that evolved from the original Honda Integra. The Acura RSX was sold in North America from the early- to mid-2000s and still has a decent fanbase, especially amongst fans of the Honda Integra and Japanese Domestic Market (JDM) enthusiasts.
Acura revived the Integra nameplate in 2021 as a Honda Civic-based liftback, and although that model is sharp, it remains combustion, hence why Acura has revived the RSX name as an EV model. Per Mike Langel, assistant vice president, Acura National Sales.
The nameplate pays homage to the Acura RSX with its coupe-like silhouette, but it truly represents a forward-looking approach to fun-to-drive performance. Our second all-electric SUV will solidify our EV credentials even as its ICE stablemates, the all-new ADX, RDX, MDX, TLX and Integra continue to attract new buyers to the Acura brand.
The Acura RSX EV, seen in a unique camo wrap above, looks quite sleek, but I predict Integra and RSX purists may reject this new model out of the gate because it’s undeniably an SUV, not a sporty compact like the vehicle(s) it’s named after. This reminds me of when Ford introduced the Mustang Mach-E, and brand loyalists argued, “That’s not a Mustang.” Just like the Mach-E, the Acura RSX EV represents a new generation of performance models, no matter what you call it.
The new SUV also represents a massive step for Honda and its premium brand, as the Acura RSX EV will be the first model to utilize Honda’s new EV platform and its new ASIMO OS operating system introduced at CES 2025. At the time, Honda said ASIMO will constantly update its in-vehicle software via over-the-air (OTA) updates for both the digital UX and integrated dynamics controls that will allow the automaker to deliver “a personalized ownership experience that will enhance the joy of driving.”
Acura says the RSX EV is slotted to begin development testing in real-world conditions this week ahead of planned production in Ohio later this year. We plan to visit Honda’s EV Hub later this month, so perhaps we can capture some images of where this new SUV will be built or, better yet, look at the prototype up close.
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On today’s episode of Quick Charge, we look into a new study revealing that Toyota outspends all other automakers when it comes to funding climate change denying politicians and Fred accuses Elon of misrepresenting the data behind Full Self Driving (again).
We’ve also got word that the recently redesigned Tesla Model Y is being built in Giga Berlin, Hyundai’s electrified lineup is leading a record export year for the brand, and a new study says cleantech investments will beat out conventional energy production for the first time in 2025.
New episodes of Quick Charge are recorded, usually, Monday through Thursday (and sometimes Sunday). We’ll be posting bonus audio content from time to time as well, so be sure to follow and subscribe so you don’t miss a minute of Electrek’s high-voltage daily news!
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