Jeep has high hopes for its first 100% electric SUV in the US. The rugged SUV brand is preparing to reverse slumping sales with new EVs that Jeep believes can compete with the best. Jeep’s CEO, Antonio Filosa, believes the Wagoneer S electric SUV can take market share from Tesla’s best-selling Model Y.
After its sales in the US quadrupled, reaching nearly 1 million in 2018, Jeep has struggled to gain traction.
Jeep sales have been in a downward spiral over the past five years as the brand struggles to find its identity in a rapidly transitioning US market.
Filosa, who took over as Jeep CEO last November, believes the brand can turn things around. “We are building a road map for growth, both in volume and in profitability,” Filosa told Automotive News.
Jeep’s leader says the brand can finally reach 1 million sales in the US and 2 million globally. Filosa said much of the brand’s sales slump is due to a lack of models in important SUV segments.
After failing to update the Cherokee, the brand ended production of the mid-size SUV last year. Jeep also retired its cheapest vehicle, the Renegade, after becoming the brand’s worst-selling model.
Jeep Recon electric SUV (Source: Stellantis)
After admitting more needed to be done to fend off the competition, Jeep’s CEO slashed prices earlier this year, including up $4,000 off its best-selling Grand Cherokee.
With sales falling below 643,000 last year, Jeep plans to turn things around with its first fully electric vehicles hitting the market.
Can Jeep’s electric SUV keep up with the Tesla Model Y?
“We will have better market coverage starting from the end of the year with the launch of the Wagoneer S and Recon,” Filosa explained.
Jeep is launching its first fully electric vehicles in the US this year as it looks to revamp the brand and turn around falling sales.
Jeep Wagoneer S electric SUV teaser (Source: Jeep)
The first, due to begin production this quarter, is the premium Wagoneer S. Jeep has been teasing the electric SUV leading up to its debut later this year, revealing a new reimagined seven-slot grille and sleek design.
Based on Stellantis’ STLA platform with 600 hp, the electric SUV is “lightning fast” with a 0 to 60 mph sprint in 3.5 seconds.
Filosa believes Jeep can compete with Tesla in the electric SUV segment, attracting customers who “want something more sophisticated.”
Jeep’s new CEO sees the brand’s first EV attracting younger, high-earners like Tesla. “It’s a very iconic product that needs to fight against other competitors that in the US and elsewhere are doing well,” Filosa said.
2024 electric Jeep Recon (Source: Stellantis)
“I’m sincerely very optimistic on the impact it has when you see it in the flesh. We showed it to our Italian dealers, and they were stunned,” he added.
Jeep’s second EV will be the Wrangler-inspired Recon, which is expected to launch by the end of the year.
We’ve already seen what the Recon Moab 4xe looks like after images leaked out of a Las Vegas dealer event.
Jeep Recon Moab 4xe (source: Jeep Recon Forum)
With options like removable doors and windows, Jeep looks to stay true to the brand’s roots. “We have to leverage a huge community of happy Wrangler owners and explain to them that the Recon — even if electric — is consistent with our values and capability.”
Jeep’s previous head of North American operations, Jim Morrison, claimed the Recon has the capability to cross the mighty Rubicon Trail.” More importantly, it can “reach the end of the trail with enough range to drive back to town and recharge.”
According to the recent UAW agreements, Jeep is expected to launch an electric Wrangler in 2028. Around 2027, Jeep plans to launch an electric option for its best-selling Grand Cherokee.
Electrek’s Take
Since Tesla’s Model Y became the best-selling vehicle (gas or EV) in Q1 2023, it’s natural for brands to aim for the EV leader.
Jeep is already behind in the US electric vehicle market, but the brand believes it can turn things around with two new models hitting the market in key segments.
With new electric SUVs like the Chevy Blazer EV, Equinox EV, Honda Prologue, and others hitting the market, Jeep will need to get moving. Meanwhile, Rivian’s all-electric R1S, another Jeep rival, became the fourth best-selling electric vehicle overall in the first three months of the year According to Kelley Blue Book data, the R1S accounted for 2.9% of the US EV market in Q1.
The brand hopes its electric models will resonate with customers as it seeks to revamp sales in the US and globally.
What do you guys think? How will Jeep’s first electric SUVs compare to Tesla? Let us know what you think in the comments.
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Volkswagen of America is recalling nearly 5,700 2025 VW ID. Buzz vans because the NHTSA says the third-row bench seat is too spacious. (For real.)
According to the National Highway Traffic Safety Administration (NHTSA), the third-row bench is physically wide enough for three people, but it’s only designed to hold two, so it’s only equipped with two seat belts. That mismatch violates Federal Motor Vehicle Safety Standard number 208, which covers occupant crash protection. A bench that invites three passengers but only protects two isn’t just awkward – it’s a safety risk. It simply makes it too easy to squeeze that third person in the back “just that once” without a seatbelt, and that’s inviting trouble.
Volkswagen will fix the ID. Buzz issue by having dealers install “fixed unpadded trim parts” that adjust the seat’s usable width, and they’ll do it for free, because recall repairs are always free. It’ll probably be hard plastic on the seat to ensure a third person can’t squeeze in. Owner notification letters are expected to go out starting June 20, 2025.
Volkswagen has reported that, to date, there have been “no field claims known” of safety issues caused by the extra-wide third row bench seat.
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Electric vehicle charging and battery storage specialists Zenobē have inked a deal with Canadian leasing company 7Gen to fund more than 500 commercial EVs and their associated charging infrastructure.
Last week, Zenobē agreed to provide up to $48 million (Canadian) in debt financing to 7Gen to help expand its vehicle-as-a-service electric truck leasing program across Canada.
7Gen supports fleet operators with a comprehensive set of vehicle leasing and financing solutions that cover EV charger deployment, energy management systems, and ongoing operational support for Canadian fleet customers operating electric trucks, vans, and school buses.
Zenobē secured $1.6 billion in equity from its joint majority shareholders KKR and M&G Infracapital to fuel its global expansion into EVs and grid-scale batteries back in 2023. Since then, it’s grown to support more than 2,000 EVs and 120 charging depots across markets in the UK, Europe, Australia, and New Zealand.
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“We’re bringing our innovative funding approach to Canada and specifically to 7Gen,” says Steven Meersman, Co-Founder and Director of Zenobē. “We see momentum behind decarbonization in Canada’s supportive government policies and the clean, affordable power that will ensure a lower total cost of ownership for zero-emissions vehicles. We look forward to sharing our global experience electrifying over 120 depots to benefit 7Gen, its fleet customers and the wider electric fleet market in Canada.”
That innovative funding strategy is something Steven and I had a chance to discuss this week at the ACT Expo in Anaheim, California. “We’re being very careful in the way we approach the North American market,” he said (paraphrasing). “The market is fairly littered with the graves of other UK EV companies that have tried to find a foothold here and failed, so we’re being very careful about our partners.”
Despite living just a few minutes from his Chicago HQ, I’d never met Steven before this week. He’s a super-interesting guy and you will definitely learn a thing or two about how to build a multimillion dollar energy management company like Zenobē from our upcoming podcast (stay tuned for that). But the news here is 7Gen.
“Zenobē’s debt financing supports 7Gen’s next growth step and allows us to help our customers step up the pace of their EV adoption and benefit immediately from operational cost savings,” says Frans Tjallingii, CEO, 7Gen. “Zenobē’s team is well aligned with ours and we are thrilled to partner to scale our impact in Canada together.”
The company will begin rolling out its Zenobē-funded electric trucks in the coming weeks, with new partners and projects set to be announced shortly.
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BYD’s ultra-affordable Seagull was its top-selling EV last month, with over 55,000 units sold. With prices starting at under $10,000 in China, it’s the cheapest EV in BYD’s lineup. And with plans to launch it in new overseas markets soon, the Seagull is expected to see even more demand.
BYD’s top-selling EV in April starts at under $10,000
There’s no denying BYD’s growing presence in the global auto industry. The Chinese auto giant just posted its best month of 2025 in April, selling 380,089 new energy vehicles, including EVs and PHEVs.
For the first time in over a year, fully electric vehicles outsold hybrids. BYD sold 195,740 purely electric cars last month, up 45% from April 2024.
The Seagull was BYD’s top-selling EV with 55,028 models sold last month alone. It’s part of BYD’s Ocean and Dynasty brands, which accounted for 347,053 of its total sales in April. The premium Denza brand added 15,388, while Fang Cheng Bao and Yangwang sold 10,039 and 135 vehicles, respectively.
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Perhaps even more importantly, BYD set a new overseas sales record for the fifth straight month with nearly 80,000 vehicles sold. Through April, BYD has sold 285,170 vehicles overseas, more than doubling from last year.
BYD Dolphin Mini (Seagull) launch in Brazil (Source: BYD)
The Seagull EV, which is being sold under the name Dolphin Mini, is already being sold in several countries, including Mexico, Colombia, the Philippines, and Brazil.
Later this year, BYD will launch the low-cost EV in Europe as the “Dolphin Surf” with prices expected to start at under £20,000 ($26,000).
BYD Seagull (Dolphin Mini) EV (Source: BYD)
The Seagull is just 3,780 mm long, 1,715 mm wide, and 1,540 mm tall, with a wheelbase of 2,500 mm, which is even smaller than the Volkswagen ID.3 (4,264 mm long, 1,809 mm wide, 1,568 mm tall).
Designed by Wolfgang Egger, a former Lamborghini and Audi designer, the Seagull has earned the nickname “Mini Lamborghini” in China.
BYD Seagull trim
Starting Price
Range (CLTC)
Active
$9,700 (69,800 yuan)
190 mi (305 km)
Free
$10,500 (75,800 yuan)
190 mi (305 km)
Flying
$12,000 (85,800 yuan)
252 mi (405 km)
BYD Seagull EV prices and range in China
In China, the Seagull EV is available in three trims: Vitality, Freedom, and Flying. There are two BYD battery pack options, 30.08 kWh and 38.88 kWh, which provide 305 km (190 miles) and 405 km (252 miles) CLTC range, respectively.
According to S&P Global Mobility, BYD’s sales are expected to double in Europe from 83,000 last year to 186,000 in 2025.
Although it’s not slated for European production, the report notes that “the Seagull’s pricing strategy ensures competitiveness in the EU even with tariffs.”
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