Jeep says its new Wagoneer S electric SUV can rival Tesla’s Model Y to charge up sales
Jeep has high hopes for its first 100% electric SUV in the US. The rugged SUV brand is preparing to reverse slumping sales with new EVs that Jeep believes can compete with the best. Jeep’s CEO, Antonio Filosa, believes the Wagoneer S electric SUV can take market share from Tesla’s best-selling Model Y.
After its sales in the US quadrupled, reaching nearly 1 million in 2018, Jeep has struggled to gain traction.
Jeep sales have been in a downward spiral over the past five years as the brand struggles to find its identity in a rapidly transitioning US market.
Filosa, who took over as Jeep CEO last November, believes the brand can turn things around. “We are building a road map for growth, both in volume and in profitability,” Filosa told Automotive News.
Jeep’s leader says the brand can finally reach 1 million sales in the US and 2 million globally. Filosa said much of the brand’s sales slump is due to a lack of models in important SUV segments.
After failing to update the Cherokee, the brand ended production of the mid-size SUV last year. Jeep also retired its cheapest vehicle, the Renegade, after becoming the brand’s worst-selling model.
After admitting more needed to be done to fend off the competition, Jeep’s CEO slashed prices earlier this year, including up $4,000 off its best-selling Grand Cherokee.
With sales falling below 643,000 last year, Jeep plans to turn things around with its first fully electric vehicles hitting the market.
Can Jeep’s electric SUV keep up with the Tesla Model Y?
“We will have better market coverage starting from the end of the year with the launch of the Wagoneer S and Recon,” Filosa explained.
Jeep is launching its first fully electric vehicles in the US this year as it looks to revamp the brand and turn around falling sales.
The first, due to begin production this quarter, is the premium Wagoneer S. Jeep has been teasing the electric SUV leading up to its debut later this year, revealing a new reimagined seven-slot grille and sleek design.
Based on Stellantis’ STLA platform with 600 hp, the electric SUV is “lightning fast” with a 0 to 60 mph sprint in 3.5 seconds.
Filosa believes Jeep can compete with Tesla in the electric SUV segment, attracting customers who “want something more sophisticated.”
Jeep’s new CEO sees the brand’s first EV attracting younger, high-earners like Tesla. “It’s a very iconic product that needs to fight against other competitors that in the US and elsewhere are doing well,” Filosa said.
“I’m sincerely very optimistic on the impact it has when you see it in the flesh. We showed it to our Italian dealers, and they were stunned,” he added.
Jeep’s second EV will be the Wrangler-inspired Recon, which is expected to launch by the end of the year.
We’ve already seen what the Recon Moab 4xe looks like after images leaked out of a Las Vegas dealer event.
With options like removable doors and windows, Jeep looks to stay true to the brand’s roots. “We have to leverage a huge community of happy Wrangler owners and explain to them that the Recon — even if electric — is consistent with our values and capability.”
Jeep’s previous head of North American operations, Jim Morrison, claimed the Recon has the capability to cross the mighty Rubicon Trail.” More importantly, it can “reach the end of the trail with enough range to drive back to town and recharge.”
According to the recent UAW agreements, Jeep is expected to launch an electric Wrangler in 2028. Around 2027, Jeep plans to launch an electric option for its best-selling Grand Cherokee.
Electrek’s Take
Since Tesla’s Model Y became the best-selling vehicle (gas or EV) in Q1 2023, it’s natural for brands to aim for the EV leader.
Jeep is already behind in the US electric vehicle market, but the brand believes it can turn things around with two new models hitting the market in key segments.
With new electric SUVs like the Chevy Blazer EV, Equinox EV, Honda Prologue, and others hitting the market, Jeep will need to get moving. Meanwhile, Rivian’s all-electric R1S, another Jeep rival, became the fourth best-selling electric vehicle overall in the first three months of the year According to Kelley Blue Book data, the R1S accounted for 2.9% of the US EV market in Q1.
The brand hopes its electric models will resonate with customers as it seeks to revamp sales in the US and globally.
What do you guys think? How will Jeep’s first electric SUVs compare to Tesla? Let us know what you think in the comments.
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On today’s exciting episode of Quick Charge, we don’t even mention “you know who,” focusing instead on EV news from Rivian, Lucid, Nissan, Ford, and what it takes to make a MAN in the heavy truck space. Check it out!
Sure, Nissan is pushing back production estimates on its yet-to-begin-production Nissan LEAF and Ford’s EV sales were down significantly in Q2, but there’s more to the story than the “Faux News” crowd would have you believe. Plus: some new electric success stories from Porsche and a disappointing (but still cool) dive into some new home backup battery tech.
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he 30% federal solar tax credit is ending this year. If you’ve ever considered going solar, now’s the time to act. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them.
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Battery electric cars sold today in Europe produce 73% less life-cycle greenhouse gas emissions than gas cars, even when factoring in production, according to new research from the International Council on Clean Transportation (ICCT). That’s a big improvement from 2021, when the gap was 59%.
Meanwhile, hybrids and plug-in hybrids haven’t made much progress. The study confirms what clean transportation advocates have been saying for years: If Europe wants to seriously slash emissions from its dirtiest mode of transport – ICE passenger cars, which pump out nearly 75% of the sector’s pollution – it needs to go all-in on battery EVs.
“Battery electric cars in Europe are getting cleaner faster than we expected and outperform all other technologies, including hybrids and plug-in hybrids,” said ICCT researcher Dr. Marta Negri. Credit the continent’s rapid shift to renewables and the higher energy efficiency of EVs.
The makeup of the EU’s power grid is changing fast. By 2025, renewables are expected to generate 56% of Europe’s electricity, up from 38% in 2020. And that’s just the beginning: the share could hit 86% by 2045. Since cars bought today could still be on the road two decades from now, the growing use of clean electricity will only boost EVs’ climate benefits over time.
Gas-powered cars, on the other hand, will stay mostly tied to fossil fuels as the cost and availability of biofuels and e-fuels are still uncertain.
Hybrids and plug-in hybrids only cut lifetime emissions by 20% and 30%, respectively, compared to gas cars. That’s partly because plug-in hybrids tend to run on gas more than expected. So while hybrids aren’t useless, they’re just not good enough if we’re serious about climate goals.
Countering EV myths with hard data
There’s been a lot of noise lately about whether EVs are really that green. The ICCT study takes aim at the bad data and misleading claims floating around, like ignoring how the grid gets cleaner over time or using unrealistic gas mileage figures.
It’s true that manufacturing EVs creates more emissions upfront – about 40% more than making a gas car, mostly due to the battery. But EVs make up for it quickly: that extra emissions load is usually wiped out after about 17,000 km (10,563 miles) of driving, which most drivers hit in a year or two.
“We’ve recently seen auto industry leaders misrepresenting the emissions math on hybrids,” said Dr. Georg Bieker, senior researcher at the ICCT. “But life-cycle analysis is not a choose-your-own-adventure exercise.”
ICCT’s new analysis includes emissions from vehicle and battery production and recycling, fuel and electricity production, and fuel consumption and maintenance. It even adjusts for how the electricity mix will change in the coming years – a key detail when measuring plug-in hybrid performance.
Read more: Volkswagen’s 47% BEV sales jump includes a 24% boost in the US
The 30% federal solar tax credit is ending this year. If you’ve ever considered going solar, now’s the time to act. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them.
Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.
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![Here's our closest look at the Kia EV2 caught testing in the Alps [Video]](https://i0.wp.com/electrek.co/wp-content/uploads/sites/3/2025/07/Kia-EV2-closest-look.jpeg?resize=1200,628&quality=82&strip=all&ssl=1)
The EV2 may be Kia’s smallest electric vehicle, but it has a big presence on the road. Kia promises it won’t feel so small when you’re inside, thanks to clever storage and flexible seating. After a prototype was spotted testing in the Alps, we are getting our closest look at the Kia EV2 so far.
Kia EV2 spotted in the Alps offers our closest look yet
Kia first unveiled the Concept EV2 during its 2025 EV Day event (see our recap of the event) in April, a preview of its upcoming entry-level electric SUV.
Despite its small size, Kia claims it will “redefine urban electric mobility” with new innovative features and more. Kia has yet to say exactly how big it will be, but given it will sit below the EV3, it’s expected to be around 4,000 mm (157″) in length. The EV3 is 4,300 mm (169.3″) in length.
Looking at it from the side, it sits much higher than you’d expect, similar to Kia’s larger EV9. During an exclusive event at Milan Design Week in April, Kia gave a sneak peek of the interior.
Kia said the interior is inspired by a “picnic in the city,” or in other words, a retreat from the busy city life. With a flat-floor design and flexible seating, you can quite literally have a picnic in the city.
Although we’ve seen the EV2 out in public testing a few times, a new video provides the closest look at Kia’s upcoming electric SUV.
The video, courtesy of CarSpyMedia, shows an EV2 prototype testing in the Alps with European license plates. There’s also a “Testfahrt” sticker on the back, which translates to “Test Car” in German.
As the prototype drives by, you can get a good look at it from all angles. Like in past sightings, the front features stacked vertical headlights with Kia’s signature Star Map lighting. Even the rear lights appear to be identical to those of the concept.
The interior will feature Kia’s next-gen ccNC (connected car Navigation Cockpit) infotainment system. The setup includes dual 12.3″ instrument clusters and infotainment screens in a curved panoramic display. Depending on the model, it could also include an added 5.3″ climate control screen.
Last month, a crossover coupe-like model was spotted on a car carrier in Korea, hinting at a new variant. The new model featured a design similar to that of the Genesis GV60.
Kia’s CEO, Ho Sung Song, also recently told Autocar that a smaller, more affordable EV was in the works to sit below the EV2. Song said the new EV, priced under €25,000 ($30,000), was “one area we are studying and developing.”
With the EV4 and EV5 launching this year, followed by the EV2 in 2026, it could be closer toward the end of the decade before we see it hit the market. Next-gen EV6 and EV9 models are also due out around then.
The Kia EV2 is set to launch in Europe and other global regions in 2026. Unfortunately, it’s not expected to make the trip to the US.
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