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To celebrate over 100 years in business while looking ahead to another century filled with electrification, Maserati held a “Folgore Day” event in Italy. At this event, it showcased its lineup of BEVs, including the GranTurismo Folgore and Grecale Folgore SUV, ahead of the official launch of its GranCabrio Folgore convertible this evening.

Today’s event celebrates Maserati S.p.A’s 110 year run to date, having been founded in Bologna, Italy, and now operating out of Modena under the Stellantis umbrella. Four years ago, the “Trident” brand vowed to embrace electrification with plans to offer BEV versions of each of its current vehicles by 2028.

So far, we’ve seen Maserati deliver the flagship GranTurismo Folgore, which is followed by the Grecale Folgore SUV, which we had the opportunity to test drive around Southern Italy in March. Other BEVs in the pipeline included a Folgore version of the GranCabrio convertible, which we’ve only seen camouflaged so far, as well as an all-electric Quattroporte.

However, plans for the latter have been shelved as Maserati focuses on its current and upcoming BEV models, which will now include a different Folgore by 2025 instead, the MC20. We were on the scene in Rimini, Italy, today, attending Maserati’s Folgore Day, where we got up close looks at some of the BEVs mentioned above as we await the official debut of the GranCabrio Folgore.

Source: Scooter Doll

Maserati’s first Folgore Day celebrates past and future

In addition to celebrating 110 years in the Italian automotive space, Maserati’s Folgore event saw the debut of its new all-electric campaign, “It Turns You On.” You can see the 90-second campaign film below. The world premiere of the campaign kicks off Maserati’s next chapter in innovation and electrification. Per Maserati:

Folgore Day is the starting point of a new journey for Maserati and for luxury consumers to whom the Trident’s electric offering is entirely aimed and dedicated to, via products that guarantee the distinctive essence of the brand–made up of cars that have always been synonymous with cutting-edge technology, refined elegance, sophisticated and original craftsmanship, impeccable and distinctive performance–and can become new symbols on the move of the profound transformation underway in the market.

Today, several critical components of the Maserati Grecale Folgore and GranTurismo Folgore, including the former’s all-electric rolling chassis, were explained in detail in front of the crowd in Rimini. What was interesting was the sly maneuvering of Maserati CEO Davide Grasso, who, when asked, would not verbally commit to Maserati becoming an electric-only brand by any given point.

Grasso said that as a luxury brand, Maserati wants to continue to give its customers a choice between ICE and BEV variants, at least through 2028, as the CEO said different markets are embracing all-electric vehicles at different rates, dependent on a number of factors. Some to consider are culture, legislation, subsidies, infrastructure, etc.

  • Maserati Folgore
  • Maserati Folgore

Although it was not on display, Maserati also used today’s event to announce another venture in electric mobility. Through a collaboration with Vita Power, Maserati has developed the TRIDENTE, a 10.5-meter carbon fiber day boat that can cruise at 25 knots, reach a top speed of 40 knots, and fully recharge in under an hour on a DC charger.

Last but not least, today promises the official launch of the Maserati GranCabrio Folgore in Rimini later tonight. We are on location and will report back with the first images and specs as they come in. In the meantime, here’s that 90-second Maserati campaign video:

Source: Maserati

Electrek’s take

Those were interesting comments from Grasso, considering the entire presentation leading up to the Q&A with media was touting Maserati’s transition into the future with the Folgore name. I suppose that Maserati’s electric future still includes gas cars… at least for now.

Sorry, Maserati, but despite your new ad, that lack of commitment to BEVs actually Turns Me Off.

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Tesla will pause part of new Model Y production for 3 weeks for upgrades, report says

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Tesla will pause part of new Model Y production for 3 weeks for upgrades, report says

A new report states that Tesla will pause part of new Model Y production at Gigafactory Shanghai for 3 weeks to upgrade the lines.

The shutdown will extend beyond the regular Chinese New Year.

The Chinese New Year is technically 2 weeks long, but the official holiday lasts a week, during which significant parts of the country’s industries shut down.

That includes the auto industry and Tesla, but it looks like the American automaker plans to do things a bit differently this year after having just started production of its updated Model Y at Gigafactory Shanghai.

According to a new report from Bloomberg, Tesla plans to shut down part of its new Model Y production lines from around January 22 to February 14.

In comparison, Tesla only plans to shut down production of the Model 3, the only other vehicle produced at the plant, from January 26 to February 3.

Tesla only recently started production of the updated version of its best-selling electric SUV. The report states that the automaker will take advantage of this extended Lunar New Year shutdown to upgrade parts of the production lines in order to streamline and ramp up production capacity.

The automaker delivered about 480,000 Model Ys in China in 2024 – up about 5% year-over-year.

Reports claimed that Tesla received over 50,000 orders for the updated vehicle version in the first 24 hours of the unveiling.

Electrek’s Take

It makes sense. Over the last few weeks, Tesla has basically been running a pilot of production of the upgraded version, which is entirely different from the previous version, but there are enough differences that new parts and processes can create bottlenecks.

Tesla likely found ways to optimize production during that time and now will implement it during this extended shutdown.

We will try to keep track of the Model Y production and rollout in China as any delay or production issues can be extremely impactful, considering the Model Y is the world’s best-selling EV and China is the biggest EV market.

Any kind of issue there can be extremely impactful on Tesla and the broader EV market.

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Honda is bringing back the Acura RSX in 2025 as an EV built in the US

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Honda is bringing back the Acura RSX in 2025 as an EV built in the US

American Honda shared a business outlook for 2025 during a recent briefing with the media. In terms of electrification, the next 12 months for Honda will be much of the same: facelifting tried-and-true ICE models like the CR-V and Passport. However, there was one exciting piece of news from Honda on the BEV front—the automaker has confirmed it will begin US production of an Acura RSX EV.

Honda and its premium sub-brand Acura, for that matter, are getting more and more coverage on Electrek’s homepage thanks to the combined efforts in adding new BEV models… although that transition has still been relatively slow compared to other OEMs.

Nevertheless, Honda launched the all-electric Prologue, which has found quick success with US consumers. Shortly thereafter, Acura launched the ZDX, which sits atop the same Ultium platform as Prologue, provided through a partnership with GM.

Honda has since backed out of that partnership—at least the part where GM provides vehicle architecture—and has been developing its own in-house platform that will one day power its new 0 Series lineup of BEVs. These originally debuted at CES 2024 and remerged at this year’s event as prototypes—and now they’re white! They will also feature a new proprietary vehicle OS called ASIMO (more on that below).

While we await the arrival of those Honda BEVs, we can expect to see a new Acura model hit the market first, based on an SUV called the Performance EV Concept, which debuted at Monterey Car Week this past August. At the time, the Acura Design Studio described the concept as “the evolution of Acura’s performance-focused design direction and the brand’s next all-electric model.”

That new production model didn’t have a name yet, but we did learn it would be the first BEV to debut on Honda’s new bespoke platform and the first all-electric model to roll off its assembly lines at the new Honda EV Hub in Marysville, Ohio.

Today, we learned that the Performance EV Concept has evolved into a full-fledged passenger model with a familiar name – the Acura RSX EV.

Acura's-sales-tool-EV
Acura’s Performance EV Concept / Source: Honda
Acura RSX EV
A camouflaged look at the Acura RSX EV prototype / Source: American Honda

Acura brings back the “RSX” nameplate as an EV SUV

During a media briefing earlier this week, American Honda shared its 2025 outlook, led by vice president of sales, Lance Woelfer. This year’s strategy includes the production of its first original BEV in Ohio using domestically and globally sourced parts as a new hybrid model and several ICE vehicles (boo).

Woelfer confirmed that the first bespoke all-electric model coming out of Ohio will be the Acura RSX EV. This move marks the return of a notable nameplate in the Acura lineup that evolved from the original Honda Integra. The Acura RSX was sold in North America from the early- to mid-2000s and still has a decent fanbase, especially amongst fans of the Honda Integra and Japanese Domestic Market (JDM) enthusiasts.

Acura revived the Integra nameplate in 2021 as a Honda Civic-based liftback, and although that model is sharp, it remains combustion, hence why Acura has revived the RSX name as an EV model. Per Mike Langel, assistant vice president, Acura National Sales.

The nameplate pays homage to the Acura RSX with its coupe-like silhouette, but it truly represents a forward-looking approach to fun-to-drive performance. Our second all-electric SUV will solidify our EV credentials even as its ICE stablemates, the all-new ADX, RDX, MDX, TLX and Integra continue to attract new buyers to the Acura brand.

The Acura RSX EV, seen in a unique camo wrap above, looks quite sleek, but I predict Integra and RSX purists may reject this new model out of the gate because it’s undeniably an SUV, not a sporty compact like the vehicle(s) it’s named after. This reminds me of when Ford introduced the Mustang Mach-E, and brand loyalists argued, “That’s not a Mustang.” Just like the Mach-E, the Acura RSX EV represents a new generation of performance models, no matter what you call it.

The new SUV also represents a massive step for Honda and its premium brand, as the Acura RSX EV will be the first model to utilize Honda’s new EV platform and its new ASIMO OS operating system introduced at CES 2025. At the time, Honda said ASIMO will constantly update its in-vehicle software via over-the-air (OTA) updates for both the digital UX and integrated dynamics controls that will allow the automaker to deliver “a personalized ownership experience that will enhance the joy of driving.”

Acura says the RSX EV is slotted to begin development testing in real-world conditions this week ahead of planned production in Ohio later this year. We plan to visit Honda’s EV Hub later this month, so perhaps we can capture some images of where this new SUV will be built or, better yet, look at the prototype up close.

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Toyota funded climate deniers and Fred says Elon fudged the FSD numbers

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Toyota funded climate deniers and Fred says Elon fudged the FSD numbers

On today’s episode of Quick Charge, we look into a new study revealing that Toyota outspends all other automakers when it comes to funding climate change denying politicians and Fred accuses Elon of misrepresenting the data behind Full Self Driving (again).

We’ve also got word that the recently redesigned Tesla Model Y is being built in Giga Berlin, Hyundai’s electrified lineup is leading a record export year for the brand, and a new study says cleantech investments will beat out conventional energy production for the first time in 2025.

Prefer listening to your podcasts? Audio-only versions of Quick Charge are now available on Apple PodcastsSpotifyTuneIn, and our RSS feed for Overcast and other podcast players.

New episodes of Quick Charge are recorded, usually, Monday through Thursday (and sometimes Sunday). We’ll be posting bonus audio content from time to time as well, so be sure to follow and subscribe so you don’t miss a minute of Electrek’s high-voltage daily news!

Got news? Let us know!
Drop us a line at tips@electrek.co. You can also rate us on Apple Podcasts and Spotify, or recommend us in Overcast to help more people discover the show.

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