Microsoft on Wednesday announced a tier of its Copilot assistant for corporate users with a consumption-based pricing model. The new Microsoft 365 Copilot Chat option represents an alternative to the Microsoft 365 Copilot, which organizations have been able to pay for based on the number of employees with access to it.

The introduction shows Microsoft’s determination to popularize generative artificial intelligence software in the workplace. Several companies have adopted the Microsoft 365 Copilot since it became available for $30 per person per month in November 2023, but one group of analysts recently characterized the product push as “slow/underwhelming.”

Copilot Chat can be an on-ramp to Microsoft 365 Copilot, with a lower barrier to entry, Jared Spataro, Microsoft’s chief marketing officer for AI at work, said in a CNBC interview this week. Both offerings rely on artificial intelligence models from Microsoft-backed OpenAI.

Copilot Chat can fetch information from the web and summarize text in uploaded documents, and people using it can create agents that perform tasks in the background. It can enrich answers with information from customers’ files and third-party sources.

Unlike Microsoft 365 Copilot, Copilot Chat can’t be found in Office applications such as Word and Excel. People can reach Copilot Chat starting today in the Microsoft 365 Copilot app for Windows, Android and iOS. The app is formerly known as Microsoft 365 (Office). It’s also available from the web at m365copilot.com, a spokesperson said.

Some management teams have resisted paying Microsoft to give the 365 Copilot to thousands of employees because they weren’t sure how helpful it would be at the $30 monthly price. Costs will vary for the Copilot Chat depending on what employees do with it, but at least organizations won’t end up paying for nonuse.

“As one customer said to me, this model lets the business value prove itself,” Spataro said.

Microsoft tallies up charges for Copilot Chat based on the tally of “messages” that a client uses. Each “message” costs a penny, according to a blog post. Responses that draw on the client’s proprietary files cost 30 “messages” each. Every action that an agent takes on behalf of employees costs 25 “messages.”

“We’re talking a cent, 2 cents, 30 cents, and that is a very easy way for people to get started,” Spataro said.

Salesforce charges $2 per conversation for its Agentforce AI chat service, where employees can set up automated sales and customer service processes.

The number of people using Microsoft 365 Copilot every day more than doubled quarter over quarter, CEO Satya Nadella said in October, although he did not disclose how many were using it. But sign-ups have been mounting. UBS said in October that it had 50,000 Microsoft 365 Copilot licenses, and in November, Accenture committed to having 200,000 users of the tool.

LONDON — Synthesia, a video platform that uses artificial intelligence to generate clips featuring multilingual human avatars, has raised $180 million in an investment round valuing the startup at $2.1 billion.

That’s more than than double the $1 billion Synthesia was worth in its last financing in 2023.

The London-based startup said Wednesday that the funding round was led by venture firm NEA with participation from Atlassian Ventures, World Innovation Lab and PSP Growth.

NEA counts Uber and TikTok parent company ByteDance among its portfolio companies. Synthesia is also backed by chip giant Nvidia.

Victor Riparbelli, CEO of Synthesia, told CNBC that investors appraised the businesses differently from other companies in the space due to its focus on “utility.”

“Of course, the hype cycle is beneficial to us,” Riparbelli said in an interview. “For us, what’s important is building an actually good business.”

Synthesia isn’t “dependent” on venture capital — as opposed to companies like OpenAI, Anthropic and Mistral, Riparbelli added.

These startups have raised billions of dollars at eye-watering valuations while burning through sizable amounts of money to train and develop their foundational AI models.

Synthesia’s not the only startup shaking up the world of video production with AI. Other startups offer solutions for producing and editing video content with AI, like Veed.io and Runway.

Meanwhile, the likes of OpenAI and Adobe have also developed generative AI tools for video creation.

Eric Liaw, a London-based partner at VC firm IVP, told CNBC that companies at the application layer of AI haven’t garnered as much investor hype as firms in the infrastructure layer.

“The amount of money that the application layer companies need to raise isn’t as large — and therefore the valuations aren’t necessarily as eye popping” as companies like Nvidia,” Liaw told CNBC last month.

Riparbelli said that money raised from the latest financing round would be used to invest in “more of the same,” furthering product development and investing more into security and compliance.

Last year, Synthesia made a series of updates to its platform, including the ability to produce AI avatars using a laptop webcam or phone, full-body avatars with arms and hands and a screen recording tool that has an AI avatar guide users through what they’re viewing.

On the AI safety front, in October Synthesia conducted a public red team test for risks around online harms, which demonstrated how the firm’s compliance controls counter attempts to create non-consensual deepfakes of people or use its avatars to encourage suicide, adult content or gambling.

The National Institute of Standards and Technology test was led by Rumman Chowdhury, a renowned data scientist who was formerly head of AI ethics at Twitter — before it became known as X under Elon Musk.

Riparbelli said that Synthesia is seeing increased interest from large enterprise customers, particularly in the U.S., thanks to its focus on security and compliance.

More than half of Synthesia’s annual revenue now comes from customers in the U.S., while Europe accounts for almost half.

Synthesia has also been ramping up hiring. The company recently tapped former Amazon executive Peter Hill as its chief technology officer. The company now employs over 400 people globally.

Synthesia’s announcement follows the unveiling of Prime Minister Keir Starmer’s 50-point plan to make the U.K. a global leader in AI.

U.K. Technology Minister Peter Kyle said the investment “showcases the confidence investors have in British tech” and “highlights the global leadership of U.K.-based companies in pioneering generative AI innovations.”