Honda launches next-gen EV brand in China to take on BYD, first two SUVs due out in 2024
Can Honda turn things around in China? Domestic automakers like BYD are dominating the market. Meanwhile, Honda unveiled its next-gen EV brand “Ye” with the debut of the first set of models, including a pair of electric SUVs and a sporty GT model.
Honda unveils new Ye EV brand in China to boost sales
After sales fell 10% in China last year, Honda looks to jumpstart the brand with its new EV brand.
The new “Ye” series was unveiled in China on Tuesday, making it Honda’s third brand in the country after e:N and Lingxi. Honda plans to launch six new Ye vehicles by 2027.
Honda’s Ye brand will wear a new “H mark” to represent its next-gen EVs. The company said its new models are designed to offer more value to customers in China. They will be based on a newly developed dedicated EV platform tailored for the Chinese market.
The first two models are crossovers, the Ye P7 and Ye S7, which will go on sale by the end of the year. Based on its new platform, Honda’s next-gen EVs will be offered in single and dual-motor 4WD versions.
The RWD variant is designed to offer “sporty and crisp handling,” while the 4WD model packs more power and responsive handling.
Inside, Honda’s new EVs are equipped with LED lights on the instrument panel and door panels that change based on AI.
Honda’s Ye P7 “expresses a seamless, sophisticated and smart sense of the future,” while the S7 represents a “more emotional sense of the future that stimulates people who see the vehicle.”
The Ye P7 and Ye S7 are set to go on sale by the end of the year. Meanwhile, Honda’s new Ye GT Concept features a sleek low-riding silhouette. The interior is designed to immerse the driver like a race car.
For the first time on a Honda, the next-gen EV will feature a far-focus display, giving the sense of a private theater. The electric GT is set to go on sale by the end of 2025.
The automaker plans to introduce 10 Honda-branded EVs in China by 2027, aiming for electric models to account for 100% of its sales in the region by 2035.
Electrek’s Take
With the Chinese auto market quickly transitioning to electric, many legacy automakers, including Honda, were caught flat-footed.
Domestic automakers like BYD are dominating sales in China, squeezing joint venture brands out of the market.
Honda’s sales fell 10% in China last year, Nissan’s slid 16%, and Toyota’s were 1.7% lower than the year before.
With electric cars priced under gas-powered rivals, like the new Seagull, starting at $9,700 (69,800), BYD expects joint venture brands’ market share to shrink to around 10% from 40% over the next three to five years.
Like many legacy automakers, Honda is scrambling to turn things around in the world’s largest EV market.
The company said its new Ye brand is designed to “accelerate its transformation in China where the EV shift is proceeding rapidly.”
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Environment
Communication is now even more important to getting renewable projects off the ground, experts say
(From left) CNBC’s Steve Sedgwick moderates an IoT panel with Cenk Alper, CEO of Sabanci Holding, Christina Shim, chief sustainability officer of IBM, and Mitesh Patel, interim CEO and COO of SunCable International, at CONVERGE LIVE on March 13, 2025.
Renewable energy companies can shorten the long approval process needed for their projects by communicating better with stakeholders, according to experts.
Christina Shim, IBM’s chief sustainability officer, said sponsors need to focus on the business value — in addition to the environmental benefits — when discussing their projects.
“That being said … there are some triggering words now, depending on where you sit around the world, and I think the more that you can quantify business value for what you’re doing and tie it to, again, the business operations and business decision making, it’s only going to be more and more important,” Shim said Thursday.
“As long as the outcomes are the same, you just need to make sure that you’re communicating in an appropriate way with the right stakeholders.”
She compared it to how one might talk to a CFO, versus an investor, versus someone in procurement. “You kind of have to talk about things a little bit differently.”
Mitesh Patel, interim CEO and COO at SunCable International, agrees that adjusting communication for the right audience is crucial.
“For politicians, the voters are their constituency, not your project or not your company. You have to help them translate what benefits your project will bring to the constituents,” said Patel, whose company is developing a project to deliver solar energy from Australia to Singapore via undersea cables.
The project, called Australia-Asia PowerLink, is valued around $24 billion and expected to supply Singapore with 1.75 gigawatts of electricity — or around 15% of its electricity needs, according to the company.
The comments by Shim and Patel, who were speaking to CNBC’s Steve Sedgwick on a panel in Singapore, come as renewable energy projects often take many years to get off the ground.
A report from the Global Infrastructure hub, which is part of the World Bank’s Public-Private Infrastructure Advisory Facility, noted the complex nature of preparation needed before an infrastructure project gets underway. It put the average project preparation time at 6 years but said it can take up to 14 years if the project is not planned properly.
Cenk Alper, CEO of Sabanci Holding, a Turkish conglomerate, said the biggest obstacle to getting renewable energy projects off the ground is often regulatory.
“The biggest problem is still government — the permits. Because from licensing to making a project ready, the total time is longer than the construction time,” he said.
The situation in Europe is worse, he added, citing a project where connecting to the grid took two years.
Alper said Western countries need to streamline the approval process for renewable energy projects, noting China has embarked on more projects in the last five years than the rest of the world combined.
A new study from the REPEAT Project led by Princeton University’s ZERO Lab warns that the repeal of Inflation Reduction Act (IRA) tax credits could decimate the growing EV manufacturing sector.
The report “Potential Impacts of Electric Vehicle Tax Credit Repeal on US Vehicle Market and Manufacturing” clearly outlines the risks. The Princeton study states that repealing the IRA federal tax credits and the EPA’s clean vehicle regulations would sharply reduce EV demand.
Specifically, EV sales could drop around 30% by 2027 and nearly 40% by 2030 compared to sticking with the policies implemented by the Biden administration. That means the share of EVs among new cars sold would shrink dramatically – from about 18% to 13% by 2026 and from 40% to just 24% by 2030.
“While no one has a perfect crystal ball, this is our best attempt to survey available quantitative forecasts and develop an outlook on US EV sales,” explained the study’s project leader, Jesse D. Jenkins, assistant professor at Princeton’s Department of Mechanical & Aerospace Engineering and Andlinger Center for Energy & Environment in an email. “The report is also the only analysis I’m aware of to date that draws the connection to US manufacturing as well.”
Here’s why this matters: The report points out that repealing these policies wouldn’t just slow down EV adoption – it could seriously derail the US manufacturing renaissance now underway. Up to 100% of planned expansions for EV assembly plants could be canceled or shuttered. Battery manufacturing would also take a huge hit, with between 29% and 72% of battery cell production capacity becoming redundant by 2025. That means factories under construction or those just coming online would be at risk.
To put that into perspective, an Environmental Defense Fund report released in January found that $197.6 billion worth of investments in EV and battery manufacturing have been announced at 208 facilities around the US, with two-thirds announced since the passage of the Inflation Reduction Act in August 2022.
It’s probably a good time to point out that, in order to qualify for IRA federal tax credits, EVs must be domestically assembled, use battery components that have been substantially domestically produced, and use critical minerals produced, processed, or recycled in North America or free trade agreement countries.
Why, then, is the Trump administration torpedoing an industry that’s achieving the very thing it says it wants to achieve, which is to boost domestic manufacturing and jobs?
And let’s not forget the broader EV supply chain – materials, parts, and component suppliers across the country would also suffer, though these effects haven’t even been fully quantified yet.
Bottom line: Repealing the tax credits and regulations wouldn’t just slow down EV sales – it would threaten the jobs, investments, and communities counting on America’s EV manufacturing boom.
Read more: Republican districts lose billions as clean energy cancellations surge
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The Optiq, Cadillac’s most affordable EV, just got a price cut. Despite being on the market for less than two months, GM cut lease prices by nearly $100 a month. Here’s how you can snag the deal.
GM cuts lease prices on Cadillac’s most affordable EV
Compared to Cadillac’s other electric vehicles, like the Escalade IQL, which starts at over $130,000, and the Vistiq, which has a price tag of over $77,000, the Optiq already looks like a steal at about $55,000.
Cadillac’s electric SUV arrived in January with lease prices starting at $489 per month. Although this was already its cheapest SUV (gas or EV), GM is making it even more affordable this month.
The 2025 Cadillac Lyriq is now listed at just $399 for 24 months with $4,929 due at signing. In less than two months, the OPTIQ’s lease prices have fallen by $90, or almost 20%. The deal is for the 2025 Cadillac Optiq AWD Luxury 1 with an MSRP of $54,390.
Cadillac’s lease deal runs through March 31. However, there are a few limitations you should know about. The deal includes a $2,000 loyalty or conquest offer.
The fine print states you must be a lessee of a 2020 model year or newer non-GM vehicle for at least 30 days. According to online car research firm CarsDirect, this extends to 2011 and newer electric vehicles from a competitor brands such as Tesla, Rivian, Porsche, BMW, Ford, and Honda, among several others.
At 190″ long, 75″ wide, and 65″ tall, the Cadillac Optiq is about the same size as the Tesla Model Y (187″ long x 76″ wide x 64″ tall).
Powered by an 85 kWh battery pack, the electric SUV has a driving range of up to 302 miles. With 150 kW DC fast charging, the Optiq can gain up to 79 miles of range in about 10 minutes.
| 2025 Cadillac Optiq trim | Starting Price (including destination) |
Driving Range (EPA-estimated) |
| Luxury 1 | $54,390 | 302 miles |
| Luxury 2 | $56,590 | 302 miles |
| Sport 1 | $54,990 | 302 miles |
| Sport 2 | $57,090 | 302 miles |
Inside, the Optiq features a massive 33″ infotainment and “segment-leading” cargo (57 cubic feet) and second-row space.
GM has been introducing new deals on new EV models all year. Chevy’s new Equinox, Blazer, and Silverado EVs are all available with 0% APR with leases starting as low as $299 per month.
Ready to take advantage of the savings? We can help you get started. Check out our links below to find deals on GM’s most popular EVs in your area.
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