Kia has the ‘secret sauce’ for affordable EVs in the US
Cheaper electric vehicles are on the way, and Kia believes it has an advantage. With its own “secret sauce,” Kia is moving to launch a series of affordable EVs in the US.
“We’re ahead of most, and we’re trying to rush out ahead because our technology will be more evolved,” Kia America COO Steve Center told Automotive News.
Kia revealed a new range of low-cost EVs during its first annual EV Day in October, including the EV2, EV3, EV4, and EV5.
With an “EV for all,” Kia plans a wide-ranging lineup with prices from $30,000 to $80,000. To accelerate sales and compete with Chinese automakers like BYD, Kia is launching smaller, more affordable EVs.
Kia has already launched the EV5 in China, with starting prices around $20,000 (149,800 yuan). However, in Australia, where it’s imported, it will cost around $40,000 (70,000 AUS).
Although Kia has not announced plans to bring the EV5 to the US, it is planning to launch several affordable EVs and believes it already has a head start.
Kia to kick off affordable EVs in the US
“You can’t just jump in and catch up. You have to have your own R&D, your own secret sauce,” Center explained. Kia believes it’s ahead with new low-cost EVs on the horizon.
Next up for launch will be the EV3, Kia’s compact electric SUV. The EV3 is a shrunken EV9, taking the design and tech of the EV9 and putting them into a smaller, more affordable package.
Like the EV9, the smaller SUV features Kia’s new “Opposites United” design with a redesigned “Tiger Face” grille and wide wheel arches.
The concept featured a minimalist interior with plant-derived materials. Although the concept shown in October had a single screen for the driver display and infotainment, the production version is expected to feature Kia’s next-gen ccNC infotainment system.
Kia’s new EV3 is expected to debut this summer or by the end of 2024, with prices starting at around $30,000. It’s also due to receive a sporty GT Line model.
We’ve seen prototypes testing as the compact electric SUV nears its official debut. The EV3 is expected to be about the size of the new Volvo EX30 or Hyundai Kona at around 170″ long, 72″ wide, and 62″ tall.
The EV4, Kia’s take on an entry-level electric sedan, is expected to follow in 2025 or 2026 with prices around $35,000. Kia says the EV4 is an “entirely new type of sedan that stands as a symbol of innovation.”
Kia has already converted its West Point, GA facility to produce its three-row EV9 electric SUV. Although EV9 models are being shipped from Korea, Kia is expected to move production to GA this summer.
The Center said the sooner lighter, higher-density energy batteries are introduced, the sooner the cost can come down, adding, “That’s the holy grail.”
Kia’s EVs built at the facility are expected to qualify for the Federal EV tax credit. “When you’re building affordable EVs in the US, the rebate will appeal more to households with less income,” Center said.
Center said EVs offer automakers a fresh start. “Just because you’re great at something else doesn’t mean you’re going to be great at EVs,” he explained.
“If someone wants an EV, and their regular brand doesn’t have it, they’re going to have to look elsewhere. Right away, they will have to explore other brands.”
Center said Kia will be selling customers their “second and third EV when some other companies finally get in the game — and they’re going to have to conquest.”
Electrek’s Take
Most automakers, including Ford, GM, Volkswagen, Rivian, and others, have announced plans to introduce low-cost EVs.
However, if Kia can launch the EV3, priced around $30,000 this year, it will have most automakers beat.
GM is launching the Chevy Equinox EV with prices as low as $34,995, yet that’s for the 1LT model, which is also expected out later this year. For now, the cheapest Equinox EV starts at $43,295. With the $7,500 tax credit, prices could fall to as low as $35,795.
Volvo also launched the EX30, starting at $34,950 in the US and €36,590 in Europe. CEO Jim Rowan expects “tremendous growth” this year as the low-cost EV rolls out.
Ford is planning a new low-cost EV platform to underpin a smaller electric pickup and SUV. The first model is due out in 2026, and prices will start around $25,000.
Rivian unveiled its smaller, cheaper R2 electric SUV last month. The electric SUV will start at around $45,000, with production slated for early 2026.
With GM and Nissan phasing out the current Chevy Bolt EV and LEAF models, two of the most affordable EVs in the US, Kia has an opportunity to take advantage.
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Tesla has opened orders for the Model Y Long Range RWD for $45,000 in the US. It’s the new entry-level Model Y following the design refresh earlier this year.
Since launching the updated Model Y earlier this year, Tesla has only offered the best-selling electric SUV in a single Long-Range AWD configuration.
First, it was as a fully-loaded $60,000 Launch Edition, and last month, it started deliveries of the regular Model Y AWD starting at $49,000.
As we recently noted, Tesla didn’t have much of an order backlog for the new Model Y in the US, and it has already started gathering new Model Y AWD in inventory just weeks after launching the vehicle.
Tesla even started offering subsidized financing rates on the new SUV this weekend.
Now, the automaker is starting to take orders for the new Model Y Long Range RWD
The new trim starts at $44,990 and enables 357 miles of range – an extra 30 miles over the AWD version.
However, due to its single motor powertrain, the lower-priced version is slightly slower with a 0-60 mph acceleration in 5.4 seconds rather than 4.6 seconds.
The automaker says that deliveries of the new version will start in the US in the next 3 to 5 weeks. It launched the new Model Y RWD in Europe weeks ago.
Tesla also offers a Standard Range RWD in Europe and China for even cheaper, and deliveries have already started in China.
Electrek’s Take
Tesla appears to have waited to open orders for the Model Y RWD in the US to optimize demand for the Long Range AWD.
But now it needs a cheaper model to sustain demand at the current production rate.
In the coming weeks, it will start building a mix of RWD and AWD in Fremont and Austin to
Interestingly, Tesla currently only offers the subsidized 1.99% financing rate on the Model Y Long Range AWD. I would assume that Tesla plans to take advantage of the boost in demand that the cheaper model will create.
However, US buyers probably won’t have to wait more than a few weeks before Tesla starts to offer lower interest rates on all versions, like it already does in Europe and China.
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![Big Mack, hydrogen Honda, and a ride in the Tesla Semi at ACT Expo 2025 [part 6]](https://i0.wp.com/electrek.co/wp-content/uploads/sites/3/2025/05/act-2025.jpg?resize=1200,628&quality=82&strip=all&ssl=1)
On today’s thrilling episode of Quick Charge, we’ve got some of the highlights of the 2025 ACT Expo, including the all-electric Windrose and Mack Pioneer Class 8s trucks, a hydrogen fuel sell [sic] from Honda, a fun charging surprise, and – after an eight year wait – we finally get a ride in the all-new (in 2017) Tesla Semi!
ACT Expo is North America’s premier clean truck and transport trade show – and for 2025 it was bigger than ever, with more exhibitors and more, more capable battery electric vehicles than ever. The downsides? NACFE have scored with their “messy middle” messaging, and the return of “clean diesel” talking points. We’ve got a brief rundown and links to all the details, below.
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If you’re considering going solar, it’s always a good idea to get quotes from a few installers. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them.
Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.
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Abundance Energy, sonnen, and Energywell are teaming up to bring smarter, more resilient energy to Texas homes through a huge new virtual power plant (VPP) initiative.
By combining behind-the-meter home batteries, solar power, and advanced energy software, the trio is building a network of connected homes that can work together to support the grid. Customers who install sonnenConnect home batteries through Abundance Energy will now be part of a system that automatically stores and shares power when it’s needed most. That means lower electricity bills, better reliability during extreme weather, and a cleaner energy mix overall.
The VPP will cover all of ERCOT, with the primary focus in the greater Dallas-Fort Worth and Houston areas. Each home will have two 4.8kW/20kWh sonnenCore+20 battery units. The current customer base that will be enrolled in the VPP equals 60 MWh, and this will continue to grow each month. The VPP is already on track to replace Tesla as the largest virtual power plant in Texas by the end of 2026.
Here’s how it works: The batteries are continuously managed using Energywell’s Proton platform and sonnen’s smart VPP technology. This system monitors solar generation, customer energy use, and real-time electricity prices, and then decides when to charge or discharge each battery. Instead of just sitting idle, these batteries turn into mini power plants that can react to grid needs in real time.
And when thousands of batteries work together, they form a virtual power plant—a decentralized network that reduces the strain on the grid, especially during peak demand or power outages. Unlike traditional power plants, VPPs don’t burn fossil fuels. They use clean, stored electricity from homes and businesses, helping cut carbon emissions while keeping the lights on.
“Our mission is to empower homeowners with smarter, more sustainable energy solutions,” said Thomas Mandry, CEO of Abundance Energy. “This partnership delivers a new kind of VPP model that benefits customers and strengthens the Texas grid.”
Blake Richetta, CEO of sonnen, added, “With Abundance Energy and Energywell, we’re showing how everyday homeowners can become part of the solution to Texas’ energy challenges.”
As Texas continues to face grid reliability issues, especially in extreme heat or cold, this kind of flexible, customer-powered energy system will make homes more resilient and give customers more control over their power.
Read more: The US’s largest virtual power plant now runs on 75,000 home batteries
If you live in an area that has frequent natural disaster events, and are interested in making your home more resilient to power outages, consider going solar and adding a battery storage system. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. They have hundreds of pre-vetted solar installers competing for your business, ensuring you get high quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use and you won’t get sales calls until you select an installer and share your phone number with them.
Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisers to help you every step of the way. Get started here. –trusted affiliate link*
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