Heading into the 2024 election in the U.S. and major political contests around the world, internet companies are unprepared for the onslaught of misinformation that’s coming.
That’s according to research out Tuesday from Mozilla and CheckFirst, which concludes that leading tech platforms are lagging in their ad transparency tools. The study, conducted between December and January, tested Alphabet’s Google Search and YouTube, Apple’s App Store and Microsoft’s Bing and LinkedIn, as well as services from Meta, Pinterest, Snap, TikTok, X and others.
None of the results were great, and some were “a major disappointment,” according to the researchers.
The ad transparency tools were mandated by the European Union’s Digital Services Act, which required that large tech platforms maintain ad libraries and other tools, such as application programming interfaces (APIs), to be used by researchers and the public. The DSA’s deadline was Jan. 1.
People should be able to use the tools to search for information about ads they see or specific companies’ ad campaigns, including ad content, target audience, the ad’s reach and the call to action.
“This is now no longer something that’s voluntary,” Claire Pershan, EU advocacy lead at Mozilla, told CNBC. “It’s something these companies have to do.”
No platforms passed the test with the “ready for action” designation. Instead, results ranged from lacking vital data and functionality, to “still has big gaps” in data and functionality. Some had the “bare minimum,” according to the study.
It’s troubling news as the major platforms prepare for a huge year of elections that affect upward of 4 billion people in more than 40 countries.
“It is important right now for the platforms to really collaborate, and important for us to push right now, because of the election year,” Amaury Lesplingart, co-founder and technology chief of CheckFirst, told CNBC in an interview.
The rise of artificial intelligence and AI-generated content has led to serious election-related misinformation concerns, with the number of generated deepfakes increasing 900% year over year, according to data from machine learning firm Clarity. Election-related misinformation has been a major problem dating back to the 2016 presidential campaign, when Russian actors sought to deploy cheap and easy ways to spread inaccurate content across social platforms.
Lawmakers are currently even more concerned with the rapid rise of AI.
“There is reason for serious concern about how AI could be used to mislead voters in campaigns,” Josh Becker, a Democratic state senator in California, told CNBC in a February interview.
The new research determined that the tools offered by X were a “major disappointment,” as the company offered only a CSV file instead of a web interface, making it hard to search for ads. Lesplingart told CNBC that users had to know the advertiser name, targeted country and date of the advertisement in order to export to an ad file.
“We are perhaps most disappointed to see X (formerly Twitter) make such a minimal effort, considering that it remains a central space for civic discourse,” the researchers wrote. “This may be why the European Commission has included X’s ad repository in its formal proceedings against the platform under the DSA.”
Bing, Snapchat, Alibaba’s AliExpress and Zalando also received the lowest marks. Alphabet, Pinterest and Booking.com received the second-lowest designations. Apple’s App Store, LinkedIn, Meta and TikTok received higher marks, though they were graded as still having “big gaps” in data and functionality.
“Our main takeaway is that even the best approaches don’t meet our baseline,” the researchers wrote.
Apple, Microsoft, Alphabet, Meta, Snap, TikTok, Pinterest, X, Alibaba and Zalando did not immediately respond to a request for comment.
In regards to Alphabet’s transparency tools for Google Search and YouTube, the researchers said “it’s been six years and we still can’t search by keyword.” They reported accuracy issues and missing data on Pinterest and TikTok. On Bing’s tools, users can’t search words with special characters, they found.
For Apple’s App Store tools, users and researchers can’t see ad campaigns broken down by targeted country, which is an important feature for tracking election-related disinformation, according to the study.
“The effectiveness of these tools depends on their usefulness for researchers in practice,” the researchers wrote.They added, “But we’d also like to consider the glass half full, and look forward to further improvements.”
A Xiaomi store in Shanghai, China, on March 16, 2025.
Qilai Shen/Bloomberg | Bloomberg | Getty Images
Chinese electric carmakers Xiaomi, Xpeng and Leapmotor each delivered nearly 30,000 or more cars in March, roughly twice several of their fellow startup competitors.
It’s a sign of how some automakers are pulling ahead, while BYD remains the market leader by far.
Xiaomi delivered a record number of electric vehicles in March, exceeding 29,000 units, the company announced on social media. That topped its prior run of delivering more than 20,000 vehicles in each of the past five months.
The SU7, Xiaomi’s flagship model, was involved in a crash on a highway on Tuesday that left three dead. The automaker on Tuesday afternoon released a statement on Chinese social media that the vehicle was in navigation on autopilot mode before the accident.
Based on preliminary information, the road was obstructed because of construction. The driver took control of the car but collided with construction infrastructure. Xiaomi added in the release that investigations were underway.
That came two weeks after the automaker announced on March 18 its goal to deliver 350,000 vehicles this year. There are also talks of the automaker expanding its second EV factory in Beijing to meet demand, Bloomberg reported on March 18. Xiaomi did not immediately respond to CNBC’s request for comment.
Its competitor Xpeng in March delivered 33,205 vehicles, the fifth consecutive month it has delivered over 30,000 units per month and reflecting a 268% surge in deliveries from the same month last year. March is also the fifth consecutive month the company has delivered over 15,000 units of the Mona M03.
Li Autodelivered 36,674 vehicles in March, a 26.5% year-over-year increase, but fewer than every month in the second half of 2024. The company’s cars had gained early traction with Chinese consumers since most come with a fuel tank for charging the vehicle’s battery, reducing anxiety about driving range.
BYD sold 371,419 passenger vehicles in March, reflecting a year-over-year growth of 57.9%. Its overseas sales volume also hit a record high of 72,723 units in March.
Across the board, major companies across China’s electric car industry reported deliveries rose last month, indicating a pick-up in demand from the seasonally soft first two months of the year.
U.S. automaker Tesla sold 78,828 electric vehicles in China in March, marking a 11.5% year-over-year decline in growth.
Other Chinese carmakers saw growth in deliveries but some still struggled to break through the 20,000-unit mark.
Niodelivered 15,039 vehicles, a 26.7% year-over-year growth, but well below the number of cars delivered in the months of May to December last year. Nio-owned Onvo, which markets its electric vehicles as family-oriented, in March recorded 15,039 units in deliveries.
Aito, as of April 2, has not published its delivery numbers for March. The automaker, which uses Huawei tech in its vehicles, on social media had reported monthly deliveries of 34,987 and 21,517 in January and February, respectively.
Quarterly performance
On a first-quarter basis, BYD remained in the lead with 986,098 vehicles sold. The automaker, which overtook Tesla in annual sales last year, surpassed the U.S. EV giant in battery electric vehicles sales this quarter.
Tesla sold 172,754 vehicles in China in the first quarter this year, according to monthly delivery numbers published by the China Passenger Car Association.
Xpeng also reported strong growth, with a total of 94,008 vehicles delivered in the quarter ending in March, reflecting a 331% year-over-year growth.
Leapmotor saw quarterly deliveries more than double to 87,552 units from 33,410 units the same period in 2024, according to publicly available numbers the company published.
However, Li Auto and Nio reported weaker growth than their competitors in the first quarter of the year.
Nio saw 42,094 vehicles delivered in the three months ended March 2025, an increase of 40.1% year over year. Li Auto saw a slower year-over-year growth of 15.5%, with a total of 92,864 vehicles delivered.
Wednesday’s announcement, which came alongside a set of sweeping new tariffs, gives customs officials, retailers and logistics companies more time to prepare. Goods that qualify under the de minimis exemption will be subject to a duty of either 30% of their value, or $25 per item. That rate will increase to $50 per item on June 1, the White House said.
Use of the de minimis provision has exploded in recent years as shoppers flock to Chinese e-commerce companies Temu and Shein, which offer ultra-low cost apparel, electronics and other items. The U.S. Customs and Border Protection has said it processed more than 1.3 billion de minimis shipments in 2024, up from over 1 billion shipments in 2023.
Critics of the provision say it provides an unfair advantage to Chinese e-commerce companies and creates an influx of packages that are “subject to minimal documentation and inspection,” raising concerns around counterfeit and unsafe goods.
The Trump administration has sought to close the loophole over concerns that it facilitates shipments of fentanyl and other illicit substances on the claims that the packages are less likely to be inspected by customs agents.
Temu and Shein have taken steps to grow their operations in the U.S. as the de minimis loophole has come under greater scrutiny. After onboarding sellers with inventory in U.S. warehouses, Temu recently began steering shoppers to those items on its website, allowing it to speed up deliveries. Shein opened distribution centers in states including Illinois and California in 2022, and a supply chain hub in Seattle last year.
Apple CEO Tim Cook, center, watches during the inauguration ceremonies for President Donald Trump, right, and Vice President JD Vance, left, in the rotunda of the U.S. Capitol in Washington, Jan. 20, 2025.
Shawn Thew | Afp | Getty Images
Apple slid more than 6% in late trading Wednesday and led a broader decline in tech stocks after President Donald Trump announced new tariffs of between 10% and 49% on imported goods.
The majority of Apple’s revenue comes from devices manufactured primarily in China and a handful of other Asian countries. Nvidia, which manufactures new chips in Taiwan and assembles its artificial intelligence systems in Mexico and elsewhere, fell about 4%, while electric vehicle company Tesla dropped 4.5%.
Across the rest of the megacap universe, Alphabet, Amazon and Meta all dropped between 2.5% and 5%, and Microsoft was down by almost 2%.
If Apple’s postmarket loss is matched in regular trading Thursday, it would be the steepest decline for the stock since September 2020.
Trump on Wednesday afternoon said the new taxes on imported goods would be a “declaration of economic independence” for the country. He announced a 10% blanket tariff on all imports, and higher duties for specific countries, including 34% for China, 20% for European nations, and 24% for Japanese imports, based on what tariffs they charge on U.S. exports, Trump said.
“We will supercharge our domestic industrial base, we will pry open foreign markets and break down foreign trade barriers,” Trump said during his speech. “Ultimately, more production at home will mean stronger competition and lower prices for consumers.”
During his speech, Trump praised Apple, Meta, and Nvidia for spending money and investing in the United States.
“Apple is going to spend $500 billion, they never spent money like that here,” Trump said. “They’re going to build their plants here.”
The Nasdaq just wrapped up its worst quarter since 2022, dropping 10% in the first three months of the year, though the tech-heavy index rose in each of the first two days of the second quarter.