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Caitlin Clark has left an enduring legacy throughout American society and culture – both on and off the basketball court – all by the age of 22. 

Clark, from West Des Moines, Iowa, made her college debut for the Iowa Hawkeyes in 2020 and has also represented the USA at international youth level.

Since then, she has been immortalised as the greatest scorer in college basketball history, racking up 3,951 points across four seasons.

In March, she passed five-time NBA All-Star and college basketball legend Pete Maravich for the all-time National Collegiate Athletics Association (NCAA) points record, held for more than half a century.

Her impact on NCAA attendances helped set or break records in all but two of the Hawkeyes games in 2023-24.

Caitlin Clark (22) is introduced during the 2024 NCAA Tournament Women's Final Four championship game against the South Carolina Gamecocks
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Clark is the greatest scorer in college basketball history. Pic: Reuters

The “Caitlin Clark Effect”, as it has been known, has transformed women’s basketball forever. Here’s how she has achieved it.

The ratings game

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College basketball is highly anticipated in the early part of the year, culminating with “March Madness” – a knockout tournament to determine the NCAA champion.

More than 12 million people watched 2 April’s Elite Eight (quarter-final) matchup against LSU, where Clark scored 41 points.

Iowa guard Caitlin Clark (22) drives up court past South Carolina guard Raven Johnson, left, during the first half of the Final Four college basketball championship game in the women's NCAA Tournament, Sunday, April 7, 2024, in Cleveland. (AP Photo/Carolyn Kaster)
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Clark (R). Pic: AP

This year’s Iowa-South Carolina national championship game averaged 18.7 million viewers, up 89% on the year before – making it the highest-rated basketball game in five years, men’s or women’s, at any level. South Carolina won the game 87-75.

At its peak, the match was being viewed by 24 million people across America.

Clark’s presence in WNBA will be game-changing

To put that into perspective, the 2023 WNBA Finals averaged 728,000 viewers over four games – with 889,000 tuning in to witness the Las Vegas Aces’ championship win.

Of the 12 WNBA teams, the Indiana Fever had the second-lowest attendance in 2023.

This is their second draft in a row with the No 1 pick and they chose Clark.

Name, Image, Likeness

The 22-year-old has signed lucrative endorsement deals with Nike, Gatorade, State Farm and Panini – all before turning pro.

Name, Image, Likeness (NIL) restrictions were lifted in June 2021, following a Supreme Court decision. This landmark moment allowed student-athletes to earn from commercials and endorsements, where previously they were not allowed to until they turned professional.

Caitlin Clark.
Pic: Reuters
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She has signed endorsement deals with some big names. Pic: Reuters

According to NIL database On3, Clark has made $3.1m (£2.4m) from sponsorship deals, ranking as the highest amongst women’s basketball players and fourth highest amongst student-athletes.

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Caitlin Clark vs Stephen Curry

In 2023-24, Clark had the greatest three-point NCAA shooting season of all time for any gender, making 201.

She surpassed the previous joint-record holder and four-time NBA champion, Stephen Curry with 162 in 2007-08.

Golden State Warriors guard Stephen Curry warms up before an NBA basketball game against the Los Angeles Lakers, Tuesday, April 9, 2024, in Los Angeles. (AP Photo/Ryan Sun)
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Stephen Curry. Pic: AP

Clark holds the record for the most three-pointers made in NCAA history, scoring 548 of them in her four years at the University of Iowa.

The future

While Clark may have fallen short of the ultimate title of a national championship, her lasting impact on women’s basketball cannot be underestimated.

The Iowa legend has increased viewing ratings, attendance, and merchandise sales to unprecedented heights.

Off the court, her star power has opened burgeoning financial opportunities for student-athletes.

With Clark’s selection as the No 1 overall pick, this is only the beginning. 

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At least 51 people killed in Texas flooding as authorities face scrutiny over response

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At least 51 people killed in Texas flooding as authorities face scrutiny over response

At least 51 people have died after heavy rain caused flash flooding, with water bursting from the banks of the Guadalupe River in Texas.

The overflowing water began sweeping into Kerr County and other areas around 4am local time on Friday, killing at least 43 people in the county.

This includes at least 15 children and 28 adults, with five children and 12 adults pending identification, Kerr County Sheriff Larry Leitha said at a news conference.

In nearby Kendall County, one person has died. At least four people were killed in Travis County, while at least two people died in Burnet County. Another person has died in the city of San Angelo in Tom Green County.

People comfort each other in Kerville. Pic: Jason Fochtman/Houston Chronicle via AP
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People comfort each other in Kerrville, Texas. Pic: Jason Fochtman/Houston Chronicle via AP

People stand near debris following flash flooding, in Kerrville, Texas, U.S. July 5, 2025. REUTERS/Marco Bello
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Large piles of debris in Kerrville, Texas, following the flooding. Pic: Reuters//Marco Bello

More than 700 children were staying at Camp Mystic

An unknown number of people remain missing, including 27 girls from Camp Mystic in Kerr County, a Christian summer camp along the Guadalupe River.

Rescuers have already saved hundreds of people and would work around the clock to find those still unaccounted for, Texas governor Greg Abbott said.

But as rescue teams are searching for the missing, Texas officials are facing scrutiny over their preparations and why residents and summer camps for children that are dotted along the river were not alerted sooner or told to evacuate.

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AccuWeather said the private forecasting company and the National Weather Service (NWS) sent warnings about potential flash flooding hours before the devastation, urging people to move to higher ground and evacuate flood-prone areas.

People look at debris on the banks of the Guadalupe River after a flash flood swept through the area Saturday, July 5, 2025, in Hunt, Texas. (AP Photo/Julio Cortez)
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Debris on the banks of the Guadalupe River in Hunt. Pic: AP Photo/Julio Cortez

An overturned vehicle is caught in debris along the Guadalupe River after a flash flood struck the area, Friday, July 4, 2025, in Kerrville,
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An overturned vehicle is caught in debris along the Guadalupe River. Pic: AP

The NWS later issued flash flood emergencies – a rare alert notifying of imminent danger.

“These warnings should have provided officials with ample time to evacuate camps such as Camp Mystic and get people to safety,” AccuWeather said in a statement that called Texas Hill County one of the most flash-flood-prone areas of the US because of its terrain and many water crossings.

But one NWS forecast earlier in the week had called for up to six inches of rain, said Nim Kidd, chief of the Texas Division of Emergency Management.”It did not predict the amount of rain that we saw,” he said.

Officials said they had not expected such an intense downpour of rain, equivalent to months’ worth in a few short hours, insisting that no one saw the flood potential coming.

One river near Camp Mystic rose 22ft in two hours, according to Bob Fogarty, meteorologist with the NWS’s Austin/San Antonio office. The gauge failed after recording a level of 29.5ft.

A wall is missing on a building at Camp Mystic in Hunt, Texas. Pic: AP/Julio Cortez
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A wall is missing on a building at Camp Mystic in Hunt, Texas. Pic: AP/Julio Cortez

Bedding items are seen outside sleeping quarters at Camp Mystic. Pic: AP/Julio Cortez
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Bedding items are seen outside sleeping quarters at Camp Mystic. Pic: AP/Julio Cortez

A Sheriff's deputy pauses while searching for the missing in Hunt, Texas.Pic: AP/Julio Cortez
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A Sheriff’s deputy pauses while searching for the missing in Hunt, Texas.Pic: AP/Julio Cortez

“People, businesses, and governments should take action based on Flash Flood Warnings that are issued, regardless of the rainfall amounts that have occurred or are forecast,” Jonathan Porter, chief meteorologist at AccuWeather, said in a statement.

“We know we get rain. We know the river rises,” said Kerr County Judge Rob Kelly, the county’s top elected official. “But nobody saw this coming.”

Judge Kelly said the county considered a flood warning system along the Guadalupe River that would have functioned like a tornado warning siren about six or seven years ago, before he was elected, but that the idea never got off the ground because “the public reeled at the cost”.

Pic: Reuters
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A drone view of Comfort, Texas. Pic: Reuters

Officials comb through the banks of the Guadalupe River in Hunt, Texas. Pic: AP/Julio Cortez
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Officials comb through the banks of the Guadalupe River in Hunt, Texas. Pic: AP/Julio Cortez

Homeland Security Secretary Kristi Noem was asked during a news conference on Saturday whether the flash flood warnings came through quickly enough: “We know that everyone wants more warning time, and that is why we are working to upgrade the technologies that have been neglected for far too long.”

Presidential cuts to climate and weather organisations have also been criticised in the wake of the floods after Donald Trump‘s administration ordered 800 job cuts at the science and climate organisation NOAA, the parent organisation of the NWS, which predicts and warns about extreme weather like the Texas floods.

A 30% cut to its budget is also in the pipeline, subject to approval by Congress.

Read more from Sky News:
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Trump’s ‘big beautiful bill’ passes final hurdle in Congress

Professor Costa Samaras, who worked on energy policy at the White House under President Joe Biden, said NOAA had been in the middle of developing new flood maps for neighbourhoods and that cuts to NOAA were “devastating”.

“Accurate weather forecasts matter. FEMA and NOAA matter. Because little girls’ lives matter,” said Frank Figliuzzi, a national security and intelligence analyst at Sky’s US partner organisation NBC News.

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Elon Musk says he’s created his own political party – the ‘America Party’

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Elon Musk says he's created his own political party - the 'America Party'

Elon Musk says he has created a new political party – the America Party –
after asking his followers if he should do so in an online poll.

It follows his public falling out with Republican President Donald Trump.

On Friday, the billionaire had asked his followers on X whether a new US political party should be created.

On Saturday evening he wrote on the same platform: “By a factor of 2 to 1, you want a new political party and you shall have it!

“When it comes to bankrupting our country with waste & graft, we live in a one-party system, not a democracy.

“Today, the America Party is formed to give you back your freedom.”

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Trump threatens to ‘put DOGE’ on Musk

The world’s richest man made the announcement just one day after President Trump signed a tax-cut and spending bill into law on Friday, which Musk had fiercely opposed.

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Musk had previously said we would form and fund a new political party to unseat lawmakers who supported the bill.

From bromance to bust-up

The Tesla boss backed Trump’s election campaign with more than a quarter of a billion dollars, later rewarded with a high profile role running the newly created department of government efficiency (DOGE).

But observers of the two men, both with huge wealth and reputations, wondered how long the bromance would last.

Elon Musk receives a golden key from U.S. President Donald Trump in the Oval Office.
Pic: Reuters
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Donald Trump gave Musk a warm send-off in the Oval Office in May. Pic: Reuters

In May Musk left the role, still on good terms with Trump but criticising key parts of his legislative agenda.

After that, the attacks ramped up, with Musk slamming the sweeping tax and spending bill as a “disgusting abomination” and Trump hitting back in a barbed tit-for-tat.

Trump earlier this week threatened to cut off the billion-dollar federal subsidies that flow to Musk’s companies, and said he would even consider deporting him.

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Is this the most powerful Trump’s been?

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Is this the most powerful Trump's been?

👉 Follow Trump100 on your podcast app 👈

Donald Trump’s ‘big, beautiful bill’ has passed and he’s due to sign it into law on Independence Day. Mark Stone and David Blevins discuss how the bill will supercharge his presidency, despite its critics.

They also chat Gaza and Ukraine, as Donald Trump meets with freed Israeli-American hostage Edan Alexander and talks to Vladimir Putin.

If you’ve got a question you’d like the Trump100 team to answer, you can email it to trump100@sky.uk.

You can also watch all episodes on our YouTube channel.

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