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Michael Saylor, chairman and chief executive officer at MicroStrategy, during an interview at the Bitcoin 2023 conference in Miami Beach, Florida, US, on Thursday, May 18, 2023. 

Eva Marie Uzcategui | Bloomberg | Getty Images

MicroStrategy founder and bitcoin evangelist Michael Saylor entered into a stock-sale plan with his company last summer that allowed him to unload up to 400,000 shares in the first four months of 2024.

It was a timely agreement for the 59-year-old crypto billionaire.

With the plan more than 90% of the way to completion, Saylor has netted about $370 million from this year’s stock sales, thanks to the stratospheric rise in value of MicroStrategy, which is effectively a bitcoin holding company.

Saylor, who started MicroStrategy in 1989 as a software and tech consulting business and still serves as chairman, has emerged as a bitcoin hero in recent years, telling CNBC last month the cryptocurrency is going to “eat gold.” His company has used its balance sheet and tapped the capital markets to acquire more than 214,000 bitcoins since announcing its strategy to enter the crypto market in mid-2020.

Those assets, equal to about 1% of the total number of bitcoins minted to date, are now worth about $13.6 billion, accounting for the bulk of MicroStrategy’s $21.3 billion market cap. The stock has been a Wall Street darling of late, climbing 91% this year — despite a 37% pullback from its March high — after soaring 346% in 2023, one of the best performers across the U.S. stock market.

Saylor is the largest MicroStrategy shareholder, with Class B holdings worth about $2.3 billion. At the end of 2023, Saylor owned another 400,000 Class A shares due to an option he received in 2014. Those are the shares he’s selling with speed.

Buried near the end of its third-quarter earnings filing on Nov. 1, MicroStrategy announced that the company and Saylor had entered into an agreement, called a 10b5-1 plan, in September, allowing the founder to sell as many as 5,000 shares every trading day from Jan. 2 to April 25 of this year, up to a total of 400,000 shares. The shares were tied to a “vested stock option, which expires if unexercised on April 30, 2024.”

As of this week, Saylor has sold 370,000 shares totaling $372.7 million, according to filings. His Class A holdings are down to 30,000 shares as of the latest sale disclosed on Thursday.

Bitcoin is still very young in terms of adoption, says SkyBridge Capital's Anthony Scaramucci

MicroStrategy didn’t respond to requests for comment.

Mark Palmer, an analyst at Benchmark, called the stock sales “entirely programmatic” because of the trading plan executed last year and not at all a reflection of Saylor’s confidence in MicroStrategy or his view of the stock price.

There’s a differing view in the retail investor world, however. Numerous posts on Reddit suggest that Saylor is perhaps selling for other reasons, with some members of the r/MSTR subreddit speculating that he’s using the cash to buy bitcoin directly. Some say they’re selling along with Saylor. The stock is down 29% in April, while bitcoin has dropped 11%.

‘Easy enough to find the truth’

Palmer, who has a “buy” rating on the stock, countered that such a point of view “would be a misread” by investors and traders.

“What we’re seeing here is very straightforward and all of it’s been disclosed already,” Palmer said. “It’s easy for those who either may not understand the details or those who understand the details but might have a short on the stock to twist things around a bit. As is typically the case, it’s easy enough to find the truth.” 

Even with the stock sales, the majority of Saylor’s wealth remains wrapped up in his Class B holdings of MicroStrategy, along with the 17,732 bitcoins he purchased in 2020 that are currently worth about $1.1 billion.

Much of the rally in bitcoin and related investments has to do with the emergence of bitcoin exchange-traded funds, which received regulatory approval earlier this year, and the upcoming halving this week. The technical event happens every four years, cutting rewards for bitcoin miners in half and reducing the pace at which new bitcoins enter the market.

In a market where consumers can buy bitcoin directly on various exchanges or choose a host of new ETFs, Saylor has said the ongoing advantage of MicroStrategy is that it’s a leveraged bitcoin play without the management fee. The company can raise money to go deeper in crypto, and last month said it reeled in $782 million “to acquire additional bitcoin.” The cash came from a convertible debt sale at 0.625% interest.

“Is there any company in the world that you wouldn’t like to invest in that could borrow $1 billion at less than 1% interest to invest in your best idea?” Saylor said on CNBC’s “Squawk Box” in March. He added that the company’s leverage leads to volatility, which “attracts capital, and we can then leverage more.”

Benchmark’s Palmer said there are plenty of reasons to remain bullish on MicroStrategy, especially with the halving just around the corner. Following past halving events, the price of bitcoin has jumped.

“If I were in a situation where I had shares in MicroStrategy, this is time where I’d very much want to be holding on to them,” Palmer said.

Watch CNBC's full interview with MicroStrategy executive chairman Michael Saylor

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Tripadvisor stock surges 17% as Starboard Value builds sizable stake in online travel company

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Tripadvisor stock surges 17% as Starboard Value builds sizable stake in online travel company

The Tripadvisor logo is displayed on a tablet.

Mateusz Slodkowski | Sopa Images | Lightrocket | Getty Images

Tripadvisor stock jumped 17% Thursday after Starboard Value revealed a more than 9% stake in the online travel company, according to a securities filing.

The position was valued at about $160 million as of Wednesday’s close.

Tripadvisor shares have been flat since the start of the year after plummeting more than 30% in 2024. Last year, the travel review and booking company said it created a special committee to explore potential options.

Read more CNBC tech news

Starboard Value has gained a reputation for pushing for changes such as new CEOs and cost cuts by acquiring significant shares in companies.

Most recently, the firm settled a proxy fight with Autodesk, where it gained two board seats. It has previously pushed for changes at Tinder parent Match Group, pharmaceutical giant Pfizer and Salesforce.

The Wall Street Journal was the first to report the news late Wednesday.

Tripadvisor did not immediately respond to CNBC’s request for comment. Starboard declined to comment on the news.

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Apple’s China iPhone sales grows for the first time in two years

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Apple's China iPhone sales grows for the first time in two years

People stand in front of an Apple store in Beijing, China, on April 9, 2025.

Tingshu Wang | Reuters

Apple iPhone sales in China rose in the second quarter of the year for the first time in two years, Counterpoint Research said, as the tech giant looks to turnaround its business in one of its most critical markets.

Sales of iPhones in China jumped 8% year-on-year in the three months to the end of June, according to Counterpoint Research. It’s the first time Apple has recorded growth in China since the second quarter of 2023.

Apple’s performance was boosted by promotions in May as Chinese e-commerce firms discounted Apple’s iPhone 16 models, its latest devices, Counterpoint said. The tech giant also increased trade-in prices for some iPhone.

“Apple’s adjustment of iPhone prices in May was well timed and well received, coming a week ahead of the 618 shopping festival,” Ethan Qi, associate director at Counterpoint said in a press release. The 618 shopping festival happens in China every June and e-commerce retailers offer heavy discounts.

Apple’s return to growth in China will be welcomed by investors who have seen the company’s stock fall around 15% this year as it faces a number of headwinds.

U.S. President Donald Trump has threatened Apple with tariffs and urged CEO Tim Cook to manufacture iPhones in America, a move experts have said would be near-impossible. China has also been a headache for Apple since Huawei, whose smartphone business was crippled by U.S. sanctions, made a comeback in late 2023 with the release of a new phone containing a more advanced chip that many had thought would be difficult for China to produce.

Since then, Huawei has aggressively launched devices in China and has even begun dipping its toe back into international markets. The Chinese tech giant has found success eating away at some of Apple’s market share in China.

Huawei’s sales rose 12% year-on-year in the second-quarter, according to Counterpoint. The firm was the biggest player in China by market share in the second quarter, followed by Vivo and then Apple in third place.

“Huawei is still riding high on core user loyalty as they replace their old phones for new Huawei releases,” Counterpoint Senior Analyst Ivan Lam said.

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Like Google, China’s biggest search player Baidu is beefing up its product with AI to fight rivals

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Like Google, China's biggest search player Baidu is beefing up its product with AI to fight rivals

Pictured here is the Ernie bot mobile interface, with the Baidu search engine home page in the background.

Future Publishing | Future Publishing | Getty Images

Chinese tech giant Baidu has bolstered its core search platform with artificial intelligence in the biggest overhaul of the product in 10 years.

Analysts told CNBC the move was a bid to keep ahead of fast-moving rivals like DeepSeek, rather than traditional search players.

“There has been some small pressure on the search business but the focus on AI and Ernie Bot is a key move ahead,” Dan Ives, global head of tech research at Wedbush Securities, told CNBC by email. Ernie Bot is Baidu’s AI chatbot.

“Baidu is not waiting around to watch the paint dry, full steam ahead on AI,” he added.

Baidu AI overhaul

Baidu is China’s biggest search engine, but — as is also being seen by Google — the search market is being disrupted.

Users are flocking instead to AI services such as ChatGPT or DeepSeek, which shocked the world this year with its advanced model it claimed was created at a fraction of the cost of rivals.

But Kai Wang, Asia equity market strategist at Morningstar, also noted that short video platforms such as Douyin and Kuaishou are also getting into AI search and piling pressure on Baidu.

To counter this, Baidu made some major changes to its core search product:

  • Users can now enter more than a thousand characters in the search box, versus 28 previously;
  • Questions can be asked in a more direct and conversational manner, mirroring how people now use chatbots;
  • Users can ask questions through voice but also prompt the seach engine with pictures and files;
  • Baidu has integrated its AI chatbot features, which enable users to generate photos, text and videos, into the product.

“This is more aligned with how people use ChatGPT and DeepSeek in terms of how they look for answers,” Wang said.

Outside of China, Google has also been looking to enhance its core search product with AI, highlighting how search has been under pressure from the burgeoning technology.

Baidu on the offense

Baidu was one of China’s first movers when it came to AI, releasing its first models and ChatGPT-style product Ernie Bot to the public in 2023. Since then, it has aggressively launched updated AI models.

However, the Beijing-headquartered company has also faced intense competition from fellow tech giants like Alibaba and Tencent, as well as upstarts such as DeepSeek.

These companies have also been launching new models and infusing AI into their products and Baidu’s stock has fallen behind as a result. Baidu shares have risen around 2.5% this year, versus a 30.5% surge for Alibaba and a 20% rise for Tencent.

“This is a defensive and offensive move … Baidu needs to be aggressive and perception-wise show they are not the little brother to Tencent on the AI front,” Wedbush Securities’ Ives added.

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