Taylor Swift is one of the world’s best-selling artists, a billionaire, and a record breaker. And she’s just 34.
With her 11th studio album – The Tortured Poets Department – out today (her follow up to 2022’s Grammy winning Midnights) the buzz around the singeris at fever pitch.
With a history of writing about her exes (you know who you are, Joe Jonas, Harry Styles, Jake Gyllenhaal and John Mayer), there’s much interest over whether any songs will refer to her English ex-boyfriend, actor Joe Alwyn who she dated for six years until their split last year.
There’s a strong suggestion track number five (the slot she always gives to her most meaningful songs) – So Long London – may do just that.
And the very title of album may be referring to a WhatsApp group Alwyn previously set up with fellow actors Andrew Scott and Paul Mescal, called The Tortured Man Club.
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Speaking about it in 2022, the actors joked that they’d not been using it much since becoming less tortured. Four months later news of Swift and Alwyn’s split emerged.
Meanwhile, in current boyfriend news, Swift’s latest beau – Travis Kelce – says he’s had a listen to parts of the album and says it’s “unbelievable”.
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The US star’s rise from teen country pop singer to all-round global phenomenon has been – well – swift.
We take a look at the unstoppable rise and rise of Taylor Swift.
Image: Swift with boyfriend Travis Kelce in February. Pic: Reuters
Moving forward while reclaiming her past
She started out Taylor Alison Swift, born in Pennsylvania and named after singer-songwriter James Taylor.
Inspired to become a country singer after watching a documentary about Faith Hill (one of the genre’s best-selling stars), her parents upped sticks to move to Tennessee in 1993 to help her forge her music career, and Swift landed her first record deal aged just 13.
A musical chameleon, she’s switched up her genre a few times since then, moving from country to pop to alternative and folk.
And as well as moving forward artistically, she’s quite literally reclaimed her past too, re-recording her back catalogue since 2021 as a way to regain ownership of her music following a spat with talent manager Scooter Braun, who bought her former label Big Machine Records.
Image: The MTV VMAs moment in 2009 when Kanye stormed the stage. Pic. Reuters
Earlier this year, Swift made Grammy history when she became the first person to win album of the year four times with Midnights.
She’s come a long way since Kanye West infamously stormed the stage at the 2009 VMAs as Swift accepted her award for best video by a female artist, a stunt he later claimed in a lyric “made that b**** famous“.
Her fame has been on the rise ever since – reaching peak Swift over the last few years.
Image: Taylor in 2006, when she was seen as the sweet girl of country music. Pic: Reuters
Billionaire status
Swift is a billionaire, according to Forbes magazine, accumulating $1.1bn (£875m), based on earnings from her Eras Tour and the worth of her pop music catalogue.
It makes her the first musician to hit 10-figure status solely based on her songs and performances.
Following the start of her Eras Tour, kicking off in March 2023, she became the first artist to surpass $1bn (£800m) in revenue, breaking the Guinness World Record for the highest-grossing music tour.
Plus, she was the biggest-selling global recording artist of 2023, breaking another record by topping the International Federation of the Phonographic Industry’s (IFPI) global artist chart for a fourth time.
Image: Swift making Grammy history. Pic: Reuters
In 2023 Swift was ranked as Spotify’s most popular artist, and she became the first female artist to have four albums on Billboard’s top 10 list concurrently.
Her Eras Tour – which started out with 53 shows played across the US before expanding to include 78 international dates – has sold out stadiums around the world, with an estimated $900m in ticket sales last year, according to Billboard.
It’s projected to become the highest-grossing tour in history by the end of this year, forecast to push Elton John’s Farewell Yellow Brick Road tour into second place.
Plus, the Swift magic touch has boosted the local economies her tour has passed through.
Image: Fans at the Tokyo Dome, for the Eras Tour. Pic:AP
Economic angel with the power to shake cities
Her seven sold-out concerts in Sydney and Melbourne in Australia in February were credited by the Australian Bureau of Statistics with increasing spending on clothing, merchandise, accessories and dining out across the month.
Six nights near Los Angeles added $320m (£257m) and 3,300 jobs to the area, according to the California Center for Jobs and the Economy.
And not content with ruling the music world or mending the economy, she has conquered the silver screen too, with a movie version of her concert tour taking over $250m (£200m) in ticket sales.
The movie generated the highest ticket sales at the UK and Ireland box office on its opening day, according to Vue International.
And did I mention, she can also cause minor natural disasters?
In July 2023, a Swift concert in Seattle was pointed to for setting off a nearby seismometer, registering the equivalent of a magnitude 2.3 earthquake.
Image: A fan’s Taylor Swift T-shirt at a sing-a-long event in Singapore. Pic: Reuters
She’s across politics and sport too – and fellow celebs love her
While never telling her fans who to vote for, Swift has encouraged voter registration, with Vote.org reporting 35,000 signups after Swift urged her 282 million followers on Instagram to vote in Super Tuesday primary contests across the US in March.
And putting the super into Super Bowl, her high-profile relationship with Kansas City Chiefs star Travis Kelce has been credited with bringing more viewers to American Football. Indeed, sales of Kelce jerseys jumping 400% in one day, according to online seller Fanatics.
While she never went to college herself, numerous US colleges offer courses on her, including Harvard, Stanford and Bentley, while a university in Belgium offers a Swift-inspired literary class. Avoiding the hassle of years of study, in 2022 she received an honorary doctor of fine arts degree from New York University.
And earlier this year the Victoria And Albert Museum recruited for a Taylor Swift superfan adviserto help develop future Swift-themed programming.
Image: Teenagers trade friendship bracelets at an Eras Tour concert movie in Mexico City. Pic: Reuters
Known for her dedication to her fans – inspiring friendship bracelets, handmade signs, and all sorts of memorabilia – she has a legion of celebrity fans too including Jennifer Lopez, Julia Roberts and Adam Sandler.
This summer she will play 15 UK shows as part of her Eras Tour, kicking off on 7 June in Edinburgh before coming to London on 21 June. Her extended London run will conclude at Wembley Stadium on 20 August.
Snoop Dogg has become a co-owner and investor of Swansea, with the US rapper hailing the Welsh football club as “an underdog that bites back, just like me”.
The former Premier League club, which plays in the English second tier, confirmed theUS rapper and producer plans to use his own money to invest in it, Sky Sports reports, although it didn’t disclose financial details.
“My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City,” the music icon said in the announcement.
“The story of the club and the area really struck a chord with me,” he added. “This is a proud, working class city and club.
“An underdog that bites back, just like me.
“I’m proud to be part of Swansea City. I am going to do all I can to help the club.”
Swansea’s American owners, led by Brett Cravatt and Jason Cohen, are trying to grow the Championship club’s global brand and increase commercial revenue.
Snoop Dogg, 53, who has 89m followers on Instagram and more than 20m on X, helped launch the team’s 2025-26 home shirt last weekend.
The club ownership group said: “To borrow a phrase from Snoop’s back catalogue, this announcement is the next episode for Swansea City as we seek to create new opportunities to boost the club’s reach and profile.”
Luka Modric, who recently signed with AC Milan from Real Madrid, joined Swansea’s ownership group in April.
Police are taking no further action over Kneecap’s performance at Glastonbury.
Officers said they had investigated “comments about a forthcoming court case made during Kneecap’s performance” at the festival on 28 June.
However, after Crown Prosecution Service advice, they decided there is not enough evidence “to provide a realistic prospect of conviction for any offence”.
It said they were looking at a possible public order incident.
Police said on Friday that the investigation into Bob Vylan’s performance was ongoing.
The London duo were widely criticised – and caused a BBC crisis – after leading on-stage chants of “death to the IDF” (Israel Defence Forces).
Image: Kneecap’s Liam Og O Hannaidh appeared at Westminster Magistrates’ Court in June. Pic: PA
Kneecap posted a photograph on Instagram, which the group said was an email from police announcing the case was being dropped.
They said their packed Glastonbury gig was a “celebration of love and solidarity” and reporting used “wildly misleading headlines”.
Fears over what Kneecap might do or say during the performance had prompted the BBC not to show it live.
The group said: “Every single person who saw our set knew no law was broken, not even close… yet the police saw fit to publicly announce they were opening an investigation.”
“There is no public apology, they don’t send this to media or post it on police accounts,” they added.
The police statement on Friday said they had informed Kneecap of their decision to drop the case.
A huge fire has destroyed the main stage of a major festival in Belgium – two days before it was due to begin.
Tomorrowland is a dance music event as big as Glastonbury – and David Guetta was due to perform.
Footage showed flames and thick plumes of black smoke engulfing the stage and spreading to nearby woodland on Wednesday.
Image: The fire gutted the main stage
Image: Fire crews attempt to bring the blaze under control
The annual festival in the town of Boom, north of Brussels, is one of the biggest in Europe and attracts about 400,000 people over two consecutive weekends.
It is famous for its immersive and elaborate designs and attracts big names within dance music – including Guetta, best known for tracks When Love Takes Over and Titanium.
Dutch DJs Martin Garrix and Charlotte de Witte were also due to perform, along with the likes of Swedish House Mafia, Eric Prydz and Alok.
Image: Black smoke could be seen rising into the sky
The festival’s website described the creative elements which went into the elaborate main stage.
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The theme, described as Orbyz, was “set in a magical universe made entirely out of ice” and “full of mythical creatures”.
Organisers said no one was injured in the blaze but confirmed “our beloved main stage has been severely damaged”, adding they were “devastated”.
Spokesperson Debby Wilmsen added: “We received some truly terrible news today. A fire broke out on the Tomorrowland site … and our main stage was essentially destroyed there, which is truly awful.
“That’s a stage that took years to build, with so much love and passion. So I think a lot of people are devastated.”
Image: Spokesperson Debby Wilmsen told reporters ‘a lot of people are devastated’
Despite the fire, Tomorrowland organisers said they were still expecting 38,000 festivalgoers at DreamVille, the event’s campsite.