Tesla lowers price of ‘Full Self-Driving’ to $8,000, down from $12,000
Tesla has once again lowered the price of its Full Self-Driving software by $4,000, now costing $8,000, down from a previous price of $12,000 in the US.
Prices were also lowered in Canada, where the system used to cost $16,000CAD, and now costs $11,000CAD.
In addition to the price drop, Tesla has eliminated “Enhanced Autopilot” as an option, which previously cost $6,000. For owners who already have enhanced autopilot, the cost to upgrade to FSD is now $2,000, down from $6,000.
Tesla has been doing a lot of price cuts lately, including dropping the price of most of its vehicles by $2,000 just a day ago.
It also cut the price of its FSD subscription service in half, to $99/mo, just a couple weeks ago.
That new subscription price suddenly made FSD’s $12k price seem quite steep, as someone would need to subscribe to FSD for ten whole years before paying $12k in total cost – and that’s not including the time value of money.
So it seemed inevitable that people would lean towards subscriptions, rather than upfront purchases, after that price drop.
Now, to make the prices a little closer, Tesla dropped the price of FSD to $8,000 – or 6 2/3 years worth of subscriptions at $99/mo. A little more reasonable, though still longer than many people own a car (and, again, one should account for the time value of money).
All of these prices are down significantly from the highest price FSD has ever sold for, which was $15k from late 2022 until late 2023 when it dropped the price back to $12k.
Tesla CEO Elon Musk has repeatedly said that as FSD becomes more capable, it should also go up in price to reflect its greater value. Previously, FSD price increases were largely associated with software updates that added new capability to the system.
Musk even went as far as to say that this means Tesla cars with FSD are “appreciating assets,” potentially worth $100-200k due to their value as robotaxis. Though Tesla only uses those values when it’s convenient, considering FSD much less valuable when offering trade-in estimates to owners.
But on a more practical business level, this move to lower FSD prices probably has less to do with the system’s capabilities and more to do with boosting revenue during a difficult time for the company, having just posted bad quarterly delivery numbers and laying off 10% of its workforce. A lower price could incentivize owners to pony up for software which had previously mostly gone up in price, giving Tesla a free cash infusion.
The system’s capabilities have been changing, too. Tesla has been pushing FSD more lately, ever since the release of the “mind-blowing” FSD v12. The new version changes the system significantly on the back-end, finally using machine learning neural nets to analyze Tesla’s vast amounts of driving data to teach cars how to drive themselves.
With Tesla’s confidence in the new system, the company rolled out a free one-month trial of FSD to all Teslas in the US, basically encompassing the month of April.
It has also started calling the system “Supervised Full Self-Driving,” a somewhat self-contradictory name that nevertheless is more accurate given that FSD is still a “Level 2” system that does not ever actually take full responsibility for the dynamic driving task (that only happens with level 3+ systems, like Mercedes’ DRIVE PILOT or Waymo).
Today’s price drop hasn’t been echoed in all other territories. It’s still listed at £6,800 in the UK and 59,600kr in Norway, same as it was before today’s price drop. FSD has generally been somewhat cheaper in Europe than the US after taking into account exchange rates, because it also has more capabilities in the US than in other countries, but after today’s price cuts, it’s actually more expensive in some EU countries (like the UK, where exchange rate puts it at ~$8.4k USD equivalent) than in the US, despite lower capabilities.
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In a joint statement, French and German economists have called on governments to adopt “a common approach” to decarbonize European trucking fleets – and they’re calling for a focus on fully electric trucks, not hydrogen.
France and Germany are the two largest economies in the EU, and they share similar challenges when it comes to freight decarbonization. The two countries also share a border, and the traffic between the two nations generates major cross-border flows that create common externalities between the two countries.
At the same time, the EU’s transport sector has struggled to reduce emissions at the same rate as other industries – and road freight in particular is a major contributor to harmful carbon emissions issue due to that industry’s heavy reliance on diesel-powered trucks.
And for once, it seems like rail isn’t a viable option:
While rail remains competitive mainly for heavy, homogeneous goods over long distances. Most freight in Europe is indeed transported over distances of less than 200 km and involves consignment weights of up to 30 tonnes (GCEE, 2024) In most such cases, transportation by rail instead of truck is not possible or not competitive. Moreover, taking into account the goods currently transported in intermodal transport units over distances of more than 300 km, the modal shift potential from road to rail would be only 6% in Germany and less than 2% in France.
That leaves trucks – and, while numerous government incentives currently exist to promote the parallel development of both hydrogen and battery electric vehicle infrastructures, the study is clear in picking a winner.
“Policies should focus on battery-electric trucks (BET) as these represent the most mature and market-ready technology for road freight transport,” reads the the FGCEE statement. “Hence, to ramp-up usage of BET public funding should be used to accelerate the roll-out of fast-charging networks along major corridors and in private depots.”
The appeal was signed by the co-chair of the advisory body on the German side is the chairwoman of the German Council of Economic Experts, Monika Schnitzer. Camille Landais co-chairs the French side. On the German side, the appeal was signed by four of the five experts; Nuremberg-based energy economist Veronika Grimm (who also sits on the National Hydrogen Council, which is committed to promoting H2 trucks and filling stations) did not sign.
You can read an English version of the CAE FGCEE joint statement here.
Electrek’s Take
MAN Trucks’ CEO famously said that it was “impossible” for hydrogen to compete with BEVs, and even committed to building 200 hydrogen-powered semi truck to prove out that hypothesis.
He’s not alone. MAN’s board member for research and development, Frederik Zohm, said that the company is the one saying hydrogen still has years to go. “(MAN) continues to research fuel cell technology based on battery electrics,” he said, in a statement quoted by Hydrogen Insight, before another board member added that, “we (MAN) expect that, in the future, we will be able to best serve the vast majority of our customers’ transport applications with battery-electric trucks.”
With companies like Volvo and Renault and now Mercedes racking up millions of miles on their respective battery electric semi truck fleets, it’s no longer even close. EV is the way.
SOURCE | IMAGES: CAE FGCEE; via Electrive.
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GE Vernova has produced over half the turbines needed for SunZia Wind, which will be the largest wind farm in the Western Hemisphere when it comes online in 2026.
GE Vernova has manufactured enough turbines at its Pensacola, Florida, factory to supply over 1.2 gigawatts (GW) of the turbines needed for the $5 billion, 2.4 GW SunZia Wind, a project milestone. The wind farm will be sited in Lincoln, Torrance, and San Miguel counties in New Mexico.
At a ribbon-cutting event for Pensacola’s new customer experience center, GE Vernova CEO Scott Strazik noted that since 2023, the company has invested around $70 million in the Pensacola factory.
The Pensacola investments are part of the announcement GE Vernova made in January that it will invest nearly $600 million in its US factories and facilities over the next two years to help meet the surging electricity demands globally. GE Vernova says it’s expecting its investments to create more than 1,500 new US jobs.
Vic Abate, CEO of GE Vernova Wind, said, “Our dedicated employees in Pensacola are working to address increasing energy demands for the US. The workhorse turbines manufactured at this world-class factory are engineered for reliability and scalability, ensuring our customers can meet growing energy demand.”
SunZia Wind and Transmission will create US history’s largest clean energy infrastructure project.
Read more: The largest clean energy project in US history closes $11B, starts full construction
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