Tesla has once again lowered the price of its Full Self-Driving software by $4,000, now costing $8,000, down from a previous price of $12,000 in the US.
Prices were also lowered in Canada, where the system used to cost $16,000CAD, and now costs $11,000CAD.
In addition to the price drop, Tesla has eliminated “Enhanced Autopilot” as an option, which previously cost $6,000. For owners who already have enhanced autopilot, the cost to upgrade to FSD is now $2,000, down from $6,000.
That new subscription price suddenly made FSD’s $12k price seem quite steep, as someone would need to subscribe to FSD for ten whole years before paying $12k in total cost – and that’s not including the time value of money.
So it seemed inevitable that people would lean towards subscriptions, rather than upfront purchases, after that price drop.
Now, to make the prices a little closer, Tesla dropped the price of FSD to $8,000 – or 6 2/3 years worth of subscriptions at $99/mo. A little more reasonable, though still longer than many people own a car (and, again, one should account for the time value of money).
Tesla CEO Elon Musk has repeatedly said that as FSD becomes more capable, it should also go up in price to reflect its greater value. Previously, FSD price increases were largely associated with software updates that added new capability to the system.
But on a more practical business level, this move to lower FSD prices probably has less to do with the system’s capabilities and more to do with boosting revenue during a difficult time for the company, having just posted bad quarterly delivery numbers and laying off 10% of its workforce. A lower price could incentivize owners to pony up for software which had previously mostly gone up in price, giving Tesla a free cash infusion.
The system’s capabilities have been changing, too. Tesla has been pushing FSD more lately, ever since the release of the “mind-blowing” FSD v12. The new version changes the system significantly on the back-end, finally using machine learning neural nets to analyze Tesla’s vast amounts of driving data to teach cars how to drive themselves.
Today’s price drop hasn’t been echoed in all other territories. It’s still listed at £6,800 in the UK and 59,600kr in Norway, same as it was before today’s price drop. FSD has generally been somewhat cheaper in Europe than the US after taking into account exchange rates, because it also has more capabilities in the US than in other countries, but after today’s price cuts, it’s actually more expensive in some EU countries (like the UK, where exchange rate puts it at ~$8.4k USD equivalent) than in the US, despite lower capabilities.
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Kia’s electric SUVs are taking over. The EV3 is the best-selling retail EV in the UK this year, giving Kia its strongest sales start since it arrived 34 years ago. And it’s not just in the UK. Kia just had its best first quarter globally since it started selling cars in 1962.
Kia EV3 is the best-selling EV in the UK through March
In March, Kia sold a record nearly 20,000 vehicles in the UK, making it the fourth best-selling brand. It was also the second top-seller of electrified vehicles (EVs, PHEVs, and HEVs), accounting for over 55% of sales.
The EV3 remained the best-selling retail EV in the UK last month. Including the EV6, three-row EV9, and Niro EV, electric vehicles represented 21% of Kia’s UK sales in March.
Kia said the EV3 “started with a bang” in January, darting out as the UK’s most popular EV in retail sales. Through March, Kia’s electric SUV has held on to the crown. With the EV3 rolling out, Kia sold over 7,000 electric cars through March, nearly 50% more than in Q1 2024.
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The EV3 was the best-selling retail EV in the UK in the first quarter and the fourth best-selling EV overall, including commercial vehicles.
Kia EV3 Air 91.48 kWh in Frost Blue (Source: Kia UK)
Starting at £33,005 ($42,500), Kia said it’s the “brand’s most affordable EV yet.” It’s available with two battery packs, 58.3 kWh or 81.48 kWh, good for 430 km (270 miles) and 599 km (375 miles) of WLTP range, respectively.
From left to right: Kia EV6, EV3, and EV9 (Source: Kia UK)
With new EVs on the way, this could be just the start. Kia is launching several new EVs in the UK this year, including the EV4 sedan (and hatchback) and EV5 SUV. It also confirmed that the first PV5 electric vans will be delivered to customers by the end of the year.
Electrek’s Take
Globally, Kia sold a record 772,351 vehicles in the first quarter, its best since it started selling cars in 1962. With the new EV4, the brand’s first electric sedan and hatchback, launching this year, Kia looks to build on its momentum in 2025.
Kia has also made it very clear that it wants to be a global leader in the electric van market with its new Platform Beyond Vehicle (PBV) business, starting with the PV5 later this year.
Earlier today, we learned Kia’s midsize electric SUV, the EV5, is the fourth best-selling EV in Australia through March, outselling every BYD vehicle (at least for now). The EV5 is rolling out to new markets this year, including Canada, the UK, South Korea, and Mexico. However, it will not arrive in the US.
For those in the US, there are still a few Kia EVs to look forward to. Kia is launching the EV4 globally, including in the US, later this year. Although no date has been set, Kia confirmed the EV3 is also coming. It’s expected to arrive in mid-2026.
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In the Electrek Podcast, we discuss the most popular news in the world of sustainable transport and energy. In this week’s episode, we discuss Tesla’s disastrous deliveries, more Trump tariffs, EV delivery numbers, and more.
As a reminder, we’ll have an accompanying post, like this one, on the site with an embedded link to the live stream. Head to the YouTube channel to get your questions and comments in.
After the show ends at around 5 p.m. ET, the video will be archived on YouTube and the audio on all your favorite podcast apps:
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Here are a few of the articles that we will discuss during the podcast:
Here’s the live stream for today’s episode starting at 4:00 p.m. ET (or the video after 5 p.m. ET):
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Charging your EV in freezing weather could soon become dramatically faster, thanks to a big breakthrough from the University of Michigan engineers.
Neil Dasgupta, U-M associate professor of mechanical engineering and materials science and engineering and corresponding author of a study published in Joule, and his team have developed an innovative battery structure and coating that can boost lithium-ion EV battery charging speeds by a whopping 500%, even at frigid temperatures as low as 14F (-10C). “Charging an EV battery takes 30 to 40 minutes even for aggressive fast charging, and that time increases to over an hour in the winter,” Dasgupta explained. “This is the pain point we want to address.”
Freezing weather has traditionally been harsh on EV batteries because it slows down the movement of lithium ions, resulting in slower charging speeds and reduced battery life. Automakers have tried thickening battery electrodes to extend driving range, but this makes some of the lithium hard to access, making charging even slower.
Previously, Dasgupta’s group sped up battery charging using lasers to carve pathways around 40 microns in size into the graphite anode. This allowed lithium ions to reach deeper into the battery more quickly. However, cold-weather performance still lagged because a chemical layer formed on the electrodes, blocking the ions. Dasgupta compares this barrier to “trying to cut cold butter,” making charging inefficient.
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To solve this, the team coated the battery with a thin, glassy material made of lithium borate-carbonate—only 20 nanometers thick—which prevented the problematic chemical layer from forming. Combined with the microscopic channels, the results were groundbreaking: the modified batteries retained 97% of their capacity even after 100 fast-charging cycles in freezing temperatures.
“We envision this approach as something that EV battery manufacturers could adopt without major changes to existing factories,” Dasgupta noted. “For the first time, we’ve shown a pathway to simultaneously achieve extreme fast charging at low temperatures, without sacrificing the energy density of the lithium-ion battery.”
This innovation could tackle one of the biggest concerns holding potential EV buyers back.
The new battery tech is moving closer to commercialization, supported by the Michigan Economic Development Corporation’s Michigan Translational Research and Commercialization (MTRAC) Advanced Transportation Innovation Hub. The research devices were built at U-M’s Battery Lab and studied with help from the Michigan Center for Materials Characterization.
U-M Innovation Partnerships assisted the team in applying for patents, and Arbor Battery Innovations has licensed the technology for market deployment. Dasgupta and the University of Michigan hold financial stakes in Arbor Battery Innovations.
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