Rivian design boss shares how R2 builds off R1S and R1T at a lower price
Rivian wants to shake up the industry with its next-generation R2 electric vehicle. Starting at around $45,000, the R2 is expected to open up a new market of buyers. How does Rivian plan to keep its rugged luxury feel at a lower price? The company’s design boss explains.
Rivian R2 design challenges present unique opportunity
In less than 24 hours after revealing the smaller, more affordable R2, Rivian’s CEO RJ Scaringe said the new electric SUV earned over 68,000 reservations.
Rivian unveiled the R2 last month, with starting prices around $45,000. That’s almost half the current $74,900 R1S and $69,900 R1T starting price.
At 4,715 mm long, 1,700 mm tall, with a wheelbase of 2,935, the R2 is undoubtedly smaller than the current R1S ( 5,100 mm x L, 1,873 mm x H, 3,075 x wheelbase). Despite its smaller size and lower price, Rivian insists the R2 will keep the brand’s essence.
According to Rivian’s design chief, Jeff Hammoud, the R2’s lower price point was one of the biggest challenges.
With R1, Rivian was able to include the cool features and design because “we weren’t that restricted on price point,” Hammoud said. At least, not as much as with R2.
Speaking with Design Milk, the company’s design boss said Rivian wants R2 to reach many more customers. But how do you do that without the car feeling cheap or diluted?
Keeping the brand essence of the Rivian brand
Rivian made a “conscious decision to make it feel like a smaller R1S,” according to Hammoud. To keep the brand essence, Hammoud said the company picked the key design elements to ensure R2 is recognizable.
One of the features Hammoud is most excited about is the R2’s new steering wheel design. With advanced roller wheels on both sides of the wheel, you can rotate them up or down, push them in and out, or move them side to side (like Tesla).
The controls differ significantly depending on the mode you are in. For example, it will have a slight click when you rotate it for volume. In the menu, you can feel bigger “chunks” of information.
Hammoud says the new design lets drivers feel what’s happening without taking their eyes off the wheel.
Not only does the R2 have its own unique design, but it also includes an abundance of fun accessories like a revamped camp kitchen, tent, and bike rack to upgrade any adventure.
Meanwhile, with the R3, an even smaller and cheaper EV, Rivian “showed how we can stretch the brand in a very different direction.” The R3 will feature a high-performance R3X variant reminiscent of an iconic rally car.
Rivian plans to start R2 production in the first half of 2026 at its Normal, IL plant. New upgrades will enable Rivian to build up to 215,000 vehicles annually, up from 150,000 previously, while slashing costs.
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Amazon is adding over 200 Mercedes-Benz eActros 600 electric semi trucks to its fleet later this year – its largest-ever order of electric heavy goods vehicles (eHGVs).
Amazon’s new electric semi trucks
These electric trucks will handle high-mileage routes across the UK and Germany, moving trailers between Amazon’s fulfillment centers, sorting centers, and delivery stations.
The new eHGVs are expected to transport more than 350 million packages annually once fully operational.
Amazon is installing 360kW charging stations at key sites capable of powering the 40-tonne trucks from 20-80% in just over an hour. The company is also working with stakeholders to establish external charging locations to support longer routes.
The eActros 600 is Mercedes-Benz Trucks’ flagship electric long-hauler, with a battery capacity of more than 600 kWh and a range of 310 miles (500 km). Production of the eActros 600s recently began at Mercedes-Benz’s factory in Wörth, Germany.
Sustainable delivery across Europe
In the UK, Amazon has begun using the electric rail network for package transport at scale. It’s also rolling out on-foot delivery options in London, with associates using carts that can be restocked from nearby vans. In Germany, Amazon doubled its fleet of Rivian electric delivery vans to over 600, and electric cargo bikes delivered more than 1.5 million packages in Berlin alone last year.
By the end of 2024, Amazon plans to expand its micromobility hubs – locations supporting deliveries by foot and cargo bike – to Germany’s five largest cities and beyond. Across Europe, the company is investing more than €1 billion to further electrify and decarbonize its transportation network.
Amazon’s European network already includes 38 eHGVs, with 50 electric semis recently deployed in California. The company’s fleet of electric delivery vans in Europe has grown to over 3,000 and is expected to surpass 10,000 by the end of 2025. Micromobility hubs have also expanded from 20 cities in 2022 to more than 45 by the end of 2024, including new additions in Belfast, Madrid, Rome, and Vienna.
Electrek’s Take
Amazon says its latest electric semi truck order aligns with The Climate Pledge it announced in 2019, in which the company committed to achieving net zero across its operations by 2040. While The Climate Pledge initiative has garnered praise, it has also faced criticism and skepticism regarding its effectiveness and transparency.
In 2020, Amazon faced allegations of retaliating against employees who spoke out about the company’s environmental policies. The National Labor Relations Board found that Amazon had illegally fired workers who advocated for climate action and better safety measures.
Amazon is also donating $1 million to President-elect Donald Trump’s inaugural fund. Trump is a climate change denier who actively opposes renewables, and not just in the US. Earlier this month Trump demanded that the British government open up the North Sea to fossil fuel drilling and get rid of “windmills.”
Read more: It begins: Mercedes eActros 600 electric semi truck enters production
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![Check out the new Genesis GV60 interior, it looks even more luxurious in blue [Video]](https://i0.wp.com/electrek.co/wp-content/uploads/sites/3/2025/01/Genesis-new-GV60-interior.jpeg?resize=1200,628&quality=82&strip=all&ssl=1)
If you thought the current GV60 looked pretty inside, wait until you see the updated model. Genesis unveiled the new GV60 earlier this month, its first major redesign since launching in 2021. Here’s our first look at the interior of the new Genesis GV60.
Genesis GV60 interior gets an upgrade in the new model
Genesis launched the GV60 in October 2021 as its first dedicated EV. Less than four years later, the luxury electric SUV is already getting a new look.
The luxury brand unveiled the new GV60 last week for the first time. One of the biggest updates is to the front end.
Although the GV60 is already a sporty-looking EV, the redesigned front bumper with a new 3-D shape takes it up another level. Then, add the signature Genesis Two Line headlamps with Micro Lens Array (MLA) tech, and the refreshed GV60 is a head turner.
The revamped model now features 21″ wheels with a new five-spoke design, complementing its wide, low stance.
Inside, the upgraded GV60 features its new 27″ connected car Integrated Cockpit (ccIC) infotainment system. The design “eliminates the bezel” between the driver display and infotainment screens.
The new Genesis GV60 interior also gains a redesigned three-spoke steering wheel for an even more sporty feel while you’re in the cockpit. Other popular features from the outgoing model, like the Crystal Sphere shift-by-wire system, are still included.
After revealing the updated model for the first time last week, we are already getting a look at the redesigned interior.
A new video from Korea’s HealerTV gives us our first look at the Genesis GV60 interior in a new blue color. Although the reporter initially thought it was a performance model, he noted it was just a new color option. Other added design elements, like the large quilting pattern on the side panels, give it that Bentley or Rolls-Royce feel.
Last week, HealerTV posted a video revealing the first look at the updated Genesis GV60 exterior design. You can see the redesigned front and rear bumpers add to the GV60’s already impressive look.
In the US, the 2025 Genesis GV60 starts at $52,350. A new AWD trim was introduced this year, starting at $55,850.
The current mode gets up to 294 miles driving range, but a bigger battery is expected to push that number closer to 300 miles in the 2025MY. It’s expected to feature the same 84 kWh battery as the updated 2025 IONIQ 5, which provides up to 318 miles range. That’s up from 303 miles in the previous model with a 77.4 kWh battery.
| 2025 Genesis GV60 trim | Range (EPA-est) |
Starting Price* |
| Standard RWD | 294 miles | $52,350 |
| Standard AWD | 264 miles | $55,850 |
| Advanced AWD | 248 miles | $60,900 |
| Performance AWD | 235 miles | $69,900 |
Genesis will launch the updated GV60 in Korea in the first quarter of the year, with overseas markets following shortly after. Check back for more info, including prices and specs, closer to launch.
What do you think about the new GV60 design? Do you like the changes? What would you change? Let us know in the comments below.
Ready to check out the electric luxury SUV for yourself? With the 2025 models here, Genesis is offering clearance prices on the 2024 lineup while they are still in stock. You can use our link to find offers on 2024 and 2025 Genesis GV60 models at a dealer near you today.
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