Everrati rebrands B2B EV conversion arm to ‘Powered by Everrati’ amid clientele increase
EV conversion specialist Everrati announced reshuffling its business-to-business (B2B) strategy, rebranding the division as “Powered by Everrati.” The branding partially results from increased customers to the B2B division, which is reporting encouraging year-over-year growth.
Everrati Automotive Ltd. is a UK-based restoration company that has expanded its business to the US. It specializes in EV conversions of timeless classics like Porsche 911s and Land Rovers. Most of our previous coverage of Everrati has focused on said conversions, including an all-electric Mercedes SL “Pagoda” and a Land Rover Defender designed to be stored on a yacht.
However, in addition to its own EV revamps, Everrati shares its proprietary technology to help other businesses go all-electric. In July 2022, we reported that the company had established a new B2B division called Everrati Advanced Technologies (EAT). The goal at the time was to provide high-tech consultancy services to clients, from initial concept and feasibility studies, through scalable low-volume production of EV conversions.
Everrati said EAT would initially focus on low-volume luxury vehicle conversions, aiding in every step of the process from design, development, engineering, and production consulting to help its customers create any bespoke powertrain design they want.
Nearly two years later, Everrati is reporting increased interest in its B2B EV conversions and is now pivoting that division to support said growth.
Businesses can utilize “Powered by Everrati” conversions
Similar to its predecessor, the newly branded “Powered by Everrati” division utilizes the conversion specialist’s electric powertrain and software technology to offer clients a turnkey solution that comes with support throughout the entire process.
At this point, in its development of EV conversion technology, Everrati is confident that its powertrains will reduce development and launch timelines, risks, and overall costs. The company explained that clients also gain access to Everrati’s in-house-developed Vehicle Control Unit (VCU) architecture, which can reduce the cost of new electric vehicle programs by up to 70%.
Such technology and savings have piqued the interest of new clients all around the globe, as Everrati states its contract signings have increased 200% year-over-year. Everrati founder and CEO Justin Lunny spoke to the expanded EV conversion division and what it means for the company’s overall strategy in the future:
I’m proud to announce the new name for our B2B division: Powered by Everrati. Our pipeline is brimming with opportunities as specialist and luxury brands, Low Volume Manufacturers, and OEM ‘classic divisions’ wishing to bring their heritage into the future, seek to swiftly create new, or electrify existing vehicles. With 70% of all new cars in Europe expected to be pure electric by 2030, momentum is really accelerating. Our ability to deliver bespoke EV projects efficiently positions us as the go-to partner for businesses aiming to transition to zero-emission solutions. Everrati continues to grow from solid foundations, driven by our commitment to providing customers with complete, turnkey cutting-edge EV solutions.
Our unique business proposition empowers clients to swiftly embrace zero-emission technology, while our B2C business flourishes globally in response to increasing demand. Indeed, with so many redefined customer commissions from our Porsche, Land Rover and Mercedes-Benz based product portfolio having been delivered worldwide, these completed OEM-grade vehicles visibly demonstrate to our B2B clients the boundaries we are pushing and the unparalleled results that can be achieved.
Everrati is not sharing specifically who any of its B2B clients are at this time.
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EVs got a little more affordable in May, and Tesla’s price drop had a lot to do with that. According to new data from Kelley Blue Book, the average transaction price (ATP) for a new EV in May was $57,734. That’s down from $59,123 in April. Year-over-year, that’s a 1.1% drop.
At the same time, incentives are heating up. The average EV incentive in May hit $8,225, or 14.2% of the ATP. That’s more than double the average incentive across the broader auto industry and higher than last May’s 12%. According to Cox Automotive, that makes May the most incentive-heavy month since what Cox Automotive calls the beginning of the modern EV era, which is when EVs passed the 1% market share mark, in 2018.
Tesla’s prices played a big role in this shift. The company’s ATPs dropped 1.5% in May, landing at $55,277. Year-over-year, Tesla prices are down 2.8%.
The Model 3 and the Cybertruck inched up in price in May, but just barely – less than 1%. Every other Tesla model saw prices fall month-over-month. The Model Y, Tesla’s top seller and the most popular EV in the US, dropped 2.9% from April to an average price of $53,895.
Read more: Cybertruck sales slump as EV prices rise and incentives dry up
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Toyota’s new electric SUV is about the size of a Tesla Model Y, but half the cost. The bZ5 officially launched in China on Tuesday, starting at around $18,000. Can it keep pace with BYD, Tesla, and others in China?
Toyota’s new bZ5 EV lands in China for $18,000
We knew it was coming soon. Toyota’s joint venture partner in China, FAW Toyota, announced last week that it was planning to officially launch the bZ5 on June 10.
The bZ5 is available in four trims: Joy, Pro, Pro Smart Edition, and an extended range Pro model. It’s offered with two BYD Blade battery options: 65.28 kWh and 73.98 kWh.
Powered by the standard battery, the Joy, Pro, and Pro Smart Edition models are rated for a CLTC range of 550 km (342 miles). Upgrading to the Pro trim with the larger battery provides a range of 630 km (391 miles). All trims can be recharged from 30% to 80% in approximately 27 minutes.
The base model starts at 129,800 yuan ($18,000) while prices range up to 159,800 yuan ($22,000) for the Pro Smart Edition and extended range variants.
With a unique style, including Toyota’s new hammerhead front-end design, a full-length light bar, and a crossover fastback-like silhouette, the bZ5 is a sleek, sporty-looking EV.
The bZ5 is 4,780 mm in length, 1,866 mm in width, and 1,510 mm in height, with a wheelbase of 2,880 mm. For comparison, the Tesla Model Y measures 4,797 mm in length, 1,920 mm in width, and 1,624 mm in height, with a wheelbase of 2,890 mm.
In China, however, Toyota’s new EV is about half the cost. The base Tesla Model Y starts at 263,500 yuan ($36,700) in China, more than double the price of the bZ5, but offers a CLTC range of 593 km (368 miles).
Although the interior is relatively minimalistic, it’s packed with advanced tech and safety features. A 15.6″ infotainment sits at the center with a smaller driver display cluster.
Powered by Momenta 5.0 smart driving tech, the bZ5 is equipped with a new Toyota Pilot ADAS system. The system utilizes 33 sensors, which enable over 30 ADAS features, including assisted highway and city driving, as well as parking assistance. Higher trims include an added LiDAR sensor.
The bZ5 will sit between the bZ3X and bZ4X as Toyota expands its EV lineup in China. It follows the bZ3X, which launched in March starting at just 109,800 yuan ($15,000).
Source: CarNewsChina, FAW Toyota
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Kia’s three-row electric SUV, the EV9, is back for 2026 with smaller up-front rebates, but thanks to the federal EV tax credit, you could still come out ahead.
The 2025 Kia EV9 started at $56,395 and came with up to $10,000 off, thanks to Kia’s generous deals. That helped clear out inventory fast. Now, for 2026, Kia is dialing its deals back a bit.
According to a dealer bulletin seen by CarsDirect, the 2026 EV9 is launching with a $4,000 Customer Cash incentive available on all trims for buyers. On top of that, there’s a $1,000 Competitive Bonus Program for shoppers who either lease or buy the EV9 by July 7. That bonus is open to anyone who owns a 2014-2026 vehicle from a competing brand – think BMW, Tesla, Toyota, and others. No trade-in is required.
That means eligible shoppers could knock $5,000 off the sticker price. And since the 2026 EV9 qualifies for the $7,500 federal EV tax credit (at least most trims), total savings could climb to $12,500.
Leasing instead of buying? Kia’s also offering a $399 per month introductory lease deal on the 2026 EV9.
That $4,000 rebate is a step down from the up to $10,000 off the 2025 model, but most 2025 EV9s weren’t eligible for the $7,500 tax credit. The 2026 version is, as long as you’re looking at a trim that qualifies. The high-performance EV9 GT is built in South Korea, which makes it ineligible under current federal rules, but the other EV9 trims built in Georgia qualify.
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