UAB football players say their entire roster has signed up for Athletes.org, making them the first Division I football team to publicly join the players’ association. They were introduced to the group by an unexpected source: their head coach.
Trent Dilfer gathered his team for a voluntary meeting in mid-April to encourage them to prepare for a future when college athletes might be able to negotiate for a larger share of their sport’s revenue.
“They’re going to have a seat at the table,” Dilfer told ESPN. “I wanted to make sure I helped pour gasoline on something that is going to happen no matter what. I might as well use my influence to help it happen faster on behalf of our players.”
Dilfer introduced the team to Athletes.org, one of several companies attempting to organize athletes for potential revenue sharing discussions. UAB players told ESPN every member of the team signed up to join the organization after hearing its pitch.
The team has no plans to bargain with their school at this point, but their decision to join en masse is symbolic of the growing momentum for players to organize. Quarterback Jacob Zeno said the move shows the players’ growing interest in having a voice in a new model for college sports.
“In a way, we’ve been cheated out of money, and decisions are being made behind our back,” Zeno told ESPN. “It’s not really fair because we do so much for the sport, for the school and the conference. We should at least deserve to know what’s going on and what decisions are being made.”
UAB didn’t immediately comment when reached Monday morning.
The college sports industry is in the midst of unprecedented change. A slew of legal challenges — including antitrust lawsuits, employment complaints and competing state laws — is pushing the NCAA toward a more professional business model. The shifting rules have made it difficult for the association, conferences and school athletic directors to govern their sports. An increasing number of NCAA decision-makers have acknowledged this spring that to regain some control they may ultimately have to bargain with players.
Reaching a bargaining agreement would be simpler and more efficient if players were represented by a single organization like the players’ associations that exist in professional sports, says Athletes.org (AO) founder Jim Cavale. His company is one of several entities competing to serve that role if bargaining occurs.
There are a number of crucial unanswered questions that could shape those future negotiations: Which athletes will have the opportunity and leverage to bargain? How will they group themselves (by sport, by league, by some other unit)? Will they be negotiating as unionized employees or as independent contractors seeking a portion of television money via a group deal for their name, image and likeness rights?
Cavale said he believes answers will arrive within the next 12-15 months, perhaps via a settlement of the pending House v. NCAA antitrust lawsuit, which argues in part that players deserve a cut of their sports’ lucrative broadcast contracts. A loss at trial in that case could cost the NCAA billions of dollars. Multiple power conference athletic directors also have told ESPN in recent weeks that they expect a settlement in the House case could be the catalyst for a new revenue sharing system.
Ongoing attempts to formally unionize some athletes through the National Labor Relations Board could also have a major impact on future collective bargaining models. The NLRB is arguing in two pending cases — one at Dartmouth and another at USC — that some athletes are employees of their schools and have the right to form unions. Dartmouth is appealing a recent ruling in its case that gave its basketball players the right to unionize. In the USC case, both sides are due to provide final arguments to the administrative law judge in July. Because of a lengthy anticipated appeals process, neither case is expected to reach a conclusion in the coming year.
The NCAA has been steadfast in saying athletes should not be considered employees. While drawing a hard line at employment, NCAA president Charlie Baker told ESPN earlier this year he thinks some sort of players’ association could be “enormously positive.”
Each entity aiming to represent athletes at the bargaining table employs a slightly different strategy to gather a critical mass of athlete support. Two groups that currently manage or represent NIL-based collectives — The Collective Association and SANIL — say the collectives’ existing ties with athletes would make it simple for those groups to negotiate and distribute a share of television rights money to the players. The College Football Players Association, an organization established by a former Minnesota professor, has been working to build a membership with more traditional labor organizing methods.
Cavale and AO CEO Brandon Copeland said they are trying to lay the groundwork now so players are organized to take advantage of whatever model emerges from the current murky legal landscape.
“We’re not in there to get them to boycott, but we do understand the power they can have,” Cavale said. “When it is time to negotiate, we’ll be prepared to have UAB be a part of that negotiation. We’re building the pipes for the negotiation of the new deal for college athletics — the pipes for the athletes to be in that conversation.”
AO says its current membership comprises 2,945 college athletes — 1,348 of them are football, men’s basketball and women’s basketball players from power conferences, a group Cavale refers to as the “Power 10k” because there are roughly 10,000 athletes that fit that category. He said he’d like to have half of the Power 10k signed up to his organization by the end of 2024.
Members have access to support services such as legal advice, medical second opinions and mental health professionals for free. The company is funded by venture capital investors and plans to make money in the future by taking a percentage of some group licensing deals they hope to strike on behalf of their members. By comparison, the College Football Players Association is funding its attempts to organize players through donations and membership dues.
Copeland, a recently retired linebacker who taught classes at an Ivy League school and served as an NFLPA player rep during his 10-year pro career, said they have been focused on trying to grow their membership and teach players more about their industry. He told ESPN he tries to thread a needle between letting athletes steer the ship toward a future model and guiding them as they attempt to learn more.
Prior to the UAB meeting most of their outreach to players has been through social media and word-of-mouth campaigns, Copeland said. He and Cavale say they are in conversations with several power conference schools about setting up visits with their full team in the next couple of months.
“It’s been really one-on-one,” Copeland said. “To get into a room like [UAB], hopefully this has a domino effect.”
Copeland said one of their challenges has been convincing players who are “in a lot of ways living their dreams right now” that they are not getting everything they could be getting. During his presentation to the UAB team earlier this month, Copeland said he saw several “aha moments” sink in for players.
At one point, Copeland asked the players how many of them felt the NCAA would have the athletes’ best interest in mind while shaping a new business model. No one in the room raised their hand.
Zeno, who is entering his final season as the Blazers’ quarterback, and running back Isaiah Jacobs both told ESPN the team meeting was an “eye-opening” experience. Zeno said the need for a players’ association sunk in after hearing that coaches, schools and athletic directors all have their own dedicated trade associations to advocate for their views of what the future of the sport should look like.
“They have all these people making decisions, and we’re not included in it,” Zeno said. “To have a platform gives a lot of power to players — this is a real big deal.”
Jacobs said he sees a future in which a broader group of players can push for a bigger piece of television revenue as well as other resources like increased mental health support from their schools.
Jacobs said Dilfer’s trust in AO was an important factor in his decision to sign up. Dilfer told ESPN he has no stake in AO’s business but believes in their approach and was pleased with some of the resources it offers for players now. Dilfer said he believes any coach that claims to be “player-centric” should be encouraging their team to organize.
“I think this is a revelatory time for college football coaches,” Dilfer said. “It’s going to reveal if they are about their players or about themselves. It’s not bad if they are about themselves, but the players are going to know.”
College football reporter; joined ESPN in 2008. Graduate of Northwestern University.
COLUMBUS, Ohio — At the NFL scouting combine last month in Indianapolis, Ohio State‘s draft hopefuls talked about Julian Sayin as the likely choice to be the team’s next starting quarterback.
“Julian’s that guy, to be honest with you,” cornerback Denzel Burke told reporters.
“Now it’s his time,” added quarterback Will Howard, the man Sayin and two others will try to replace for the defending national champions.
But Sayin isn’t viewing the starting job as his quite yet. The redshirt freshman is focused on spring practice, which kicked off Monday, and operating in a quarterback room that has been reduced by Howard’s exit and the transfers of Devin Brown (Cal) and Air Noland (South Carolina). Junior Lincoln Kienholz and freshman Tavien St. Clair, a midyear enrollee, were the other two quarterbacks practicing Wednesday.
“You have to block out the noise,” said Sayin, who transferred to Ohio State from Alabama after Nick Saban retired in January 2024. “I’m just focusing on spring practice and just getting better.”
Quarterbacks coach Billy Fessler said Ohio State is “a long way away” from even discussing the closeness of the competition. Fessler, promoted to quarterbacks coach after serving as an offensive analyst last season, is evaluating how the three quarterbacks handle more practice reps, and areas such as consistency and toughness.
He’s confident any of the three can handle being Ohio State’s starting quarterback and the magnitude the job brings, even though none have the experience Howard brought in when he transferred from Kansas State.
“A lot of that was done in the recruitment process,” Fessler said. “I’m confident all three of them could be the guy. Those guys already check that box. So now it’s just a matter of who goes out and wins the job. And again, we are so far away from that point.”
Sayin, ESPN’s No. 9 recruit in the 2024 class, has been praised for a lightning-quick release. He appeared in four games last season, completing 5 of 12 passes for 84 yards and a touchdown.
“We continue to work to build that arm strength, to strengthen his core, to work rotationally, because he is such a rotational thrower, to be able to maximize his movements, both between his lower half and his upper hats, so you can get that ball out with velocity and be successful,” Fessler said. “So he definitely has a quick release, but there’s so much more to playing the position.”
Sayin added about 10 pounds during the offseason and checks in at 203 for spring practice. He’s working to master both on-field skills and the intangible elements, where Howard thrived, saying, “There’s a lot that comes to being a quarterback here besides what you do on the field.”
Kienholz, a three-star recruit, saw the field in 2023, mostly in a Cotton Bowl loss to Missouri, where he completed 6 of 17 pass attempts. He also added weight in the winter, going from around 185 pounds to 207.
“The past few years, I’ve had older guys in front of me and just getting to learn from them on how to be a leader and how to take control,” he said. “Now I’m the oldest guy in the room, so I feel that now, and I kind of feel more confident.”
Buckeyes coach Ryan Day has challenged the quarterbacks to be the hardest workers on the team, and to sustain that ethic.
“I know every single one of them saw that quote by Coach Day, which is pretty awesome,” Fessler said. “It’s so real. It’s who we have to be — the toughest guys in the building, and the hardest-working guys in the building.”
The Department of Defense deleted a story on its website that highlighted Jackie Robinson’s military service, with the original URL redirecting to one that added the letters “dei” in front of “sports-heroes.”
The scrubbing of the page followed a Feb. 27 memo from the Pentagon that called for a “digital content refresh” that would “remove and archive DoD news articles, photos, and videos promoting Diversity, Equity, and Inclusion (DEI).”
The Department of Defense did not respond to requests for comment by ESPN.
“We are aware and looking into it,” an MLB spokesperson said.
Robinson, who served as a second lieutenant in the U.S. Army during World War II, broke Major League Baseball’s color barrier in 1947 when he debuted for the Brooklyn Dodgers. One of the most integral figures in American sports history, Robinson won the National League MVP and Rookie of the Year awards during a 10-year career that led to a first-ballot induction into the National Baseball Hall of Fame.
The deleted story was part of the Department of Defense’s “Sports Heroes Who Served” series. Other stories, including one on Robinson’s teammate Pee-Wee Reese that references his acceptance of Robinson amid racial tensions in his first season, remain on the site.
Robinson was drafted into military service in 1942 and eventually joined the 761st Tank Battalion, also known as the Black Panthers. He was court-martialed in July 1944 after he refused an order by a driver to move to the back of an Army bus he had boarded. Robinson was acquitted and coached Army athletics teams until his honorable discharge in November 1944.
Robinson, who died in 1972, remains an ever-present figure in MLB, with his No. 42 permanently retired in 1997. On April 15 every year, the league celebrates Jackie Robinson Day, honoring the date of his debut with the Dodgers by having every player in the majors wear his jersey number. Last year, Rachel Robinson, Jackie’s widow, who is 102 years old, attended the April 15 game between the New York Mets and Pittsburgh Pirates at Citi Field.
Martin Luther King Jr. said Robinson’s trailblazing efforts in baseball made his own success possible, and Robinson joined King on the front lines of the Civil Rights Movement.
“The life of Jackie Robinson represents America at its best,” Leonard Coleman, the former National League president and chairman of the Jackie Robinson Foundation, told ESPN. “Removing an icon and Presidential Medal of Freedom and Congressional Gold Medal recipient from government websites represents America at its worst.”
The removal of Robinson’s story reflects other efforts by the Pentagon to follow a series of executive orders by President Donald Trump to purge DEI from the federal government. A story on Ira Hayes, a Native American who was one of the Marines to raise the American flag at Iwo Jima, was removed with a URL relabeled with “dei,” according to The Washington Post. Other stories about Navajo code talkers, who were lauded for their bravery covertly relaying messages in World War I and World War II, were likewise deleted, according to Axios.
The Department of Defense also removed a website that celebrated Charles Calvin Rogers, a Black general who received the Medal of Honor, but it later reestablished the site, according to the Post.
On Feb. 20, Trump announced plans to build statues of Robinson, boxing icon Muhammad Ali and NBA star Kobe Bryant in the National Garden of American Heroes, a sculpture park he proposed during his first administration.
ESPN’s Jeff Passan and William Weinbaum contributed to this report.
TOKYO — I have seen an image of Shohei Ohtani, wearing jeans and a white T-shirt, gazing out from a vending machine while standing in a field of green tea leaves, a bottle of Ito En iced tea in his left hand, and I have seen it roughly 4 million times. I have seen Ohtani — two Ohtanis, presumably both the same legendarily indulgent sleeper — sitting on a Sleeptech mattress pad. One Ohtani wears a short-sleeved shirt and holds a baseball bat like a right-handed hitter, the other wears a long-sleeved shirt but holds no bat. Both Ohtanis, whose eyes seem to follow me from the wall of the Tokyo Dome, wear the same expression, which is the same expression found in the field of tea, which can only be described as the look of a man who is dreaming of getting back in the batting cage.
Electronic-billboard Ohtani has looked down upon me from three different directions above the famous Shibuya Crossing, the busiest pedestrian intersection in the world, representing New Balance, DIP (a human resources and recruitment firm that stands for Dreams, Ideas, Passion) and a men’s fragrance called Kosé. He’s 100 feet tall on the side of a building in Shinjuku, wearing the same look next to a couple of Seiko watches. There are many Ohtanis, and so many of them bear the exact same look that it seems plausible that it is one stock image reconstituted to serve an endless number of purposes.
Convenience store Ohtani is draped on a banner across the front of nearly every FamilyMart store, promoting the MLB World Tour: Tokyo Series while holding up onigiri (a Japanese rice ball) and probably wondering how long this is going to take.
I have seen television Ohtani, wearing an apron, prepare and eat a bowl of ramen — chopping his own onion — on a commercial selling something food related that has blurred into all the others. Relaxed yet precise, it is some of his best work. I have seen him standing on a beach kicking a soccer ball for the green tea people, smiling like he’s unaware he’s being filmed. I have seen him morph from Dodger Ohtani to samurai Ohtani on a spot for Fortnite, and it’s hard to tell which one is more imposing. Television Ohtani is an unspoken presence on an ad for T-shirts featuring an artist’s image of his dog, Decoy. (Someone out there, it would seem, is intent on pushing the bounds of fame.)
Television Ohtani is not to be confused with taxi TV Ohtani, who seems to run on an endless backseat loop. On the first day the teams worked out in Tokyo, a massive screen in front of the Tokyo Dome played a mashup of commercials starring Ohtani interspersed with some promotional spots for the series, and a long line of people stood next to it, pointing their phones at the screen.
“Shohei’s impact in Japan is impossible to overstate,” Dodgers president Andrew Friedman says. “We thought we understood it, but until you see it and live it, you can’t fully grasp it.”
Ohtani carries himself like he’s aware that every eye in every room is hyperfocused on him, and him alone. Here, in his home country, is where that truth exceeds the bounds of exaggeration. He has existed here for seven years as nothing more than a figure on a screen — many, many screens — and yet his presence is never more than a street corner away. Baseball fans plan their summer days around Dodgers games, most of which start in the late morning. It feels like more fame than any one human seems capable of containing.
“Every time I go to Japan,” Friedman says, “I think, ‘Well, Shohei, I didn’t miss you at all. I see you everywhere.'”
Ohtani’s mother, Kayoko, handles his business dealings in Japan, and she is clearly killing it. The word is he is judicious with his choices for endorsement deals, but it’s hard to imagine he’s turning much down.
All of it emphasizes Ohtani’s value, not just to himself but to baseball in general and the Dodgers in particular. For six days, Tokyo was one massive ATM. MLB set up a 30,000-square-foot store at the Tokyo Dome to sell Dodgers and Cubs merchandise, everything from logo-printed cookies to Ohtani towels, and it was 10 deep just to get close enough to check the size on an Ohtani jersey. (You could have parked your car in front of the Cubs gear.) Topps put together a remarkably cool four-story baseball card exhibit in Shibuya, right around the corner from the three looming Ohtanis. It included two donations from Ohtani: the base he stole to complete his 50/50 season last year, and a bat he used during the World Series. His deal with Topps netted roughly $7 million for the company last season alone, a company source said, even though card collecting is relatively new in Japan. Stamp rallies, however, are tried-and-true crowd-pleasers, so Topps made sure to include one in the exhibit.
Japan Airlines has an Ohtani-themed plane, his face in triplicate on both sides of the fuselage, and travel agencies throughout Japan operate tours for fans to travel to Los Angeles to watch Ohtani play. Concession stands and signage at Dodger Stadium look vastly different than they did two seasons ago. And Ohtani’s estimated $65 million in annual endorsement income in 2024 — the most of any baseball player, and about $58 million more than the second-place player, Bryce Harper — made it much more palatable for him to defer nearly all of his $700 million contract, which is partly responsible for Friedman’s ability to spend whatever he wants (more than $300 million this season) on whomever he wants.
Ohtani’s fame is such that it can be imprisoning. He has a running feud with Fuji TV in Japan after it flew a drone over the house he bought in Los Angeles and aired the footage. He refused an interview with the network after the Dodgers won the World Series. But rarely has his fame been so stark and unforgiving as it was when the Dodgers’ plane arrived at Haneda Airport on March 13. Roughly 1,000 Japanese fans crowded outside customs to get a glimpse of Ohtani, but the airport had installed white walls that served as a tunnel to separate the players from the public, leaving Ohtani’s fans to settle with breathing the same air.
“It’s too bad, but it’s a security issue,” says Atsushi Ihara, an executive and former director of Nippon Professional Baseball. “If Ohtani walked out of his hotel and down the street, it would end up a police matter.”
The scene in and around the Tokyo Dome for the four exhibition games and the two regular-season games is probably best described as controlled, civil mayhem. Four hours before the first pitch on Opening Day, the crowds were so thick in the shopping areas outside the ballpark that it was difficult to move, which was fine with most people since they were happy to stand in clumps and raise their phones to take videos of the latest Ohtani commercial playing on the massive screens all around them.
(Inside the Dodgers’ clubhouse, a space with all the charm of a middle school locker room, the most prominent feature was a smoking capsule that resembled a phone booth and included a bull’s-eye on the wall showing smokers where to aim for maximum ventilation. No Dodgers appeared to be interested in using it.)
Before every pitch to Ohtani, it felt as if the entire building held its breath before releasing it in one massive exhale. The result was immaterial — foul ball, swing and a miss, take — the response was the same. And when Ohtani hit a homer in his second plate appearance in Tokyo, sending the ball halfway up the bleachers in right against the Tokyo Giants, a group of moms with their tiny daughters, all wearing Ohtani jerseys, danced in the concourse behind the lower deck.
After the game, Giants manager Shinnosuke Abe was asked if he had a chance to speak with Ohtani. “Yes,” he said. “I saw him in the batting cage.” He paused for a moment, as if deciding whether to plow forward. “Some people might not like this,” he said, “but I asked if I could get a picture with him.”
There were five Japanese players in the Tokyo Series, but it was sometimes hard to tell. Dodgers pitcher Yoshinobu Yamamoto turns up on the occasional train station advertisement for an energy drink that sources on the ground say was initially targeted toward Japan’s middle-aged salarymen and their rigorous schedules. Yamamoto’s task, along with sidekick Ichiro Suzuki, is apparently to recruit the younger Japanese consumer to experience the joys of concentrated caffeine.
But really, there is Ohtani, always Ohtani and seemingly only Ohtani. “It’s hard to imagine him being more famous than he is in America,” Dodgers rookie reliever Jack Dreyer says, “but that’s certainly the case.” In Ohtani’s home prefecture of Iwate, in the far northeastern section of Honshu, I passed a gas station with a row of tire racks covered by tarps emblazoned with Ohtani’s photo. A sign nearby declared, “More than 300,000 tires sold.” It was unclear whether the seller was Ohtani or the station.
“What he is achieving and what he’s already achieved is something out of a comic book,” Ihara says. “Like a comic book superhero, you would think that nobody could do such things in real life. He’s showing us that there’s no limits for us as human beings, and that’s the inspiration that he is continuously providing for us.”
Ohtani played four games in Tokyo, two that counted and two that didn’t, a distinction that didn’t seem to matter. He was here, in the flesh, playing baseball in Japan for the first time in eight seasons, and he provided enough memories — his booming homer in the fifth inning Wednesday is the first that comes to mind — to remind everyone why they came. And then he headed back to his new life, back to being an image on a screen or a vending machine or above a convenience store, back to being nowhere and everywhere, somehow both at once.