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Hotel chain Premier Inn has been banned from advertising rooms “from only £35 a night” by the advertising regulator.

The Advertising Standards Authority (ASA) found that an online ad from November, saying “Premier Inn Edinburgh – rooms from only £35 per night” was “likely to mislead” viewers.

Premier Inn’s owner Whitbread showed the watchdog there were 377 rooms on offer in the Scottish city for £35 a night within a year of the ad running.

But the ASA said customers would believe the ad meant a significant number of rooms were available at that price in the coming year. In reality, only a small percentage were available for £35.

A complaint was made to the ASA by a reader who said they couldn’t find any rooms for £35.

The ad must not appear in its current form again, the regulator said.

The ASA said: “We told Premier Inn to ensure that when using ‘from’ price claims in the future, a significant proportion of the advertised rooms were available at the advertised price.”

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Responding to the decision, Premier Inn said: “As the UK’s best-loved budget hotel brand we always have hundreds of thousands of great value rooms available but we accept that this specific digital campaign wasn’t up to our usual high standard and it was never our intention to be misleading.”

“Unfortunately, the issue arose as a result of a £35 offer which proved slightly more popular than initially expected – the rooms sold quickly and we didn’t react fast enough to update the lead pricing in our paid-for ads against the available inventory,” a spokesperson added.

“Enhanced processes are already in place to ensure future compliance and clear verification of any claims and we’re confident this issue won’t arise again.”

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Three men charged over death of woman struck by van at golf course after police chase

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Three men charged over death of woman struck by van at golf course after police chase

Three men have been charged with manslaughter over the death of a woman who was struck by a van at a golf course following a police pursuit.

Suzanne Cherry died in hospital four days after she was struck by the vehicle on the morning of 11 April.

Two police cars had been following a grey Nissan van in Lichfield, Birmingham, after receiving reports of suspicious activity, the Independent Office for Police Conduct (IOPC) said.

However, they stopped chasing the van when it went off-road and up an embankment at Aston Wood Golf Club, where it hit Ms Cherry, of Aldridge, Walsall.

West Midlands Police said John McDonald, 51, of Bloxwich, has been charged with manslaughter, assault by beating and failing to stop a vehicle when directed by a constable.

Johnny McDonald, 22, of Dudley, and Brett Delaney, 34, of Darlaston, Walsall, have also been charged with manslaughter.

They are due to appear at North Staffordshire Justice Centre on 21 April.

Three other men who had been arrested have been bailed with conditions.

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Following Ms Cherry’s death, her husband paid tribute to his “beautiful wife” and described how he watched in “helpless horror” during the incident.

“Suzanne leaves a legacy and an unfillable void in the lives of her mother Maureen, her three adult children, two step-children and countless others from her work, her sporting activities and social circle,” he added.

The IOPC continues to investigate the circumstances prior to the crash.

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‘British man’ dies after being dragged out of police station in Ecuador – reports

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'British man' dies after being dragged out of police station in Ecuador - reports

A “British man” has died after being beaten and set on fire by a mob in Ecuador, according to reports by media in the South American country.

According to reports, the man – who has not been officially identified – had been detained by police after being accused of being involved in a fatal shooting.

Ecuadorian news outlet Ecuavisa reported that the man had been taken to a police station Playas del Cuyabeno, a remote village in the Amazon rainforest.

While there, a group broke into the station and took the man away. He was then set on fire in the street, it is reported, and died from his burns.

Playas del Cuyabeno
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The incident reportedly happened in the Playas del Cuyabeno area of Sucumbios province

Another local report, from EXTRA.ec, said that specialist police units had been slow to arrive due to the geographical conditions of the area – which is accessible by river.

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According to reports, police officers at the station apparently decided they could not intervene when the mob arrived out of concerns for their own safety.

The UK Foreign, Commonwealth and Development Office has been approached for comment.

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Chelsea fans condemn ‘unethical’ ticket resale site – which club chairman invests in

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Chelsea fans condemn 'unethical' ticket resale site - which club chairman invests in

Premier League match tickets at Chelsea have been selling for more than twice the price of a season ticket on an American exchange website with a familiar director and investor to supporters – club chairman Todd Boehly.

Amid growing fan fury, Sky News was able to access the Vivid Seats platform on different devices last week from London – and saw tickets for the visit of Liverpool on 4 May, priced by Chelsea at a maximum of £80, being sold for between £537 and £2,666.

Some tickets were listed as being sold by traders.

Todd Boehly, co-founder, chairman and CEO of Eldridge, speaks at the 2023 Milken Institute Global Conference in Beverly Hills, California, U.S., May 3, 2023. REUTERS/Mike Blake
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Chairman of Chelsea Todd Boehly. Pic: Reuters

Chelsea’s official website appeared to show no availability for this premium fixture, with the Blues battling for Champions League qualification and Liverpool potentially celebrating being crowned Premier League winners.

The most expensive Stamford Bridge season ticket for this campaign was £1,015.

Vivid is listed by the Premier League among “unauthorised ticket websites” with a message: “We would urge fans to exercise extreme caution when dealing with these websites.”

Vividseats logo
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Vivid insisted it adheres to laws and regulations in Britain

The Chelsea Supporters’ Trust has written to the Premier League to ask that Vivid – given its ties with a club’s shareholder – “ceases facilitating the sale of tickets for significantly above face value”.

Mr Boehly – part of the consortium that replaced Roman Abramovich as owner in 2022 – has not addressed accusations of a “conflict of interest” or claims he is undermining efforts to combat ticket touting.

There are anti-touting warnings on signs in the streets approaching the stadium.

Chelsea football club ticket graphics
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Sky News found some tickets for more than £2,000 on Vivid Seats

An official Chelsea Ticket Exchange allows season ticket holders to sell their tickets “at the pro-rata price of season tickets” to a club member “in a safe, secure environment”.

While Chelsea’s website says to only buy tickets in the UK from official sellers, it adds: “Many of the websites that advertise and sell tickets online are not within the jurisdiction of UK law.

“This means, while we report these sites when we see Chelsea tickets on them, there is little we can do to shut down the sites.”

Sign at Stamford Bridge warning against ticket touting
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Sign at Stamford Bridge warning against ticket touting

On Vivid, we did see warnings telling visiting users not to buy seats in the home sections and a pop-up eventually appeared after browsing the availability, saying: “Tickets for the EPL matches are not currently available for purchase in your location.”

No attempt was made by us to buy tickets. But should we have been able to see the listings at all?

Sky News first asked for comment from Vivid last Monday and continued to see ticket listings with variable prices in pounds during the week. It took until Friday night for any form of response.

“Vivid Seats respectfully adheres to the laws that are in place in the United Kingdom and is not in violation of any regulations around EPL tickets,” the email read in part. “As such, Vivid Seats’ policy restricts the sale and marketing of EPL tickets in the United Kingdom.”

Soccer Football - Premier League - Brentford v Chelsea - GTech Community Stadium, London, Britain - April 6, 2025 Chelsea's Malo Gusto and Trevoh Chalobah Action Images via Reuters/Matthew Childs EDITORIAL USE ONLY. NO USE WITH UNAUTHORIZED AUDIO, VIDEO, DATA, FIXTURE LISTS, CLUB/LEAGUE LOGOS OR 'LIVE' SERVICES. ONLINE IN-MATCH USE LIMITED TO 120 IMAGES, NO VIDEO EMULATION. NO USE IN BETTING, GAMES OR SINGLE CLUB/LEAGUE/PLAYER PUBLICATIONS. PLEASE CONTACT YOUR ACCOUNT REPRESENTATIVE FOR FURTHER
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Pic: Reuters

When Sky News checked the website again on Saturday the listings for Premier League matches were no longer visible as they are from outside of Britain.

Asked if they were no longer visible after our inquiries, Vivid’s official replied: “The conclusions that you are drawing are factually incorrect.

“We understand that people will try to find ways to circumvent technology and as such, we have validation protocols in place in order to restrict the sale and marketing of EPL tickets in the United Kingdom.”

Again, Vivid insisted it adheres to laws and regulations in Britain.

But the same official did not respond to an email detailing how we were able to view the tickets listings from London on separate days, without using VPN software that can make your browser seem as if it’s accessing the internet from another country.

Chelsea's Stamford Bridge stadium
Soccer Football - Premier League - Chelsea v Ipswich Town - Stamford Bridge, London, Britain - April 13, 2025 Chelsea's Jadon Sancho celebrates scoring their second goal with Chelsea's Enzo Fernandez and Chelsea's Cole Palmer REUTERS/Dylan Martinez EDITORIAL USE ONLY. NO USE WITH UNAUTHORIZED AUDIO, VIDEO, DATA, FIXTURE LISTS, CLUB/LEAGUE LOGOS OR 'LIVE' SERVICES. ONLINE IN-MATCH USE LIMITED TO 120 IMAGES, NO VIDEO EMULATION. NO USE IN BETTING, GAMES OR SINGLE CLUB/LEAGUE/PLAYER PUBLICATIONS. PL
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Chelsea’s match against Ipswich at Stamford Bridge. Pic: Reuters

‘It’s the only way I was going to get here’

Ticket exchange websites can be the only way for some fans overseas to come to matches.

When Ipswich played at Stamford Bridge on 13 April, Baz Gillespie was able to watch after 20 years living in Cyprus by paying a vastly-inflated £300 for two tickets on a website other than Vivid.

“The only way I was going to get here was that way,” he said, remembering the days he could just queue up and pay a fiver for a ticket.

The same match was Martin van Dijk’s first-ever game at the Bridge, having come from the Netherlands after paying €150 (£128) on another exchange website after initially trying through Vivid.

“If there’s no other option, and you want to visit, it’s the only way, but I’d rather get it through like the normal way,” he said.

Chelsea fan Martin van Dijk travelled from the Netherlands
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Chelsea fan Martin van Dijk paid €150 for a ticket on a resale website

‘An absolute disgrace’

It is the “normal way” that so many supporters want to protect and are aghast at Mr Boehly’s links to Vivid, predating his purchase of a stake in Chelsea.

“It’s an absolute disgrace,” supporter Ben Grey said. “He shouldn’t be involved in Chelsea and a reselling website. It’s unethical from a basic perspective.

“The club are coming out with communication saying that they’re against ticket reselling and our semi-majority shareholder [has a website] reselling tickets to our games.”

Asked what the Premier League should do, he replied: “I’m a massive Chelsea fan, I don’t want Chelsea to be hit hard by anything.

“But the fact of the matter is they need to sort that out and if they’re allowing there to be an owner of a club who’s reselling tickets, it’s a disgrace.”

Chelsea supporter Ben Grey
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Fan Ben Grey said Mr Boehy shouldn’t be involved in Chelsea and a reselling website

‘Not a very good look’

Another fan, Rich Still, called it “21st century greed”.

The issue is resonating with young children.

Rhys Edwards, watching with his father, said: “It doesn’t look too good on Chelsea and their owners to be fair.

“Saying that [the website] is not authorised by the league they’re playing in isn’t a very good look.”

Officials with Chelsea, the Premier League and Mr Boehly declined to comment.

The Vivid statement to Sky News stressed: “It is important to note that Vivid Seats does not set the base price for tickets sold on its marketplace or receive any revenue from that base price; only the seller sets and receives the base ticket price.”

Labour MP for Ealing Central and Acton Rupa Huq
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Labour MP Rupa Huq has proposed a law change to improve pricing transparency

‘It’s like the Wild West’

Vivid highlighted to Sky News its “long-standing partnership”, including being a backer of a 2023 summer tour of the United States.

Chelsea’s website featured a quote saying: “We are pleased to join with a company committed to becoming the ultimate partner for connecting fans to the live events, teams and artists they love.”

The government has launched a consultation to prevent people from being ripped off in Britain by the resale of tickets.

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The limit could range from the cost of the original ticket to a 30% uplift to stop the public being “fleeced” by professional touts.

Labour MP for Ealing Central and Acton, Rupa Huq, has separately proposed a change to the law to improve pricing transparency on secondary ticketing sites.

“It’s an unregulated market,” she told Sky News. “It’s like the Wild West. It needs getting back into control.”

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