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Hotel chain Premier Inn has been banned from advertising rooms “from only £35 a night” by the advertising regulator.

The Advertising Standards Authority found that an online ad from November, saying “Premier Inn Edinburgh – rooms from only £35 per night.” was “likely to mislead” viewers.

Premier Inn’s owner Whitbread showed the watchdog there were 377 rooms on offer in the Scottish city for £35 a night within a year of the ad running.

But the ASA said customers would believe the ad meant a significant number of rooms were available at that price in the coming year. In reality, only a small percentage were available for £35.

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A complaint was made to the ASA by a reader who said they couldn’t find any rooms for £35.

The ad must not appear in its current form again, the regulator said.

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“We told Premier Inn to ensure that when using “from” price claims in the future, a significant proportion of the advertised rooms were available at the advertised price.”

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Responding to the decision Premier Inn said: “As the UK’s best-loved budget hotel brand we always have hundreds of thousands of great value rooms available but we accept that this specific digital campaign wasn’t up to our usual high standard and it was never our intention to be misleading.

“Unfortunately, the issue arose as a result of a £35 offer which proved slightly more popular than initially expected – the rooms sold quickly and we didn’t react fast enough to update the lead pricing in our paid-for ads against the available inventory,” a spokesperson said.

“Enhanced processes are already in place to ensure future compliance and clear verification of any claims and we’re confident this issue won’t arise again.”

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Sanctioning of ministers adds to Israel’s growing ostracisation over Gaza and West Bank

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Sanctioning of ministers adds to Israel's growing ostracisation over Gaza and West Bank

This is a major step from Britain and a number of other countries against Israel, and one that puts them at odds with Washington.

It adds to the growing ostracisation of Israel over its war in Gaza and conduct in the occupied West Bank.

Read more: UK government sanctions Israeli ministers

Itamar Ben Gvir and Bezalel Smotrich.
Pic: AP
Image:
Itamar Ben Gvir and Bezalel Smotrich. Pic: AP

Bezalel Smotrich is Israel’s far-right finance minister, a Jewish settler and someone who has denied the existence of Palestinians as a people.

He has most recently said “not a grain of wheat” should be allowed to enter Gaza, saying it will be “entirely destroyed” and its people should be encouraged to leave in great numbers to go to other countries.

smotrich
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Mr Smotrich. File pic

Itamar Ben-Gvir, the country’s far-right national security minister, was once convicted of supporting a Jewish terrorist organisation and advocated the expulsion of Palestinians from their lands.

A file picture of Itamar Ben Gvir, center. Pic: AP
Image:
Mr Ben Gvir. File pic: AP

Their critics will say their sanctioning has been a long time coming, is largely symbolic, and will achieve little.

The British government singles out Israel’s conduct in the West Bank as grounds for its action against the two men.

Extremist Jewish settlers have run rampant across the occupied territories under Benjamin Netanyahu‘s government, with 1,900 recorded acts of violence against Palestinians since January last year.

Israeli Prime Minister Benjamin Netanyahu gives a speech in Jerusalem, Israel on April 27, 2025. ( The Yomiuri Shimbun via AP Images )
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Benjamin Netanyahu. File pic: The Yomiuri Shimbun/AP

The Netanyahu government has approved a record number of new Jewish settlements in the West Bank. Under international law, all settlements on occupied land are illegal.

Politics latest: Sanctions ‘a major step’

Israel is increasingly isolated over its war in Gaza and actions on the West Bank.

The International Criminal Court has issued arrest warrants for Mr Netanyahu and other senior figures over alleged war crimes.

A number of countries and observers have deemed its conduct in Gaza as genocidal.

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Israel described the sanctions as unacceptable and outrageous.

However, critics will wonder why the Israeli prime minister is not sanctioned himself for keeping two such deeply controversial figures in his government.

There is, though, a good reason for keeping them.

Without them, his fragile coalition would almost certainly fall from power. The price for that though is only increasing.

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Court shown footage of alleged Hainault sword attacker unboxing samurai weapon

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Court shown footage of alleged Hainault sword attacker unboxing samurai weapon

Police have released video footage of the alleged killer of a 14-year-old boy unboxing a samurai sword and calling the weapon “freaking sexy”.

Marcus Monzo, 37, denies murdering teenager Daniel Anjorin and attempting to kill four others during a 20-minute rampage in Hainault, east London, on 30 April last year.

Jurors at the Old Bailey have been shown a four-minute video clip from 4 April, which was recovered from his iPhone after his arrest.

The Spanish-Brazilian national, from Newham in east London, appears to be reviewing a sword he says was “handmade in Japan” and “took more than a month to reach me”.

Marcus Arduini Monzo with a samurai sword that was shown to the jury in his trail at the Old Bailey,
Pic: Metropolitan Police/PA
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Monzo says sword is ‘freaking sexy’. Pic: Metropolitan Police/PA

Dressed in a yellow hoodie, black shorts, toe socks and flipflops, and wearing headphones, he is standing on black mats next to a ginger cat he calls the “Wizard”.

A martial arts-style punching bag and another sword on a skateboard can be seen in the background.

“This just came through… Ninja stuff,” he says before opening a long box containing a sword. “So I’m sort of obliged to do some ninja stuff with the Wizard.”

Monzo also says “freaking sexy” and “ooh” as he lunges and makes different moves with the sheathed sword.

The court has previously heard Monzo was a “talented martial artist”.

Prosecutors said he “killed and skinned” his cat before driving his grey Ford Transit van at speed into pedestrian Donato Iwule.

Daniel Anjorin was attacked in Hainault, northeast London, and suffered fatal wounds on 30 April last year. Pic: Metropolitan Police.
Image:
Daniel Anjorin was killed in attack. Pic: Metropolitan Police.

He then struck him in the neck with the same weapon used to kill Daniel, who suffered “essentially a near-decapitation”, the jury was earlier told.

PC Yasmin Mechem-Whitfield was also repeatedly struck with the 60cm blade, before Monzo entered a nearby house and attacked a couple inside, then struck another police officer, it is alleged.

Monzo has pleaded guilty to two counts of possessing an offensive weapon – a katana sword and a tanto katana sword.

He denies charges of murder, attempted murder, wounding with intent, aggravated burglary and possession of a bladed article.

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The jury has been told there is no issue about who carried out the attacks and that Monzo was under the influence of cannabis at the time.

But prosecutors say his psychotic state was self-induced and does not meet the threshold for diminished responsibility.

The trial continues.

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The Midlands crime gang who created ‘assassination kits’ – and how police tracked them down

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The Midlands crime gang who created 'assassination kits' - and how police tracked them down

A crime gang who made “assassination kits” containing handguns and silencers were busted after an extensive police investigation.

Four men are awaiting sentence after armed officers swooped on the operation and discovered tools and machinery for making viable firearms.

Ronald Knowles, of Milton Avenue in Alfreton, Derbyshire, acquired blank-firing handguns and ammunition, which he then altered so they could fire live bullets.

Each ‘assassination kit’ containied a handgun, silencer, magazine and ammunition wrapped in latex gloves. Pic: Nottinghamshire Police
Image:
Each ‘assassination kit’ contained a handgun, silencer, magazine and ammunition wrapped in latex gloves. Pic: Nottinghamshire Police


Police say he was part of a “well-established and far-reaching criminal enterprise”.

Gary Hardy, of The Birches, Ravenshead, Nottinghamshire, organised and controlled the supply of these “assassination kits”, police said.

Each kit was individually packaged containing a handgun, silencer, magazine and ammunition wrapped in latex gloves.

These were then sent to Steven Houston, of Breach Oak Lane, Corley, Warwickshire, who supplied these weapons to members of the criminal underworld.

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Officers carried out a lengthy proactive investigation to determine the scale of the operation. Pic: Nottinghamshire Police
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Pic: Nottinghamshire Police

These included a known criminal, Jason Hill, of Derby Road, Risley, Derbyshire. Officers raided Hill’s house where they found two handguns, two silencers and ammunition in a safe hidden in the garden.

“They were creating, packaging, and distributing firearms that were designed to kill, there is no doubt about this,” Detective Chief Inspector Mark Adas, from Nottinghamshire Police, said, adding that evidence revealed at least 33 firearms had been manufactured in Knowles’ factory.

“Each handgun had been threaded to fit a silencer, which allowed the gun to be used discreetly at close quarters, meaning any potential targets would be lucky to escape with their lives.”

Each assassination kit included 10 rounds of converted ammunition and the seizure of more than 800 blank firing rounds and nearly 800 lead pellets indicated the group had the potential to supply up to 80 further firearms packages.

DCI Adas said the men had no idea police were “tracing their every step” to build a case against them.

“The full impact of this investigation will never be seen – that’s because we are unable to count the number of lives we may have saved,” he added.

Ronald Knowles dropped a bag to his side containing an unconverted handgun, ammunition, and a throwing star, police say. Pic: Nottinghamshir
Image:
Ronald Knowles dropped a bag to his side containing an unconverted handgun, ammunition, and a throwing star, police say. Pic: Nottinghamshir

In August 2023, after lengthy investigation, police stopped a vehicle in Measham, Leicestershire. Inside, they found a white box containing four of the “assassination kits”.

Detectives linked the guns to both Hardy and Knowles and swooped on Knowles’ property, where they say he was found in his back garden setting fire to evidence.

Knowles, 64, pleaded guilty to conspiracy with others to sell or transfer a firearm, conspiracy to possess a firearm with intent to endanger life or enable another person to do so, and conspiracy with others to convert a thing into a firearm.

Hardy, 61, was found guilty of conspiracy with others to sell or transfer a firearm, conspiracy to possess a firearm with intent to endanger life or enable another person to do so, and conspiracy with others to convert a thing into a firearm.

Houston, 64, was found guilty of conspiracy with others to sell or transfer a firearm, conspiracy to possess a firearm with intent to endanger life or enable another person to do so, and conspiracy with others to convert a thing into a firearm.

Hill, 23, pleaded guilty to possession of a firearm with intent by means thereof to endanger life or to enable another person by means thereof to endanger life.

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