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Bosses at top advertising firms are facing heat over a video in which they praised TikTok in a slew of gags and comic vignettes just days after Congress passed a bill that would force a sale or ban of the China-owned app.

The tone-deaf, 75-second video circulating on LinkedIn since Saturday shows executives from Havas, IPG Mediabrands, Horizon Media, Publicis Group, GroupM and dentsu — with each making pitches and cracking jokes on why using TikTok is the key to scaling your brands success.

In one segment, IPG Mediabrands Dani Benowitz pretended to be distracted by her phone while being filmed, calling audience engagement TikToks superpower.

Of course we know TikTok is more than Gen Z — how else would do you explain that Im always bawling my eyes out over heartwarming dog videos? said Publicis Media CIO Shelby Saville before fake-crying into a tissue.

Were in media, of course discovery on TikTok made me buy 50 transparent collapsible shoeboxes, Havas CEO Greg James said in yet another segment.

The video looked badly timed given the push in Washington to crack down on TikTok over national security concerns. Last month, President Biden signed a bipartisan bill that would force its Beijing-based parent ByteDance to sell within a year or face a total US ban.

None of the executives who participated in the video were compensated, according to TikTok.

Critics noted that the firms doubled down on TikTok even as US-based platforms — including traditional news outlets and Elon Musk-owned X — face a revenue crunch from lost advertising revenue.

At a time where ad execs are falling over themselves to pull their contracts from social media platforms like X it seems rather hypocritical that theyre jumping at the opportunity to strengthen ties to TikTok, said Nathan Leamer, a former FCC policy adviser and CEO of Fixed Gear Strategies.

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Specifically with a ticking shot clock on the app’s forced divestiture, why would any marketing professional be so oblivious as to lean into the data concerns or manipulation of the app’s algorithm?” Leamer added.

Representatives for the media firms did not immediately return requests for comment.

When asked to comment on criticism of the ad executives’ participation in the video, a TikTok spokesperson declined to weigh in.

“Surely, we cannot be talking about the same video,” the TikTok spokesperson said in a statement.

Production on the video took place before, during and after Congress moved to pass the divestiture bill and participants were aware of when the video was set to be published, the company added — leaving some media insiders wondering what the ad execs were thinking.

Normally something like this would get zero attention… theres nothing unusual about a media executive extolling the virtues of a particular platform, one media executive told The Post. However, with the political background, it is not the right time for this.

Critics of TikTok have warned that the app could be used as a spying and information weapon for the Chinese Communist Party potentially fueling everything from election interference to pro-terrorist propaganda and a teen mental health crisis.

TikTok has repeatedly denied wrongdoing and touted its efforts to build a safe and secure platform for American users. The app has also tried to rally the public to oppose the sale-or-ban bill by touting its sizable American user base and its impact on the US economy the same points that were emphasized  in the LinkedIn video.

In March, TikTok published an economic impact study from Oxford Economics that said the app had contributed $24.2 billion to the US economy in 2023 through its collaborations with small and medium-sized businesses.

TikTok CEO Shou Zi Chew has argued that the legislation would take billions of dollars out of the pockets of creators in small businesses and put more than 300,000 American jobs at risk if it takes effect.

The company has vowed to fight the legislation in court.

As of Monday afternoon, the video had garnered 400 reactions since it was posted. The TikTok For Business LinkedIn account has nearly 275,000 followers.

The video was another sign that TikTok is leveraging US companies to advance the interests of the Chinese Communist Party, according to Michael Sobolik, senior fellow at the American Foreign Policy Council.

That’s the crux of Beijing’s malign influence within America: using American voices to weaken American democracy, Sobolik said. That’s what TikTok is: a CCP weapon of disinformation to divide US voters and political groups.

American media firms should think twice before playing the CCP’s insidious game, Sobolik added. It may help boost sales today, but it could irreparably damage America tomorrow.”

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Israel attacks Syrian military HQ – and disrupts live TV broadcast

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Israel attacks Syrian military HQ - and disrupts live TV broadcast

Israeli airstrikes have targeted the Syrian military headquarters in Damascus amid renewed clashes in the country.

The gate of the Ministry of Defence in the Syrian capital was targeted by two warning missiles from an Israeli reconnaissance aircraft.

State-owned Elekhbariya TV said the Israeli strike had wounded two civilians, the Reuters news agency reported.

Smoke rises after strikes on Syria's defence ministry in Damascus, Syria.
Pic: Reuters
Image:
Smoke rises from Syria’s defence ministry building in Damascus. Pic: Reuters

It came as Israeli airstrikes targeted security and army vehicles in the southern city of Sweida, where the Druze faith is one of the major religious groups – marking the third consecutive day Israel has struck Syrian forces.

The Israeli military confirmed it had “struck the entrance gate” in Damascus – and that it would be monitoring “actions being taken against Druze civilians in southern Syria”.

Smoke rises from an Israeli airstrike that hit the Syrian Defence Ministry in Damascus.
Pic: AP
Image:
The Israeli airstrike targeted Syria’s military headquarters. Pic: AP

Why Israel is getting involved in Syria’s internal fighting


Dominic Waghorn

Dominic Waghorn

International affairs editor

@DominicWaghorn

Israel has shown little respect for international borders since becoming the unrivalled military hegemon of the Middle East. Today that meant an Israeli airstrike on a government building in Damascus.

Israel says its attack on a Syrian defence ministry facility was intended as a warning to the new government: stay out of the part of southern Syria we have occupied or else.

Israel has moved into parts of the south of the country, built military bases and declared a line of control.

On Monday, Syrian tanks heading south to try and restore order following an outbreak of factional fighting were attacked by Israeli warplanes.

“The presence of such vehicles in southern Syria could pose a threat to Israel,” stated the Israel Defence Forces.

In reality, Syria’s ageing tanks pose minimal threat to Israel’s state-of-the art military.

Read the full analysis

Local media said Sweida and nearby villages were coming under heavy artillery and mortar fire on Wednesday, according to Reuters.

The clashes marked the collapse of a ceasefire between Syrian government forces and Druze armed groups, with Israel also warning it would increase its involvement.

Syrian security forces walk together along a street in the southern Druze city of Sweida.
Pic: Reuters
Image:
Syria said its forces had responded to being fired upon. Pic: Reuters

Israel said it was acting to protect the Druze groups through its attacks on convoys of Syrian forces.

Syria blamed militias in Sweida for violating a ceasefire agreement which had only been reached on Tuesday.

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A statement from its defence ministry said: “Military forces continue to respond to the source of fire inside the city of Sweida, while adhering to rules of engagement to protect residents, prevent harm, and ensure the safe return of those who left the city back to their homes.”

Israel’s defence minister Israel Katz said the military will continue to strike Syrian forces until they withdraw and should “leave Druze alone”, according to local reports.

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Why Israel is getting involved in Syria’s internal fighting

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Why Israel is getting involved in Syria's internal fighting

Israel has shown little respect for international borders since becoming the unrivalled military hegemon of the Middle East.  Today that meant an Israeli airstrike on a government building in Damascus.

Israel says its attack on a Syrian defence ministry facility was intended as a warning to the new government: stay out of the part of southern Syria we have occupied or else.

Israel has moved into parts of the south of the country, built military bases and declared a line of control.

Smoke rises from an Israeli airstrike that hit the Syrian Defence Ministry in Damascus.
Pic: AP
Image:
Smoke rises from an Israeli airstrike that hit the Syrian Defence Ministry in Damascus. Pic: AP

On Monday, Syrian tanks heading south to try and restore order following an outbreak of factional fighting were attacked by Israeli warplanes.

“The presence of such vehicles in southern Syria could pose a threat to Israel,” stated the Israel Defence Forces.

In reality, Syria’s ageing tanks pose minimal threat to Israel’s state-of-the art military.

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Syrian presenter interrupted by Israeli airstrike

The Syrian armour was attacked as it entered the area around Sweida in the Druze heartland of southern Syria following factional fighting there.

More on Israel

The flare-up reportedly began with clashes between Bedouin and Druze groups that ended in scores killed.

The background to the escalation is complicated.

At least three Druze militia groups are divided in their loyalties to different religious leaders and differ over how they should respond to calls to assimilate into the new post-revolutionary Syria.

Druze from Syria and Israel protest on the Israeli-Syrian border, in Majdal Shams in the Israeli-controlled Golan Heights.
Pic: AP
Image:
Druze from Syria and Israel protest on the Israeli-Syrian border.
Pic: AP

Read more:
30 dead as armed groups clash in Syria
UK restores diplomatic ties with Syria

Israel is becoming more and more involved in Syria’s internecine war and says it will remain there indefinitely “to protect our communities and thwart any threat”.

Its critics say Israel is operating a policy of divide and rule in Syria, weakening the fledgling government and creating a buffer zone to protect the border with the Golan Heights – originally Syrian territory that it has occupied and annexed for almost half a century.

Since the fall of the Assad regime, Israel has used airstrikes to destroy of much of Syria’s military capability weakening its ability to impose control on outlying regions. This makes it more not less likely Israel will have a volatile unstable state on its northern border.

Syrian security forces walk together along a street in the southern Druze city of Sweida.
Pic: Reuters
Image:
Syrian security forces walk along a street in the southern Druze city of Sweida. Pic: Reuters

America and European powers have chosen to normalise relations with the new government in Damascus and lift sanctions.

In contrast Israel has occupied its territory, bombed its military and today hit one of its government buildings in the capital with an airstrike.

Since its crushing military campaigns against Hamas, Hezbollah and Iran, Israel has emerged as the unchallenged military power of the region.

There is however a limit to what blunt force can achieve alone. It requires diplomacy to achieve lasting gains and Israel’s repeated assaults on multiple neighbours combined with its relentless campaign in Gaza are winning it few friends in the region.

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Gaza: At least 19 killed in crowd crush near distribution site, says Israel-backed aid group

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Gaza: At least 19 killed in crowd crush near distribution site, says Israel-backed aid group

At least 20 people have been killed in an incident in Khan Younis, according to the Gaza Humanitarian Foundation (GHF), an Israel and US-backed organisation.

In a statement, it said 19 people were trampled and one was stabbed in a surge “driven by agitators in the crowd”.

“We have credible reason to believe that elements within the crowd – armed and affiliated with Hamas – deliberately fomented the unrest,” it said.

“For the first time since operations began, GHF personnel identified multiple firearms in the crowd, one of which was confiscated. An American worker was also threatened with a firearm by a member of the crowd during the incident.”

It provided no evidence to support the claim.

The Hamas-run Gaza health ministry claimed 21 Palestinians were killed, “including 15 who died of suffocation as a result of tear gas fired at the starving people and the subsequent stampede” at the GHF site.

Read analysis: Deaths go up when aid sites open

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Gaza deaths increase when aid sites open

The statement is unusual for the GHF, as the controversial group, which has been rejected by the United Nations and other aid groups, rarely acknowledges trouble at its distribution sites.

The GHF began distributing food packages in Gaza at the end of May, after Israel eased its 11-week blockade of aid into the territory.

It has four distribution centres, three of which are in the southern Gaza Strip. The sites, kept off-limits to independent media, are guarded by private security contractors and located in zones where the Israeli military operates.

Analysis: Gazans face unbearable choice of risking their lives for supplies or going hungry

by Lisa Holland, Sky News correspondent in Jerusalem

The United Nations has already condemned the aid centres run by the Gaza Humanitarian Foundation as “death traps” – and that was before the latest loss of life, seemingly mostly from suffocation.

It’s the first and only time we know of people dying in this way, waiting to get food.  Although the Gaza health ministry and the GHF dispute exactly what happened.

But how much longer can this Israeli and American-backed way to supply aid continue when people are dying on a near-daily basis?

However it happened, Gaza’s overcrowded hospitals are once again overwhelmed.

And there are serious questions to answer about the organisation of a system which is supposed to be providing humanitarian aid to desperately hungry people, but instead is a place where there is so much loss of life.

It leaves people with an unbearable choice between risking their lives to get supplies or going hungry.

Palestinian witnesses say Israeli forces have repeatedly opened fire towards crowds of people going to receive aid.

The Israeli military says it has fired warning shots at people who have behaved in what it says is a suspicious manner. It says its forces operate near the aid sites to stop supplies from falling into the hands of militants.

After the deaths of hundreds of Palestinians trying to reach the aid hubs, the UN has called the GHF’s aid model “inherently unsafe” and a violation of humanitarian impartiality standards.

In response, a GHF spokesperson said: “The fact is the most deadly attacks on aid sites have been linked to UN convoys.”

People carry distributed aid supplies in Khan Yunis, southern Gaza, on July 1, 2025. Pic: AP
Image:
People carry distributed aid supplies in Khan Yunis, southern Gaza. File pic: AP

The GHF says it has delivered more than 70 million meals to Gazans in five weeks and claims other humanitarian groups – which refuse to work with the GHF – had “nearly all of their aid looted” by Hamas or criminal gangs.

Read more:
Medical charity warns acute malnutrition at all-time high

UN data on Gaza deaths ‘disinformation’, claims GHF chief

Since the GHF sites began operating, more than 875 people have been killed while receiving aid, both at GHF distribution points or elsewhere, according to the UN human rights office and the Hamas-run Gaza health ministry.

At least 674 of those have been killed in the vicinity of aid distribution sites run by the GHF.

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