Big Tech is eating as much data as it can to win in AI — but it’s not ‘winner takes all,’ CEO says
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Big technology companies are consuming as much data as possible to become winners in artificial intelligence — but that’s not necessarily what will define winners, according to the boss of software giant Appian.
Matt Calkins, CEO and co-founder of Appian, said that though internet giants like Microsoft, Amazon, and Google are spending billions on the tech, ensuring success in AI is “not just about money.”
“AI is not a place where money makes more money,” Calkins told CNBC in an interview at its London bureau on Tuesday.
Calkins was referring to the high-profile deals companies like Microsoft and Amazon are agreeing with ambitious and fast-growing foundational AI model makers, like OpenAI and Anthropic.
Microsoft has invested a total of $13 billion in OpenAI, a deal that entails Microsoft getting a stake in OpenAI and the latter adding its GPT language models to the Redmond, Washington-based technology giant’s Azure cloud computing platform.
Microsoft has struck a similar deal with Mistral, taking a 15 million euro ($16 million) stake in the French AI firm.
In OpenAI’s case, Microsoft has a non-voting observer sitting on the firm’s board.
That happened after a shocking series of events last year that saw the CEO of OpenAI, Sam Altman, temporarily ousted, before later returning after hundreds of OpenAI employees threatened a coup to join Altman at Microsoft.
Separately, Amazon has invested a whopping $4 billion into U.S. AI firm Anthropic, which is behind the Claude AI system. Amazon holds a minority stake in Anthropic but no board seat.
Google, too, has committed billions of funding to Anthropic, agreeing last year to invest up to $2 billion.
Scrutiny from UK regulators
British regulators are assessing whether deals agreed by Microsoft and Amazon with foundation AI model startups may constitute effective mergers that could lead to a substantial reduction of competition.
Microsoft denies its deal with OpenAI and Mistral and hiring from Inflection constituted mergers. Amazon says its partnership with Anthropic constitutes a limited corporate investment, not a merger.
This is a market for the clever. The fact that you’ve got enough money to buy, or buy a piece of, Anthropic or Mistral or any of that, that’s impressive. But AI may not be a ‘winner take all’ market.
Matt Calkins
CEO, Appian
For Calkins, whether or not those deals qualify as mergers that threaten competition in AI, there will be room for innovators to thrive.
“If coalitions won the AI race, Google would have won by now,” he said, calling out the U.S. tech giant’s $500 million takeover of British AI lab DeepMind.
Far from it, Calkins argues — instead, he thinks Google lost out to Microsoft early on when it comes to generative AI, which threatens to upend the fabric of Google’s search business.
It follows a blunder that saw Google’s Gemini text-to-image generator produce inaccuracies in historical pictures that went viral online. Google paused image generation of people to refine the tool. CEO Sundar Pichai called the debacle “unacceptable,” according to an internal memo obtained by CNBC in February.
Google was not immediately available for comment and contacted by CNBC.
“This is a market for the clever,” Calkins said. “The fact that you’ve got enough money to buy, or buy a piece of, Anthropic or Mistral or any of that, that’s impressive. But AI may not be a ‘winner take all’ market.”
“There’s going to be different AI algorithms for different purposes, and they are going to be much more or less valuable, depending on whether and how you’ve loaded your own data into it,” he added.
Calkins said that the only way for AI systems to become truly clever and useful is by being capable of understanding what we want from them for use in our everyday lives.
“The best AI will be the AI you put your data into, not whoever bought the biggest stack,” he said.
Europe has ‘head start’ with regulation
Calkins said the AI race today has become more about “how much data can you eat” than how smart the AI actually is.
Big Tech companies have been “doing anything they can in order to get the most data,” Calkins said. “But that game was almost up,” he added.
That’s because, absent any concrete laws to prevent Big Tech’s guzzling up of data to prevent privacy infringements, those companies were allowed to obtain the data they needed to train their models.
Calkins said he’s disappointed with a lack of progress on regulation of AI in the U.S. at a federal level.
Europe has a “head start” on AI in a way “because there’s emerging clarity on regulation,” he told CNBC’s “Squawk Box Europe” Tuesday.
“In the United States, it’s not clear, partly because the government has been a little bit too friendly to Big Tech,” he said.
The European Union officially approved its AI Act, the first comprehensive law governing artificial intelligence, in March.
Calkins said businesses need clarity on how they can use AI safely and guarantee things like protection of intellectual property and users’ personal privacy
“In Europe there’s a natural skepticism … over here, we have regulations that push back against American Big Tech firms,” Calkins said.
“I would suggest it’s time for that again, with fair use of copyrighted information. We need a clear playing field, we need to understand what data we’re allowed to use.”
Technology
Trump aims to cut $6 billion from NASA budget, shifting $1 billion to Mars-focused missions
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Chinese bargain retailer Temu changed its business model in the U.S. as the Trump administration’s new rules on low-value shipments took effect Friday.
In recent days, Temu has abruptly shifted its website and app to only display listings for products shipped from U.S.-based warehouses. Items shipped directly from China, which previously blanketed the site, are now labeled as out of stock.
Temu made a name for itself in the U.S. as a destination for ultra-discounted items shipped direct from China, such as $5 sneakers and $1.50 garlic presses. It’s been able to keep prices low because of the so-called de minimis rule, which has allowed items worth $800 or less to enter the country duty-free since 2016.
The loophole expired Friday at 12:01 a.m. EDT as a result of an executive order signed by President Donald Trump in April. Trump briefly suspended the de minimis rule in February before reinstating the provision days later as customs officials struggled to process and collect tariffs on a mountain of low-value packages.
The end of de minimis, as well as Trump’s new 145% tariffs on China, has forced Temu to raise prices, suspend its aggressive online advertising push and now alter the selection of goods available to American shoppers to circumvent higher levies.
A Temu spokesperson confirmed to CNBC that all sales in the U.S. are now handled by local sellers and said they are fulfilled “from within the country.” Temu said pricing for U.S. shoppers “remains unchanged.”
“Temu has been actively recruiting U.S. sellers to join the platform,” the spokesperson said. “The move is designed to help local merchants reach more customers and grow their businesses.”
Before the change, shoppers who attempted to purchase Temu products shipped from China were confronted with “import charges” of between 130% and 150%. The fees often cost more than the individual item and more than doubled the price of many orders.
Temu advertises that local products have “no import charges” and “no extra charges upon delivery.”
The company, which is owned by Chinese e-commerce giant PDD Holdings, has gradually built up its inventory in the U.S. over the past year in anticipation of escalating trade tensions and the removal of de minimis.
Shein, which has also benefited from the loophole, moved to raise prices last week. The fast-fashion retailer added a banner at checkout that says, “Tariffs are included in the price you pay. You’ll never have to pay extra at delivery.”
Many third-party sellers on Amazon rely on Chinese manufacturers to source or assemble their products. The company’s Temu competitor, called Amazon Haul, has relied on de minimis to ship products priced at $20 or less directly from China to the U.S.
Amazon said Tuesday following a dustup with the White House that had it considered showing tariff-related costs on Haul products ahead of the de minimis cutoff but that it has since scrapped those plans.
Prior to Trump’s second term in office, the Biden administration had also looked to curtail the provision. Critics of the de minimis provision argue that it harms American businesses and that it facilitates shipments of fentanyl and other illicit substances because, they say, the packages are less likely to be inspected by customs agents.
— CNBC’s Gabrielle Fonrouge contributed to this report.
WATCH: Trump tariffs mean higher prices, big losses for Amazon sellers
Jeff Bezos, founder and executive chairman of Amazon and owner of The Washington Post, takes the stage during The New York Times’ annual DealBook Summit, at Jazz at Lincoln Center in New York City, Dec. 4, 2024.
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Amazon founder Jeff Bezos plans to sell up to 25 million shares in the company over the next year, according to a financial filing on Friday.
Bezos, who stepped down as CEO in 2021 but remains Amazon’s top shareholder, is selling the shares as part of a trading plan adopted on March 4, the filing states. The stake would be worth about $4.8 billion at the current price.
The disclosure follows Amazon’s first-quarter earnings report late Thursday. While profit and revenue topped estimates, the company’s forecast for operating income in the current quarter came in below Wall Street’s expectations.
The results show that Amazon is bracing for uncertainty related to President Donald Trump’s sweeping new tariffs. The company landed in the crosshairs of the White House this week over a report that Amazon planned to show shoppers the cost of the tariffs. Trump personally called Bezos to complain, and Amazon clarified that no such change was coming.
Bezos previously offloaded about $13.5 billion worth of Amazon shares last year, marking his first sale of company stock since 2021.
Since handing over the Amazon CEO role to Andy Jassy, Bezos has spent more of his time on his space exploration company, Blue Origin, and his $10 billion climate and biodiversity fund. He’s used Amazon share sales to help fund Blue Origin, as well as the Day One Fund, which he launched in September 2018 to provide education in low-income communities and combat homelessness.
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