Big Tech is eating as much data as it can to win in AI — but it’s not ‘winner takes all,’ CEO says
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Big technology companies are consuming as much data as possible to become winners in artificial intelligence — but that’s not necessarily what will define winners, according to the boss of software giant Appian.
Matt Calkins, CEO and co-founder of Appian, said that though internet giants like Microsoft, Amazon, and Google are spending billions on the tech, ensuring success in AI is “not just about money.”
“AI is not a place where money makes more money,” Calkins told CNBC in an interview at its London bureau on Tuesday.
Calkins was referring to the high-profile deals companies like Microsoft and Amazon are agreeing with ambitious and fast-growing foundational AI model makers, like OpenAI and Anthropic.
Microsoft has invested a total of $13 billion in OpenAI, a deal that entails Microsoft getting a stake in OpenAI and the latter adding its GPT language models to the Redmond, Washington-based technology giant’s Azure cloud computing platform.
Microsoft has struck a similar deal with Mistral, taking a 15 million euro ($16 million) stake in the French AI firm.
In OpenAI’s case, Microsoft has a non-voting observer sitting on the firm’s board.
That happened after a shocking series of events last year that saw the CEO of OpenAI, Sam Altman, temporarily ousted, before later returning after hundreds of OpenAI employees threatened a coup to join Altman at Microsoft.
Separately, Amazon has invested a whopping $4 billion into U.S. AI firm Anthropic, which is behind the Claude AI system. Amazon holds a minority stake in Anthropic but no board seat.
Google, too, has committed billions of funding to Anthropic, agreeing last year to invest up to $2 billion.
Scrutiny from UK regulators
British regulators are assessing whether deals agreed by Microsoft and Amazon with foundation AI model startups may constitute effective mergers that could lead to a substantial reduction of competition.
Microsoft denies its deal with OpenAI and Mistral and hiring from Inflection constituted mergers. Amazon says its partnership with Anthropic constitutes a limited corporate investment, not a merger.
This is a market for the clever. The fact that you’ve got enough money to buy, or buy a piece of, Anthropic or Mistral or any of that, that’s impressive. But AI may not be a ‘winner take all’ market.
Matt Calkins
CEO, Appian
For Calkins, whether or not those deals qualify as mergers that threaten competition in AI, there will be room for innovators to thrive.
“If coalitions won the AI race, Google would have won by now,” he said, calling out the U.S. tech giant’s $500 million takeover of British AI lab DeepMind.
Far from it, Calkins argues — instead, he thinks Google lost out to Microsoft early on when it comes to generative AI, which threatens to upend the fabric of Google’s search business.
It follows a blunder that saw Google’s Gemini text-to-image generator produce inaccuracies in historical pictures that went viral online. Google paused image generation of people to refine the tool. CEO Sundar Pichai called the debacle “unacceptable,” according to an internal memo obtained by CNBC in February.
Google was not immediately available for comment and contacted by CNBC.
“This is a market for the clever,” Calkins said. “The fact that you’ve got enough money to buy, or buy a piece of, Anthropic or Mistral or any of that, that’s impressive. But AI may not be a ‘winner take all’ market.”
“There’s going to be different AI algorithms for different purposes, and they are going to be much more or less valuable, depending on whether and how you’ve loaded your own data into it,” he added.
Calkins said that the only way for AI systems to become truly clever and useful is by being capable of understanding what we want from them for use in our everyday lives.
“The best AI will be the AI you put your data into, not whoever bought the biggest stack,” he said.
Europe has ‘head start’ with regulation
Calkins said the AI race today has become more about “how much data can you eat” than how smart the AI actually is.
Big Tech companies have been “doing anything they can in order to get the most data,” Calkins said. “But that game was almost up,” he added.
That’s because, absent any concrete laws to prevent Big Tech’s guzzling up of data to prevent privacy infringements, those companies were allowed to obtain the data they needed to train their models.
Calkins said he’s disappointed with a lack of progress on regulation of AI in the U.S. at a federal level.
Europe has a “head start” on AI in a way “because there’s emerging clarity on regulation,” he told CNBC’s “Squawk Box Europe” Tuesday.
“In the United States, it’s not clear, partly because the government has been a little bit too friendly to Big Tech,” he said.
The European Union officially approved its AI Act, the first comprehensive law governing artificial intelligence, in March.
Calkins said businesses need clarity on how they can use AI safely and guarantee things like protection of intellectual property and users’ personal privacy
“In Europe there’s a natural skepticism … over here, we have regulations that push back against American Big Tech firms,” Calkins said.
“I would suggest it’s time for that again, with fair use of copyrighted information. We need a clear playing field, we need to understand what data we’re allowed to use.”
CEO of Palantir Technologies Alex Karp attends the Pennsylvania Energy and Innovation Summit, at Carnegie Mellon University in Pittsburgh, Pennsylvania, U.S., July 15, 2025.
Nathan Howard | Reuters
It’s been a tough November for Palantir.
Shares of the software analytics provider dropped 16% for their worst month since August 2023 as investors dumped AI stocks due to valuation fears. Meanwhile, famed investor Michael Burry doubled down on the artificial intelligence trade and bet against the company.
Palantir started November off on a high note.
The Denver-based company topped Wall Street’s third-quarter earnings and revenue expectations. Palantir also posted its second-straight $1 billion revenue quarter, but high valuation concerns contributed to a post-print selloff.
In a note to clients, Jefferies analysts called Palantir’s valuation “extreme” and argued investors would find better risk-reward in AI names such as Microsoft and Snowflake. Analysts at RBC Capital Markets raised concerns about the company’s “increasingly concentrated growth profile,” while Deutsche Bank called the valuation “very difficult to wrap our heads around.”
Adding fuel to the post-earnings selloff was the revelation that Burry is betting against Palantir and AI chipmaker Nvidia. Burry, who is widely known for predicting the housing crisis that occurred in 2008 and the portrayal of him in the film “The Big Short,” later accused hyperscalers of artificially boosting earnings.
Palantir CEO Alex Karp vocally hit the front lines, appearing twice in one week on CNBC, where he accused Burry of “market manipulation” and called the investor’s actions “egregious.”
“The idea that chips and ontology is what you want to short is bats— crazy,” Karp told CNBC’s “Squawk Box.”
Despite the vicious selloff, Palantir has notched some deal wins this month. That included a multiyear contract with consulting firm PwC to speed up AI adoption in the U.K. and a deal with aircraft engine maintenance company FTAI.
But those announcements did little to shake off valuation worries that have haunted all AI-tied companies in November.
Across the board, investors have viciously ditched the high-priced group, citing fears of stretched valuations and a bubble.
In November, Nvidia pulled back more than 12%, while Microsoft and Amazon dropped about 5% each. Quantum computing names such as Rigetti Computing and D-Wave Quantum have shed more than a third of their value.
Apple and Alphabet were the only Magnificent 7 stocks to end the month with gains.
Sill, questions linger over Palantir’s valuation, and those worries aren’t a new concern.
Even after its steep price drop, the company’s stock trades at 233 times forward earnings. By comparison, Nvidia and Alphabet traded at about 38 times and 30 times, respectively, at Friday’s close.
Karp, who has long defended the company, didn’t miss an opportunity to clap back at his critics, arguing in a letter to shareholders that the company is making it feasible for everyday investors to attain rates of return once “limited to the most successful venture capitalists in Palo Alto.”
“Please turn on the conventional television and see how unhappy those that didn’t invest in us are,” Karp said during an earnings call. “Enjoy, get some popcorn. They’re crying. We are every day making this company better, and we’re doing it for this nation, for allied countries.”
Palantir declined to comment for this story.
WATCH: Palantir CEO Alex Karp: We’ve printed venture results for the average American
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