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News came out on Friday that President Biden is set to quadruple tariffs on Chinese EVs to protect the US auto industry from the rapid growth of Chinese EV manufacturing.

But instead of just de facto banning the competition from giving Americans access to affordable hot new EVs, the US should instead try making affordable hot new EVs itself.

The global auto industry is in a time of flux.

Cars are changing quickly, as is car manufacturing. The leaders of today, and of the last half-century, are not guaranteed to remain the leaders in the face of new entrants and new technology. And most of all, a new powertrain – electric – that will account for roughly 100% of cars on the road within a couple decades, which no serious person disputes.

Further, as one of the most polluting sectors globally and the most polluting in rich countries, it is necessary that transportation clean up its act, and fast, in order to avoid the worst effects of climate change. The sooner this happens, the easier it will be for all of us.

The new entrants to car manufacturing aren’t just in the form of startups like Tesla or Rivian, but in the form of nations which previously did not have a large presence in international auto manufacturing, but will take advantage of this flux to become more competitive in a changing global market.

The largest of these new entrants is the second most populous country in the world, the world’s largest exporter and its second-largest economy: China. China has heretofore not been a major player in car exports, but that’s changing.

China has been spending the last couple decades building up its manufacturing base, particularly in electronics, and particularly focusing on securing raw material supplies and partnerships and on building up refining capacity.

The strongest move in this respect has been Xi Jinping’s centerpiece Belt and Road Initiative, a set of policies intended to secure trade routes and mineral partnerships between China and less-developed, mineral-rich countries, generally in exchange for infrastructure development. It’s not unlike the actions of the West via the IMF and the World Bank, investing in development of poorer countries in order to secure material partnerships.

All of these entities have been credibly accused of exploitative actions towards the developing world – generally utilizing terms like economic imperialism, debt-trap diplomacy, or neocolonialism.

But the point of this is that China has been getting ready for this transition for a long time through concerted national effort, whereas the US is only recently doing so (via the Inflation Reduction Act and its attempts to onshore/”friend-shore” EV manufacturing and sourcing).

Japan and the 1970s as parable

We have, in fact, seen this story before. In the 1970s, the US auto industry was rocked by dual crises, a gas price crisis that left their large, gas-guzzling vehicles less competitive, and a steel crisis which greatly affected US steel manufacturers.

The steel crisis came courtesy of Japan, a country whose manufacturing methods far outstripped America’s, and which was determined to undercut American steel. It could produce steel cheaper and better than the US, and the low prices that Japan was offering were simply unbeatable by American manufacturers. As a result, many American steelworkers lost their jobs.

Here’s an article about the steel crisis from 2021 from the Alliance for American Manufacturing, which makes parallels to today’s situation between the US and China. In it, former steelworkers are quoted about what happened at the time:

The cost was cheaper, and their quality was better, too. We didn’t care about quality because we were the only game in town forever.

-Ed Cook, former president USW Local 3069

The U.S. steelmakers and, as time wore on, the automakers, were being outperformed by Japan and their superior technology advancements. Our employers didn’t invest in new technology until recognizing the concept of foreign competition was here to stay.

-Doug May, retired steelworker

The US tried to stop the bleeding with tariffs after accusing Japan of illegally “dumping” steel at unfairly subsidized below-market rates to gain export market share. But the tariffs didn’t stop the advancement of the technologically-superior Japanese steel industry, which remained strong even after their imposition.

The early-70s steel crisis was soon joined by the mid-to-late-70s oil crisis, where the US (and much of the Western world) saw oil shortages and high gas prices. At the time, American automakers mostly produced giant gas guzzlers, and Japanese automakers exploited this crisis by rapidly introducing smaller, more fuel efficient cars to America, just as the environmental movement was starting to gain steam and emissions regulations were starting to take effect.

Automakers responded by undergoing half-baked attempts to meet the standards while still trying to sell their gas guzzlers, by lobbying governments not to implement regulations, and begging for tariffs against competing Japanese autos. Not by actually rising to the challenge and making better vehicles, but rather by asking for the rules to be changed so they could get a free win by doing nothing new.

Eventually, Japan agreed to voluntary export restrictions and US automakers managed to get in gear and start making better cars. But as a result of this disruption in the 1970s, Japan is still considered one of the premier manufacturing industries in the world (automotive and otherwise), and has held the crown of the largest auto-exporting country on the globe for decades.

Between preparation, determination, and opportunity, Japan was able to gain a lasting lead.

Does any of this sound familiar?

China is the new Japan

Well, Japan was the world’s largest auto exporter… until now. It depends on how you count it, but Japan was likely dethroned by China as the world’s largest car exporter in the past year.

All of China’s effort to build EV manufacturing bore fruit – while the country was initially slow to adopt EVs, in 2023 it had a whopping 37% EV market share (up from 5% in 2020 and .84% in 2015), leapfrogging several early adopter nations. But EV manufacturing has grown even faster, with Chinese EV production outpacing domestic demand and exports rising rapidly in recent years as well.

Why did this happen? It turns out, Japanese industry is acting similarly to US industry at the moment, in that it is dragging its feet on electric vehicles (in fact, even moreso than US manufacturers are). European manufacturers, too, are trying to slow the transition down. Automakers are even cutting production plans in a rapidly growing EV market, possibly in a cynical move to influence regulations, even though it’s clear their targets are too low already.

While Biden has pushed for stronger emissions standards, automakers seem determined to lobby against progress, to give themselves a false sense of security that they can take their sweet time in transitioning to EVs.

But regardless of how much automakers kick and scream about needing to build something other than massive gas guzzling land yachts, technology and world industry will continue their inexorable advancement. The industry can catch up, or it can continue dragging its feet and moving slower than its competition, somehow hoping to catch up from the losing position it’s already in.

None of this kicking and screaming is happening in China.

As mentioned above, Chinese government has focused heavily on securing materials and on encouraging upstart EV makers (with a total of either $29 billion or $173 billion in subsidies from 2009-2022, depending on whose numbers you accept, either of which are less than the hundreds of billions in subsidy allocated by the US in the Inflation Reduction Act, or the $7 trillion global subsidy for fossil fuels).

And Chinese EV makers aren’t playing a silly game of limiting their own commitments in order to push a myth of falling sales (that said, Chinese dealer associations were granted a mere 6-month pause in regulations responding to a glut of unsellable gas cars – while also demanding that automakers stop building noncompliant vehicles immediately). Instead, they’re building cars as fast as they can, selling them as fast as they can, and exporting them in as many ships as they can get their hands on – to the point where they’re even building ships of their own.

This has led to accusations that China is “dumping” EVs on overseas markets, with Europe – which also subsidizes its own EV industry – considering retroactive tariffs. The US is also set to announce a 4x increase in existing tariffs against Chinese EVs. The irony is, if Chinese taxpayers are subsidizing manufacturing before sending those cars overseas, that represents a wealth transfer from Chinese taxpayers to American ones. And another irony: China has so often been criticized for not doing enough on climate change, and now we’re criticizing them of doing too much, both with EVs and solar.

This all sounds quite similar to the situation with Japan in the 70s.

But just as with Japan, simply blocking out better options won’t kick the West’s industry into gear. On the contrary, it will make our industry more complacent. And we’re already seeing that happening, as automakers keep begging governments to let them continue their unsustainable business models even as competition looms.

Do tariffs work?

But that’s just the thing, tariffs don’t generally work. We saw how they failed to forestall Japan, but there are many other examples showing their ineffectiveness or weird side effects, and economists generally agree that they are a poor measure to help domestic industry. Some company leadership favors the idea of tariffs, while other (perhaps more sober) leaders do not.

On the one hand, it could help domestic auto jobs, because free trade for Chinese EVs could result in a race to the bottom for auto manufacturing. And it could result in Chinese companies trying to set up manufacturing in the US to avoid tariffs – which could help US auto jobs, but these moves would likely spark a whole new round of controversy when announced.

But on the other hand, China is likely to implement retaliatory tariffs which will hurt US workers (for example, soybean tariffs which ruined the US soybean industry in 2018 – and resulted in more soybean demand from Brazil, which led to extensive clearcutting and fires in the Amazon). And the nature of today’s globalized economy and complex supplier relationships around the world can result in a lot of chaos when a major player implements a major tariff.

So in the end, US jobs likely won’t benefit overall, and US consumers will simply be denied a chance to buy cheap new EVs from China – like, for example, the excellent Volvo EX30. The EX30 is currently made in Geely’s China factory and starts at around $35k even after the 25% tariff.

A 100% tariff would bring it to a starting price of ~$54k instead (unless or until Geely moves production out of China, something BYD has also considered). The EX30 also happens to be one of the only small EVs that will be available in the US in the near term, so a tariff would further doom US consumers to the plague of SUVs that has befallen us.

By raising prices of vehicles that could undercut US autos, what this means is that inflation – the price of goods for US consumers, which includes autos – will increase. Cars will be more expensive as US manufacturers will have less competition, less reason to bring costs down, and less reason to offer reasonably-sized models. We’ll be stuck with the expensive land yachts that US automakers have been punting at us for so many years. People will continue to accuse EVs of being too expensive – as a result of policy that directly makes them so.

Meanwhile, one of Biden’s signature legislative wins, the Inflation Reduction Act, does include a different type of protectionist provision that seems to have accomplished its goals. It offers tax credits to EV purchasers, as long as those EVs include domestically-sourced components and are assembled in North America. This lowers the effective price of EVs, helping buyers, and stimulates investment in US manufacturing as well.

As a result of this and Biden’s previous Bipartisan Infrastructure Law, $209 billion has been invested in new or expanded factory projects, which will create 241,000 EV jobs in America. So it’s not impossible to incentivize domestic production – but smart industrial policy and subsidies will generally work better than unnecessary trade wars.

The politics factor

Of course there is a large short-term factor to this decision: the US election, which is just a few months out.

In this election, President Biden is running against a candidate who has no issue being loudly racist, and channels that racism into protectionist trade measures. The US’ current 25% tariff against China was implemented by him in 2018, and a centerpiece of his policy promises revolve around extending these short-sighted measures.

This trade policy is not made out of a consideration of what will be best for the auto industry or the US, but rather is a populist way to seize on Sinophobia, scapegoating the US’ main geopolitical competitor for various social ills happening domestically.

But that sort of sentiment is popular. US sentiment towards China is at record lows, making it a popular target for scapegoating. The sharp turn downwards in recent years is likely influenced by the loud scapegoating from Mr Trump, though it has affected voters across the party identification spectrum.

So Biden’s decision to increase tariffs on Chinese EVs may end up being popular, regardless of its positive or negative effects – after all, Trump’s previous round hurt the US economy, but was still popular.

Protectionism is, after all, historically popular with industrial unions. Biden has secured support from the UAW, a group that has been racking up a lot of impressive wins lately, and wants to expand union power further (for which it has the support of the President). UAW has asked for higher tariffs, and Biden has taken their advice before.

But it is also good to remember that this election is indeed important. While President Biden’s tariff policy mirrors that of Mr. Trump, Biden’s overall environmental policy does stand out as head and shoulders above the destructive, ill-considered nonsense we saw from the EPA under fossil fuel advocates Scott Pruitt and Andrew Wheeler.

On EVs specifically, Mr. Trump has already begged for $1 billion in bribes from oil companies (soon after scrambling to make bond in his half-billion-dollar fraud case), promising that if they give him these bribes, he would try again to kill electric vehicles (which he failed at last time) – in a move that would actually benefit the Chinese auto industry, and would harm US consumers’ health and pocketbooks.

So while this EV tariff increase doesn’t seem like a great idea, the alternative is, somehow, much worse. Isn’t that just the story of US politics in a nutshell.

But will the tariff change minds? While tariffs are popular, Trump has associated himself so closely with protectionist trade policy that voters with a thirst for protectionism seem more likely to vote for the candidate that has done more to shout his bombastic racist ideas from the rooftops.

It does seem that, with anti-Chinese sentiment at an all time high, any mention of China short-circuits a certain percentage of the electorate. Despite the demonstrably positive effect that Biden’s EV policy has produced in terms of investment in US EV manufacturing, that very same policy is often ignorantly criticized for helping China – which it does not do. Just have a look in the comments below, we’re sure a number of people who did not get this far into the article will echo exactly this incorrect sentiment.

But that’s a hard thing to explain, which has taken me thousands of words already (sorry) to merely scratch the surface of. The simplicity of “China bad” is a lot more comforting and simple to accept, despite lacking nuance.

How do we beat China? Not by tariffs, but by trying harder

Apologies for taking so long to get around to the point, but I hope that after laying out the actions China has taken to grow its EV industry, the history of foreign entrants into the auto industry, the effectiveness of tariffs, and the effectiveness of other trade policies and the politics behind them, the conclusion of how to go forward is already clear.

In order to beat China, we need to stop messing around with comforting but ill-considered policies that won’t work, and instead commit ourselves to the massive industrial shift that we need in order to catch up with a country that has already been doing so for over a decade.

We cannot do this by moving slower than a target that is already ahead of us. We have to move faster. And the West doesn’t get there by taking $1 billion in bribes to tank domestic industry, by softening targets or backtracking on EV plans. In particular, having one party that actively opposes any attempt to prepare the US auto industry for the future is certainly not helpful. This back-and-forth is not happening in China – they are committed.

The US auto industry has become accustomed to offering huge, expensive gas guzzlers, and to being “the only game in town.” But that didn’t work for the US in the 70s, and it won’t work now.

One of the most common criticisms of EVs is their unaffordability, but the BYD Seagull will cost under $10k (domestically) and the sporty Xiaomi SU7 is about $30k. That might be hard to compete with, but the US has already seen a cheap, great EV in the form of the workmanlike Chevy Bolt, which cost under $20k new after incentives before production ended. So it’s possible, and just because it’s hard doesn’t mean we shouldn’t do it.

Even if prices on small Chinese EVs are unattainable, the way to solve that is through smart industrial and materials policy (as China has spent years on and we’ve only just started), through targeted subsidy to a new and important industry (which we’re doing, though republicans want to eliminate that), and by perhaps redirecting tax breaks that currently encourage giant vehicles to stop encouraging huge gas guzzlers and instead encourage right-sized EVs (and end other policies like the EPA footprint rule which EPA is finally doing something about).

Then there’s the little issue of massive implicit subsidies to fossil fuels, costing the US economy $700 billion per year. The solution to that is to put a price on pollution, as supported by virtually all economists and a majority of Americans in every state, which would help to incentivize cleaner autos and disincentivize dirtier ones. And all of this is necessary to confront climate change, which we can do alongside taking actions to ensure we are ready for the future of automobiles.

So, if you’ll forgive me for taking this apparently unpopular anti-tariff stance, I think it’s clear that simply doubling the price of the competition isn’t the best way to ensure US auto stays competitive. It won’t help US consumers, it likely won’t have a net positive effect on US jobs (across sectors), it will lull industry into a false sense of security, it doesn’t help the environment, and perhaps least important but still worth mention, it violates the oft-repeated-but-never-honestly-held principle that government should “avoid picking winners and losers.”

Instead, lets focus on encouraging the new tech and discouraging the old tech, and moving quickly to beat China at their own game. If we want to pick winners, then why don’t we pick us.

This is how we get the American auto industry, a jewel in the crown of America for more than a century, into competitive shape for the future. We should have been doing more earlier, but as the famous (possibly Chinese) proverb says: “the best time to plant a tree is 20 years ago, the second best time is today.”

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Lectric XPress 750 e-bikes get free $557 bundle at $1,399 in April sale, Jackery units up to $1,900 off in flash savings, Kärcher, more

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April 3, 2025

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Lectric XPress 750 e-bikes get free 7 bundle at ,399 in April sale, Jackery units up to ,900 off in flash savings, Kärcher, more

Today’s Green Deals are led by Lectric’s newly launched April Showers Sale which has up to $654 in free add-on gear accompanying e-bikes, with the models aside from the XP 3.0 e-bikes retaining their earlier price cuts. Among the lineup though, the Lectric XPress 750 Commuter e-bikes are getting the largest bundle to date with $557 in free gear at $1,399. Right behind it is the latest collection of Jackery flash offers through April 6, like the Explorer 1000 v2 Portable Power Station at $499, among others. You can also score the popular Kärcher K1700 Electric Pressure Washer right now for one of its best prices ever at $105, as well as the Greenworks 3-tool combo that bundles a 80V 21-inch Lawn Mower, 13-inch String Trimmer, and 730 CFM Leaf Blower – all at a new $560 low, but only for the rest of the day. Plus, all the other hangover Green Deals are in the links at the bottom of the page, like yesterday’s Segway Ninebot F3 eKickScooter preorder savings, Anker’s SOLIX weekend flash sale, and more.

Head below for other New Green Deals we’ve found today and, of course, Electrek’s best EV buying and leasing deals. Also, check out the new Electrek Tesla Shop for the best deals on Tesla accessories.

Lectric’s April sale offers largest bundle ever on XPress 750 Commuter e-bikes at $1,399 (Up to $654 in FREE add-ons)

After the exciting April Fool’s Day flash sale, Lectric has switched gears to its longer-lasting April Showers Sale that is offering up to $654 in free gear along with e-bike purchases. Of course, the XP 3.0 e-bikes are prominently featured once again, this time with $500 bundles, and we’re seeing the other models retain the price cuts from previous sales, but I wanted to take the time to shine a spotlight on the XPress 750 Commuter e-bike for $1,399 shipped that is getting $557 in free gear. This bundle would normally run you $1,956 in all, with this being the largest package to accompany the e-bike that we have seen to date. Along with your purchase, you’ll be getting a rear cargo rack, a suspension seat post, fenders to go over both wheels, an Elite headlight, adjustable rear mirrors, an accordion-style folding bike lock, a wide saddle, a phone mount, and a 1.5L top tube bag.

Coming with the option for a high-step or step-through frame, the XPress 750 e-bike is a solid choice for commuters who are looking for significant travel support, with my own regularly getting me across Brooklyn, never once having me concerned about running out of battery. It’s been given a 750W rear hub motor (that peaks at 1,310W), a removable 48V 14Ah battery, and comes supported by five levels of PAS that themselves are supported by a torque sensor – all to provide you with up to 60 miles of travel at 20 MPH speeds, which can go to 28 MPH should you live in a state that allows it. Of course, for those wanting to ride on pure electricity, there is a throttle here, though keep in mind it will lessen your mileage.

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There’s plenty of features that deserve some praise, like the hydraulic mineral oil brakes, the front suspension, and the puncture-resistant tires – all of which provide a heightened riding experience. But that’s not all, as there’s also the 7-geared freewheel alongside the Shimano derailleur, the integrated headlight and taillight, a thru-axle wheel attachment system for tool-free installations, the hidden cable routing system, removable pedals (which have helped more than you can guess), and a full-color display that has a USB-A port to charge your devices as you ride. Considering the sizeable package of additional gear, you’ll be loaded up and ready to cruise on through the seasons ahead.

Lectric April Shower Sale XPedition 2.0 bundles:

Lectric April Shower Sale XP 3.0 e-bike offers with $500 bundles:

Lectric April Shower Sale ONE LR e-bike with $467 bundle

Lectric April Shower Sale XP Trike with $420 bundle

Lectric April Shower Sale XPeak 2.0 bundles:

Lectric April Shower Sale XP Lite 2.0 bundles:

Jackery power station flash sale

Jackery takes up to $1,900 off a selection of home and outdoor backup power solutions starting from $90

Jackery is having a short-term flash sale through April 6 on a selection of power stations that can have you geared up for spring travels alongside any unexpected emergencies. Among the pool of offers, a solid choice for outdoor ventures is the brand’s Explorer 1000 v2 Portable Power Station for $499 shipped. It would normally cost you $799 to grab it at full price, but you’ll be getting a 38% markdown here while the savings last, with things matching over at Amazon, just be sure to clip the on-page coupon. While we have seen it go as low as $399, which was last seen during Black Friday sales, you’ll be getting $300 in savings at one of the lowest prices we have tracked. Head below to see all the other deals during this sale.

One of three newer v2 models, Jackery’s Explorer 1000 v2 delivers serious power output considering its more compact design, with up to 1,500W being sent to your devices/appliances normally while being able to surge to 3,000W for larger backup needs. All this is coming from its 1,070Wh LiFePO4 capacity through its seven port options: one USB-A, two USB-Cs, and three ACs, as well as a car port.

Plugging it into a wall outlet will give you back a full capacity in about 1.6 hours, or you could reach it in just on hour by activating its emergency charging feature through the smart controls on its companion app. There’s also the 600W maximum solar input that you can utilize to recharge from the sun’s rays. It comes rated for a minimum of 4,000 life cycles, meaning that you can charge and discharge it every day for nearly 11 years of backup support.

Jackery’s other power station flash sale offers:

Jackery’s accessory flash sale offers:

Karcher K1700 electric pressure washer

Kärcher’s K1700 2,125 PSI electric pressure washer hits one of its best prices ever at $105

Amazon is now offering the Kärcher K1700 Electric Pressure Washer for $104.99 shipped. Coming down off its more recent $170 rate, which is down from its $200 price tag, discounts over the last year have mainly been keeping things above $120, though we did spy it dropping to $106 at the end of February. Today though, you’re looking at one of the best rates ever, with the 38% markdown here (48% off its $200 pricing) giving you back $65 at the third-lowest overall price we have tracked – $2 and $5 above the lowest prices.

There’s always plenty of grime left over after winter that calls for some spring cleaning, and this pressure washer from Kärcher is ready to power you through it all with up to a maximum 2,125 PSI and 1.46 max GPM flow rate. It features an on/off foot switch for easier operations, as well as an onboard 0.5-gallon detergent tank for soap application needs. There’s even a detachable storage container that you can use to keep the 20-foot hose, wand, and three included nozzles organized.

Greenworks 3-tool combo

Tackle lawn duties with Greenworks’ 80V mower, trimmer, and blower combo at a new $560 low (Today only)

As part of its Deals of the Day, Best Buy is starting off April with the best rate yet on the Greenworks 80V 21-inch Lawn Mower, 13-inch String Trimmer, and 730 CFM Leaf Blower Combo that is down at $559.99 shipped through the rest of the day. This 3-tool package typically carries a $1,100 price tag outside of discounts, which we saw fall as low as $600 over 2024 and has come down to $570 so far in 2025 – until today. You’re looking at a 49% markdown through the rest of the day, saving you $540 at a new all-time low price. It’d be difficult to find this exact combo elsewhere, including Amazon, where a less advanced 3-tool combo is the closest match at $550.

With spring finally here, this 3-tool bundle is a solid choice for folks who need to tackle various jobs outside your home. The mower comes with an 80V brushless motor for more efficient operation that is powered by the included 4.0Ah battery for up to a 1/2 acre of runtime on one full charge, as well as offering seven cutting height levels for your grass. The string trimmer cuts in a 13-inch swath and sports the brand’s dual bump feed head for easier line replacement in the middle of work, which can go on for up to 80 minutes with the battery. You’ll get up to 730 CFM of air flow (about 170 MPH) from the leaf blower, which does have a variable speed control for easier handling. And what’s always nice about ecosystems like Greenworks’ is that you can also swap out the battery for any others you may have, not to mention losing the noise and fumes from gas-guzzling models.

We also spotted a bunch of Greenworks’ electric pressure washers down at some of their lowest prices too, with the GPW2003 2,000 PSI model, especially, hitting a new $135 low. You can also get your lawn’s soil back to proper health for the coming months with the brand’s 13A 14-inch Corded Dethatcher and Scarifier at $128.

Best New Year EV deals!

Best new Green Deals landing this week

The savings this week are also continuing to a collection of other markdowns. To the same tune as the offers above, these all help you take a more energy-conscious approach to your routine. Winter means you can lock in even better off-season price cuts on electric tools for the lawn while saving on EVs and tons of other gear.

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Ford’s new strategy includes big discounts, employee pricing for all, and free EV chargers

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4 hours ago

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April 3, 2025

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Ford's new strategy includes big discounts, employee pricing for all, and free EV chargers

Ford-discounts

Ford’s vehicles are about to get a whole lot cheaper. With its new “From America, For America” campaign, launched Thursday, Ford is rolling out steep discounts, including employee pricing for all, and a free home charger for EV buyers.

The new campaign promotes Ford’s “American-made” vehicles with some pretty sweet deals. Ford is offering employee pricing on most 2024 and 2025 model vehicles.

All Ford and Lincoln models except the F-150 Raptors, 2025 Super Duty pickups, and Expedition are included. The Lincoln Navigator and Ford’s fleet vehicles are also excluded.

Ford is also extending its “Power Promise” promo, which offers EV shoppers a free Level 2 home charger (plus standard installation), 24/7 live electric vehicle support, roadside assistance, and an 8-year, 100,000-battery warranty.

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The program was initially launched in October, but Ford extended it through the end of March after seeing an uptick in EV sales.

Ford’s Power Promise now runs through June 30 and is available for any new EV purchase or lease, including the Mustang Mach-E and F-150 Lightning pickup.

Ford-discounts
Ford Mustang Mach-E (left) and F-150 Lightning (right) (Source: Ford)

According to Rob Kaffl, Ford’s director of US sales, the company is able to offer steep discounts because it has the inventory. Kaffl told The Detroit Free Press, “We’re in a very competitive position in our stock.”

With “a lot of uncertainty in the market right now” amid Trump’s new tariffs taking effect, Kaffl said Ford’s new “From America, For America” will provide some security.

Ford-Mach-E-top-selling-EV
2025 Ford Mustang Mach-E (Source: Ford)

How significant are the discounts? Well, it will depend on the vehicle’s cost. A Ford dealer (who asked to remain anonymous) said an F-150 XLT hybrid with an MSARP of $65,000 would cost $55,000 under the employee pricing plan. The price of an Escape ST SUV, with an MSRP of $36,300, would be cut to $33,000.

2025-Ford-F-150-Lightning-interior
2025-Ford-F-150-Lightning

Ford introduced the 2025 F-150 Lightning last week, with a new “Dark Elements” package and improved charging features. It still starts at $62,995.

The 2025 Ford Mustang Mach-E starts at $36,495 and is available in RWD (260-mile range) or eAWD (240-mile range). Upgrading to the extended battery will cost an extra $5,500 (eAWD only).

Electrek’s Take

The new promo comes after Ford reported on Tuesday that US sales fell by 1.3% in the first quarter. Despite limited inventory, the Mustang Mach-E is off to a record start in 2025, with over 11,600 units sold, outpacing the Chevy Equinox EV and Honda Prologue.

GM reported US sales growth of nearly 17% in the first three months of 2025. After EV sales doubled to 31,887, GM remained the number two seller of EVs in the US behind Tesla, topping Ford’s 22,550.

Although Ford has the largest manufacturing footprint in the US of any legacy automaker, CEO Jim Farley says it’s still not immune to the tariffs.

Ford imports about 21% of the vehicles it sells in the US. GM imports around 46%. Both are looking to get ahead of any potential impacts.

Ready to snag the savings on Ford’s electric vehicles while they are still here? You can use our links below to find deals on the Ford F-150 Lightning and Mustang Mach-E models in your area.

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Tesla’s only growing business was just kneecapped by Trump’s tariffs

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April 3, 2025

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Tesla's only growing business was just kneecapped by Trump's tariffs

Tesla Megapack project pillswood UK

Trump’s new tariffs on China have just kneecapped Tesla’s only growing business: energy storage, which uses battery cells from China.

Tesla released its delivery results for Q1 2025 yesterday, which were quite disastrous. At 336,000 electric vehicle deliveries, they were 40,000 units below the consensus and about 20,000 units below what even the most pessimistic analysts expected.

But there was one silver lining: Tesla reported having deployed 10 GWh of energy storage – a new record for a first quarter.

While Tesla’s electric vehicle business entered a downturn in 2024, which is now accelerating in 2025, Tesla’s energy business, which primarily consists of selling Megapacks and Powerwalls, has been consistently growing.

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The bulk of this growth can be attributed to Tesla’s production ramp at its Lathrop Megafactory, where it produces the Megapack, and in the launch and production ramp of the Powerwall 3 with LFP battery cells.

Tesla now uses LFP battery cells from China to build these energy storage systems in California and Nevada.

According to the latest information, President Trump’s new tariffs announced yesterday are resulting in 54% tariffs on importing Chinese battery cells into the US.

This will significantly increase the prices of Tesla’s Powerwall and Megapack products, which should reduce the market.

The Biden administration had already announced an increase to 25% tariffs on Chinese battery cells meant for energy storage, coming in 2026.

Tesla was already bracing for the new tariff, but the Trump administration has dramatically accelerated the timeline and increased the tariffs. The administration has confirmed that the tariffs are stacking up on top of each other, which would mean 54% for goods coming from China.

The company is believed to almost exclusively use LFP battery cells from China’s CATL in its stationary energy storage products.

With the upcoming changes in 2026, Tesla was likely preparing for the change. Last year, there were rumors that Tesla was looking to establish a LFP battery plant in the US in partnership with CATL, but the plans have yet to materialize.

Tesla has also recently started production at a new Megafactory in Shanghai to produce the Megapack. The battery systems coming out of that plant are expected to be shipped to markets outside of the US and should enable Tesla to stay competitive outside the US.

Although, as we previously reported, Tesla is starting to face intense competition from its own battery suppliers for these products, CATL and BYD, which have both recently unveiled products to compete with the Megapack.

Tesla has also recently announced plans to build a second Megafactory in the US to build more Megapacks, but it’s not clear how those plans are going to be affected by the new tariffs.

Electrek’s Take

Since last year, stationary energy storage has been Tesla’s only growing business unit, and I was already worried about it because of increased competition. BYD and CATL already have a hold on LFP cells going into the Megapack, and now they are making their own Megapack products with their own cells.

On the consumer side, we recently reported that Tesla’s brand issues also extend to the Powerwall.

Now, Tesla has to worry about tariffs significantly increasing the price of its Megapacks and Powerwalls in its biggest market: the US.

There’s a chance that Tesla has accumulated some inventory in anticipation of the tariffs, but unless they are removed, which is not impossible considering how volatile the administration has been about implementing its promised tariffs, it will result in massive Megapack and Powerwall price increases.

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