Apple’s new iPad Pro comes in two sizes, and starts at $999. It also has a new add-on case called Smart Keyboard that makes it feel like a laptop.
Apple‘s new iPad Pro and iPad Air models launch Wednesday. I’ve been testing the new iPad Pro for several days and what I found is that it’s a very nice iPad.
This is an important launch for Apple. Earlier this month, the company reported a 16% year-over-year drop in iPad revenue for its fiscal second quarter. Apple hasn’t rolled out a new iPad since October 2022.
The new iPad Pro is fast, with the latest M4 chip, and it has a new OLED display that’s more colorful than prior screens. It’s the thinnest product Apple has ever launched.
But, it still runs the same iPad software, and that’s starting to feel dated. The fully loaded out model I tested costs about $2,499. That’s before you add the $350 keyboard and $129 Apple Pencil Pro, which will help you get more out of the device.
It’s time Apple makes this more than just an iPad. The software, called iPadOS, needs to catch up to the hardware.
Here’s what you need to know about it.
What’s good
The new iPad Pro models can be seen at an Apple event. The new iPad Pro is the first Apple device with the M4 chip. The larger version with a 13-inch display is the thinnest Apple device to date with a thickness of 5.1 millimetres.
Christoph Dernbach | Picture Alliance | Getty Images
The new iPad Pros cost $200 more than the models they replaced. I tested the larger 13-inch iPad Pro, which starts at $1,299 before storage and 5G upgrades. The 11-inch model starts at $999.
The first thing I noticed when I picked it up was its thinness. It’s noticeable compared to the M1 iPad Pro I’ve used for the past several years. And it’s lighter. That’s especially nice on the 13-inch model, which replaces the 12.9-inch version. I always thought it felt too heavy and clunky to use as a tablet. It still feels big, but it’s more manageable.
The new OLED screen is another highlight. It’s clear and super colorful. It’s similar to the OLED screen Apple has used on its iPhones Pro for years but not on iPads. The screen adapts, getting brighter in dark movies or showing scenes with explosions. And professional video and photo editors will appreciate its color accuracy. I loved using it for movies and while playing Diablo Immortal. The game will look better once Activision Blizzard releases an update enabling improved graphics for the M4 iPad Pro. The four stereo speakers sound nice and loud but not tinny.
The camera is finally in the right place. It’s along the landscape edge of the iPad so that, when it’s propped up, it’s dead center for FaceTime calls. It used to be on the top of the iPad, forcing that awkward glance to the side during video calls. The quality was nice and clear during my tests and I like that the camera, using the Center Stage features, followed me as I moved around the room.
2024 13-inch Apple iPad Pro
Todd Haselton | CNBC
The iPad has the latest and greatest M4 chip, which hasn’t launched on Macs yet. I ran a GeekBench multicore benchmark test that shows it scoring 48% higher than the prior M2 iPad Pro. Apple promises up to 4x faster rendering over the M2 and 1.5x faster processor performance, which means video editing in Final Cut Pro for iPad and rendering things like 3D models is quicker for professionals who need it. The M4 also has a special engine that helps power the “Tandem OLED” displays. Apple took a unique approach to the iPad by stacking two OLED screens on top of one another, which requires this special part of the M4 chip to work.
The iPad Pro felt quick when I ran two apps side-by-side, switching between Slack and the web browser, or loading into games. Apps switch in an instant. It wasn’t much different than my M1 iPad for everyday stuff, like browsing the web and opening apps, which seems to be how iPads are mostly used. More on that in the next section.
2024 13-inch Apple iPad Pro
Todd Haselton | CNBC
The new iPads Pro support Apple’s updated $350 Magic Keyboard for iPad Pro (the 11-inch version is $300). It’s awesome and is just like typing on a Mac with a full function row above the number keys to switch apps, adjust the volume or brightness and more. Apple added a much larger trackpad and an aluminum palm rest but kept the same soft outside and “floating” screen mechanism, which allows you to snap the iPad onto the case using its magnetic pins and tilt it back and forth.
2024 13-inch Apple iPad Pro
Todd Haselton | CNBC
The updated Apple Pencil Pro is also a lot of fun. I mostly use the Apple Pencil to sign documents. But folks who draw or paint on their iPads, or need more control in 3D or video apps, will like the new features. I liked squeezing it to change between the tool — pencil or brush or eraser and the color — and the haptic pulse to confirm you’ve squeezed it. Developers can add the squeeze function to their apps so you can access different tools in different apps. The added gyroscope also allows you to tilt and twirl the pencil to change your pencil or pen stroke. Double tap is convenient, too, allowing you to switch between a pencil and eraser tool, for example. The hover function previews where you’re going to touch the display.
Apple promises the same battery life as the last iPads Pro. So you get about 10 hours of web browsing or watching video, or nine hours if you’re browsing the web on a cellular connection. That lined up with what I received during my tests. Expect to get a full workday of use. Still, it’s impressive given this iPad is 1.3mm thinner and 103 grams lighter than the last 12.9-inch iPad Pro.
What’s bad
2024 13-inch Apple iPad Pro
Todd Haselton | CNBC
Here’s my biggest gripe about the Pro models: The software, iPadOS, is what you’ll get on any other iPad. And while I think it works great, it’s time for the Pro models to have a better operating system.
My guess is Apple has something big planned for next month’s Worldwide Developers Conference and I hope it addresses this. I probably won’t get my wish, but I’d love to see the iPad Pro act just like a Mac. Plop it into the keyboard and it turns into a touchscreen MacBook. Lift it off and use it like a regular iPad. It has a newer processor than Apple’s MacBooks, so this should be possible if it’s something Apple wants. Regardless, we need better multitasking.
Stage Manager on the iPad Pro
Todd Haselton | CNBC
Apple’s “Stage Manager” feature was supposed to make it easier to run multiple apps and switch between them, but it’s still too confusing and clunky. Apps should open in separate windows and minimize just like on a Mac. And, since the M-series processors also power Macs, we should be able to run Mac apps, too.
Apple talked a lot about artificial intelligence when it announced the new iPads. But, most of the AI is what Apple has previously called machine learning. A lot of stuff that happens behind the scenes. The camera can take multiple pictures of a document and scan it more accurately, for example. AI can isolate backgrounds in Final Cut Pro or generate music in apps like StaffPad. Apple CEO Tim Cook has said he’ll talk about generative AI during WWDC in June, so there are likely more features coming.
Lastly, I wish the iPads Pro supported an always-on display like Apple’s iPhones Pro. It would let me glance at the iPad to see notifications, music, widgets and more. However, the iPad’s screen refresh rate bottoms out at 10hz instead of 1hz, which means it would still refresh too often and drain more power.
Should you buy the 2024 iPad Pro?
2024 13-inch Apple iPad Pro
Todd Haselton | CNBC
It depends on what you need. It’s my favorite iPad to date, even though I don’t need the faster chip. I love how thin it is and that it’s lighter than the earlier iPads. The updated keyboard is great. The new Apple Pencil Pro works well, but creatives will use it more than I do.
I still think the 13-inch is a little too big and would steer most folks to the 11-inch model. If you don’t care about needing all the speed, you should consider the new iPad Air, which costs less and also comes with a bigger 13-inch screen. If you just need a tablet to browse the web, play games and check email, get the $350 iPad.
Lisa Su, chair and CEO of Advanced Micro Devices Inc., during the AMD Advancing AI event in San Jose, California, on Dec. 6, 2023.
David Paul Morris | Bloomberg | Getty Images
Advanced Micro Devices shares fell 7% on Wednesday after the chipmaker under-delivered on Wall Street’s estimates for its important data center business.
Shares traded at a 52-week low and were on pace for their worst session since October.
AMD reported better-than-expected results on the top and bottom lines, but it also reported data center sales of $3.86 billion. That reflected 69% growth from a year ago but fell short of the $4.14 billion in sales expected by analysts polled by LSEG.
The key unit, responsible for selling advanced chips for data centers, has benefited in recent years from growing demand for its graphics processing units, as megacap technology companies race to develop advanced artificial intelligence tools.
Data center revenue grew 94% for the full year to $12.6 billion, with $5 billion of those sales stemming from AMD’s AI-focused Instinct GPUs. The company is the second-largest producer for gaming after Nvidia, which has triumphed as the market leader in AI chips and ballooned in value to a nearly $3 trillion market value.
“We believe this places AMD on a steep long-term growth trajectory, led by the rapid scaling of our data center AI franchise from more than $5 billion of revenue in 2024 to tens of billions of dollars of annual revenue over the coming years,” AMD CEO Lisa Su said on the earnings call with analysts.
Several Wall Street firms trimmed their price targets on shares amid the disappointing data center results and expectations for a weak first half. Citi downgraded shares to neutral from a buy rating, while JPMorgan its target to $130 from $180. Bank of America’s Vivek Arya said the company has yet to “articulate how it can carve an important niche” relative to Nvidia.
Morgan Stanley highlighted AI expectations as the most significant pressure point, saying that “visibility likely needs to improve for the stock to find its footing.”
CEO of Alphabet and Google Sundar Pichai in Warsaw, Poland on March 29, 2022.
Mateusz Wlodarczyk | Nurphoto | Getty Images
Alphabet shares dropped more than 7% on Wednesday after the search giant fell short of Wall Street’s fourth-quarter revenue expectations and announced big spending plans for its ongoing artificial intelligence buildout.
The stock headed for its worst session in more than a year.
The company topped earnings estimates by 2 cents per share. Revenue came in at $96.47 billion, behind the $96.56 billion expected by LSEG. Alphabet’s revenue grew 12% overall from a year ago, while its YouTube advertising business, search business and services segment slowed year over year.
Alphabet also said it plans to spend $75 billion on capital expenditures as it builds out its AI offerings and races against megacap rivals to build out data centers and new infrastructure. The figure was much higher than the $58.84 billion expected by Wall Street analysts, according to FactSet.
Finance chief Anat Ashkenazi said the higher expenses will help “support the growth of our business across Google Services, Google Cloud and Google DeepMind.” She also said the spending will go toward “technical infrastructure, primarily for servers, followed by data centers and networking.”
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The company expects capital expenditures to range between $16 billion and $18 billion. That was higher than the $14.3 billion estimate from FactSet.
JPMorgan analyst Doug Anmuth highlighted costs, capex and cloud revenue as the “culprits” for the stock’s post-earnings performance. Bernstein’s Mark Shmulik also noted that this is the third quarter that the stock move connects to Google’s cloud segment.
“If digital ad growth is akin to a long drive competition, then Google would be sitting comfortably here with strong Search and YouTube bombs down the fairway,” Shmulik said.
“But as the game shifts to the AI putting green, there’s little room for error with a slight cloud miss, a whopping CAPEX guide up to $75B for 2025, and lack of actionable operating leverage commentary leaves Google 3- putting for bogey,” he added.
Teladoc Health on Wednesday announced it will acquire the preventative care company Catapult Health in an all-cash deal for $65 million.
Catapult offers an at-home wellness exam that allows members to check their blood pressure, collect a blood sample, log other screening information and meet virtually with a nurse practitioner. Teladoc, a virtual care platform, said the acquisition will help it improve its ability to detect health conditions early.
The company said Catapult will operate within its integrated care segment after the deal closes. At JPMorgan’s health-care conferencein January, Teladoc said it is actively working to grow membership and use of services within its integrated care segment.
“Catapult Health’s capabilities will help advance our strategy in meaningful ways — from giving more members access to convenient and impactful wellness and preventative care, to unlocking greater value for our customers,” Teladoc CEO Chuck Divita said in a statement.
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Catapult generated around $30 million in trailing twelve-month revenue as of the third quarter of 2024, Teladoc said. The deal is expected to close in the first quarter of this year.
Teladoc’s acquisition of Catapult comes after a tumultuous period for the company. When Teladoc acquired Livongo in 2020, the companies had a combined enterprise value of $37 billion. The stock has tumbled since then, and Teladoc’s market cap now sits under $2 billion.
In April, Teladoc announced the sudden departure of Jason Gorevic, who joined as CEO in 2009 and steered the company through the Livongo deal and the Covid-19 pandemic. Divita took over as chief executive in June and pledged to position the company for “long-term, sustainable success.”