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With losses piling up, Ford is cutting back on EV battery orders. According to sources, the move comes as Ford’s EV losses pile up, topping over $100,000 per electric car built in the first quarter.

After announcing plans to delay around $12 billion in EV spending last year, Ford has continued to push back EV initiatives, citing slower-than-expected market demand.

After cutting F-150 Lightning production again earlier this year (for the second time in less than five months), Ford trimmed the workforce at its Rouge EV plant, where the electric truck is built.

Ford revealed the plans in January, claiming EV demand was slowing. According to Ford spokesperson Jessica Enoch (via The Detroit Free Press), one-third of the 2,100 workers remained at the plant starting April 1, 2024.

Meanwhile, 700 workers have been transferred to its Michigan Assembly plant, while the other 700 were offered a $50,000 retirement package or reassignment to the MI facility.

The move didn’t result in job losses. Instead, workers were offered reassignments or retirement. Now, it looks like Ford is throttling back on more EV plans.

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Ford F-150 Lightning production at Rouge EV plant (Source: Ford)

Ford cuts battery orders as losses top 100K per EV

According to people with knowledge of the matter, Ford is cutting battery orders from suppliers with growing EV losses.

The move comes after Ford slashed prices, creating even larger EV losses. In a new Bloomberg report, one source said Ford lost over $100,000 for every EV built in the first quarter—more than double the amount lost a year ago.

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Ford Mustang Mach-E (Source: Ford)

Despite cutting orders, Ford is maintaining partnerships with its battery suppliers including SK, LG Energy Solution, and CATL.

CATL said its “cooperation with Ford is moving forward as normal,” while SK and LG said their contracts with Ford remain. Meanwhile, a Ford spokesperson said the company doesn’t typically comment on supplier relationships.

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2024 Ford F-150 Lightning Flash (Source: Ford)

Ford projects Model e losses to reach $5.5 billion this year after a $1.3 billion EBIT loss in Q1. Although Ford expects EV costs to improve, the company expects this will be offset by top-line pressure.

Electrek’s Take

If the report is accurate, this could be the latest setback in Ford’s EV plans. The automaker is already pushing back around $12 billion in EV spending, slashing prices, and delaying new model launches.

Ford is shifting to smaller, more profitable EVs with plans to delay its three-row electric SUV in the US.

Although Ford is improving EV costs, it’s also cutting prices to keep pace with Tesla and others like Hyundai, which have introduced significant price cuts.

A separate Bloomberg report noted that Ford is accelerating the development of smaller electric vehicles, which are expected to debut in 2026. The first models are expected to be a smaller electric truck and SUV with a starting price of around $25,000.

In the meantime, Ford is following Toyota and other legacy automakers with plans to introduce more hybrids as a bridge to its next-gen EVs.

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Tesla receives 50,000 orders for new Model Y on first day, report says

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Tesla receives 50,000 orders for new Model Y on first day, report says

Tesla has reportedly received 50,000 orders for the new Model Y with an updated design in about 24 hours, according to a new report in China.

Last week, Tesla unveiled the mid-cycle refresh of the Model Y in China and a select few markets supplied by Tesla’s factory in Shanghai.

Deliveries are expected to start in March. The new Model Y hasn’t launched in Europe or North America yet, but it is expected to in the coming months.

The update has received mixed reviews as the updated design is not as well received as the Model 3’s recent design refresh and the specs and feature upgrades are basically in line with the Model 3 refresh.

But Tesla has reportedly received a significant number of orders for the updated electric vehicles.

According to several reports from Chinese bloggers claiming to have information coming from Tesla salespeople (via Car News China), the automaker secured 50,000 Model Y orders on the first day of the design refresh unveiling.

It’s hard to assess how significant this is for Tesla. The automaker delivered about 480,000 Model Ys in China in 2024 – up about 5% year-over-year.

50,000 units would represent just over a month of orders in a single day, but the design refresh was anticipated for about a year. Therefore, there was a lot of pent-up demand for it as people waited for the update to order.

It’s also worth noting that one of the sources claimed that Tesla is guiding that new orders being placed now won’t get delivered until April or May, which was used as evidence supporting the number of orders.

However, Tesla’s Chinese Model Y configurator is still mentioning March deliveries for new orders being placed now:

That’s true for both versions of the new Model Y. Tesla has yet to launch the updated performance version the new electric SUV.

Electrek’s Take

I wouldn’t be really surprised if Tesla secured 50,000 orders for the new Model Y in China, but I would still take this report with a grain of salt. Tesla salespeople have extremely limited visibility into sales beyond their own locations, and the sources appear to be coming from them and are relayed by Chinese bloggers on social media.

That, combined with the fact that the configurator still mentions March deliveries, makes me have doubts.

With that said, 50,000 orders is also not an unbelievable number.

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Jeep is racing to launch its new Wrangler-like Recon EV

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Jeep is racing to launch its new Wrangler-like Recon EV

The rugged new electric SUV will be here before you know it. Jeep is fast-tracking Recon EV production as it prepares for an upcoming launch. Here’s what to expect from Jeep’s new electric SUV inspired by the legendary Wrangler.

Just as Jeep’s first global electric SUV, the Wagoneer S, is arriving at US dealers, the brand is already preparing to introduce another EV.

The Recon was revealed in 2022 as part of Jeep’s new strategy to become “the leading electrified SUV brand” in North America and Europe. Although Jeep launched the Avenger in Europe in early 2023, the Wagoneer S and Recon will be the brand’s first EV models to roll out globally.

The Recon will be Jeep’s first true off-road electric SUV. It’s built from the “ground up to be 100% Jeep 4×4.”Jeep said the new EV is for “those who love to explore extreme adventures in near silence.”

Jeep maker Stellantis said the Recon is “inspired by the legendary Wrangler.” Like the iconic off-roader, it will feature options like removable windows and doors.

With an expected launch just around the corner, Jeep (Stellantis) is reportedly fast-tracking Recon EV production.

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Jeep Recon EV (Source: Stellantis)

When is Jeep launching the Recon EV?

According to MoparInsiders, a source at Stellantis’ assembly plant in Mexico claims production for the new Jeep Recon EV is set for February 24, 2025.

That’s well ahead of expected. After recently introducing the Wagoneer S and Dodge Charger Daytona to the market, Stellantis aims for a smooth launch with the new Jeep Recon EV.

Ahead of its official debut, prototypes of the rugged electric SUV have been spotted in public testing several times. A Recon EV was caught in Michigan with almost no camouflage by the folks at JeepReconForum last month. Inside, a display screen showed a range of 147 miles at 66% charge.

Although that suggests a range of around 223 miles, the production model is expected to be closer to 300 miles. Like the Wagoneer S, which features over 300 miles of driving range, the Recon EV will also be based on Stellantis’ STLA Large platform.

Jeep’s off-road electric SUV will be equipped with its signature Selec-Terrain system, which includes Rock, Mud, and other modes. It will also include standard four-wheel drive for added off-road capabilities. The Recon is expected to pack between 450 to 600 hp with dual EDMs.

According to the report, the Jeep Recon EV will launch in three trims: Willys, Overland, and an even more rugged Moab model.

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Jeep Recon Moab 4xe (source: JeepReconForum)

We caught a glimpse of the Moab trim in 2023 after images leaked out of a dealer event. Over the past few months, the Recon EV has been spotted in public with less and less camouflage.

As it gets closer to production, Jeep’s upcoming electric SUV looks more like a Ford Bronco with a rugged exterior design.

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Jeep Recon EV (Source: Stellantis)

Prices and official specs will be revealed closer to launch, but the Jeep Recon EV is expected to start at around $60,000. More expensive trims, like the Moab, could cost about $80,000. Stellantis will launch the Recon this year in the US and other global markets like Europe, The Middle East, and Asia.

What do you think of Jeep’s Wrangler-inspired Recon? Would you buy one for around $60,000? Drop us a comment below and let us know.

Source: MoparInsiders

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BYD beat Toyota in EV sales on its home turf in 2024

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BYD beat Toyota in EV sales on its home turf in 2024

The world’s largest EV maker is making a big statement overseas. In a historic win, BYD officially outsold Toyota in EV sales on its own home turf for the first time last year.

BYD EV sales in Japan topped Toyota in 2024

After squeezing legacy automakers out of China with its low-cost electric cars, BYD is making a strong push into overseas markets.

BYD introduced its first electric vehicle (EV) in Japan in early 2023, the Atto 3. Starting at around $30,000, this SUV competes with popular domestic cars like the Toyota RAV4 and Honda CR-V. It also rivals other EVs on the market, like the Toyota bZ4X and Nissan Ariya.

In its first full sales year, BYD has already outsold Toyota in EV sales in Japan. This accomplishment is even more impressive since Toyota has historically dominated sales in its home market.

According to the Japan Automobile Dealer Association (via CarNewsChina), BYD sold 2,223 EVs in 2024. In comparison, Toyota sold just 2,038 electric cars in its home market last year.

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BYD Dolphin (left) and Atto 3 (right) at the 2024 Tokyo Spring Festival (Source BYD Japan)

BYD’s EV sales were up 54% compared to 2023, while Toyota’s slipped 30% year over year (YOY). Since launching in 2023, BYD has introduced several top-selling models, including the Dolphin hatchback and Seal sedan.

Starting at just 2.99 million yen ($19,000), the Dolphin competes with top-selling domestic cars like the Toyota Prius and Nissan LEAF.

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BYD seal in Japan (Source: BYD)

After launching the Seal last June, widely viewed as its answer to the Tesla Model 3, BYD’s electric sedan was already the top-selling imported EV in Japan by August. BYD’s Seal starts at 5.28 million yen, or around $33,500.

BYD is turning up the pressure in 2025 with plans to launch the Sealion 07 in Japan, its new smart mid-size electric SUV.

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BYD Sealion 07 electric SUV launched in Norway (Source: BYD)

Japan’s total EV sales fell 33% to just below 60,000 in 2024, its first YOY decline in four years. Nissan led the market with a roughly 50% share despite LEAF sales slipping nearly 50% (30,749) from 2023. Although Toyota bZ4X sales were up 10%, only 1,012 models were sold in 2024. Toyota’s electric SUV starts at 5.5 million yen ($35,000).

Electrek’s Take

After losing significant market share in China, a critical market for Japanese automakers, BYD is now taking their home market by storm.

Although it’s still a small number, BYD’s growing presence in Japan is impressive. Japan has been a challenging market for foreign brands to compete in. Outside of luxury automakers like Mercedes-Benz, Porsche, and BWM, domestic brands have historically dominated auto sales in Japan.

Toyota accounted for over a third of the market alone last year. After topping Nissan and Honda for the first time in global vehicle sales last year, BYD is laying the groundwork for more growth in 2025.

The Chinese EV leader is expanding with new models launching in Europe, Southeast Asia, Central and South America, and more. Will BYD eventually top Toyota in global sales? As the industry shifts to EVs, BYD is quickly gaining momentum while Toyota lags in key markets.

Source: CarNewsChina, JAMA

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