Deepfakes and influencers: The digital election in India
Divyendra Jadoun is proud of his professional alias: the Indian Deepfaker.
“I know we do deepfakes,” he tells Sky News. “Why would I use something else?”
And Jadoun’s services have been in demand recently, as India holds elections – often billed as the biggest democratic election on the planet.
Deepfakes have been a feature, in some surprising ways. On occasion, they have been malicious. Bollywood actors have been falsely depicted criticising PM Narendra Modi, or endorsing a political party.
Jadoun says: “We received a lot of requests, from November, October. And out of those requests, around 45 to 50% requests were for unethical [deepfakes]. And these are two kinds of requests.
“One is to swap the face of the political leader and put it into some controversial video that might harm his image. The second type of unethical [deepfake] is to create the clone of, the voice of the opponent leader and make him say something that he has never said.”
“This is the first time that we are going to see the deployment of deepfakes on a large scale. Even for us, it’s a new thing.
“We do not know how much it will impact or whether it will have an impact or not.”
Pic: AP
Others point to the low numbers of views those deepfake videos tend to receive, along with the speed at which they get debunked – and say that the impact of deepfakes has been, perhaps unexpectedly, positive.
“There was a fear that deepfake type of things would be more used for adversarial content, whereas what we are seeing is the opposite,” explains Joyojeet Pal, associate professor of information at the University of Michigan.
“The artificially generated content is much more being used by the campaigns of politicians in their own interest.”
Witness the resurrection of M Karunanidhi, a politician who died in 2018. A deepfake of him was created by technologist Senthil Nayagam and subsequently put on the campaign trail, endorsing various candidates.
“We accidentally started the trend with this video,” Nayagam tells Sky News.
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Pic: AP
The Indian Deepfaker has worked on another system that shows the potential innovation of deepfakes.
“We are doing a conversational agent where you will get a call in the voice of a leader. It will be saying that I am an AI-generated avatar of this leader, and he will be taking the name of the person,” he says.
“He will be asking ‘What are your local issues in your area?’ or ‘What are your suggestions to the government?’ – and every call will be recorded.
“It will then be transcribed and it will be filtered out based on different questions, so that the government or the political parties can make manifestos or can create schemes according to the problem.”
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From April: Is India’s Narendra Modi popular?
There are still pitfalls. Jadoun is worried about deepfakes spreading through the messaging system WhatsApp rather than the open internet, where they are easier to debunk. WhatsApp is where more traditional misinformation has spread, according to Amber Sinha.
“I think it’s also been early days, in terms of [the deepfake] use case in India,” he tells Sky News.
“There have been other modes of content, for instance, doctored images, Photoshopped images that have been prevalent, particularly on WhatsApp groups, for much longer in India.”
WhatsApp is, for many people in India, simply the internet. Platforms that dominate in other democracies remain niche. Take ad spending on Meta, which owns Facebook and Instagram (and WhatsApp, although it doesn’t show ads).
The ruling BJP is clearly dominating, according to the data provided by Who Targets Me. But compare that to US spending.
The US isn’t even holding an election – at least not yet – and it is comfortably outspending India.
And Pal argues that other platforms have now caught up with WhatsApp.
“WhatsApp groups were the big player in the fairly recent elections as well,” he says. “YouTube is either at par or more important than WhatsApp right now.”
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The most novel digital development of this election, he argues, is the emergence of YouTube influencers.
Earlier this month, for example, Curly Tales, a food blogger with more than three million followers, featured the chief minister of Maharashtra on her channel. And politicians have been making concerted attempts to woo influencers across the board.
AP file pic
“The most surprising thing about the campaign has been the emergence of digital influencers over professional journalists as the interviewers in the campaigns themselves,” Pal says.
“As opposed to a professional journalist who might be fairly educated about policy and can ask a politician aggressive questions about what is or is not working about their platform, a digital influencer doesn’t have that ability.”
For all the innovation, deepfakes and influencers do perhaps open up an information gap – one where doubt and misinformation can spread, inadvertently or not.
World
‘Have the meeting now!’: Trump says Ukraine should ‘immediately’ agree to direct talks with Russia
US President Donald Trump has demanded that Ukraine should “immediately” agree to direct talks with Russia in a bid to end the war.
It comes after Ukraine’s President Volodymyr Zelenskyy said his team were “ready to meet” Russian representatives following Vladimir Putin suggestion of peace talks, subject to an unconditional ceasefire starting on Monday.
Russia‘s president put forward the proposal for talks in Istanbul on Thursday after European leaders including Sir Keir Starmer threatened him with fresh sanctions if Russia failed to comply with an unconditional 30-day ceasefire starting on Monday.
Analysis:
Why calls for Ukraine talks are likely a delaying tactic from Putin
However, in a post on his Truth Social platform on Sunday, Mr Trump said he was “starting to doubt that Ukraine will make a deal with Putin”.
He urged them to accept the meeting invitation “immediately”, adding “have the meeting now”.
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Putin’s call for peace talks genuine?
Mr Trump wrote: “President Putin of Russia doesn’t want to have a ceasefire agreement with Ukraine, but rather wants to meet on Thursday, in Turkey, to negotiate a possible end to the bloodbath.
“Ukraine should agree to this, immediately. At least they will be able to determine whether or not a deal is possible, and if it is not, European leaders, and the US will know where everything stands, and can proceed accordingly.
“I’m starting to doubt that Ukraine will make a deal with Putin, who’s too busy celebrating the Victory of World War ll, which could not have been won (not even close!) without the United States of America.
“Have the meeting now!”
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Kremlin: ‘We don’t share Starmer’s view’
Shortly after Mr Trump’s post, Mr Zelenskyy posted on X saying: “We await a full and lasting ceasefire, starting from tomorrow, to provide the necessary basis for diplomacy.
“There is no point in prolonging the killings. And I will be waiting for Putin in Türkiye on Thursday. Personally. I hope that this time the Russians will not look for excuses.”
When Mr Putin first suggested the talks, Mr Trump hailed it “a potentially great day for Russia and Ukraine” and said he would “work with both sides to make sure it happens”.
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Turkish president Recep Tayyip Erdogan also said he “fully supported” Mr Putin’s proposal and was ready to host the talks, after the two leaders spoke over the phone on Sunday.
But security and defence analyst Michael Clarke told Sky News presenter Matt Barbet there is a “long way between now and Thursday” and a “fair bit of brinkmanship” going on.
He said even if the talks do go ahead, “the chances are they’ll extend over a long period and there won’t be a ceasefire as a result of them, and the Russians will keep playing this out”.
European leaders hold call with Mr Trump. Pic: Number 10
Mr Putin’s counteroffer of talks came after Sir Keir, Mr Zelenskyy, French President Emmanuel Macron, recently elected German Chancellor Friedrich Merz and Polish Prime Minister Donald Tusk met in Kyiv.
The leaders said they had secured Mr Trump’s backing after briefing him on the progress made on the so-called “coalition of the willing” plans in a 20-minute phone call.
World
Terror group supporters posted on TikTok, YouTube and Google from site targeted in Indian airstrikes
Social media accounts expressing support for a Pakistan-based terror group linked to al Qaeda appear to have posted recent videos from a Pakistan mosque targeted by Indian airstrikes.
Sky News has found videos posted on TikTok, YouTube and Google that appear to be filmed at the Markaz Taiba Mosque in Muridke. The captions and usernames contain expressions of support for the Lashkar-e-Taiba (LeT) and a group called ‘313’.
Sky News has found and geolocated multiple videos that appear to be filmed in the area where the captions include either or both ‘313’ and LeT.
Some of the videos show men in the streets with guns. Another post captioned a video of children doing martial arts training inside the targeted mosque, “we are little soldiers, and we fight the non-believers”.
The caption of the video reads ‘we are little soldiers, and we fight the non-believers’. It uses the hashtag ‘313’.
The caption uses the hashtag #جہاد313, which translates to ‘313’ jihad.
‘313’ appears to refer to the 313 Brigade, a proscribed terror organisation in Pakistan.
In a TikTok video posted to the Google page for Markaz Taiba Mosque in Muridke, a man can be seen walking along the street with a gun.
The account that posted that video wrote in their description, “Lashkar Taiba, Mujahid Force, ‘313’ and Markaz Taiba Muridke”, self-proclaiming their support for the groups.
This screenshot from the Google user labels Lashkar-e-Taiba and ‘313’ and includes the location name Muridke
India’s retaliatory strikes on Pakistani-adminstered Kashmir and Pakistan on 7 May came after a deadly attack in Indian-administered Kashmir last month.
Gunmen opened fire on tourists, killing 26 people and injuring dozens in a popular holiday spot near Pahalgam, Kashmir, on 22 April.
LeT were accused by India of involvement in the Pahalgam attack through their proxy the Resistance Front, which claimed responsibility for the attack.
LeT, which is designated as a terrorist organisation by the UN Security Council and the UK, focuses on fighting Indian control in Kashmir and is based in the Punjab region of Pakistan.
Pakistan denies allegations of terror camps operating in the country. This region has been in the control of the Punjabi government since 2010. The Punjab government condemned the Indian strikes, and declared a state of emergency across Punjab.
Muskan Sangwan, senior intelligence analyst at TRAC, a terrorism research and analysis consortium, told Sky News: “Brigade 313 is al Qaeda in Pakistan. It’s an umbrella organisation for members of several groups like Taliban, Lashkar-e-Jhangvi, Haqqat ul-Jihad-al-Islami, Jaish-e Muhammad, Lashkar-e-Taiba, and Jundullah.”
Ms Sangwan explained that ‘313’ refers to the number of companions said to have fought with the Prophet Mohammed in the Battle of Badr.
TRAC have seen a recent uptick in TikTok videos and other social media posts that refer to ‘313’.
Many of the accounts are linked to each other.
Ms Sangwan said: “They [the TikTok users] mostly use ‘313’ as a hashtag… trying to push that hashtag to as many people it can reach on social media.”
Sky News sought to verify the location by comparing before and after videos from the strike location, and using the video released by the Indian army conducting the strike.
One video showing damage at the strike location was posted by a user with 313 in their TikTok username.
The TikTok account that posted video footage of the destruction in Muridke has 313 in the username
Below is satellite imagery that shows the destruction of the site.
Satellite imagery shows Markaz Taiba Mosque after the strike on 7 May. Credit: Maxar
In one TikTok, the video is captioned “bring your arms and ammunition and go to war”. The text on the screen of the TikTok is ‘313’ and he is carrying a gun.
The group are comfortable with having an online presence. On the Google tag for Markaz Taiba Mosque in Muridke, men pose for a group photo. Almost all the people in the photo have used ‘313’ on TikTok.
Ms Sangwan explained: “With these people from Muridke, pushing this propaganda on social media would generate a lot of significance in terms of recruitment and in terms of gaining support from local people and from other people.”
Sky News’ Asia correspondent Cordelia Lynch has reported on the ground in Muridke.
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Anger in Pakistan after India strikes
India says it struck Markaz Taiba, a site in Muridke about 15 miles (25km) from the border, which has long been claimed to be a terrorist training site associated with LeT.
MEMRI, a US-based research group that monitors terrorist threats, told Sky News: “It has been known for decades that Lashkar-e-Taiba has its headquarters in Muridke.”
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Sky News contacted the Pakistan Ministry of Defence for comment. Khawaja Asif, Pakistan’s defence minister, told Sky News: “This appears to be a random video with background music added later – consistent with how TikTok trends often function. If this is to be considered credible evidence, we could produce millions of similar clips ourselves.”
Mr Asif also said that any suggestion that the mosque was used as a base by terrorists was a “completely false, social media made up hoax”.
On 7 May, after the strikes in Pakistan, the Indian subcontinent branch of al Qaeda issued a statement condemning India’s actions and encouraging its supporters to wage jihad against India.
The Data and Forensics team is a multi-skilled unit dedicated to providing transparent journalism from Sky News. We gather, analyse and visualise data to tell data-driven stories. We combine traditional reporting skills with advanced analysis of satellite images, social media and other open source information. Through multimedia storytelling we aim to better explain the world while also showing how our journalism is done.
Volodymyr Zelenskyy has said his country is “ready to meet” Russian representatives after Vladimir Putin suggested peace talks in Istanbul from Thursday.
Russia‘s president put forward the proposal as European leaders including Sir Keir Starmer threatened him with fresh sanctions if Russia failed to comply with an unconditional 30-day ceasefire starting on Monday.
Reacting to Mr Putin’s suggestion, US President Donald Trump said it was “a potentially great day for Russia and Ukraine” and he would “work with both sides to make sure it happens”.
Mr Zelenskyy has also welcomed the proposal, but reiterated his call for a ceasefire.
He said: “It is a positive sign that the Russians have finally begun to consider ending the war. The entire world has been waiting for this for a very long time. And the very first step in truly ending any war is a ceasefire.
“There is no point in continuing the killing even for a single day. We expect Russia to confirm a ceasefire – full, lasting, and reliable – starting tomorrow, May 12th, and Ukraine is ready to meet.”
On Saturday, the prime minister met the Ukrainian president alongside French President Emmanuel Macron, recently elected German Chancellor Friedrich Merz and Polish Prime Minister Donald Tusk in Kyiv.
Announcing the 30-day ceasefire proposal, the leaders said they had secured the backing of Mr Trump after briefing him on the progress made on the so-called “coalition of the willing” plans in a 20-minute phone call.
What Trump does next is crucial
Russian President Vladimir Putin is playing for time and may have been caught on the hop by European leaders, backed by US President Donald Trump, demanding a 30-day ceasefire during their visit to Kyiv yesterday.
Russia’s proposal of talks in Istanbul on Thursday appears hurriedly conceived, announced as it was in the early hours of the morning by Putin.
There is an added symbolism to his suggestion of Istanbul as a venue. Russia has long blamed Ukraine for walking away from peace talks in the same city in 2022.
The key thing is that diplomatic movement of sorts is happening.
Ukraine and its European colleagues want to capitalise on Trump’s renewed enthusiasm for a ceasefire and his potential scepticism of how ready Putin actually is to make peace.
The Europeans will hope this isn’t drawn into a protracted period of negotiations, or simply talking about the idea of negotiations.
What President Trump does next will be crucial.
Speaking at the Kremlin in the early hours of Sunday, Mr Putin did not directly address the proposal but instead offered to restart peace talks Russia and Ukraine held in 2022.
“We propose the Kyiv authorities resume the negotiations they interrupted at the end of 2022… to resume direct negotiations… without any preconditions… to begin without delay next Thursday 15 May in Istanbul,” he said.
Speaking to Sky News Russia correspondent Ivor Bennett after the statement, Kremlin spokesperson Dmitry Peskov said Moscow does not “share the view of Starmer”.
“We think that the seriousness is to propose negotiations,” he said, denying the move was a delaying tactic.
Mr Peskov said there had to be negotiations to find a way for a ceasefire, adding: “A simplistic approach to a ceasefire is inappropriate.”
European leaders including Volodymyr Zelenskyy hold call with Donald Trump. Pic: Number 10
Russia’s own unilateral three-day ceasefire, declared for the 80th anniversary of victory over Nazi Germany, expired on Saturday, and Ukraine said Russian forces have repeatedly violated it.
After the summit in Kyiv, Sir Keir said: “All of us here, together with the US, are calling Putin out.
“So we are clear, all five leaders here – all the leaders of the meeting we just had with the coalition of the willing – an unconditional ceasefire, rejecting Putin’s conditions, and clear that if he turns his back on peace, we will respond.
“Working with President Trump, with all our partners, we will ramp up sanctions and increase our military aid for Ukraine’s defence to pressure Russia back to the table.”
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During Mr Putin’s statement on Sunday, he insisted he would support peace talks, adding: “We are committed to serious negotiations with Ukraine.”
He told reporters: “Their purpose is to eliminate the root causes of the conflict, to establish a long-term, lasting peace.
“We do not rule out that during these negotiations it will be possible to agree on some new truces, a new ceasefire.”
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Responding to Mr Putin’s proposal, Mr Macron said the Russian leader was “looking for a way forward, but he still has a desire to buy time”.
Mr Putin’s proposed negotiations are “a first step, but they are not sufficient,” he told French broadcaster BFM.
“An unconditional ceasefire is not preceded by negotiations, by definition.”
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