Why OpenAI is the first company to be No. 1 on the CNBC Disruptor 50 list two years in a row
Persephone Kavallines
It’s a first for the annual CNBC Disruptor 50 list: a company landing at No. 1 for the second year in a row.
Perhaps no surprise, that company is OpenAI. More than any other startup in the 12-year history of the Disruptor 50 list, OpenAI’s disruptive impact and potential is unparalleled.
What’s distinct about the company and the AI revolution it’s leading is that OpenAI is not working in opposition to incumbents but rather as a partner to tech giants and other large corporations. It’s serving as an ally to help navigate and implement unprecedented changes, with new tools that can be customized for consumers and enterprise data sets.
OpenAI is not unique, but rather, represents a generation of AI startups that are aligned with the giants because of the compute power, and the massive funding, required to accelerate artificial intelligence learning. In fact, 34 of this year’s Disruptor 50 companies describe AI as critically important to more than half of their revenue. Thirteen say that it is generative AI, specifically, that is critically important to the majority of sales.
OpenAI topped the list for an unprecedented second year due to the company’s ongoing pace of innovation. In the past year, OpenAI has grown dramatically, announcing a range of new products and services related to its GPT large language model and business partnerships, as its consumer subscription option and a range of enterprise licensing deals have helped it generate a reported $2 billion in annual revenue.
On Monday, OpenAI launched a new AI model and desktop version of ChatGPT, along with an updated user interface. In a livestream event, Chief Technology Officer Mira Murati said the new model, GPT-4o, is “much faster,” with improved capabilities in text, video and audio. “This is the first time that we are really making a huge step forward when it comes to the ease of use,” Murati said.
After a dramatic boardroom battle in November, in which CEO Sam Altman was ousted and then just a few days later brought back after outrage from investors and employees, the company strengthened its board and management structure, with Altman himself rejoining the board in March. The scramble to rehire Altman and his team revealed the depth of corporate and venture capital support for the OpenAI CEO as an innovator and leader.
Then in February, the company debuted its text-to-video generator Sora (later in the year, an audio AI, Voice Engine, was also unveiled in a limited test) and it completed a funding round that valued the company at a reported $80 billion, up from a reported $29 billion at the time it was named No. 1 on the Disruptor 50 list in 2023.
Altman has positioned himself as a thought leader in terms of AI regulation, after testifying last year before Congress about the need for smart and careful AI guardrails. And the company is at the center of a maelstrom of concern about artificial intelligence. OpenAI is the focus of regulatory scrutiny, with the FTC probing whether it broke consumer protection laws and the SEC looking at whether, during Altman’s brief ouster, investors were misled. Meanwhile, the company has beefed up its legal team as it fights a range of lawsuits, from publishing companies, including The New York Times, and individual artists, such as author Jodi Picoult, suing over copyright violation.
But at the same time, OpenAI has struck new deals with IAC’s publisher Meredith, parent of Food & Wine and People, and the Financial Times, to compensate them for the use of their IP, and to drive traffic back to their content.
AI’s wave extends to many industries
This wave of AI innovation echoes that of the rise of the internet around the turn of the century, and mobile and cloud revolutions, but has some distinct characteristics. The current wave of AI disruptors, such as Databricks (No. 5 on this year’s list), Anthropic (No. 7), Scale AI (No. 12), Cohere (No. 30), AlphaSense (No. 40) and Glean (No. 43) is marked by a rapid pace of change, with the progress made every year by large language models, as well as by their reliance on costly chips and infrastructure.
Unlike the founded-in-a-garage mythology that dominated the Googles and PayPals of prior tech cycles, these AI-driven companies need GPUs and data centers, which has led most of them to partner with giants ranging from Microsoft and Nvidia to Oracle, Salesforce, Amazon and Alphabet. As a result we may not see as many new entrants into the AI sector as so-called Web 1.0 and 2.0, but the companies that do succeed, like those on our Disruptor 50 list, have the potential to be far more impactful and disruptive.
This year’s Disruptor 50 companies are using AI — and other key technologies, such as robotics and the cloud — across a wide range of industries.
Enterprise tech is the best-represented sector, with 14 companies on this year’s list, including Databricks and AlphaSense, which are using AI to drive efficiencies and better mine data across key industries like finance.
Fintech is the second-best represented sector, with 10 companies on this year’s list, including Brex (No. 4), Chime (No. 22) and Ramp (No. 32), which have integrated AI assistants to streamline consumer interactions, generate suggestions and advise on efficient corporate budgeting.
In the health-care and biotech space, there are eight companies, including ElevateBio (No. 8), Generate Biomedicines (No. 25) and Spring Health (No. 45), using AI to accelerate drug development and improve patient outcomes.
And we’re seeing AI power the aerospace and defense industry. No. 2 on the list, Anduril, recently introduced new AI-powered drones, and uses an AI-powered operating system to infuse autonomy into a range of defense and security systems.
Just as every company, regardless of its industry, has become a tech company, pretty soon, every type of company will integrate AI.
Technology
Cognition to buy AI startup Windsurf days after Google poached CEO in $2.4 billion licensing deal
In this photo illustration, a man seen holding a smartphone with the logo of US artificial intelligence company Cognition AI Inc. in front of website.
Timon Schneider | SOPA Images | Sipa USA | AP
Artificial intelligence startup Cognition announced it’s acquiring Windsurf, the AI coding company that lost its CEO and several other senior employees to Google just days earlier.
Cognition said on Monday that it will purchase Windsurf’s intellectual property, product, trademark, brand and talent, but didn’t disclose terms of the deal. It’s the latest development in an AI talent war, as companies like Meta, Google and OpenAI fiercely compete for top engineers and researchers.
OpenAI had been in talks to acquire Windsurf for about $3 billion in April, but the deal fell apart, and Google said on Friday that it hired Windsurf’s co-founder and CEO Varun Mohan. Google is paying $2.4 billion in licensing fees and for compensation, as CNBC previously reported.
“Every new employee of Cognition will be treated the same way as existing employees: with transparency, fairness, and deep respect for their abilities and value,” Cognition CEO Scott Wu wrote in a memo to employees on Monday. “After today, our efforts will be as a united and aligned team. There’s only one boat and we’re all in it together.”
Cognition didn’t immediately respond to CNBC’s request for comment. Windsurf directed CNBC to Cognition.
Cognition is best known for its AI coding agent named Devin, which is designed to help engineers build software faster. As of March, the startup had raised hundreds of millions of dollars at a valuation of close to $4 billion, according to a report from Bloomberg.
Both companies are backed by Peter Thiel’s Founders Fund. Other investors in Windsurf include Greenoaks, Kleiner Perkins and General Catalyst.
“I’m overwhelmed with excitement and optimism, but most of all, gratitude,” Jeff Wang, the interim CEO of Windsurf, wrote in a post on X on Monday. “Trying times reveal character, and I couldn’t be prouder of how every single person at Windsurf showed up these last three days for each other and for our users.”
Wu said that the acquisition ensures all Windsurf employees are “treated with respect and well taken care of in this transaction.” All employees will participate financially in the deal, have vesting cliffs waived for their work to date and receive fully accelerated vesting for their, according to the memo.
“There’s never been a more exciting time to build,” Wu wrote.
WATCH: Google snatches Windsurf CEO after OpenAI deal dissolves
Meta CEO Mark Zuckerberg looks on before the luncheon on the inauguration day of U.S. President Donald Trump’s second presidential term in Washington on Jan. 20, 2025.
Evelyn Hockstein | Reuters
Meta on Monday said it has removed about 10 million profiles for impersonating large content producers through the first half of 2025 as part of an effort by the company to combat “spammy content.”
The crackdown is part of Meta’s broader effort to make the Facebook feed more relevant and authentic by taking action against and removing accounts that engage in “spammy” behavior, such as content created using artificial intelligence tools.
As part of that initiative, Meta is also rolling out stricter measures to promote original posts from creators, the company said in a blog post.
Facebook also took action against approximately 500,000 accounts that it identified to be engaged in inauthentic behavior and spam. These actions included demoting comments and reducing distribution of content, which are intended to make it harder for these accounts to monetize their posts.
Meta said unoriginal content is when images or videos are reused without crediting the original creator. Meta said it now has technology that will detect duplicate videos and reduce the distribution of that content.
The action against spam and inauthentic content comes as Meta increases its investment in AI, with CEO Mark Zuckerberg on Monday announcing plans to spend “hundreds of billions of dollars” on AI compute infrastructure to bring the company’s first supercluster online next year.
This mandate comes at a time when AI is making it easier to mass-produce content across social media platforms. Other platforms are also taking action to combat the increase of spammy, low-quality content on social media, also known as “AI slop.”
Google’s YouTube announced a change in policy this month that prevents content that is mass-produced or repetitive from being eligible for being awarded revenue.
This announcement sparked confusion on social media, with many users believing this was a reversal on YouTube’s stance on AI content. However, YouTube clarified that the policy change is aimed at curbing unoriginal, spammy and repetitive videos.
“We welcome creators using AI tools to enhance their storytelling, and channels that use AI in their content remain eligible to monetize,” said a spokesperson for YouTube in a blog post to clarify the new policy.
YouTube’s new policy change will take effect on Tuesday.
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