Honda is done standing by while rivals like Tesla and BYD steal market share. To stay competitive, Honda is doubling its investment in EVs to $65 billion (10 trillion yen) through 2030. The plans include slashing costs and launching seven new electric models.
Honda doubles its investment in EVs to $65 billion
CEO Toshihiro Mibe laid out the automaker’s new strategy Thursday, claiming Honda has not “changed its belief that EVs are the most effective solution.”
Honda believes it can compete in the small electric vehicle and motorbike segment. In the long term, Honda is confident that EV adoption will continue to rise. The company wants to take advantage of the “period of EV popularization,” which will happen in the second half of the 2020s.
To do so, Honda will introduce new EVs, establish a comprehensive supply chain (including batteries), and advance EV technology and facilities.
Through its new strategy, Honda aims for a 5% return on sales for its EV business in 2030, aiming to make it self-sustaining.
Honda’s new 0 series is expected to play a key role. Two new concepts, the Saloon and Space-Hub, were unveiled at CES in January.
Honda Saloon and Space-Hub concepts (Source: Honda)
The Saloon is set to become Honda’s new flagship EV with a model very similar to the concept launching in 2026. It will launch in North America first ahead of its global rollout.
Following the Saloon, Honda plans to launch seven EV models globally, from small to large. In China, Honda will introduce ten new EVs by 2027, representing 100% of auto sales in the region by 2035. It also unveiled its new “Ye Series” EVs to take on Chinese automakers like BYD.
Honda will launch a series of smaller EVs, starting with the N-Van e, a commercial mini EV. After it goes on sale in Japan this fall, Honda will introduce a series of small-size EVs in the region where needed. This will include personal mini-EV models in 2025.
Toshihiro Mibe, Global CEO of Honda, unveils the Honda 0 Series and new concept models Saloon and Space-Hub (Source: Honda)
Building an EV supply chain for the future
Regarding its supply chain, Honda will start by strengthening its partnerships for lithium-ion batteries while holding costs down. Starting in mid-2020, Honda will begin producing batteries with its JV partners.
In the US, Honda’s JV plant with LG Energy Solution will begin production with up to 40 GWh battery capacity annually. The lightweight and compact battery packs will be used for its 0 series EVs.
In the second half of the decade, Honda plans to further expand its battery business by building a vertically-integrated supply chain.
To do so, Honda will begin in-house production with GS Yuasa for EV batteries. Honda also plans to secure battery materials in Canada, like cathode materials from POSCO Future M and separators from Kasei at new JV plants.
(Source: Honda)
By 2030, Honda aims to reduce the cost of EV batteries built in North America by over 20% compared to current costs. Honda already has enough secured to produce around 2 million EVs planned in 2030.
Honda aims for EVs and FCEVs to account for 40% of global auto sales in 2030 and 100% by 2040.
Electrek’s Take
Despite the recent “EV slowdown” the media continues to report, several automakers are increasing their investments now as they look toward the future.
Honda is the latest, joining Toyota, which has made a series of investments in new EVs, including a large electric SUV for the US and next-gen battery tech.
Although Japanese automakers have been laggards in the industry’s transition to EVs so far, with Ford, GM, VW, and others pulling back, could they turn things around? That’s what Honda (and Toyota) hope for with new investments in EVs.
Meanwhile, Honda and Toyota’s EV sales share is currently well under that of their rivals. While Toyota’s EV sales share is around 1%, many automakers are already achieving double-digit or 100% EV sales.
Will the new investments be enough? Drop us a comment below to let us know your thoughts.
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Elon Musk implies that he’ll quit his part-time job as CEO of Tesla (TSLA) if he doesn’t get his $1 trillion pay package. On today’s episode of Quick Charge, I suggest GM’s Mary Barra should replace him, and explore some of the compelling EV deals out there looking to take a bite out of Elon’s market share.
In addition to my take on what the TSLA board should or shouldn’t decide, we’ve got a pile of EV lease deals, some hot, upcoming new electric Jeep models, and a look at some of the ways the end of the Federal EV tax credit isn’t the end at all.
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The US added more than 4,000 new DC fast-charging ports in Q3 2025, pushing the total past 64,000. The country’s EV infrastructure keeps maturing, despite new station openings slowing slightly this summer.
US DC fast-charging ports expand past 64,000
According to EV charging data platform Paren’s latest “State of the US Fast EV Charging Industry Report,” the number of public DC fast-charging ports climbed to 64,486 across 12,375 charging stations nationwide in Q3 2025. That’s despite a modest slowdown in new openings: Operators added 699 new stations, down 12% from Q2, and 4,061 new ports, down 7.7%.
Paren says the dip mirrors seasonal trends seen in 2024 and expects growth to rebound in Q4, with early October data already coming in strong. The company still projects the US to add around 16,700 new ports by the end of 2025. Notably, larger charging stations are becoming the norm: 27% of all stations now have eight or more stalls, up from 23% last quarter.
Tesla dominates new ports, and the market widens
Tesla led Q3 deployments with 1,820 new ports – nearly 45% of all added nationwide. ChargePoint (300), Red E (215), Electrify America (164), and EV Connect (146) rounded out the top five. But Paren notes that smaller and regional operators collectively accounted for 21% of new ports, demonstrating how the market is diversifying.
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Every state added at least one new fast-charging station this quarter. California again led the pack with 108 new sites, followed by Texas, New York, Florida, and Illinois. Upstart network Ionna, formed earlier this year by seven automakers, opened 12 new stations with 132 ports. At the same time, Michigan-based Red E jumped to third place after expanding across 18 states, including new sites at Aldi supermarkets.
Summer travel lifted fast charging demand
The summer travel season drove EV charging activity higher across almost the entire US. Fast charger use increased in 45 states, stayed flat in one, and dipped in five. Maine saw the biggest bump (+1.9 in utilization growth), followed by Montana (+1.8), New York (+1.8), and Oregon (+1.8), all reflecting busier tourism routes and expanding highway and corridor buildouts.
Paren also found signs that Tesla’s opening its Supercharger network to non-Tesla EV drivers is shifting behavior. Some non-Tesla charging stations saw slight utilization declines, suggesting a growing number of drivers are switching to Tesla’s network for convenience.
It’s all about reliability and upkeep
Paren’s “reliability index” measures charger reliability, taking into account recent successful charge sessions with and without retries, failed charge attempts, and station downtime over a specific time period.
Reliability based on Paren’s definition inched up again, from 92.1% to 92.3%. Thirty-two states improved their reliability scores this quarter, while 15 declined and four held steady. Oklahoma showed the biggest improvement (+4.4), though it still ranks last overall at 73.3%. Mississippi (91.1, +2.6) and Idaho (92.1, +2) also made solid gains, while Rhode Island (88.2, -2.7) and Alaska (96.3, -1.9) saw declines.
Paren says reliability now depends less on geography and more on operator performance, site age, and proactive maintenance. With more federally and state-funded chargers coming online, the focus is shifting from buildout to upkeep. Operators investing in preventive maintenance, faster outage response, and top-quality software integration will be best positioned to keep drivers happy.
Average fast-charging prices rose by a penny
Nationwide average pricing rose by a penny in Q3 to $0.49 per kilowatt-hour, with most states falling between $0.48 and $0.54. Hawaii remains the priciest at $0.85/kWh, while Nebraska is the cheapest at $0.42/kWh. Several charge point operators offered summer discounts and promotional rates, but Paren found no clear link between lower prices and higher use.
A few states saw notable price swings: Alaska jumped $0.04, while Arkansas dropped $0.05 and Hawaii fell $0.07. The jury’s still out on whether rates continue rising post-summer; that will depend on wholesale electricity costs, demand trends, and competition among networks.
Electrek’s Take
Paren’s Q3 snapshot shows a maturing charging market: slightly slower but steady growth, improving reliability, and broader competition. Tesla’s Superchargers are still leading the pack when it comes to the volume of new ports being rolled out. Still, the fast charging landscape is expanding with more regional players and multi-port hubs with both NACS and CCS capability across the map. A big priority now is to keep those chargers working and affordable as more people switch to EVs.
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Is it electric? A hybrid? A new Toyota crossover SUV was spotted testing out in public rocking a unique look.
New Toyota EV crossover and SUVs are coming soon
Toyota is gearing up to launch a series of new battery electric (BEV), hybrid, and plug-in hybrid (PHEV) vehicles over the next few years in nearly every market.
In the US, Toyota currently offers just one fully electric vehicle (excluding the Lexus RZ), the bZ (formerly the bZ4X), but that will soon change.
Toyota plans to offer seven fully electric vehicles by mid-2027, including under its luxury Lexus brand. Joining the updated bZ and Lexus RZ next year will be the smaller C-HR crossover and more rugged bZ Woodland SUVs.
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Shortly after, it will introduce two electric SUVs that Toyota will build at its plant in Kentucky. Although Toyota has yet to announce it publicly, the new electric SUVs are expected to be based on the RAV4 and Land Cruisers. They will replace the Lexus ES in Kentucky, while the next-gen EV version will be exported to the US from Japan.
From left to right: Toyota’s new C-HR+, bZ4X, and Urban Cruiser electric SUVs (Source: Toyota Europe)
In Europe, Toyota will launch the updated bZ4X, CH-R+, and Urban Cruisers by the end of the year. Three additional crossovers and SUVs are set to follow in 2026.
While we already know what most of those will looks like, the new crossover SUV doesn’t appear to be any of them. The spy photos from SH Proshots (via Autoevolution) show what looks to be the next-gen Toyota Venza, or the Harrier for those outside of the US.
You can tell it’s a bit taller and less aerodynamic than the electric crossover SUVs that Toyota showcased earlier this year.
The Venza was a bit of a step up from your average Toyota SUV with a more premium feel, but it was discontinued after the 2024 model year to make way for the Crown Signia.
Toyota RAV4 PHEV (Source: Toyota)
Although Toyota has yet to reveal anything about the next-gen Venza, rumors suggest it will be built on the TNGA-K platform, which underpins the new RAV4. The platform is designed to open up interior space with a lower center of gravity.
The new Toyota Audio Multimedia system (Source: Toyota)
Inside, you can expect to see Toyota’s latest Audio Multimedia system, which also debuted in the new RAV4. The setup includes a standard 10.5″ smartphone-like touchscreen infotainment or you can upgrade to the larger 12.9″ screen.
Given Toyota has yet to publicly announced the next-gen Venza, powertrain options is still up in the air. The report speculates it will arrive as a self-charging hybrid or plug-in hybrid (PHEV), or both.
Since it’s still in its early stages, the new model isn’t expected to launch until 2027. It could arrive as a 2028 model year in the US.
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