Netflix said on Wednesday it would stream two National Football League games on Christmas Day this year, doubling down on efforts to add more live programming on its streaming service.
It will also stream at least one game on Christmas Day in 2025 and 2026 as part of the exclusive three-season agreement.
The deal marks the first time Netflix has licensed the rights to one of the world’s biggest sports leagues and also the first time it would show live football.
Netflix content chief Bela Bajaria said on Wednesday “there are no live annual events, sports or otherwise, that compare with the audiences NFL football attracts.”
The company did not disclose financial terms of the deal.
Bloomberg News, which first reported on the negotiations, saidNetflixwill pay less than $150 million per game.
The NFL is the most-watched sports league in the US.
This year’s Super Bowl game between Kansas City Chiefs and the San Francisco 49ers drew a record 123.7 million US viewers.
“Netflix is no longer just experimenting with sports, they’re buying in,” said Ross Benes, senior analyst at Emarketer.
The streaming pioneer has turned to live events and sports in recent months to retain users and build out its advertising business as growth saturates in top market US.
Netflix signed a more than $5 billion rights deal in January to be the exclusive home of World Wrestling Entertainment’s RAW and live-streamed a tennis face-off between Rafael Nadal and Carlos Alcaraz in March.
Still, the NFL deal marks a new area for the company that just last year suggested it did not plan to compete for sports rights due to the hefty investments they require.
Its rivals have also pounced on rights to big sports leagues in recent years. Amazon Prime holds rights to Thursday Night Football and Apple TV+ hosts Friday Night Baseball and Major League Soccer.
“2024 will be looked at as the year the sports pendulum began to favor streaming,” Benes said.
A helicopter carrying Hindu pilgrims has crashed in India, killing seven people on board.
The accident happened within minutes of the helicopter taking off, officials said, on what should have been a 10-minute flight.
The helicopter was flying to Guptkashi, a prominent Hindu pilgrimage site in the Himalayas, from Kedarnath temple town in the northern Indian state of Uttarakhand.
It comes three days after an Air India flight crashed less than a minute after taking off from Ahmedabad airport in northwestern India, killing at least 270 people.
The helicopter, which was operated by private helicopter service Aryan Aviation, went down in a forested area several miles from the Kedarnath pilgrimage route at around 5.30am local time.
Officials said the crash was believed to have been caused by poor weather conditions.
Authorities say they have launched a search and rescue operation and are expected to review operational protocols for flights in the region.
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The dead include the pilot and pilgrims from the neighbouring state of Uttar Pradesh and western states of Maharashtra and Gujarat, according to officials. The bodies were badly burned in a fire that followed the crash, they said.
Image: Smoke and debris at the site. Pic: Reuters
Tens of thousands of pilgrims visit Kedarnath, which is home to one of the four most sacred Hindu temple shrines, each summer. Many use helicopter services due to the difficult mountainous terrain.
Helicopter mishaps are not uncommon in the region, where sudden weather changes and high-altitude flying conditions can pose risks.
Earlier this month, a helicopter operating in the Kedarnath Valley made an emergency landing shortly after taking off on a highway due to a technical fault. The pilot was injured but all five passengers on board were unharmed.
In May, a helicopter crashed in Uttarkashi district, killing six people, including the pilot. One person survived.
LOS ANGELES — Shohei Ohtani hit two homers in an 11-5 win over the San Francisco Giants on Saturday night, emphatically ending the three-time MVP’s longest homer drought since joining the Los Angeles Dodgers.
Ohtani led off the bottom of the first with his 24th homer, hammering Landen Roupp‘s fourth pitch 419 feet deep into the right-field bleachers with an exit velocity of 110.3 mph.
The slugger had been in a 10-game homer drought since June 2, going 10-for-40 in that stretch with no RBIs, although he still had an eight-game hitting streak during his power outage.
Ohtani led off the sixth with his 25th homer, sending Tristan Beck‘s breaking ball outside the strike zone into the bleachers in right. He also moved one homer behind the Yankees’ Aaron Judge and Seattle’s Cal Raleigh for the overall major league lead.
Dodgers fans brought him home with a standing ovation as Ohtani produced his third multihomer game of the season and the 22nd of his career.
Ohtani reached base four times and scored three runs in his first four at-bats, drawing two walks to go with his two homers.
Ohtani hadn’t played in 10 straight games without hitting a homer since 2023 in the final 10 games of his six-year tenure with the Los Angeles Angels.
Ohtani had slowed down a bit over the past two weeks after he was named the NL Player of the Month for May with a formidable performance, racking up 15 homers and 28 RBIs.