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Netflix said on Wednesday it would stream two National Football League games on Christmas Day this year, doubling down on efforts to add more live programming on its streaming service.

It will also stream at least one game on Christmas Day in 2025 and 2026 as part of the exclusive three-season agreement.

The deal marks the first time Netflix has licensed the rights to one of the world’s biggest sports leagues and also the first time it would show live football.

Netflix content chief Bela Bajaria said on Wednesday “there are no live annual events, sports or otherwise, that compare with the audiences NFL football attracts.”

The company did not disclose financial terms of the deal.

Bloomberg News, which first reported on the negotiations, saidNetflixwill pay less than $150 million per game.

The NFL is the most-watched sports league in the US.

This year’s Super Bowl game between Kansas City Chiefs and the San Francisco 49ers drew a record 123.7 million US viewers.

“Netflix is no longer just experimenting with sports, they’re buying in,” said Ross Benes, senior analyst at Emarketer.

The streaming pioneer has turned to live events and sports in recent months to retain users and build out its advertising business as growth saturates in top market US.

Netflix signed a more than $5 billion rights deal in January to be the exclusive home of World Wrestling Entertainment’s RAW and live-streamed a tennis face-off between Rafael Nadal and Carlos Alcaraz in March.

Still, the NFL deal marks a new area for the company that just last year suggested it did not plan to compete for sports rights due to the hefty investments they require.

Its rivals have also pounced on rights to big sports leagues in recent years. Amazon Prime holds rights to Thursday Night Football and Apple TV+ hosts Friday Night Baseball and Major League Soccer.

“2024 will be looked at as the year the sports pendulum began to favor streaming,” Benes said.

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US

Donald Trump awarded FIFA peace prize at World Cup draw

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Donald Trump awarded FIFA peace prize at World Cup draw

US President Donald Trump has been awarded FIFA’s new peace prize at the draw for next year’s World Cup.

FIFA President Gianni Infantino presented Mr Trump with a large golden trophy – formed of hands holding the earth – and a gold medal, which he wore around his neck.

The certificate, which Mr Infantino handed over at Washington DC’s Kennedy Center on Friday, recognises the US president for his actions to “promote peace and unity around the world”.

World football’s governing body, which announced the annual award last month, said it would be given to “individuals who have taken exceptional and extraordinary actions for peace”.

World Cup draw latest: Home nations and Republic of Ireland await fate

Mr Trump said it was “truly one of the greatest honours of my life”.

He said: “We saved millions and millions of lives. The Congo is an example – over 10 million people killed. It was heading for another 10 million very quickly.”

US President Donald Trump. Pics: Reuters
Image:
US President Donald Trump. Pics: Reuters

He also pointed to India and Pakistan, saying, “so many wars that we were able to end, in some cases a little before they started”.

Ahead of the draw, Mr Trump told reporters he did not care about the prize, but noted that he had “settled eight wars” in nearly 11 months in office.

The United States, along with Canada and Mexico, will host the tournament in 2026.

Mr Infantino, who has built up a strong relationship with the US president, backed him for the Nobel Peace Prize earlier this year.

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“This is what we want from a leader – a leader that cares about the people,” Mr Infantino said of Mr Trump.

The FIFA leader said to Mr Trump, “this is your prize, this is your peace prize”.

US President Donald Trump and FIFA President Gianni Infantino. Pic: Reuters
Image:
US President Donald Trump and FIFA President Gianni Infantino. Pic: Reuters

Mr Trump thanked his family, including his wife, first lady Melania Trump, and praised the leaders of the other two host nations – Canadian Prime Minister Mark Carney and Mexican President Claudia Sheinbaum – in his brief remarks.

Mr Infantino has often spoken about football as a unifier for the world, but the prize is a departure from the federation’s traditional focus on sport.

FIFA has described the prize as one that rewards “individuals who have taken exceptional and extraordinary actions for peace, and by doing so have united people across the world”.

The award comes during a week where Mr Trump’s administration has been under scrutiny for lethal strikes on alleged drug boats in the Caribbean and as Mr Trump hardens his rhetoric against immigrants.

The Nobel Peace Prize this year was eventually awarded to Venezuelan opposition leader Maria Corina Machado, who said shortly after receiving the prize that she was dedicating it in part to Mr Trump for “his decisive support of our cause”.

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Technology

Amazon had a very big week that could shape where its stagnant stock goes next

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Amazon had a very big week that could shape where its stagnant stock goes next

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Environment

Podcast: Tesla texting and driving, Trump kills mpg, Aptera update, and more

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Podcast: Tesla texting and driving, Trump kills mpg, Aptera update, and more

In the Electrek Podcast, we discuss the most popular news in the world of sustainable transport and energy. In this week’s episode, we discuss Tesla allowing texting and driving on FSD v14, Trump killing CAFE’s MPG standard, an Aptera update, and more.

The show is live every Friday at 4 p.m. ET on Electrek’s YouTube channel.

As a reminder, we’ll have an accompanying post, like this one, on the site with an embedded link to the live stream. Head to the YouTube channel to get your questions and comments in.

After the show ends at around 5 p.m. ET, the video will be archived on YouTube and the audio on all your favorite podcast apps:

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Here are a few of the articles that we will discuss during the podcast:

Here’s the live stream for today’s episode starting at 4:00 p.m. ET (or the video after 5 p.m. ET:

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